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BESTSELLER

AI-INTEGRATED LEARNING

Advanced Certificate in Digital Marketing and Communication

Learn Digital Marketing from MICA, one of the premium marketing educational institutions ranked 32 in the NIRF Rankings 2024, in collaboration with upGrad, and earn a globally recognized qualification.

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MICA - The School of Ideas

About MICA

80+

Cohorts

15000+

Learners

3500+

Success Stories

Founded in 1991, MICA is a Leading Management Institution

Ranked 32nd in the NIRF 2024 Management Category

Known as the Mecca of Marketing, MICA has a 20+ Year Legacy

MICA Alumni hold Leadership Roles at Top Companies: Starbucks, Unilever, Star

Specialises in Strategic Marketing, Creativity, Communication

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What Will You Gain from MICA’s Advanced Certificate in Digital Marketing & Communication ?

Step into the world of digital marketing with a certification from MICA, India’s premium marketing institute, ranked #32 in NIRF 2024.

Salary Growth & ROI That Pays Off

  • Open doors to roles like Digital Marketing Manager, SEO Lead, Social Media Strategist
  • Professionals have seen up to 32% average salary hikes post-completion
  • Globally recognized certificate boosts hiring potential across industries

Skills You Can Use from Day 1

  • Learn SEO, SEM, Social Media, Web Analytics, Content Strategy, and more
  • Hands-on training on Google Ads, Meta Business Suite, and marketing automation tools
  • Build campaigns and strategies you can directly apply to your job or freelancing gigs

Career Acceleration at Every Level

  • Ideal for freshers, marketers, entrepreneurs, and career switchers
  • Strengthen your portfolio with real-world case studies and simulations
  • Prepare for roles in agencies, startups, MNCs, or launch your own brand

Stay Ahead in a Digital-First Economy

  • Demand for digital marketers in India is projected to grow 27% YoY
  • Be part of an industry with remote job opportunities and global outreach
  • Upskill with MICA and upGrad’s curated curriculum, built for long-term impact

Overview of MICA’s Digital Marketing and Communication Course

Learn Digital Marketing from MICA, one of India’s premier marketing institutes, ranked #32 in the NIRF Rankings 2024, in collaboration with upGrad. Its industry-aligned curriculum equips you with cutting-edge skills through the MICA digital marketing course, covering everything from SEO to marketing analytics with real-world applications and live projects. As one of the top brand management courses, it provides a deep understanding of branding and advertising strategies essential for today’s competitive market.

The institution’s alumni network is a testament to its excellence, with graduates holding leadership roles in prestigious companies. This marketing and branding course ensures you gain expertise in brand development courses online, helping you craft compelling brand identities.

You’ll learn from experienced MICA faculty and marketing experts, mastering practical tools like,

  • Google Ads 
  • Meta Ads  
  • Get Response

With immersive case studies and projects featuring brands like The Whole Truth and Swiggy, you’ll develop hands-on experience in digital campaigns, branding, and content strategy, making it one of the best branding courses available.

Designed for both professionals and freshers, this program offers the flexibility to upskill while working. Whether you're looking for branding classes online or branding and advertising courses, this MICA digital marketing program provides the perfect blend of theoretical knowledge and practical application to excel in the field.

Did you know? With MICA’s Digital Marketing and Communication course, you get 1 month of complimentary access to Microsoft Copilot Pro—Microsoft’s AI-powered toolkit across Word, Excel, PowerPoint, Copilot Chat, and more. Boost your productivity, enhance your marketing insights, and apply what you learn in real-time. This exclusive benefit is available only via upGrad.

Need to know more about this digital marketing and communication course?

Get to know the course in-depth by downloading the course brochure

Brand Management Course MICA Key Highlights

Why This Program Will Transform Your Marketing Career?

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Gain Executive Alumni Status from MICA

Explore 2 Tracks, 6 Specialisations

Work on 7+ Case Studies, Live Projects

Get upGrad Funding for Meta & Google Campaigns

Access 70+ Digital Marketing Tools in the Library

Receive 1:1 Career Mentorship from Mentors

Get the Free AI Prompting Guide from the course

Step into the classroom before you even enroll. This powerful cheat sheet is an actual lecture note from the program, designed to help professionals like you master the art of writing high-impact prompts.

1 Month of FREE Copilot Pro for 3 specializations & above

Your dream Marketing program is AI powered now

  • AI-Powered Marketing Efficiency: Leverage Microsoft Copilot to create high-quality marketing content (text AND visuals), manage campaigns, and optimise performance within the Microsoft 365 ecosystem.
  • Visual Marketing Innovation: Master the use of Copilot's Visual Creator to produce unique visual content that stands out in digital marketing campaigns.
  • 1 Month of Free Copilot Pro: Get hands-on access to Microsoft’s AI tools, including Word, Excel, PowerPoint, OneDrive, and Copilot Chat with integrated image generation.
  • Boost Productivity: Streamline your workflow and achieve more in less time using Copilot's automation and content generation features directly within the tools you already use.
  • Future-Proof Your Skills: Gain in-demand AI marketing skills tailored to the Microsoft 365 environment, making you a valuable asset in the evolving job marke


Disclaimer: This value-added offering is being provided solely by upGrad and the University does not have any role/involvement in it

MICA Digital Marketing Course Career Outcomes

Learners after this Digital Marketing Course with MICA

A quick summary of the placement support received by this program's alumni

32%
Avg. Salary Hike
86%
Learners Achieving their Outcomes
3500+
Successful Transitions
250+
Hiring Partners

Top Recruiters

Infidigit
Hiveminds
Slack
Merkle
Swiggy
Red Bus
Tata AIG
5paisa
Publicis Media
Infinity Learn
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Career Outcomes of MICA’s Digital Marketing and Communication Certification

The Advanced Certificate in Digital Marketing and Communication opens numerous career opportunities in the ever-evolving marketing landscape. Whether you're starting your journey or upskilling, this marketing and branding course prepares you for roles that demand creativity, strategy, and data-driven decision-making.

It also serves as a strong foundation for those interested in brand management courses and brand development courses online to build expertise in branding strategies.

Learners of the MICA digital marketing course can explore roles such as:

  • Digital Marketing Manager – Approximate Salary in India: INR 5L - INR 10L
  • Social Media Strategist – Approximate Salary in India: INR 2.4L - INR 4.3L
  • SEO Specialist – Approximate Salary in India: INR 2.4L - INR 5L
  • Marketing Analytics Manager – Approximate Salary in India: INR 19L - INR 38L
  • Content Marketing Manager – Approximate Salary in India: INR 7L - INR 16L

Whether you're looking to enter the field or enhance your expertise through branding courses, this program provides you with the industry-relevant skills and tools needed to excel in today’s competitive marketing space.

Learner Success Stories

Different Journeys, Limitless Futures

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Sr. Content Developer

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Sr. Officer- Content & QA

Purva Nirvikar

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Digital Marketing Specialist

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DM Executive

Wenit Melba

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Technical Assistant

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SEO Intern

Mayank Adhiraj

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Management Trainee

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Account Executive

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Email Marketing Associate

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Sr. Brand Associate

Sushanta Mukherjee

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DM Intern

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Consultant

Ranjan Sahu

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Content Writer

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Techncial Writer

Rakhi Chatterjee

MICA Digital Marketing Course Curriculum

Master Marketing with a World-Class Curriculum

Building a Web Presence
Evaluate the role of different digital marketing channels in achieving specific business objectives and interpret key metrics to measure performance.Common for both tracks
Topics Covered:

Building a Digital Presence
Develop a basic digital presence plan by applying branding, visibility, and platform-readiness principles across key touchpoints. Construct a basic brand website using AI-assisted tools.Common for both tracks
Topics Covered:

Social Media for Growth
Plan and execute a platform-specific organic strategy leveraging content trends, influencer outreach, and AI-assisted content design.Tailored based on your selected track
Topics Covered:

SEO Strategy & Optimization
Design and optimize a scalable SEO strategy using advanced techniques including AEO, schema, and AI-powered content workflows.Tailored based on your selected track
Topics Covered:

Email and Mobile Marketing
Develop an automated email marketing flow to engage and convert a segmented audience. Develop a mobile-first marketing strategy using WhatsApp, app campaigns, and localized targeting tools to engage and convert users on mobile platforms.Tailored based on your selected track
Topics Covered:

Running Meta Ads
Design and launch Meta ad campaigns using targeting strategies.Tailored based on your selected track
Topics Covered:

Running Google Ads
Set up and optimize Google Search ad campaigns by conducting keyword research, writing compelling ad copy, and analyzing performance data. Learn about conversion rate optimisation.Tailored based on your selected track
Topics Covered:

Marketing Automation & Agentic AI
Build automated marketing workflows using CRM tools and AI-powered triggers to streamline messaging and increase operational efficiency.Present in Advanced track
Topics Covered:

Programmatic and Affiliate Advertising
Plan and evaluate programmatic and affiliate campaigns by selecting appropriate platforms, partners, and performance models.Common for both tracks
Topics Covered:

Web and App Analytics
Analyze user behavior across web and app platforms using advanced GA4, Firebase, and Clever Tap features to derive insights for business growth.Tailored based on your selected track
Topics Covered:

Media Planning and IMC Planning
Design an integrated media plan that aligns with broader IMC objectives, target audience, budget constraints, and KPIs, while demonstrating an understanding of channel synergy, media metrics, and evolving digital landscapes.Only offered in Beginner track
Topics Covered:

Scaling Businesses with Marketing
Evaluate marketing campaigns based on ROI, attribution, and revenue contribution to drive strategic decisions in media planning and budget allocation.Only offered in Advanced track
Topics Covered:

Personalised DM Program Journey

Personalise Your Learning Journey with Your Chosen Track: Beginner or Advanced

Launch a new brand by identifying and defining its consumer persona, selecting the right digital channels and creating a basic AI-powered website.

    Audience segmentation

    Consumer persona creation

    Channel mix strategy

    Media mix planning

    Website creation using AI

Skills you'll acquire

The MICA digital marketing course provides a strong foundation in essential and advanced digital marketing skills. Designed with real-world applications in mind, this program ensures that learners gain hands-on experience to excel in the dynamic marketing landscape.

The curriculum emphasizes practical, real-world applications, preparing you for a successful career in digital marketing.

Here’s what you’ll learn:

  1. Search Engine Marketing (SEM): Learn to create and optimize Google Ads campaigns, including the use of Google AdWords, Keyword Planner, and performance metrics such as CPC and Customer Lifetime Value.
  2. Social Media Marketing: Gain expertise in running paid ad campaigns across social media platforms like Facebook, Instagram, LinkedIn, and YouTube while mastering audience targeting and performance analysis.
  3. Content Marketing: Understand how to craft engaging and impactful content to attract and retain your target audience, including leveraging trending topics and content tools.
  4. Marketing Analytics: Learn to analyze website visitor behavior using tools like Google Analytics, focusing on metrics such as bounce rates and session durations.
  5. Branding and Communication: Master branding fundamentals, international market strategies, and engagement planning for brand positioning.
  6. Marketing Communication and PR: Build communication strategies, focusing on brand storytelling and public relations management.

What tools will you learn?

  1. SEO Tools: Learn keyword research and optimization strategies using top SEO tools.
  2. Google Analytics: Master analyzing audience behavior and campaign performance.
  3. Social Media Management Tools: Gain hands-on experience with platforms like Hootsuite.
  4. Google AdWords: Understand paid search strategies and metrics for campaign success.

Industry Experts - Digital Marketing and Communications

Learn from Seasoned Industry Practitioners

Whom will you learn from?

Meet our Expert Faculty

6

MICA Faculty

10

Industry Experts

Advanced Digital Marketing Certification from MICA

Earn valuable credentials and recognition

Complete different program milestones to earn multiple certifications

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Why choose MICA’s Advanced Certificate in Digital Marketing and Communication?

MICA is a pioneer in marketing, communication, and digital transformation education, making it the ideal choice for this advanced course. Known for its unique blend of creativity and strategic rigor, MICA ensures you gain not just technical expertise but also a holistic understanding of digital marketing.

With a curriculum designed by industry experts and backed by MICA’s stellar reputation, this program helps you with tools, knowledge, and credentials that stand out in the competitive digital marketing landscape.

Here’s why MICA’s Digital Marketing Course stands out:

  • 32% Average Salary Hike: The program empowers learners to achieve an average salary growth of 32%, validating its career-transforming potential.
  • 86% Learners Achieving Their Outcomes: 86% of learners accomplish their career goals, whether it’s transitioning into new roles, securing promotions, or building specialized skills.
  • 3500+ Successful Career Transitions: Join a robust network of 3,500+ professionals who have successfully navigated career shifts, thanks to the program’s industry-aligned curriculum and support.
  • 250+ Hiring Partners: Tap into an expansive network of 250+ hiring partners that actively seek talent trained under this program.
  • Top Recruiters: Land roles at renowned companies like Infidigit, Hiveminds, Slack, Merkle, Swiggy, RedBus, Tata AIG, 5paisa, and Publicis Media, ensuring a solid start or boost to your digital marketing career

Get certified from some of the best players in the industry

Validate Your Learning With a Suite of Certifications

Digital Marketing with MICA Program Tools

Digital Marketing Demos and Cases

Key Case Studies and Demonstrations

Learn with real-world demonstrations and case studies. Note that this is not an exhaustive list.

4+

Brand Case Studies

Why is an Advanced Certificate in Digital Marketing and Communications with MICA different?

Choosing the Advanced Certificate in Digital Marketing and Communication with MICA (via upGrad) combines the prestige of MICA’s expertise with a curriculum tailored to modern marketing demands. This program uniquely blends academic rigour, hands-on learning, and industry recognition.

Here’s a detailed comparison to highlight why it stands out from other digital marketing programs:

Features

MICA (via upGrad)

Other Institutes

Institutional Prestige

Backed by MICA, one of Asia-Pacific's leading institutions in marketing and communications with a strong alumni network.

Many programs are offered by reputable institutions, though they may not have the same industry recognition as MICA.

Curriculum

A dynamic, regularly updated curriculum that covers branding, analytics, performance marketing, and social media.

Curricula often focus on core marketing concepts but may not incorporate the latest trends and specializations.

Certifications

Earn an Advanced Certificate from MICA with Executive Alumni Status, recognized globally within the marketing domain.

Offers certificates that are valuable but may not carry the same industry weight as MICA’s prestigious credential.

Hands-on Projects

Involves 7 case studies and projects, ensuring exposure to real-world marketing challenges.

Many programs incorporate case studies, but hands-on, industry-aligned projects might be more limited.

Recruitment & Outcomes

250+ hiring partners, top recruiters like Google, Slack, Swiggy, and Publicis Media, with a 32% salary hike.

Placement support is generally provided, but the scale of partnerships and salary outcomes can vary.

Specializations

Offers 6 specializations such as branding, social media, and marketing analytics for a more tailored learning experience.

Many programs provide a general approach, with fewer options for specialization in niche areas.

Career Support

Personalized 1:1 mentorship and career services, including guidance on live campaigns and industry networking.

Career support is available, but the level of individual mentorship and project-based learning can differ.

Live Learning

Live sessions with experienced MICA faculty and industry experts, plus regular doubt resolution and group learning sessions.

Some programs offer live sessions, but they may not be as interactive or frequent as in the MICA program.

Affordability

A cost-effective option with excellent ROI, providing top-tier education at a competitive price.

Other programs offer good value, though pricing and additional costs for certifications may vary.

Access to AI Productivity Tools

1 Month of FREE Microsoft Copilot Pro – Complimentary access to Microsoft AI tools (Word, Excel, PowerPoint & more) to boost productivity from day one.

Not typically offered or included.

Tailored for Mastery

Choose up to 6 specialisations with the most tailored digital marketing program

01

Branding & Communications

Master brand strategy and communication for effective brand building and market differentiation.

02

Social Media & Content Marketing

Deep dive into social media channels and create content that drives engagement and growth.

03

Marketing Communications & PR

Develop effective communication strategies to enhance brand visibility and reputation.

04

Marketing Analytics

Analyse marketing data to optimize campaigns and improve decision-making.

05

Generative AI

Explore AI tools for personalised marketing and creative content generation.

06

Marketing Leadership in the Digital Age

Build leadership skills and focus on business metrics to drive digital marketing success.

Specialisations: Curriculum

What will you learn in each specialisation?

Select up to 6 specialisations that align with your interest and career goals

Evaluating Content Impact Across Media Channels

Creating and Optimizing Paid Social Media Campaigns

Building and Managing Online Communities

SPACES Model for Community Management

Understanding Central Tendency Metrics

Applying the BADIR Framework

Hypothesis Testing for Market Behavior Analysis

Case Studies on Marketing Metrics and Customer Behavior

Brand Positioning and Engagement Strategies

Conducting Comprehensive Brand Audits

Budgeting and Fund Allocation

Creating and Using Branding and Communications Templates

Applying Kapferer’s Identity Prism for Brand Identity Surveys

Perceptual Maps and Consumer Insights for Brand Positioning

Reputation Management and Sentiment Analysis

Applying SCAMPER Principles and the NORMS Framework

Developing Communication Strategies for Various Mediums

Planning an Integrated Marketing Communication (IMC) Campaign

Limitations and Challenges of Generative AI

AI's Role in Content Creation: Text, Image, Audio, and Video

Data Analysis and Visualization Using AI

Building and Managing Chatbots with Dialogflow and WotNot

Using Generative AI Tools for Creating Marketing Collateral

Fostering Collaboration and Strong Leadership

Behavior-Based Segmentation and Data Management

Omnichannel Integration and Optimization

Creating an Omnichannel Roadmap and Using MarTech Tools

6

Specialisations

4

Weeks each

How to choose the right specialization for your Advanced Certificate in Digital Marketing and Communication?

The MICA Digital Marketing and Communication program offers multiple career-focused specializations—each tailored to help you thrive in different roles across the digital marketing landscape. Choosing the right one depends on your career goals, interests, and technical strengths.

Here's how to make the best choice.

Align with Your Career Goals

Consider your future career path. Each specialization is designed to help you pursue specific roles:

  • Social Media and Content Marketing: Best for Social Media Managers, Content Creators, and Community Managers, focusing on content strategy and audience engagement.
  • Branding and Communication: Ideal if you want to work as a Brand Manager or PR Specialist, where you’ll develop brand strategies and manage communications.
  • Marketing Analytics: Perfect for those aiming for roles like Marketing Analyst, using data to improve and optimize marketing campaigns.
  • Public Relations: Suitable for those wanting to manage a company’s image and handle media relations, such as PR Managers or Corporate Communication Specialists.
  • Generative AI: For those interested in using AI to improve marketing processes and customer experience through automation.
  • Marketing Leadership in the Digital Age: Designed for future leaders in digital marketing, focusing on innovation, team management, and strategic decision-making.

Assess Your Technical Proficiency

Each specialization requires different levels of technical skill:

  • Marketing Analytics and Generative AI are ideal if you are comfortable with data and technology.
  • Social Media and Content Marketing or Branding and Communication are a better fit if you are focused on creative and communication skills.
  • Public Relations requires strong communication and media relations skills.

Identify Your Interests

  • If you enjoy creating content and managing social platforms, Social Media and Content Marketing is the right choice.
  • Interested in using data to drive marketing decisions? Marketing Analytics will give you the right tools.
  • Want to lead digital transformation in marketing? Generative AI or Marketing Leadership in the Digital Age could be the best fit.

Research Industry Trends

Keep track of growing fields in digital marketing:

  • Generative AI is becoming more important as AI technologies are being integrated into marketing.
  • Marketing Analytics remains a high-demand area as businesses rely on data for decision-making.

Speak to Mentors or Alumni

Talking to professionals or alumni can help you understand which specialization fits best with your career goals. They can offer insights into the skills you will need for different roles.

Career-Ready Soft Skills Program

Along with technical skills, you’ll also improve your soft skills, including:

  • Interview and Job Search
  • Corporate Communication
  • Problem-solving skills

The MICA Digital Marketing Course helps you build essential skills needed to succeed in the professional world.

Offline Digital Marketing Industry Immersion

Why should you participate in the offline immersion?

    Hands-on learning experience

    Opportunity to interact with industry leaders

    Opportunity to showcase your ideas to senior executives

    A comprehensive understanding of career opportunities

    A certificate of participation from upGrad and Social Panga

    Available in Bangalore, Delhi, and Mumbai

Industry Immersion Program

Offline Industry Immersion with Social Panga

Social Panga, an award-winning full-stack digital marketing agency, offers creative solutions for brands to grow online. As part of the Industry Immersion Program, participants gain hands-on experience in digital marketing. Learners work on real brand case studies under the guidance of experts, immersing themselves in the life of a digital marketer at a top agency.

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MICA Digital Marketing Course Fee

Invest In Your Success

4 Months
Program Fee
INR 79,999*

Inclusions

6 months No-cost EMI available
Option to choose from 2 tracks
Block your seat at INR 10,000
Maximise ROI with more specialisations
View Plans
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MICA Online Course - Eligibility & Admissions

How To Apply

The application journey is simple and straightforward, and can be completed in three easy steps.

Eligibility

Bachelor's Degree from a Recognised University 

Why choose Online Learning for Digital Marketing and Communication?

Online learning offers unmatched convenience, flexibility, and access to globally renowned programs, allowing you to upskill without pausing your career. Here's why this specific program is a game-changer:

1. Gain Executive Alumni Status from MICA: Becoming a part of MICA’s Executive Alumni network not only elevates your resume but also connects you to a thriving community of top marketing professionals. MICA is a pioneer in marketing and communication education, and this credential adds credibility and prestige to your professional profile.

2. Explore 2 Tracks, 6 Specializations: This program offers two focused learning tracks— Beginner and Advanced, catering to different career aspirations. With six specializations, including areas like Brand Management, Generative AI, Social Media Strategy, and Performance Marketing, you can build expertise in the niche that aligns with your goals. 

3. Work on 7 Case Studies and Projects: Practical experience is at the heart of this program. You’ll work on over 7 real-world case studies and live projects, ranging from creating effective ad campaigns to solving real business challenges for top brands. This hands-on learning ensures you’re job-ready upon completion.

4. Get upGrad Funding for Meta & Google Campaigns: Put theory into practice by running actual campaigns on platforms like Meta (Facebook, Instagram) and Google. With upGrad’s funding support, you can experiment, learn, and see your strategies come to life without worrying about financial constraints.

5. Access 70+ Digital Marketing Tools in the Library: Gain proficiency with over 70 cutting-edge tools such as Google Analytics, SEMrush, HubSpot, Hootsuite, and more. These tools are essential for creating, analyzing, and optimizing successful marketing campaigns and are highly sought-after by employers.

6. Receive 1:1 Career Mentorship from Mentors: Enjoy personalized, one-on-one guidance from seasoned industry professionals. These mentors help you refine your skills, offer tailored career advice, and guide you on building a strong professional brand to navigate the competitive marketing landscape.

Why This Program Will Transform Your Marketing Career

Combining academic rigor, hands-on experience, and mentorship, this program is designed to fast-track your journey to becoming a marketing leader. You’ll graduate with a portfolio that showcases your expertise, certifications that bolster your credibility, and the confidence to excel in roles across branding, analytics, strategy, and more.

upGrad Support Services

How will upGrad support you?

Industry Mentors

    Receive unparalleled guidance from industry mentors, teaching assistants and graders

    Receive one-on-one feedback on submissions and personalised feedback on improvement

Student Support

    Student support is available 7 days a week, 24*7.

    You can write to us via studentsupport@upgrad.com or for urgent queries use the \" Talk to Us\" option on the learn platform.

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FAQs on Digital Marketing and Communication Certificate with MICA

upGrad Learner Support

Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)

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Indian Nationals

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Disclaimer

1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

2.The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not provide any a.