Advanced Certificate in Digital Marketing and Communication

Step into the world of digital marketing with a certification from MICA, India’s premium marketing institute, ranked #32 in NIRF 2024.

Salary Growth & ROI That Pays Off

• Open doors to roles like Digital Marketing Manager, SEO Lead, Social Media Strategist
• Professionals have seen up to 32% average salary hikes post-completion
• Globally recognized certificate boosts hiring potential across industries

Skills You Can Use from Day 1

• Learn SEO, SEM, Social Media, Web Analytics, Content Strategy, and more
• Hands-on training on Google Ads, Meta Business Suite, and marketing automation tools
• Build campaigns and strategies you can directly apply to your job or freelancing gigs
  

Career Acceleration at Every Level

• Ideal for freshers, marketers, entrepreneurs, and career switchers
• Strengthen your portfolio with real-world case studies and simulations
• Prepare for roles in agencies, startups, MNCs, or launch your own brand
  

Stay Ahead in a Digital-First Economy

• Demand for digital marketers in India is projected to grow 27% YoY
• Be part of an industry with remote job opportunities and global outreach
• Upskill with MICA and upGrad’s curated curriculum, built for long-term impact

Learn Digital Marketing from MICA, one of India’s premier marketing institutes, ranked #32 in the NIRF Rankings 2024, in collaboration with upGrad. Its industry-aligned curriculum equips you with cutting-edge skills through the MICA digital marketing course, covering everything from SEO to marketing analytics with real-world applications and live projects. As one of the top brand management courses, it provides a deep understanding of branding and advertising strategies essential for today’s competitive market.

The institution’s alumni network is a testament to its excellence, with graduates holding leadership roles in prestigious companies. This marketing and branding course ensures you gain expertise in brand development courses online, helping you craft compelling brand identities.

You’ll learn from experienced MICA faculty and marketing experts, mastering practical tools like,

• Google Ads 
• Meta Ads  
• Get Response

With immersive case studies and projects featuring brands like The Whole Truth and Swiggy, you’ll develop hands-on experience in digital campaigns, branding, and content strategy, making it one of the best branding courses available.

Designed for both professionals and freshers, this program offers the flexibility to upskill while working. Whether you're looking for branding classes online or branding and advertising courses, this MICA digital marketing program provides the perfect blend of theoretical knowledge and practical application to excel in the field.

Did you know? With MICA’s Digital Marketing and Communication course, you get 1 month of complimentary access to Microsoft Copilot Pro—Microsoft’s AI-powered toolkit across Word, Excel, PowerPoint, Copilot Chat, and more. Boost your productivity, enhance your marketing insights, and apply what you learn in real-time. This exclusive benefit is available only via upGrad.

Your dream Marketing program is AI powered now

• AI-Powered Marketing Efficiency: Leverage Microsoft Copilot to create high-quality marketing content (text AND visuals), manage campaigns, and optimise performance within the Microsoft 365 ecosystem.
• Visual Marketing Innovation: Master the use of Copilot's Visual Creator to produce unique visual content that stands out in digital marketing campaigns.
• 1 Month of Free Copilot Pro: Get hands-on access to Microsoft’s AI tools, including Word, Excel, PowerPoint, OneDrive, and Copilot Chat with integrated image generation.
• Boost Productivity: Streamline your workflow and achieve more in less time using Copilot's automation and content generation features directly within the tools you already use.
• Future-Proof Your Skills: Gain in-demand AI marketing skills tailored to the Microsoft 365 environment, making you a valuable asset in the evolving job marke

Disclaimer: This value-added offering is being provided solely by upGrad and the University does not have any role/involvement in it

The Advanced Certificate in Digital Marketing and Communication opens numerous career opportunities in the ever-evolving marketing landscape. Whether you're starting your journey or upskilling, this marketing and branding course prepares you for roles that demand creativity, strategy, and data-driven decision-making.

It also serves as a strong foundation for those interested in brand management courses and brand development courses online to build expertise in branding strategies.

Learners of the MICA digital marketing course can explore roles such as:

• Digital Marketing Manager – Approximate Salary in India: INR 5L - INR 10L
• Social Media Strategist – Approximate Salary in India: INR 2.4L - INR 4.3L
• SEO Specialist – Approximate Salary in India: INR 2.4L - INR 5L
• Marketing Analytics Manager – Approximate Salary in India: INR 19L - INR 38L
• Content Marketing Manager – Approximate Salary in India: INR 7L - INR 16L

Whether you're looking to enter the field or enhance your expertise through branding courses, this program provides you with the industry-relevant skills and tools needed to excel in today’s competitive marketing space.

The MICA digital marketing course provides a strong foundation in essential and advanced digital marketing skills. Designed with real-world applications in mind, this program ensures that learners gain hands-on experience to excel in the dynamic marketing landscape.

The curriculum emphasizes practical, real-world applications, preparing you for a successful career in digital marketing.

Here’s what you’ll learn:

1. Search Engine Marketing (SEM): Learn to create and optimize Google Ads campaigns, including the use of Google AdWords, Keyword Planner, and performance metrics such as CPC and Customer Lifetime Value.
2. Social Media Marketing: Gain expertise in running paid ad campaigns across social media platforms like Facebook, Instagram, LinkedIn, and YouTube while mastering audience targeting and performance analysis.
3. Content Marketing: Understand how to craft engaging and impactful content to attract and retain your target audience, including leveraging trending topics and content tools.
4. Marketing Analytics: Learn to analyze website visitor behavior using tools like Google Analytics, focusing on metrics such as bounce rates and session durations.
5. Branding and Communication: Master branding fundamentals, international market strategies, and engagement planning for brand positioning.
6. Marketing Communication and PR: Build communication strategies, focusing on brand storytelling and public relations management.

What tools will you learn?

1. SEO Tools: Learn keyword research and optimization strategies using top SEO tools.
2. Google Analytics: Master analyzing audience behavior and campaign performance.
3. Social Media Management Tools: Gain hands-on experience with platforms like Hootsuite.
4. Google AdWords: Understand paid search strategies and metrics for campaign success.

MICA is a pioneer in marketing, communication, and digital transformation education, making it the ideal choice for this advanced course. Known for its unique blend of creativity and strategic rigor, MICA ensures you gain not just technical expertise but also a holistic understanding of digital marketing.

With a curriculum designed by industry experts and backed by MICA’s stellar reputation, this program helps you with tools, knowledge, and credentials that stand out in the competitive digital marketing landscape.

Here’s why MICA’s Digital Marketing Course stands out:

• 32% Average Salary Hike: The program empowers learners to achieve an average salary growth of 32%, validating its career-transforming potential.
• 86% Learners Achieving Their Outcomes: 86% of learners accomplish their career goals, whether it’s transitioning into new roles, securing promotions, or building specialized skills.
• 3500+ Successful Career Transitions: Join a robust network of 3,500+ professionals who have successfully navigated career shifts, thanks to the program’s industry-aligned curriculum and support.
• 250+ Hiring Partners: Tap into an expansive network of 250+ hiring partners that actively seek talent trained under this program.
• Top Recruiters: Land roles at renowned companies like Infidigit, Hiveminds, Slack, Merkle, Swiggy, RedBus, Tata AIG, 5paisa, and Publicis Media, ensuring a solid start or boost to your digital marketing career

Choosing the Advanced Certificate in Digital Marketing and Communication with MICA (via upGrad) combines the prestige of MICA’s expertise with a curriculum tailored to modern marketing demands. This program uniquely blends academic rigour, hands-on learning, and industry recognition.

Here’s a detailed comparison to highlight why it stands out from other digital marketing programs:

The MICA Digital Marketing and Communication program offers multiple career-focused specializations—each tailored to help you thrive in different roles across the digital marketing landscape. Choosing the right one depends on your career goals, interests, and technical strengths.

Here's how to make the best choice.

Align with Your Career Goals

Consider your future career path. Each specialization is designed to help you pursue specific roles:

• Social Media and Content Marketing: Best for Social Media Managers, Content Creators, and Community Managers, focusing on content strategy and audience engagement.
• Branding and Communication: Ideal if you want to work as a Brand Manager or PR Specialist, where you’ll develop brand strategies and manage communications.
• Marketing Analytics: Perfect for those aiming for roles like Marketing Analyst, using data to improve and optimize marketing campaigns.
• Public Relations: Suitable for those wanting to manage a company’s image and handle media relations, such as PR Managers or Corporate Communication Specialists.
• Generative AI: For those interested in using AI to improve marketing processes and customer experience through automation.
• Marketing Leadership in the Digital Age: Designed for future leaders in digital marketing, focusing on innovation, team management, and strategic decision-making.

Assess Your Technical Proficiency

Each specialization requires different levels of technical skill:

• Marketing Analytics and Generative AI are ideal if you are comfortable with data and technology.
• Social Media and Content Marketing or Branding and Communication are a better fit if you are focused on creative and communication skills.
• Public Relations requires strong communication and media relations skills.

Identify Your Interests

• If you enjoy creating content and managing social platforms, Social Media and Content Marketing is the right choice.
• Interested in using data to drive marketing decisions? Marketing Analytics will give you the right tools.
• Want to lead digital transformation in marketing? Generative AI or Marketing Leadership in the Digital Age could be the best fit.

Research Industry Trends

Keep track of growing fields in digital marketing:

• Generative AI is becoming more important as AI technologies are being integrated into marketing.
• Marketing Analytics remains a high-demand area as businesses rely on data for decision-making.

Speak to Mentors or Alumni

Talking to professionals or alumni can help you understand which specialization fits best with your career goals. They can offer insights into the skills you will need for different roles.

Career-Ready Soft Skills Program

Along with technical skills, you’ll also improve your soft skills, including:

• Interview and Job Search
• Corporate Communication
• Problem-solving skills

The MICA Digital Marketing Course helps you build essential skills needed to succeed in the professional world.

Online learning offers unmatched convenience, flexibility, and access to globally renowned programs, allowing you to upskill without pausing your career. Here's why this specific program is a game-changer:

1. Gain Executive Alumni Status from MICA: Becoming a part of MICA’s Executive Alumni network not only elevates your resume but also connects you to a thriving community of top marketing professionals. MICA is a pioneer in marketing and communication education, and this credential adds credibility and prestige to your professional profile.

2. Explore 2 Tracks, 6 Specializations: This program offers two focused learning tracks— Beginner and Advanced, catering to different career aspirations. With six specializations, including areas like Brand Management, Generative AI, Social Media Strategy, and Performance Marketing, you can build expertise in the niche that aligns with your goals. 

3. Work on 7 Case Studies and Projects: Practical experience is at the heart of this program. You’ll work on over 7 real-world case studies and live projects, ranging from creating effective ad campaigns to solving real business challenges for top brands. This hands-on learning ensures you’re job-ready upon completion.

4. Get upGrad Funding for Meta & Google Campaigns: Put theory into practice by running actual campaigns on platforms like Meta (Facebook, Instagram) and Google. With upGrad’s funding support, you can experiment, learn, and see your strategies come to life without worrying about financial constraints.

5. Access 70+ Digital Marketing Tools in the Library: Gain proficiency with over 70 cutting-edge tools such as Google Analytics, SEMrush, HubSpot, Hootsuite, and more. These tools are essential for creating, analyzing, and optimizing successful marketing campaigns and are highly sought-after by employers.

6. Receive 1:1 Career Mentorship from Mentors: Enjoy personalized, one-on-one guidance from seasoned industry professionals. These mentors help you refine your skills, offer tailored career advice, and guide you on building a strong professional brand to navigate the competitive marketing landscape.

Why This Program Will Transform Your Marketing Career

Combining academic rigor, hands-on experience, and mentorship, this program is designed to fast-track your journey to becoming a marketing leader. You’ll graduate with a portfolio that showcases your expertise, certifications that bolster your credibility, and the confidence to excel in roles across branding, analytics, strategy, and more.