15 Highest Paying PR Jobs in India: Career Insights & Salary Trends for 2025

Public Relations (PR) manages communication between an organization and its audience to shape a positive image, improve reputation, and build trust. PR roles are expecting a 10% growth in demand over the next decade as brands recognize that brand image is important for customer loyalty, investor confidence, and long-term profitability.

To succeed, skills in social media, digital communication, and influencer marketing are crucial for securing high-paying PR jobs in India. This blog will introduce you to the top 15 highest-paying PR jobs in India for 2025, along with strategies for increasing salary.

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Top 15 Highest Paying PR Jobs in India for 2025

PR specialists use their strong communication and problem-solving skills to build narratives, manage media presence, and build strong media relationships. Job roles such as PR managers, digital PR specialists, and media relations experts are in demand across sectors like media, management, and technology.

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Given their ability to manage online reputation and maintain consumer trust, PR jobs (like PR consultants) in India are seeing a significant rise in demand.

Here’s an overview of the highest paying PR jobs in India, along with their average annual salary.

Source: Glassdoor

Now that you’ve looked at the top highest paid PR jobs in India, let’s explore their functions in in detail.

15th Highest Paying PR Jobs in India: PR Associate 

Average Annual Salary: INR 2.7L

The role of a PR Associate is to assist senior PR professionals with media outreach, content creation, and communication tasks. They often work in corporate communications, media, and digital PR, gaining hands-on experience in brand building and visibility in real-world business environments.

Roles and Responsibilities:

• Draft press releases, blog posts, and media kits for sharing with media.
• Assist in organizing events and campaigns in the organization.
• Handle day-to-day media inquiries and client communication.

Skills Required:

• Strong writing and communication skills
• Proficiency in media monitoring tools
• Time management and organizational skills

Also Read: 15 Ways to Improve Your Time Management Skills [With Actionable Tips] 

14th Highest Paying PR Jobs in India: PR Executive   

Average Annual Salary: INR 2.8L

A PR Executive handles client relationships, supports media campaigns, and helps with content creation in the technology, retail, and consumer goods sectors. They play a major role in spreading the brand message through various media channels.

Roles and Responsibilities:

• Create content for press releases, newsletters, and social media posts.
• Develop media lists and build relationships with journalists
• Coordinate PR events and conferences held in the organization.

Skills Required:

• Proficiency in social media platforms like Twitter and Facebook
• Media relations and negotiation skills
• Problem-solving and multitasking abilities

13th Highest Paying PR Jobs in India: Government Relations Officer  

 Average Annual Salary: INR 3.2L

A Government Relations Officer acts as an intermediary between the organization and government bodies, ensuring compliance and managing public affairs. They help public sector industries navigate regulatory landscapes.

Roles and Responsibilities:

• Develop and maintain relationships with government officials
• Monitor and interpret legislation and regulations
• Represent the organization in public hearings and governmental meetings

Skills Required:

• In-depth knowledge of government policies and regulations
• Strong communication and negotiation skills to interact with authorities
• Strategic management and political awareness

12th Highest Paying PR Jobs in India: Media Relations Manager  

Average Annual Salary: INR 3.6L

A Media Relations Manager builds and maintains strong media connections, ensuring positive media coverage for their clients and organization. This role is key in sectors like entertainment, media, and technology.

Roles and Responsibilities:

• Establish and maintain media contacts across various platforms
• Organize press conferences and media events
• Monitor and analyze media coverage

Skills Required:

• Excellent verbal and written communication skills
• Strong networking and media engagement skills
• Analytical skills to evaluate media impact

Also Read: How to Develop Analytical Thinking? [A Complete Guide]

11th Highest Paying PR Jobs in India: Influencer Relations Manager  

Average Annual Salary: INR 4L

An Influencer Relations Manager builds and manages partnerships with influencers to increase brand presence, especially in social media marketing and e-commerce sectors.

Roles and Responsibilities:

• Identify and approach relevant influencers for partnerships
• Develop and manage influencer campaigns based on the organization’s need
• Monitor influencer impact on brand perception and sales

Skills Required:

• Strong negotiation and relationship-building skills
• Analytical skills for campaign performance
• Content creation and marketing strategy

Also Read: How to Start Content Writing? [Step by Step Guide]

10th Highest Paying PR Jobs in India: PR Consultant  

Average Annual Salary: INR 5.1L

A PR Consultant provides strategic PR advice to clients, helping shape their communication strategies, manage crises, and improve their public image. They operate majorly in the entertainment and celebrity management industry.

Roles and Responsibilities:

• Develop tailored PR strategies for clients
• Advise on media relations and public image management
• Handle crisis communication and media inquiries

Skills Required:

• Strong strategic thinking and problem-solving abilities
• In-depth knowledge of the media landscape and PR trends
• Ability to manage multiple clients and projects

9th Highest Paying PR Jobs in India: Media Planner   

Average Annual Salary: INR 6L

Media Planners develop strategies to effectively place PR content across different media channels, improving reach and engagement. This role is especially important in the advertising, digital, and corporate communications sectors.

Roles and Responsibilities:

• Develop media strategies to reach target demographics
• Coordinate with media outlets for content placement
• Measure the success of media campaigns 

Skills Required:

• Strong communication and negotiation skills
• Knowledge of digital marketing and advertising
• Project management and organizational skills

Also Read: What is Project Management Process: Phases and Life Cycle

8th Highest Paying PR Jobs in India: Reputations Manager  

Average Annual Salary: INR 8L

As a reputation manager, you’ll manage and improve the public image of a brand or individual, focusing on proactive PR strategies and crisis communication. This role is critical in industries like healthcare, corporate, and entertainment for the ability to public perception. 

Roles and Responsibilities:

• Monitor and manage brand reputation across all platforms
• Respond to public concerns and media inquiries
• Develop proactive communication strategies to maintain a positive image

Skills Required:

• Crisis management and communication expertise
• Strong writing and media relations skills
• Strategic thinking and public perception analysis

7th Highest Paying PR Jobs in India: Brand Communications Manager   

Average Annual Salary: INR 10L

A Brand Communications Manager creates and implements brand strategies that match with the company’s values and vision. They will help in shaping brand identity, mainly in consumer-focused industries like retail and marketing.

Roles and Responsibilities:

• Coordinate PR efforts with marketing and advertising teams.
• Manage brand storytelling across mass media and social media channels.
• Track brand perception and conduct market research to analyze the effectiveness.

Skills Required:

• Strong understanding of brand management and marketing strategies
• Exceptional writing, public speaking, and media relations skills
• Project management and team leadership

Also Read: What is Leadership? Importance, Types of Leadership Styles, Theories, and More

6th Highest Paying PR Jobs in India: CSR Manager 

Average Annual Salary: INR 10L

As a CSR Manager, you’ll develop and manage social initiatives to align with corporate values, especially in sectors like healthcare, technology, and retail. They help companies create a positive social impact through monetary support.

Roles and Responsibilities:

• Develop and manage CSR strategies and programs
• Establish partnerships with NGOs, governments, and other stakeholders to implement activities.
• Communicate CSR efforts internally and externally.

Skills Required:

• Strong partnership-building skills
• Project management and organizational abilities
• Ability to align CSR programs with business objectives

5th Highest Paying PR Jobs in India: Corporate Communications Manager 

Average Annual Salary: INR 11.2L

In this job role, you’ll shape and manage the overall communication strategy of an organization, ensuring consistency in messaging both internally and externally. Corporate Communications Managers are pivotal in finance, technology, and corporate sectors, where effective stakeholder communication directly impacts business outcomes.

Roles and Responsibilities:

• Develop and implement corporate communication strategies
• Manage both internal and external communication channels
• Ensure alignment between branding, corporate messaging, and media interactions

Skills Required:

• Excellent verbal and written communication skills
• Strong media relations and public speaking skills
• Project management and strategic planning

4th Highest Paying PR Jobs in India: Crisis Manager 

Average Annual Salary: INR 13L

A Crisis Manager handles communication during critical events that could damage a company's reputation. They are usually employed in high-stakes industries like corporate, healthcare, and government sectors, ensuring that a company's image is protected during crises.

Roles and Responsibilities:

• Coordinate with senior leadership during a crisis to find a solution.
• Monitor public sentiment and manage communication across platforms
• Provide counsel on reputation protection and recovery post-crisis

Skills Required:

• Strong analytical and strategic thinking abilities
• Expertise in media management
• Exceptional interpersonal and negotiation skills

3rd Highest Paying PR Jobs in India: PR Manager   

Average Annual Salary: INR 14.1L

In this role, you’ll oversee PR campaigns that help build and maintain a company’s public image, working across industries like healthcare and consumer goods. 

Roles and Responsibilities:

• Establish relationships with media outlets and influencers
• Manage the creation of press releases, speeches, and other materials
• Monitor media coverage and measure the effectiveness of PR efforts

Skills Required:

• Strong writing, editing, and storytelling skills
• Project management and multitasking abilities
• Excellent organizational skills

2nd Highest Paying PR Jobs in India: Internal Communications Manager  

 Average Annual Salary: INR 19.5L

An Internal Communications Manager focuses on managing internal messaging, employee engagement, and fostering a positive corporate culture. This role is critical because of its impact on employee engagement and overall productivity.

Roles and Responsibilities:

• Develop and implement internal communication strategies
• Liaise between management and employees, ensuring alignment on company goals
• Guide internal messaging during transitions or crises

Skills Required:

• Strong interpersonal and communication skills
• Excellent project management skills
• Deep understanding of organizational culture and employee relations

Also Read: The 5 Best Ways for Employee Engagement!

Highest Paying PR Jobs in India: Public Relations Director

Average Annual Salary: INR 22L

A PR director executes the overall PR strategy for an organization, managing teams, overseeing media relations, and aligning PR efforts with business objectives. This strategic role ensures the company’s public image aligns with its business objectives.

Roles and Responsibilities:

• Manage the PR team and ensure alignment with company goals
• Build and maintain strong relationships with top-tier media outlets
• Advise senior management on reputation management and public perception

Skills Required:

• Leadership and team management skills
• Expertise in strategic communications and media relations
• High-level decision-making abilities and problem-solving skills

Also Read: Decision Making in Management: Importance, Types and Steps

From entry-level positions like PR Associate to high-level roles such as PR Director, there are opportunities to grow in sectors like healthcare and digital marketing. For aspiring PR professionals, developing skills in crisis communication and data analytics will help address modern challenges in PR.

Essential Insights for Aspiring PR Professionals in 2025

As an aspiring PR professional in 2025, you must master digital media, crisis management, data analytics, and industry-specific needs. Trends like influencer campaigns, social media interaction, and podcasts help you interact with your audience.

Here are the top insights for highest paid PR jobs in India.

• Adapt Digital Media and Social Platforms

Along with mass media platforms, learn how to craft stories for Twitter, Instagram, LinkedIn, and emerging platforms like TikTok. You will develop the ability to manage social media campaigns, handle influencer partnerships, and respond to real-time customer feedback. 

Example: Established tech companies like Apple and Tesla are moving to social media to launch products and engage with consumers, helping build perception.

• Develop Crisis Management Skills

Focus on building an understanding of how to develop crisis communication plans, handle media relations during a crisis, and restore a brand's reputation after a setback.

Example: During the Beoing 737 crisis, the company's PR team had to act swiftly to manage global media coverage and reassure the public.

• Develop Expertise in Data Analytics

PR professionals should familiarize themselves with tools like Google Analytics, social listening platforms, and sentiment analysis tools to stay ahead.

Example: Companies like Coca-Cola use data analytics to track how their brand is perceived globally and adjust their messaging based on the feedback. 

Also Read: 14 Best Data Analytics Real Life Applications in 2023

• Adapt to Industry-Specific Communication Needs

You must gain expertise in industries you’re interested in, whether it's healthcare, finance, or tech, to tailor your skills to those areas. 

Example: After Pfizer launched its COVID-19 vaccine, PR teams had to communicate trust and transparency in their product in a highly regulated environment.

• Build Strong Media Relationships and Networking

Establish connections with journalists and influencers in your industry to give you a distinct advantage when pitching stories or handling media inquiries. 

Example: In the fashion industry, brands like Gucci rely on influencers and key media outlets to generate buzz for their seasonal collections.

• Stay Agile and Innovative

Apart from traditional media outlets, explore podcasts, live streams, and influencer-driven content. Staying flexible and innovative is key to utilizing the full potential of digital platforms.

Example: Brands like Adidas are using interactive campaigns and storytelling through platforms like YouTube and Snapchat, to connect with younger audiences.

Also Read: How to Launch your Career in PR in India? [Step-by-Step Guide]

Having explored the essential insights for aspiring PR professionals, let’s dive into specific strategies that can help you boost your salary and stand out in the public relations field.

Strategies to Enhance Your Salary in the Public Relations Field

Networking with key decision-makers, pursuing certifications, and demonstrating results from PR campaigns can help prepare you for roles like PR manager, which pays higher salaries. 

Here are some strategies for highest paid PR jobs.

• Specialize in High-Demand Industries

Industries like technology, finance, or healthcare are rewarding due to the complexity and high-profile nature of their campaigns.

Example: Expertise in communication for financial companies like Goldman Sachs can show your ability to manage relationships with investors and stakeholders.

• Develop Social Media Expertise

Mastering tools for social media management and digital content strategy, such as BuzzSumo and Brandwatch, can make you more competitive.

Example: If you can demonstrate how your social media expertise helped increase Myntra’s brand engagement by 50%, it could lead to a promotion to a higher-paying role like Digital PR Manager.

Learn how to leverage social media and PR strategies to boost brand visibility and drive sales. Join the free course on Social Media Marketing.

• Data-Driven PR Strategies

Use data analytics to track PR campaign performance and demonstrate ROI. In industries like e-commerce, your ability to make a positive difference can lead to high salaries.

Example: In the e-commerce industry, use tools like Google Analytics to demonstrate how your PR activities led to an increase in audience engagement and sales conversion rates.

• Improve Leadership and Management Skills

Pursue leadership roles, such as a PR Manager, PR Director, or Communications Director, to increase earning potential.

Example: PR professionals in companies like Amazon who show exceptional leadership are usually promoted to higher-paying roles, such as Head of Communications.

Also Read: Top Skills Required for Leadership & Management

• Join Professional Organizations

Join associations like the Public Relations Society of India (PRSI) or the International Association of Business Communicators (IABC) to connect with industry experts.

Example: Public Relations Society of India (PRSI) can help you connect with senior executives and influencers, which can open up job opportunities.

• Pursue Advanced Certifications 

Completing certification and advanced courses in media relations or brand management can make you more attractive to top employers. 

Example: PR certification from the Chartered Institute of Public Relations (CIPR) can help you earn a high salary.

Now that you’ve explored how PR professionals can position themselves for higher-paying roles, let’s understand how you can expand your knowledge and expertise in this field.

Conclusion

PR jobs in India continue to offer rewarding career paths with competitive salaries and opportunities for growth. From entry-level roles like PR Associate to strategic positions such as PR Director, professionals who master digital media, crisis management, and data-driven strategies are highly sought after.  

Building strong media relationships, gaining industry-specific expertise, and pursuing advanced certifications can significantly enhance earning potential. As brands increasingly focus on reputation and audience engagement, skilled PR professionals will remain indispensable. 

How upGrad Can Support You in Securing High Paying PR Jobs

For PR jobs, skills like crisis management and proficiency in social media tools can help you move from PR Associate to senior positions like PR Manager. 

To keep progressing, keep expanding your skill set by staying updated with new tools, techniques, and trends. upGrad’s courses can help you boost critical skills required for PR jobs, such as digital media strategies, data analytics, and leadership training.

Here are some upGrad’s courses that can help you boost your PR skills.

• Business Communication Masterclass
• Introduction to Consumer Behavior
• Building Digital Transformation Strategies
• Influencer Marketing from a Brand's Perspective
• Complete Guide to Problem Solving Skills

Do you need help deciding which courses can help you in PR? Contact upGrad for personalized counseling and valuable insights. For more details, you can also visit your nearest upGrad offline center.

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