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Mobile marketing is a prominent type of marketing that is becoming increasingly popular for businesses around the world. It is easy to see why it is so popular and why so many organizations are now including it in their campaigns. Simply consider how many of your friends and family members own a smartphone or tablet. Of those people, how many use their mobile devices on a daily basis? Mobile technology has never been as popular – we have fantastic pocket computers such as iPhone X and Samsung S9 that provide us with a wealth of information at our fingertips. Due to this huge usage of mobile devices, it stands to reason that businesses should market themselves through this medium. There are more different types of mobile marketing than you may realize. There are entire platforms for developing mobile apps and solutions that can facilitate better user experience and more powerful marketing engagement, but some solutions are incredibly simple and easy to implement. Learn Digital Marketing Online Course from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. One way of doing marketing via smartphones, for example, is through QR codes. These are images that you can scan with your mobile phone. Once scanned, you are then provided with a certain level of access, info or a link. This is a relatively cheap and easy way to market products and services. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses 6 Steps to Build a Successful Career in Social Media Marketing Alternatively, SMS messaging is another, more traditional form of mobile marketing. A customer can opt into an SMS service and will then receive automated texts containing promotions, product info, and other marketing content. Again, this is a quick and inexpensive marketing method for a business to use and is applicable to any kind of cell phone, even the most basic models. Other types of mobile marketing include Bluetooth messaging, in-game/in-app mobile advertisements, automated calls, and even voicemail marketing. In most cases, mobile marketing is created using push mechanisms, i.e. the business instigates the marketing process. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses How Mobile Marketing Is Quickly Eclipsing Desktop Marketing? If you are curious to get into the world of digital marketing, check out upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication. This means that mobile marketing, for the most part, can be automated which reduces costs and speeds up the process too. Furthermore, the smaller amount of content required (due to the smaller screen sizes) means that mobile marketing is extremely efficient. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Max Chekalov

26 Jun 2018