Author DP

Brandon Brown

1+ of articles published

Creative Mind / Wise Guide / Artistic Soul

Domain:

upGrad

Current role in the industry:

CEO & Co-Founder at Grin, Inc.

Educational Qualification:

Attended California State University, Chico (2003 - 2008)

Expertise:

Marketing

Brand Management

Social Media Marketing

Leadership

Marketing Communications

Marketing Strategy

Field Marketing

Brand Awareness

About

Brandon Brown is the CEO of Grin, an influencer marketing software solution for brands. Grin’s software helps customers identify, recruit & activate the world’s most engaging influencers. Prior to Grin, he led marketing for the #1 energy drink market in the world, Los Angeles & Orange County, at Red Bull North America.

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10 Influencer Marketing Strategies You Should Know [Gifographic]
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10 Influencer Marketing Strategies You Should Know [Gifographic]

With the advent of social media, influencer marketing has been on the rise. In recent times, it has become an indispensable part of any marketing strategy. Studies show that an increasing number of brands are spending more on influencer marketing. Companies have also started to increase their influencer budgets. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification However, you need to understand that only the right strategies can help your influencer marketing campaign succeed. Here are some of the most common influencer marketing strategies you should know: #1. Ambassador Programs Ambassador programs can really help your brand amplify your reach and boost conversions. By collaborating with a popular influencer, you are making them the face of your brand. It is quite similar to brand endorsements. Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs When you make a popular influencer the face of your brand, they use social media to promote your brand. In this way, they transfer their audience’s trust in them towards your brand. A major advantage of ambassador programs it that they provide long-term returns. #2. Brand Mentions This follows the working pattern of ambassador programs. Once you’ve collaborated with an influencer, they will mention your brand in their social media posts. Being featured in your influencer’s posts greatly helps boost your brand’s reach. Brand mentions are also known to increase social engagements. #3. Guest Posts Guests posts also help magnify your brand’s reach on a wider scale. You may utilise them in two ways. You can either ask your influencer to write posts on your website. Or you can ask them to post your branded content on their blogs and social media pages. Guests posts increase visibility as they tend to include informative content. #4. Discount Codes Using special discount codes not only increases brand awareness, it also boosts conversions. When you’re offering special discount codes to influencers so that they can offer it to their followers, you’re making a push. Pushing your influencer’s followers to purchase your products. This helps you with not only increased sales, but also creating brand loyalty. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Learn digital marketing course online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4 How To Evaluate an Influencer Marketing Campaign? Influencer marketing can be one hefty job. With these strategies in place, you can easily build an influencer marketing campaign of your choice. To learn more about other strategies, check out the below gifographic from Grin.co: Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Brandon Brown

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20 Mar 2018

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