Author DP

Amit Chandra

1+ of articles published

Experienced Mentor / Insightful Adviser / Creative Thinker



Current role in the industry:

Software Engineering Director at Cadence Design Systems

Educational Qualification:

Cadence Mini-MBA Program, Strategy, Collaboration and Innovation from Santa Clara University Leavey School of Business (2019), Advanced Project Management Certificate from Stanford University (2011 - 2012)


Product Management

Program Management

Requirements Analysis

Software Project Management

Agile Methodologies


Software Development


Project Portfolio Management

Agile Project Management

Software Documentation


CSPO (Certified Scrum Product Owner) from Scrum Alliance

PMP (Project Management Professional) from Project Management Institute

SCPM (Stanford Certified Project Manager) from Stanford Centre for Professional Development


Amit Chandra, PMP, SCPM, is a program and product management professional with over 15 years of experience in publishing, EDA and Insurance domains. Currently, as a Senior Engineering Manager with Cadence, he is responsible for the portfolio of content aggregation and search products. When he is not working, you'll find him driving and traveling to pursue his interests in nature photography.


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Tip for Product Managers: Link Product Backlogs with Product Vision
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Tip for Product Managers: Link Product Backlogs with Product Vision

One of the constant challenges for a product-based agile development team is to map what they are doing ‘right now’ to what the product is supposed to shape up to in say, 2-3 years from now. It’s not about teams not knowing what they are working on but more about the fact that they may stay too focused on their day-to-day tasks, invariably undermining the sensitivity of the impact of their ‘present’ work in the big picture. The decisions or the choices made during execution today can have a big future impact, especially when the product is evolving. Let’s take a real life example. I was part of an agile team that was trying to introduce a text translation service for site content. The decision was made and a third-party machine translation tool was used. However, the product roadmap eventually mentioned that, in the future, users should be able to correct and provide their own contextual translation, which meant that the translation capability should have artificial intelligence so that it can learn on its own, based on feedback. Given this development, the choice made was not apt and therefore required a fair degree of re-work because the big picture was not linked to what the agile team was tasked with in the sprint. One can argue that teams can make a conscious effort to get this information, but the point is that why can’t these ‘long-term’ goals be captured in the existing agile tools and dashboards? The agile teams execute well-defined and specific tasks in a development cycle but does that mean it must come at the cost of being indifferent to the product evolution? No, I don’t think so. From what I know, there is no quick tool or framework that either advocates or recommends this information to the agile team, in their day-to-day functioning, but can such a view be created in the existing view? Worth a try? Let’s see how can we do it. Explore our Popular Business Management Courses Leadership and Management in New-Age Business Post Graduate Certificate in Product Management Executive Post-Graduate Programme in Human Resource Management Professional Certificate Programme in HR Management and Analytics Executive Post-Graduate Programme in Healthcare Management Executive Management Programme in Strategic Innovation Digital Marketing and Business Analytics Certificate Programme in Finance for Non Finance Executives Certificate Programme in Operations Management and Analytics Global Master Certificate in Integrated Supply Chain Management upGrad's Job Linked Advanced General Management Program from IMT Ghaziabad Global Professional Certificate in Effective Leadership & Management Advanced General Management Program Strategic Human Resources Leadership Cornell Certificate Program Digital Transformation Cornell Certificate Program Executive Leadership Cornell Certificate Program Management Essentials Business Management Courses We will start with the most common artifact in agile – product backlog. According to the SCRUM Institute, a product backlog is the list of things that needs to be done in a project. These things can include either enhancements and/or bugs. A numbered list isn’t helpful unless the team knows what the priority structure of the items are. This is where the Product Owner comes in who has the overall responsibility to work with the stakeholders to get clear requirements, resolve inter-dependencies, and get a prioritized list for the product backlog items. upGrad’s Exclusive Product Management Webinar for you – How to craft GTM Strategy for a Product? document.createElement('video');   It is possible that during this process, a larger and dependent work item is further broken down into small parts so that it is easy to develop for the team. These product backlog items are broken down into smaller chunks and executed in sprint cycles ranging from two to four weeks, answering the ‘how’ component of product development. On the other hand, product backlog items are also mapped to the “true north” of the product often termed as the product vision. This is the desired state of the product that is often achieved through multiple version releases and links closely to what the target audience or customers want and the value it brings to them. This chain of elements linking the agile team to customers (including product backlogs and vision) can be represented as: Distant link between an agile team and what the customer needs… With the lack of a view that clearly links sprints with the product vision, product owners often run into the risk of focusing too much on the ‘how’ part and lose sight of the larger and important goal of  the ‘what,’ which can lead to misguided prioritization. The approach I discuss here is to create a simple yet powerful view that links both the components. This is known as the Product Vision Matrix (PVM). The objective is to link the vision of the product to granular development items. This matrix becomes a key factor in analyzing the progress of the team with respect to product development. It also serves as a product dashboard for the senior management of the organization and keeps them posted about the attainability of the product goals. As the name suggests, PVM is a matrix where the columns represent the dimensions (from micro to macro) that are being captured. Let’s understand PVM with the help of a food ordering app where the vision is to provide a food experience to the users, and the starting point is food ordering. The sample matrix looks like this: Top Essential Management Skills to Learn SL. No Top Management Skills to Learn 1 Consumer Behaviour Online Certification Financial Analysis Certification FinTech Certification Online 2 HR Analytics Certification Online Communication Courses Online Effective Communication Certification 3 Research Methodology Certification Mastering Sales Certification Business Communication Certification 4 Fundamentals of Journalism Certification Economics Masterclass Online Certification Product version Big Rock Item Feature Sprint ID Development Status 1.0 Beta Ordering Location-based 1.0_1 Development Complete Cuisine-based 1.0_2 In Progress (Design) ….. Reviews External ratings 1.0_1 Design Complete Loyalty/Rewards First order discounts 1.0_2 In Progress 1.0 Production Ordering Food truck orders 1.0_3 Planned Orders from distant vendors (pack and deliver) 1.0_3 Planned Reviews Feedback-based ratings 1.0_3 Planned Loyalty/Rewards Location-based real-time offers 1.0_4 Planned 2.0 Production Ordering Real-time tracking 2.0_1 YTB Reservations Advanced reservations 2.0_1 YTB Rewards User Reviews 2.0_2 YTB Partner Deals 2.0_1 YTB 3.0 Beta Food Experiences Food tours TBD YTB Reviews Reviews to be provided to external sites TBD YTB   The Product Vision Matrix can have the following fields: Product version: This is the product version that is the official release milestone and is often what the customer receives. Big Rock Item: This is the category or theme that a feature belongs too. These items can also be the long-term product need areas of the product vision. Feature: This is the product feature that is being developed. The feature can belong to one or multiple themes (big rock items). Sprint ID: This is the sprint number in which a feature is being developed. Development status: This field denotes the progress of development (Planned, Design Complete, Development Complete, Tested, and Released). Our Top Management Articles Top 7 Career Options in Management To Choose [For Freshers & Experienced] Online Product Management Courses to Kickstart your Career Top 10 Career Options in Business Management in India 8 Crucial Business Management Skills Every Manager Should Have Future Scope of Management: Scope, Salary, Career Opportunities Career Options After MBA – Highest Paying Management Jobs 5 Key Skills Required for Successful Management Career & How To Achieve Those Skills? What is The Nature and Scope of Management? Importance of Management in Every Organisation – [A Complete Guide] Note that the structure of the matrix is indicative here. One can be more creative in identifying the columns that can capture the product vision. The advantage of this approach is the clear visibility each team member has on the overall product goals. For an evolving product, team members should have a better understanding of the bigger picture. This not only allows them to contribute effectively but also enables them to take more accountability. The result is a more focused and adaptive team that always has a finger on the pulse of their customers and recognizes the difference their sprints can make in contributing to the vision and eventual success of the product. Study Product Management Courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Featured Program for you: Design Thinking Certification Program from Duke CE

by Amit Chandra

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17 May 2017

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