Advanced Certificate in AI-Driven Performance Marketing (from MICA)

The Advanced Certificate in AI-Driven Performance Marketing is a specialized program that focuses on paid campaigns, ROI tracking, and conversion-driven strategies. Unlike a generic digital marketing course, it equips you with job-ready skills for high-demand roles like PPC Analyst, Campaign Manager, and Performance Marketing Specialist.

An online course gives you the flexibility to learn anytime, anywhere, while still offering live sessions, case studies, and capstone projects. You don’t just study theory-you actually practice campaign simulations, which makes the Advanced Certificate in AI-Driven Performance Marketing Course by upGrad and MICA industry-ready.

Yes, recruiters value specialized certifications because they prove you have hands-on skills. The Advanced Certificate in AI-Driven Performance Marketing by upGrad and MICA is industry-relevant, designed with input from experts, and makes you stand out in roles requiring paid ads and campaign optimization.

After completing the Performance Marketing Certification Program, you’ll receive an industry-recognised certificate from MICA. This certification validates your expertise in data-driven advertising, giving you an edge in roles like PPC Analyst or Performance Marketing Manager.

The course typically takes 3 - 4 months to complete, depending on your pace. It’s designed for working professionals and freshers alike, so you can balance your learning with other commitments while still building in-demand performance marketing skills. 

You’ll learn ad optimization, media planning, campaign analysis, and conversion tracking. Along with this, you’ll also get hands-on training with 15+ AI-powered tools that make you job-ready for modern marketing roles.

Yes, the course covers Google Ads, Meta Ads (Facebook & Instagram), and other major paid platforms. You’ll learn how to run campaigns, measure ROI, and optimize ad spends effectively.

Analytics is the backbone of performance marketing. You’ll master tools for campaign measurement, learn how to interpret data, and apply insights to maximize conversions.

AI tools help you automate bidding, improve targeting, and predict campaign results. By using these tools in your Online Performance Marketing Training, you save time and deliver smarter campaigns that achieve better ROI. 

Yes, digital marketing gives you a broad understanding, while performance marketing drills deep into paid ads and results-focused campaigns. That’s why the Advanced Certificate in Performance Marketing is ideal for professionals aiming at high-growth roles. 

You can apply for roles like PPC Analyst, Campaign Manager, Digital Marketing Specialist, and Performance Marketing Strategist. With the right skills, professionals can command salaries of ₹5–13 LPA in India. 

upGrad offers career assistance with resume building, mock interviews. This makes the program stand out compared to other Digital Marketing and Performance Marketing Courses. 

Performance marketing is one of the most in-demand fields today. By completing the Advanced Performance Marketing Course by upGrad, you’ll not only secure better job opportunities but also position yourself for leadership roles in digital advertising. 

Yes, Many learners switch from generic digital marketing to focused roles after this program. The Online Performance Marketing Training gives you skills that recruiters specifically look for in campaign-driven marketing. 

Yes, performance marketing is a global skill in demand across industries. Completing the Performance Marketing Certification Program can help you pursue roles not just in India but also in international markets like the US, UK, and Middle East. 

This is not just theory-it includes real case studies, campaign simulations, and a 2-part capstone project. You’ll graduate with actual work samples you can showcase to recruiters. 

No prior experience is required. The course is designed for beginners, students, and even working professionals looking to upgrade their skills in digital and performance marketing. 

If you’re a business owner, you’ll learn to run cost-effective ad campaigns, track ROI, and reduce marketing wastage. This makes the Advanced Performance Marketing Course by upGrad ideal for entrepreneurs too. 

Yes, you’ll have guidance from industry experts through live sessions, doubt-clearing classes, and one-on-one mentorship. This ensures you Learn Performance Marketing Online with the right support system. 

Free tutorials only give you surface-level knowledge. With upGrad, you gain structured learning, live mentorship, placement assistance, and hands-on practice, making it the best choice for building a serious career in performance marketing. 

Institutions like IIM Bangalore, IIM Ahmedabad, and NISM (National Institute of Securities Markets) provide digital and performance marketing courses. However, these are usually short-term executive programs. 

While IIM courses are excellent for brand recognition, they are expensive and not always placement-driven. upGrad’s Digital Marketing and Performance Marketing Course is more accessible, affordable, and offers career assistance.

The Advanced Performance Marketing Course by upGrad and MICA is priced at INR 75,000. To make it easier, learners can start with just INR 6,000/month through no-cost EMI. You can even block your seat by paying INR 10,000 upfront.

Yes! upGrad regularly offers scholarships, seasonal discounts, and corporate learning support to help ease the financial load. It’s best to check the latest offers before enrolling in the Performance Marketing Course Online.

You may request a refund at any time before the Cohort Commencement Date by visiting www.upgrad.com and submitting your refund form through the “My Application” section under your profile. A processing fee of ₹10,000 will be charged. Please note that once the program commences, no refund request will be considered, and any amount paid by the student will not be refunded. For detailed terms and conditions regarding the Program and the refund policy, please refer to your Program Offer letter before enrolling.