Advanced Certificate on Digital Marketing & Communication from MICA

Start your digital marketing journey with MICA, one of India’s leading marketing institutes, ranked #32 in NIRF 2024.

Salary Growth & ROI That Pays Off

• Open doors to roles like Digital Marketing Manager, SEO Lead, Social Media Strategist
• Professionals have seen average salary hikes post-completion
• Globally recognized certificate boosts hiring potential across industries

Skills You Can Use from Day 1

• Learn SEO, SEM, Social Media, Web Analytics, Content Strategy, and more
• Hands-on training on Google Ads, Meta Business Suite, and marketing automation tools
• Build campaigns and strategies you can directly apply to your job or freelancing projects
  

Career Acceleration at Every Level

• Ideal for freshers, marketers, entrepreneurs, and career switchers
• Strengthen your portfolio with real-world case studies and simulations
• Prepare for roles in agencies, startups, MNCs, or launch your own brand
  

Stay Ahead in a Digital-First Economy

• Demand for digital marketers in India is increasing at a rapid rate
• Be part of an industry with remote job opportunities and global outreach
• Upskilled with MICA digital marketing course and upGrad’s curated curriculum, built for long-term impact.

The Digital Marketing Certification Course by upGrad, offered in collaboration with MICA (ranked #32 in NIRF 2024), is designed to help learners gain expertise in modern marketing strategies. The program covers SEO, marketing analytics, branding, and advertising through live projects and real-world applications.

As one of the top brand management courses, it helps you master brand building and strategy. You’ll also learn branding and advertising courses essentials with hands-on training using tools like:

• Google Ads

• Meta Ads

• GetResponse

You will work on case studies with brands like Swiggy and The Whole Truth to sharpen your skills in campaigns, content, and communication.

This advanced certificate in digital marketing and communication is designed for both professionals and freshers; it offers the flexibility to upskill while working.

The Advanced Certificate in Digital Marketing and Communication opens various career opportunities in the marketing world.

It also serves as a strong foundation for those interested in brand management courses and brand development courses online to build expertise in branding strategies.

What Roles Can Learners of the MICA Marketing Course Pursue?

• Digital Marketing Manager: Approximate Salary in India: INR 5L - INR 10L
• Social Media Strategist: Approximate Salary in India: INR 2.4L - INR 4.3L
• SEO Specialist: Approximate Salary in India: INR 2.4L - INR 5L
• Marketing Analytics Manager: Approximate Salary in India: INR 19L - INR 38L
• Content Marketing Manager: Approximate Salary in India: INR 7L - INR 16L

Which Top Companies Hire After Completing the MICA Digital Marketing Course? 

Digital marketing skills are in demand across industries like e-commerce, IT, media, consulting, and consumer goods. Some top companies that hire professionals with expertise in digital marketing and communications include: 

• Amazon 

• Google 

• Facebook / Meta 

• Unilever 

• Ogilvy 

• GroupM 

• HCL 

• TCS 

• Star India 

• Infosys 

These companies look for candidates who have the knowledge of campaign management tools in digital marketing, analyze marketing performance, and drive business growth.  

MICA's digital marketing course provides foundation in essential and advanced digital marketing skills. Designed with real-world applications in mind, this program ensures that learners gain hands-on experience to excel in the dynamic marketing world.

The curriculum emphasizes practical, real-world applications, preparing you for a successful career in digital marketing.

Here’s what you’ll learn in this digital marketing course via MICA:

1. Search Engine Marketing (SEM): Learn to create and optimize Google Ads campaigns, including the use of Google AdWords, Keyword Planner, and performance metrics such as CPC and Customer Lifetime Value.
2. Social Media Marketing: Learn social media marketing across platforms like Facebook, Instagram, LinkedIn, and YouTube while mastering audience targeting and performance analysis.
3. Content Marketing: Understand how to craft engaging and impactful content to attract and retain your target audience, including trending topics and content tools as part of a performance marketing course.
4. Marketing Analytics: Learn to analyze website visitor behavior using tools like Google Analytics, focusing on metrics such as bounce rates and session durations.
5. Branding and Communication: Master branding fundamentals, international market strategies, and engagement planning for effective brand positioning with MICA Strategic Brand Management.
6. Marketing Communication and PR: Build communication strategies, focusing on brand storytelling and public relations management.

What tools will you learn in the MICA digital marketing via upGrad?

1. SEO Tools: Learn keyword research and optimization strategies using top SEO tools.
2. Google Analytics: Master analyzing audience behavior and campaign performance.
3. Social Media Management Tools: Gain hands-on experience with platforms like Hootsuite.
4. Google AdWords: Understand paid search strategies and metrics for campaign success.

This advanced Digital Marketing Course is offered by the MICA, one of India’s top marketing schools. It is known for combining creativity with strategy. MICA helps you build both technical skills and a complete understanding of digital marketing.

This digital marketing course is created with input from industry experts. The MICA digital marketing course gives you hands-on learning, practical tools, and credentials that help you stand out in today’s fast-changing digital world.

Here’s why MICA's Digital Marketing Course stands out:

• Average Salary Hike: The program empowers learners to achieve an average salary growth, validating its career-transforming potential.
• Learners Achieving Their Outcomes: Learners accomplish their career goals, whether it’s transitioning into new roles, securing promotions, or building specialized skills.
• Successful Career Transitions: Join a robust network of professionals who have successfully navigated career shifts, thanks to the program’s industry-aligned curriculum and support.

Choosing the Advanced Certificate in Digital Marketing and Communication with MICA (via upGrad) combines the prestige of MICA’s expertise with a curriculum focused to modern marketing demands. This MICA marketing course uniquely blends academic excellence, hands-on learning, and industry recognition.

Here’s a detailed comparison to highlight why it stands out from other digital marketing programs:

The MICA Digital Marketing and Communication program offers different career-focused specializations, designed to prepare you for various roles in digital marketing. You can choose the one that best matches your career goals, interests, and skills.

Here's how to make the best choice.

Align with Your Career Goals

Consider your future career path. Each specialization is designed to help you pursue specific roles:

• Social Media and Content Marketing: Best for Social Media Managers, Content Creators, and Community Managers, focusing on content strategy and audience engagement.
• Branding and Communication: Ideal if you want to work as a Brand Manager or PR Specialist, where you’ll develop brand strategies and manage communications.
• Marketing Analytics: Perfect for those aiming for roles like Marketing Analyst, using data to improve and optimize marketing campaigns.
• Public Relations: Suitable for those wanting to manage a company’s image and handle media relations, such as PR Managers or Corporate Communication Specialists.
• Generative AI: For those interested in using AI to improve marketing processes and customer experience through automation.
• Marketing Leadership in the Digital Age: Designed for future leaders in digital marketing, focusing on innovation, team management, and strategic decision-making.

Assess Your Technical Proficiency

Each specialization requires different levels of technical skill:

• Marketing Analytics and Generative AI are ideal if you are comfortable with data and technology.
• Social Media and Content Marketing or Branding and Communication are a better fit if you are focused on creative and communication skills.
• Public Relations requires strong communication and media relations skills.

Identify Your Interests

• If you enjoy creating content and managing social platforms, Social Media and Content Marketing is the right choice.
• Interested in using data to drive marketing decisions? Marketing Analytics will give you the right tools.
• Want to lead digital transformation in marketing? Generative AI or Marketing Leadership in the Digital Age could be the best fit.

Research Industry Trends

Keep track of growing fields in digital marketing:

• Generative AI is becoming more important as AI technologies are being integrated into marketing.
• Marketing Analytics remains a high-demand area as businesses rely on data for decision-making.

Speak to Mentors or Alumni

Talking to professionals or alumni can help you understand which specialization fits best with your career goals. They can offer insights into the skills you will need for different roles.

Career-Ready Soft Skills Program

Along with technical skills, you’ll also improve your soft skills, including:

• Interview and Job Search
• Corporate Communication
• Problem-solving skills

The MICA Digital Marketing Course helps you build essential skills needed to succeed in the professional world.

Online learning gives you the flexibility to upskill anytime, anywhere, while still working. The MICA Digital Marketing and Communication program makes this even better with features that truly set it apart:

• Executive Alumni Status from MICA
  Join MICA’s Executive Alumni network and connect with top marketing professionals. This prestigious credential adds weight to your resume and credibility to your profile.

• 2 Tracks, 6 Specializations
  Choose between Beginner or Advanced tracks. With six options - like Brand Management, Generative AI, Social Media Strategy, and Performance Marketing, you can focus on what fits your career goals.

• 7 Real Case Studies and Projects
  Learn by doing. Work on campaigns and real business problems for leading brands, building skills that make you job ready.

• upGrad Funding for Live Campaigns
  Run real campaigns on Meta and Google with upGrad’s funding support. Test, learn, and apply strategies without worrying about extra costs.

• Access to 70+ Digital Marketing Tools
  Master essential tools like Google Analytics, SEMrush, HubSpot, and Hootsuite, skills employers actively look for.

• 1:1 Career Mentorship
  Get personal guidance from experienced mentors who’ll help sharpen your skills, build confidence, and shape your career path.

Why This Program Will Transform Your Marketing Career?

MICA provides hands-on projects and expert mentorship. You’ll graduate with a strong portfolio, recognized certifications, and the confidence to grow into leadership roles in digital marketing.