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Advanced Certificate on Digital Marketing & Communication from MICA

Learn digital marketing with the MICA Digital Marketing Course, ranked 32 in NIRF 2024, offered in collaboration with upGrad, and earn a globally recognized qualification.

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About MICA

80+

Cohorts

15000+

Learners

3500+

Success Stories

Founded in 1991, MICA is a Leading Management Institution

Ranked 32nd in the NIRF 2024 Management Category

Known as the Mecca of Marketing, MICA has a 20+ Year Legacy

MICA Alumni hold Leadership Roles at Top Companies: Starbucks, Unilever, Star

Specialises in Strategic Marketing, Creativity, Communication

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Need to know more about this digital marketing and communication course?

Get to know the course in-depth by downloading the course brochure

MICA Digital Marketing Course Key Highlights

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Gain Executive Alumni Status from MICA

Explore 2 Tracks, 6 Specialisations

Work on 7+ Case Studies, Live Projects

Get upGrad Funding for Meta & Google Campaigns

Access 70+ Digital Marketing Tools in the Library

Recieve 1:1 Career Coaching

Get the Free AI Prompting Guide from the course

Step into the classroom before you even enroll. This powerful cheat sheet is an actual lecture note from the program, designed to help professionals like you master the art of writing high-impact prompts.

Different Journeys, Limitless Futures

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Sr. Content Developer

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Sr. Officer- Content & QA

Purva Nirvikar

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Digital Marketing Specialist

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DM Executive

Wenit Melba

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Technical Assistant

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SEO Intern

Mayank Adhiraj

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Management Trainee

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Account Executive

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Email Marketing Associate

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Sr. Brand Associate

Sushanta Mukherjee

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DM Intern

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Consultant

Ranjan Sahu

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Content Writer

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Techncial Writer

Rakhi Chatterjee

MICA Digital Marketing Course Curriculum

Building a Web Presence
Evaluate the role of different digital marketing channels in achieving specific business objectives and interpret key metrics to measure performance.Common for both tracks
Topics Covered:

Building a Digital Presence
Develop a basic digital presence plan by applying branding, visibility, and platform-readiness principles across key touchpoints. Construct a basic brand website using AI-assisted tools.Common for both tracks
Topics Covered:

Social Media for Growth
Plan and execute a platform-specific organic strategy leveraging content trends, influencer outreach, and AI-assisted content design.Tailored based on your selected track
Topics Covered:

SEO Strategy & Optimization
Design and optimize a scalable SEO strategy using advanced techniques including AEO, schema, and AI-powered content workflows.Tailored based on your selected track
Topics Covered:

Email and Mobile Marketing
Develop an automated email marketing flow to engage and convert a segmented audience. Develop a mobile-first marketing strategy using WhatsApp, app campaigns, and localized targeting tools to engage and convert users on mobile platforms.Tailored based on your selected track
Topics Covered:

Running Meta Ads
Design and launch Meta ad campaigns using targeting strategies.Tailored based on your selected track
Topics Covered:

Running Google Ads
Set up and optimize Google Search ad campaigns by conducting keyword research, writing compelling ad copy, and analyzing performance data. Learn about conversion rate optimisation.Tailored based on your selected track
Topics Covered:

Marketing Automation & Agentic AI
Build automated marketing workflows using CRM tools and AI-powered triggers to streamline messaging and increase operational efficiency.Present in Advanced track
Topics Covered:

Programmatic and Affiliate Advertising
Plan and evaluate programmatic and affiliate campaigns by selecting appropriate platforms, partners, and performance models.Common for both tracks
Topics Covered:

Web and App Analytics
Analyze user behavior across web and app platforms using advanced GA4, Firebase, and Clever Tap features to derive insights for business growth.Tailored based on your selected track
Topics Covered:

Media Planning and IMC Planning
Design an integrated media plan that aligns with broader IMC objectives, target audience, budget constraints, and KPIs, while demonstrating an understanding of channel synergy, media metrics, and evolving digital landscapes.Only offered in Beginner track
Topics Covered:

Scaling Businesses with Marketing
Evaluate marketing campaigns based on ROI, attribution, and revenue contribution to drive strategic decisions in media planning and budget allocation.Only offered in Advanced track
Topics Covered:

Personalised DM MICA Program Journey

Launch a new brand by identifying and defining its consumer persona, selecting the right digital channels and creating a basic AI-powered website.

    Audience segmentation

    Consumer persona creation

    Channel mix strategy

    Media mix planning

    Website creation using AI

Industry Experts - Digital Marketing and Communications

Whom will you learn from?

Meet our Expert Faculty

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MICA Faculty

10

Industry Experts

Advanced Digital Marketing Certification from MICA

Complete different program milestones to earn multiple certifications

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Validate Your Learning With a Suite of Certifications

Digital Marketing with {MICA Program Tools}

Demos & Cases - MICA Digital Marketing Course

Learn with real-world demonstrations and case studies. Note that this is not an exhaustive list.

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Brand Case Studies

Choose up to 6 specialisations with the most tailored digital marketing program

01

Branding & Communications

Master brand strategy and communication for effective brand building and market differentiation.

02

Social Media & Content Marketing

Deep dive into social media channels and create content that drives engagement and growth.

03

Marketing Communications & PR

Develop effective communication strategies to enhance brand visibility and reputation.

04

Marketing Analytics

Analyse marketing data to optimize campaigns and improve decision-making.

05

Generative AI

Explore AI tools for personalised marketing and creative content generation.

06

Marketing Leadership in the Digital Age

Build leadership skills and focus on business metrics to drive digital marketing success.

What will you learn in each specialisation?

Select up to 6 specialisations that align with your interest and career goals

Evaluating Content Impact Across Media Channels

Creating and Optimizing Paid Social Media Campaigns

Building and Managing Online Communities

SPACES Model for Community Management

Understanding Central Tendency Metrics

Applying the BADIR Framework

Hypothesis Testing for Market Behavior Analysis

Case Studies on Marketing Metrics and Customer Behavior

Brand Positioning and Engagement Strategies

Conducting Comprehensive Brand Audits

Budgeting and Fund Allocation

Creating and Using Branding and Communications Templates

Applying Kapferer’s Identity Prism for Brand Identity Surveys

Perceptual Maps and Consumer Insights for Brand Positioning

Reputation Management and Sentiment Analysis

Applying SCAMPER Principles and the NORMS Framework

Developing Communication Strategies for Various Mediums

Planning an Integrated Marketing Communication (IMC) Campaign

Limitations and Challenges of Generative AI

AI's Role in Content Creation: Text, Image, Audio, and Video

Data Analysis and Visualization Using AI

Building and Managing Chatbots with Dialogflow and WotNot

Using Generative AI Tools for Creating Marketing Collateral

Fostering Collaboration and Strong Leadership

Behavior-Based Segmentation and Data Management

Omnichannel Integration and Optimization

Creating an Omnichannel Roadmap and Using MarTech Tools

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Specialisations

4

Weeks each

Offline Digital Marketing Industry Immersion

Why should you participate in the offline immersion?

    Hands-on learning experience

    Opportunity to interact with industry leaders

    Opportunity to showcase your ideas to senior executives

    A comprehensive understanding of career opportunities

    A certificate of participation from upGrad and Social Panga

    Available in Bangalore, Delhi, and Mumbai

Industry Immersion Program

Offline Industry Immersion with Social Panga

Social Panga, an award-winning full-stack digital marketing agency, offers creative solutions for brands to grow online. As part of the Industry Immersion Program, participants gain hands-on experience in digital marketing. Learners work on real brand case studies under the guidance of experts, immersing themselves in the life of a digital marketer at a top agency.

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MICA Digital Marketing Course Fee

4 Months
Starting at
INR 2,708/month
Totally INR 84,999*

Inclusions

6 months No-cost EMI available
Option to choose from 2 tracks
Block your seat at INR 10,000
Maximise ROI with more specialisations
View Plans
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MICA Digital Marketing: Eligibility & Admissions

The application journey is simple and straightforward, and can be completed in three easy steps.

Eligibility

Bachelor's Degree from a Recognised University 

How will upGrad support you?

Industry Mentors

    Receive unparalleled guidance from industry mentors, teaching assistants and graders

    Receive one-on-one feedback on submissions and personalised feedback on improvement

Student Support

    Student support is available 7 days a week, 24*7.

    You can write to us via studentsupport@upgrad.com or for urgent queries use the \" Talk to Us\" option on the learn platform.

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Refer and Earn Rewards
Refer someone and Earn upto INR 80,000 Cashback/Vouchers, on every successful enrollment
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What is the Advanced Certificate on Digital Marketing & Communication from MICA?

The Advanced Certificate on Digital Marketing & Communication from MICA is a 4-month program created to help learners gain strong digital marketing skills through practical and industry-focused training.

Offered in collaboration with upGrad, this program teaches modern marketing strategies using real brand projects, marketing tools, and live campaign experience.

You will learn essential topics like SEO, paid ads, social media, branding, email marketing, and analytics. The program also includes hands-on training with tools such as Google Ads, Meta Business Suite, and automation platforms so you can build job-ready expertise.

Program Highlights:

  • Globally recognized certificate from MICA
  • Learn 70+ digital marketing tools
  • Real brand case studies and live campaign practice
  • Career mentorship with 1:1 guidance
  • Specializations in areas like branding, social media, analytics, and Generative AI
  • Access to live sessions and doubt-clearing support
  • Learn through flexible online classes designed for working professionals

Who Should Enroll?

This program is suitable for learners who want to start or advance their career in digital marketing. Whether you are a beginner or a working professional, the curriculum and live projects help you build practical skills that can be used in real jobs.

Ideal Learners:

  • Students and Fresh Graduates: Build strong foundations in digital marketing, branding, and analytics to start your career sooner.
  • Marketing Professionals: Upgrade your skills with advanced training in SEO, paid ads, automation, and campaign strategy.
  • Entrepreneurs and Business Owners: Learn how to grow your brand online, increase visibility, and run performance-driven campaigns.
  • Freelancers: Expand your service portfolio with skills in content marketing, social media, and performance marketing.
  • Career Changers: Shift into digital marketing roles with practical projects, exposure to real campaigns, and industry-recognized certification.

What Will You Learn?

The advanced certificate in digital marketing & communication course from MICA gives you a complete understanding of modern marketing, digital strategy, and real-world campaign execution. You will learn how to plan, manage, and optimize marketing activities across all major online platforms.

Key Learning Outcomes:

  • Create and manage high-performing Google Ads and Meta Ads campaigns.
  • Learn advanced SEO practices for higher visibility and organic growth.
  • Build effective social media strategies for brand engagement and audience growth.
  • Use data and analytics tools to evaluate campaign performance.
  • Develop a complete digital marketing plan with real case studies and simulations.

Why Choose the Advanced Certificate on Digital Marketing & Communication from MICA?

The program is powered by MICA, one of India’s top institutions for marketing and communication. The curriculum blends strategic thinking with hands-on digital skills so that you graduate job-ready with a strong portfolio.

Program Benefits:

  • Practical Experience: Work on real case studies, digital campaigns, strategy-building exercises, and marketing assignments.
  • Expert Faculty and Mentors: Learn from MICA faculty and industry leaders with deep experience in digital, branding, and communication.
  • Flexible Learning Support: Get guided learning with live sessions, doubt-solving support, and offline discussions at upGrad centers.
  • Career Assistance: Receive help with resume building, mock interviews, job preparation, and industry networking.
  • Recognized Certification: Earn a prestigious certificate from MICA that strengthens your resume and professional credibility.

Certification and Recognition

When you complete the Advanced Certificate on Digital Marketing & Communication from MICA, you earn a respected qualification that highlights your understanding of digital marketing strategies, tools, and real-world applications.

This certificate shows employers that you have been trained under a well-known marketing institute and gained the practical skills needed in digital roles.

You Will Receive:

  • Certificate of Completion from MICA and upGrad: A globally recognized certificate that adds strong value to your resume.
  • Access to Career Services: Guidance for job applications, interview preparation, and skill improvement.
  • Executive Alumni Status from MICA: Connect with a wide network of marketing professionals and industry leaders.

Is this Certification Worth It?

Many learners want to grow in digital marketing, and this certificate is one of the most trusted ways to build strong skills.

But is it truly worth investing in?

Here are the reasons why this program can be a valuable choice for your career:

  1. Learn Key Digital Marketing Skills: You gain hands-on practice with SEO, social media, Google Ads, content strategy, analytics, and automation tools.
  1. Improved Job Opportunities: The certification helps you stand out during job applications and shows companies that you are trained in modern marketing methods.
  1. Career Growth Potential: Whether you are a fresher or a working professional, this course supports your move into digital marketing roles.
  1. Flexible Learning Experience: The online format allows you to learn at your own pace while managing work, studies, or personal commitments.
  1. Networking and Industry Exposure: The program offers access to expert mentors, professionals, and peers, helping you grow your network.

Top Career Opportunities After the Advanced Certificate on Digital Marketing & Communication from MICA

Completing the Advanced Certificate on Digital Marketing & Communication from MICA prepares you for high-impact roles across industries. You learn to plan, execute, and optimize digital campaigns that drive business growth, making you job-ready on day one.

Top Job Roles You Can Pursue:

Job Role

Average Annual Salary in India

Digital Marketing Executive

INR 3.2L

SEO Specialist

INR 5.1L

Social Media Strategist

INR 4.7L

Performance Marketing Manager

INR 15.3L

Brand Manager

INR 19.3L

Sourced By: Ambitionbox

Industries Hiring Digital Marketing Professionals

  • E-Commerce: Focus on paid ads, SEO, social commerce, and influencer-led growth.
  • EdTech: Demand for lead generation, performance campaigns, and content-driven marketing.
  • BFSI: Branding, digital acquisition, personal finance content, and analytics-led targeting.
  • Healthcare: Awareness campaigns, reputation management, and customer education online.
  • Media & Entertainment: Content planning, audience engagement, and community growth.
  • Retail & D2C: Conversion-focused ads, product marketing, and customer retention.

Top Companies Hiring

Graduates with strong digital skills are in demand across startups, agencies, and global tech giants.

Companies hiring certified marketers include:

  • Google
  • Meta
  • Amazon
  • Deloitte
  • Zomato
  • Nykaa
  • Adobe
  • Tata Digital
  • Accenture
  • Ogilvy

Frequently Asked Questions

1How many specializations can I choose?

You can choose up to 6 specializations in the program. Each specialization you select will add one month to the overall duration of your course. This flexibility allows you to focus on the learning experience based on your career goals and interests. 

2How much time should I dedicate to succeed in the Digital Marketing course?

The Advanced Certificate Program in Digital Marketing requires 9-10 hours per week. This includes video lessons accessible on any device, along with extra time for industry projects, live sessions, and mentoring. This flexible yet thorough approach ensures a well-rounded learning experience.

3What makes the MICA x upGrad certification stand out from other programs?

The MICA Advanced Certificate in Digital Marketing and Communications offers a unique mix of academic depth and practical insights. Developed with MICA, a top marketing institute, it includes core digital marketing concepts, specialized modules, real-world projects, and personalized mentoring from industry experts.

4What career support can I expect from the MICA Digital Marketing course?

The MICA Digital Marketing course provides comprehensive career support including career coaching, resume building and post program career support. Mentors assess performance and offer job opportunities to top performers, addressing skill gaps and hiring challenges in the industry.

5Does the MICA Digital Marketing Program come with a placement guarantee?

While some digital marketing programs with placement guarantee offer conditional job assurance or refund policies, the MICA Advanced Certificate in Digital Marketing and Communication, offered in collaboration with upGrad, focuses on comprehensive career assistance instead. Learners receive personalized 1:1 coaching, hands-on training through live campaigns, expert mentorship, and access to industry networking opportunities. These features are designed to help you build job-ready skills and confidently pursue top roles in the digital marketing field.

6How much do I need to pay for the Digital Marketing course?

The MICA Digital Marketing course offers a strategic learning experience with the option of 0% EMI for flexible monthly payments. To secure your place, make a down payment of INR 10,000. For detailed information about the program fee, please refer to the Program Fee section.

7What is the 0% EMI offer?

With our 0% EMI offer, you can conveniently pay for the Mudra Institute of Communications, Ahmedabad (MICA) Digital Marketing course in interest-free installments. After submitting the course application, our admissions counselor will contact you to explain the available EMI options. Please note that a one-time processing fee is charged by the finance partner.

8Is there any deferral or refund policy for the Digital Marketing program?

Yes, the program offers a refund policy if requested before the start date, with a INR 10,000 processing fee. Once the course begins, no refunds are allowed. For deferrals, students can request to defer to a future cohort by paying a deferral fee, subject to specific terms.

9What is the refund policy for the Advanced Certificate in Digital Marketing and Communication Management from MICA program?

  1. You may request a refund for the Advanced Certificate in Digital Marketing and Communication Management from MICA at any time before the Cohort Commencement Date by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. A processing fee of Rs. [10,000] will be charged. Please note that once the Advanced Certificate in Digital Marketing and Communication from MICA commences, no refund request will be considered, and any amount paid by the student will not be refunded.
  2. Requests for refund must be sent via e-mail in the prescribed Refund Request Form. The refund will be processed within [30] working days of commencement of the program. For detailed terms and conditions regarding the Program and the refund policy, please refer to your Program Offer letter before enrolling.

10What is the qualification for the advanced certificate in digital marketing and communication mica?

To be eligible for the MICA certification in Digital Marketing course, applicants must have a Bachelor's degree (10+2+3 system) or an equivalent qualification in any discipline, recognized by the Association of Indian Universities (AIU).

11Why has the program duration & price of MICA online course in digital marketing & communication been reduced compared to the previous version of the program?

The program duration of the MICA online course in digital marketing & communication has been shortened based on feedback from industry professionals and the changing market demands. The revised, 4-month format is designed to accelerate learning, while maintaining the same high standards of faculty expertise, curriculum, hands-on learning, and career support as the 6-month version. 

12What changes have been made to the MICA advertising course structure?

The MICA advertising course structure has been updated to enhance flexibility and learning efficiency. Live sessions are now reduced, with key concepts covered in recorded content. Case studies have shifted to objective assessments. The weekly time commitment is approximately 10 hours, balancing recorded content, live sessions, projects, and self-learning.

13Is the MICA Digital Marketing course suitable for beginners?

Yes, the program is beginner-friendly. You don’t need prior marketing or technical experience because the course starts with the basics and gradually moves to advanced concepts. The lectures, projects, and mentor sessions help you understand everything step-by-step. Anyone looking to start a career in digital marketing can join confidently.

14Will I get hands-on experience during the course?

Yes, you’ll work on real digital marketing projects throughout the program. These include campaign planning, SEO strategy, social media management, and more. This practical approach helps you apply what you learn and build confidence before stepping into a professional role.

15Can I access the Digital Marketing course content after completion?

Yes, you get access to the learning materials even after finishing the program. This includes video lectures, notes, and resources so you can revisit important topics whenever you need. It’s helpful for revision, preparing for interviews, and refreshing skills while working.

16Are the classes live or recorded?

The course offers a mix of recorded lessons and live sessions. Recorded videos let you learn at your own pace, while live classes are designed for interaction, doubt clearing, and expert guidance. This balanced format makes it easier for working professionals to manage their schedule.

17Will I receive support if I have questions during the course?

Yes, you can reach out to mentors, subject experts, and the student support team whenever you need help. They assist with concepts, assignments, and career-related questions. You won’t feel stuck because guidance is available throughout the program.

18Is this certification recognized by employers?

Yes, the MICA certification is well-regarded in the marketing and advertising industry. MICA is known for producing strong marketing professionals, so employers trust its programs. Completing this course shows recruiters that you have practical digital marketing skills.

19Can working professionals take this course?

Absolutely, the program is designed to fit into a working professional’s schedule. With flexible learning hours and a mix of recorded and live sessions, you can easily manage both work and study. The structured weekly tasks help you stay organized without feeling overwhelmed.

20What kind of roles can I apply for after completing the course?

After completing the program, you can explore roles like Digital Marketing Executive, Social Media Specialist, SEO Analyst, PPC Specialist, and Content Marketer. The skills you gain prepare you for both entry-level and mid-level positions. You can also use this knowledge to grow your own business or freelance.

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Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .