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Apoorva Shankar

2+ of articles published

Associated with upGrad since 19 Jan 2017

Domain:

upGrad

Current role in the industry:

Associate at Lupa Systems

Educational Qualification:

Master of Business Administration - MBA, Business Administration and Management, General from INSEAD

Expertise:

  • Education sectors (K-12
  • Higher Education
  • Vocational Training)
  • Educational Technology
  • Corporate Communications
  • Market Research
  • Management

Tools & Technologies:

  • Economics Marketing Strategy
  • Marketing
  • Research

About

Apoorva Shankar leads Content Marketing bringing over 7 years of experience in educational technology, corporate communications, and market research. She holds an MBA from INSEAD and has previously supported Members of Parliament with research on education and technology policy. Skilled in strategic content planning, scholarship management, and thought leadership, Apoorva writes to empower learners and professionals with actionable insights grounded in research and real‑world applications.

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DIGITAL MARKETING

50 Tips From Digital Marketing Experts in India

By Apoorva Shankar

25 Jul 2025 | 20 min read

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GENERAL

Skill deprivation: Education alone won’t guarantee a job, in-demand skills need of hour

By Apoorva Shankar

25 Nov 2022 | 6 min read