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Free Certificate

Creating Consumer Value through Effective Marketing

Master customer-centric strategies in this customer value marketing free course—learn data-driven marketing, STP framework, and brand positioning to boost retention, loyalty, and business growth.

2 hours of learning

Marketing

Recommender System

Critical Thinking

For enquiries call:
18002102020
Creating Consumer Value through Effective Marketing

Key Highlights Of This Customer Value Marketing Free Course

What You Will Learn

Welcome & Introduction

Learn more about the course content and upGrad here

Introduction
1 Lesson
Introduction

Creating Consumer Value

Introduction to consumer value (STP framework)

upGrad Success Mantra

upGrad Success Mantra

Customer Value Marketing Course Certification

Earn and Share Your Certificate

Official & Verifiable

Receive a signed and verifiable e-certificate from upGrad upon successfully completing the course.

Share Your Achievement

Post your certificate on LinkedIn or add it your resume! You can even share it on Instagram or Twitter.

Stand Out to Recruiters

Use your certificate to enhance your professional credibility and stand out among your peers!

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What You’ll Gain from This Customer Value Marketing Course

This Customer Value Marketing Free Course is designed to provide accessible, industry-relevant learning that empowers individuals to create a measurable business impact.

Here’s what makes this course worth your time:

100% Free Learning Opportunity - This customer value marketing free course allows you to gain essential skills without any cost. Ideal for students, professionals, and entrepreneurs looking to strengthen their marketing knowledge without financial barriers.

Learn Practical Strategies to Drive Consumer Loyalty - Understand how to create real customer value through personalized marketing techniques. This customer value marketing course helps you design campaigns that connect emotionally and build long-term loyalty.

Industry-Relevant Curriculum Designed for Real-World Application - This customer value marketing online program equips you with actionable insights on segmentation, targeting, positioning, and customer journey mapping—perfect for enhancing ROI-driven campaigns.

Self-Paced & Flexible Learning Format - With this customer value marketing certification online, you can study at your own pace and fit learning into your existing schedule, whether you’re a working professional or a full-time student.

Certification to Boost Your Resume & LinkedIn Profile - Upon successful completion, you’ll receive a customer value marketing certification that adds credibility to your profile and signals your expertise to potential employers or clients.

Upgrade Your Skills for a Competitive Edge in Marketing - This customer value marketing online course helps marketers and business professionals stay current with evolving customer expectations and digital marketing trends.

Build a Strong Foundation for Advanced Marketing Roles - Whether you're aiming for brand management, digital strategy, or customer experience roles, this customer value marketing certification online lays the groundwork for higher-level marketing opportunities.

Who Should Enroll in This Course?

This Customer Value Marketing Free Course is crafted for forward-thinking professionals and learners who aim to master customer-centric marketing strategies and drive business growth through value creation.

This course is ideal for:

Marketing Professionals & Brand Managers – Enhance your ability to segment markets, target high-value customers, and position brands effectively using the STP framework.

Business Strategists & Product Managers – Learn to align marketing efforts with customer needs and business goals to maximize lifetime value and retention.

Startup Founders & Entrepreneurs – Understand how to craft compelling value propositions and position your brand to attract, engage, and retain the right audience.

Students & Early-Career Marketers – Build job-ready skills in customer value creation, positioning, and data-driven marketing fundamentals relevant to modern marketing roles.

Career Switchers into Marketing – Transition confidently with practical knowledge of customer value marketing, brand positioning, and strategic targeting techniques used across industries.

What Makes This Course Different From Other Courses?

Unlike generic marketing courses, this free Customer Value Marketing Online Program delivers real, measurable outcomes—equipping you with tools for impactful brand positioning and smart customer segmentation.

How We Compare to Other Platforms:

Feature

This Course (upGrad)

Other Platforms

Course Fee

✅ 100% Free Customer Value Marketing Online Program

❌ Often paywalled or tied to a subscription model

Lifetime Access

✅ Unlimited access to all course modules and resources

❌ Access often limited to specific timeframes

Certification

✅ Free certificate upon course completion

❌ Certification usually requires payment

Real-World Relevance

✅ Based on STP framework, data-driven strategies, and real brand examples

❌ Tends to focus on outdated theories or limited examples

Beginner-Friendly

✅ Structured for beginners and professionals alike with no prior marketing experience required

❌ May expect foundational knowledge in marketing

Customer Value Focus

✅ Teaches how to create and deliver customer value across marketing channels

❌ Rarely emphasizes customer-centric strategies or value-driven marketing

Free vs. Paid Courses: What Sets Them Apart?

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Frequently Asked Questions

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Indian Nationals

1800 210 2020

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Foreign Nationals

+918068792934