For working professionals
Domains
Doctorate
AI & ML
MBA
Data Science
Marketing
Management
Education
Law
Doctorate
For All Domains
Swiss School of Business and Management
Executive Doctor of Business Administration from SSBMEdgewood University
Doctorate in Business Administration by Edgewood UniversityGolden Gate University
Doctor of Business Administration From Golden Gate UniversityRushford Business School
Doctor of Business Administration from Rushford Business School, SwitzerlandGolden Gate University
MBA to DBA PathwayLeadership / AI
Golden Gate University
DBA in Emerging Technologies with Concentration in Generative AIGolden Gate University
DBA in Digital Leadership from Golden Gate University, San FranciscoAI & ML
Degree / Exec. PG
IIIT Bangalore
Executive Diploma in Machine Learning and AIOPJ Global University
Master’s Degree in Artificial Intelligence and Data ScienceLiverpool John Moores University
Master of Science in Machine Learning & AIGolden Gate University
DBA in Emerging Technologies with Concentration in Generative AIExecutive Certificate
IIIT Bangalore
Executive Programme in Generative AI for LeadersupGrad | Microsoft
Gen AI Foundations Certificate Program from MicrosoftupGrad | Microsoft
Gen AI Mastery Certificate for Data AnalysisupGrad | Microsoft
Gen AI Mastery Certificate for Software DevelopmentupGrad | Microsoft
Gen AI Mastery Certificate for Managerial ExcellenceOffline Bootcamps
upGrad
Data Science and AI-MLMasters
Paris School of Business
Master’s in Business Management and TechnologyO.P.Jindal Global University
MBA (with Career Acceleration Program by upGrad)Edgewood University
MBA from Edgewood UniversityO.P.Jindal Global University
MBA from O.P.Jindal Global UniversityGolden Gate University
MBA to DBA PathwayExecutive Certificate
IMT, Ghaziabad
Advanced General Management ProgramData Science
Degree / Exec. PG
O.P Jindal Global University
Master’s Degree in Artificial Intelligence and Data ScienceIIIT Bangalore
Executive Diploma in Data Science & AILiverpool John Moores University
Master of Science in Data ScienceExecutive Certificate
upGrad | Microsoft
Gen AI Foundations Certificate Program from MicrosoftupGrad | Microsoft
Gen AI Mastery Certificate for Data AnalysisupGrad | Microsoft
Gen AI Mastery Certificate for Software DevelopmentupGrad | Microsoft
Gen AI Mastery Certificate for Managerial ExcellenceupGrad | Microsoft
Gen AI Mastery Certificate for Content CreationOffline Bootcamps
upGrad
Full Stack DevelopmentMarketing
Executive Certificate
upGrad | Microsoft
Gen AI Foundations Certificate Program from MicrosoftupGrad | Microsoft
Gen AI Mastery Certificate for Content CreationupGrad's Certifications
upGrad Campus
Advanced Certificate in Performance MarketingOffline Bootcamps
upGrad
Digital MarketingManagement
Degree
O.P Jindal Global University
MSc in International Accounting & Finance (ACCA integrated)Paris School of Business
Master’s in Business Management and TechnologyExecutive Certificate
Education
Education
Northeastern University
Master of Education (M.Ed.) from Northeastern UniversityEdgewood University
Doctor of Education (Ed.D.)Edgewood University
Master of Education (M.Ed.) from Edgewood UniversityDegree
Jindal Global University
LLM in Corporate & Financial LawJindal Global University
LLM in Intellectual Property & Technology LawJindal Global University
LLM in AI and Emerging TechnologiesJindal Global Law School
LLM in Dispute ResolutionFor fresh graduates
Domains
Software & Tech
Data Science
Management
Marketing
Software & Tech
Executive Certificate
International Institute of Information Technology, Bangalore
Executive Post Graduate Programme in Software Dev. - Full StackupGrad | Microsoft
The U & AI GenAI Certificate Program from MicrosoftData Science
Bootcamp
Offline Bootcamps
upGrad
Full Stack DevelopmentManagement
Marketing
Bootcamp
upGrad Campus
Advanced Certificate in Performance MarketingOffline Bootcamps
upGrad
Digital MarketingMore
RESOURCES
Cutting-edge insights on education
Live sessions with industry experts
Master skills with expert guidance
Resources for learning and growth
COMPANY
Your path to educational impact
Top talent, ready to excel
Skill. Shape. Scale.
Hands-on learning, near you
Immersive learning hubs
Our vision for education
OTHERS
Share knowledge, get rewarded
Digital Marketing course build expertise in SEO, social media, content, and analytics. Learn campaign strategy, branding, and performance marketing to grow businesses and advance in marketing careers.
Read MoreUpdated Curriculum with Generative AI modules
Daily Doubt Resolution Sessions
Mock Interviews by industry Hiring Managers
36% Avg. Salary Hike
300% Max Salary Hike
Career Support
Learn digital marketing course for free & start your online marketing path
Read MoreFree Certificate
Learn about the evolution of marketing, the basics of marketing communications, marketing strategy, and digital marketing channels and metrics.
6 Hours
Free Certificate
Learn to plan and execute an advertising strategy, gain insights on ATL, BTL, and TTL advertising strategies, as well as analyse ad campaigns
2 Hours
Free Certificate
Understand how Influencer Marketing works from a Brand's Perspective
1 Hours
Experience practical learning with real-world projects in our courses in digital marketing. Get hands-on experience & build your portfolio.
6+
Projects
Blog Writing
Content Management
Blog Creation Project
Set up a website on WordPress and create a blog populated with pages, posts, and plugins.
Skills learned
Website Creation
Blog Writing
Content Management
Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to bring more conversions.
Customer Segmentation
Communication Strategy
Zivame Project
Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to b… Know More
Skills learned
Email Marketing
Customer Segmentation
Communication Strategy
Campaign Optimisation
Ad Creation and Targeting
Social Media Marketing Live Project
Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it.
Skills learned
Ad Campaign Planning
Campaign Optimisation
Ad Creation and Targeting
Competitive Analysis
Strategy Development
Mamaearth
Build a digital marketing strategy to help Mamaearth enter and establish itself in a new category.
Skills learned
Market Research
Competitive Analysis
Strategy Development
Keyword Research
Campaign Optimisation
Google Ads Project
Run a 5-day search and display campaign on Google Ads to drive traffic to your blog or website.
Skills learned
Paid Advertising
Keyword Research
Campaign Optimisation
Technical SEO
SEO Analysis
SEO Audit Live Project
Create and analyse an SEO audit report and suggest improvement strategies.
Skills learned
Keyword Optimisation
Technical SEO
SEO Analysis
Dashboard Creation
Insight Mining
Google Analytics 4 Project
Analyse a website using Google Analytics 4 and generate insights from Google Analytics 4 reports.
Skills learned
Data Analysis
Dashboard Creation
Insight Mining
5
Instructors
3
Industry Experts
Professor MICA
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MI… Read More
Professor of Marketing Cambridge University
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Associate Dean and Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associ… Read More
Adjunct Faculty & Senior Advisor MICA
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (… Read More
Professor MICA
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Head of Search Marketing, APAC, Google
Sakhee Dheer leads Search Marketing for Google in the APAC region. Before this, she led digital marketing at Facebook (APAC).
Chairperson & Co-founder, upGrad
One of the '25 Asia’s Most Powerful People,' by Fortune Magazine, Ronnie pioneered cable television, built the Media and Entertainment congl… Read More
CMO, Razorpay
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
MICA's DM course transformed me from a lawyer to a communications specialist
A former corporate lawyer, I wasn't passionate about my career. I wanted to transition into digital marketing as a creative. While studying for the DM program, I proactively looked out for work opportunities. I prepared a portfolio of my freelance work and showcased it confidently during interviews. Being in the know of the latest DM trends and having strong conceptual clarity helped me get noticed. Eventually, I was offered the role of a copywriter at an agency, which is exactly what I wanted to do.
Dhruvy Rawal
Senior Account Executive at Caro Communications
4.5 Years of Experience
Delighted to have joined the Customer Success Team of Integral Ad Science
I owe gratitude to everything I have learnt at my Digital Marketing course from MICA in association with upGrad. It was quite hectic in the beginning to keep everything in line along with the daily official schedule but eventually it got so interesting that I looked forward to learn more with each passing day. The well trained and knowledgeable faculties of MICA were very thorough in their teachings and always created an excitement to join the sessions and learn something new. I am very happy that I got the chance to learn and gain exposure to the live digital marketing atmosphere through this course.
Ankur Chauhan
Customer Success Operations Manager @ Pubmatic
5.5 Years of Experience
I am very happy to be able to apply the learnings from this program in my job
In the role of National Manager for Hospital Business, I was attending several global workshops during lockdown in 2020 where lot of new initiatives were taken in terms of Multi Channel Engagement with the Healthcare Professionals. Though I had 20 yrs of experience in Sales & Marketing, digital engagement was new for me. The Healthcare industry was adopting technology and new ways of working were being adopted both from the industry as well as medical fraternity. Experiencing the same I decided to pursue the Digital Marketing & Communication course with all the 4 specialization to enhance my knowledge and understanding so that as a senior manager I should be able to adopt and contribute to the new dimension of Healthcare, Pharmaceutical & Nutrition marketing. Once I onboarded on the journey, the concepts started becoming clear to me and I was able to contribute constructively in the Multi Channel adoption in our company. Four months down the line I got an opportunity to be the Multi Channel Engagement Champion for India coordinating with the Global team & all the cross-functional teams in India for driving all the initiatives. I really feel happy that I have taken up this course and have been able to uplift myself. With the learnings I am having through the Digital Marketing course, I am also able to implement my learnings in my job role. Honestly speaking, I was not very sure about how this course would help me in my career after 20yrs of experience, however now that I am on the verge of completion I realize that my decision was correct and it has opened a new dimension where I can leverage on my experience & the learnings from this course simultaneously.
Sumeet Guha
National Manager - Key Accounts & MCE for Danone India
22 Years of Experience
$671.86 billion
GMV of the digital marketing industry
32.1%
Expected CAGR of digital marketing by 2028
28%
Avg. hike upon transition
43%
Average increase in digital marketing spends
Dedicated student support is available
You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform
Timely doubt resolution by industry experts and peers
100% expert verified responses to ensure quality learning
Personalised expert feedback on assignments and projects
Regular live sessions by experts to clarify concept-related doubts
YouTube, the largest hub of audio-visual data, acts as a platform for content creators to give a visual representation of their talents and generate income from it.
Robin Joseph Abraham
Digital Marketing is one of the in-deman field which requires the people to take the brand to another level and build a strong social media presence. The digital marketing courses helps the individual to get acquainted with the digital marketing concepts which helps them to work effectively.
Kamal Jacob
Interested to learn different concepts of digital marketing techniques? Here are the 10 best digital marketing project ideas and topics for a beginner in 2022-23.
Sriram
Preparing for Google Analytics Interview? Here is an ultimate guide containing 73 Google Analytics interview questions with answers- Updated 2023
Sriram
Preparing for digital marketing interviews and wish to know more about Google Adwords? Check out this ultimate guide containing top 63 Google AdWords interview questions and answers to help you get a job in 2023.
Sriram K
Digital Marketing is growing in the current times and is being seen as the one of the best ways to grow business and reach the specific target audience.
Nitin Gurmukhani
Read this article to find out more about the 9 types of digital marketing channels and the ones that suit your business objectives the best.
upGrad
Digital Marketing Salary in India | upGrad #MBAfromupGrad
7:07
81,594 views
A Day in The Life of a Digital Marketer | Digital Marketing Professional 🤓| upGrad
3:23
4,21,535 views
Digital Marketing: Top 6 Jobs and Careers | Sales and Marketing | upGrad
4:47
65,286 views
Digital Marketing Interview Question and Answers | upGrad
8:24
6,240 views
Digital Marketing Program | Digital Marketing Careers | Upgrad
3:44
51,973 views
What is Online Advertising? 03 - Quick Explanation | upGrad
3:23
56 views
What is Offline Advertising? 02 - A Quick Explanation | upGrad #upgradManagement
5:23
90 views
Digital marketing offers a wide range of specializations, allowing you to tailor your expertise to specific aspects of the field. Whether you're interested in content creation, data analysis, or paid marketing, there are numerous digital marketing courses online that provide in-depth knowledge in each area.
Choosing the best digital marketing course online with a relevant specialization helps you build expertise in key areas. Here are the top specializations offered in upGrad’s digital marketing certification courses:
Each specialization is designed to support your growth as a skilled professional. Whether you're pursuing a PG Diploma in Digital Marketing, masters in digital marketing, or marketing certification courses, these paths align with real-world industry needs and trends.
upGrad distinguishes itself from other online learning platforms by offering a comprehensive digital marketing course online designed in collaboration with prestigious institutions like MICA. The program combines industry-relevant content, personalized career support, and real-world learning experiences to help students become job-ready and advance their careers in digital marketing.
Below is a comparison table showcasing the unique features of upGrad’s online digital marketing course versus other institutes:
Feature | upGrad | Other Institutes |
Curriculum Design | Developed in collaboration with MICA and industry experts. | Typically standard content with less industry integration. |
Learning Approach | Blend of theory, hands-on assignments, live projects, and case studies. | Often more theory-based, with limited practical application. |
Career Support | Personalized coaching, AI-driven profile building, and interview preparation. | Limited or generic career support with less personalized guidance. |
Certification | Certification in Digital Marketing from MICA and upGrad. | Certificates from the institute, which may not have the same industry recognition. |
Flexibility | Study at your own pace with a flexible schedule. | Fixed schedules or limited flexibility in learning. |
Industry Recognition | Recognized by top companies and industry leaders. | Recognition varies based on the institute’s industry ties. |
Support Services | 24/7 student support, live doubt resolution, peer networking. | Limited support services, mostly through email or forums. |
upGrad ensures that students not only gain theoretical knowledge but also develop practical skills aligned to market needs. With our online digital marketing training, we set learners up for success in the competitive digital marketing field.
Yes, a 3-month program is a great way to learn digital marketing quickly and build a strong foundation. Many learners start with a basics or diploma course before moving to advanced training.
With upGrad, you can choose programs like the,
The best digital marketing course depends on your career goal. If you want job support, go for a digital marketing course with placement. If you prefer flexibility, choose a digital marketing course online or a marketing digital course online. A digital marketing master course is ideal if you want to specialize deeply.
Yes, it’s definitely worth taking a digital marketing certification course because it teaches you industry-relevant skills that are in demand worldwide. Many institutes in India offer a digital marketing course with placement, which helps you land a job right after training. If you want flexibility, you can choose the best online digital marketing courses and learn at your own pace.
Key digital marketing tools include Google Analytics for website data, Ahrefs for SEO, MailChimp for email marketing, Hootsuite for social media management, and Google Search Console for site performance tracking. These tools help optimize campaigns, track performance, and improve customer engagement.
An online digital marketing course is crucial in today’s digital-first economy. Courses like upGrad's digital marketing certification programs teach digital marketing basics such as essential skills in SEO, social media, content marketing, and analytics, preparing learners for a dynamic, in-demand career while offering flexibility and comprehensive learning.
Choosing a career in digital marketing opens up a world of exciting and diverse opportunities. This dynamic field allows you to explore various aspects of online marketing, from SEO to creative content creation. With courses in digital marketing, such as those offered by upGrad, you gain the necessary skills to succeed in roles that are in high demand. The field is constantly evolving, offering continual learning and growth opportunities.
A successful digital marketing career requires a mix of creative, analytical, and strategic skills. Through a course in digital marketing, you'll learn to craft compelling digital content, understand data analytics, and develop effective online marketing strategies. Skills in SEO, social media management, and email marketing are crucial. Additionally, upGrad’s digital marketing courses online help you stay current with the latest digital tools and platforms.
Digital marketing courses offer numerous benefits, including a deep understanding of various online marketing channels and strategies. These courses, particularly upGrad’s online marketing courses, provide hands-on experience in real-world scenarios, enhancing your practical marketing skills. You’ll learn about digital marketing tools, campaign planning, and data analysis, essential for a successful career in digital marketing.
While a degree can provide a strong foundation but it is not always required for a career in digital marketing. Practical skills and knowledge, often acquired that you can gain through a diploma in digital marketing, a digital marketing certification course, or from free online marketing classes. These courses offer focused learning in specific areas of digital marketing, making them valuable for both beginners and experienced marketers.
Common career paths in digital marketing include roles such as Social Media Manager, SEO Specialist, Content Marketing Manager, Digital Marketing Analyst, and PPC Expert. For those with advanced training, such as a digital marketing degree course or a digital marketing postgraduate, opportunities in digital strategy and leadership roles are accessible. The field offers flexibility, allowing professionals to specialise in those areas of online marketing that align with their interests and skills.
A digital marketing course syllabus covers a wide range of topics essential for online success. So, when learning digital marketing online, the fundamentals of digital marketing courses will be covered. These include SEO, content marketing, social media strategy, email marketing, and digital analytics. upGrad's courses on digital marketing online often include practical lessons on using digital tools, creating digital campaigns, and understanding online consumer behaviour.
The ease of an online marketing course depends on your interest and dedication to learning new skills. While the field is dynamic and constantly evolving, digital marketing classes online are designed to be accessible, often starting with an introduction to digital marketing covering digital marketing basics, with gradual progression to more complex topics. Infact, upGrad’s digital marketing certificate courses are structured to cater to beginners as well as those with some marketing experience, ensuring a comprehensive learning journey.
Coding knowledge is not a core requirement for digital marketing. However, a basic understanding of HTML and web design can be beneficial. The primary focus of a diploma in digital marketing or any digital marketing courses online is on mastering marketing tools, understanding digital strategies, and learning how to engage effectively with customers online.
The duration of a digital marketing course online with certificate can vary based on the type and depth of the program. Short digital marketing certifications may take a few weeks to a few months. More comprehensive programs, such as a digital marketing master course or PG diploma, can last up to a year or more, offering in-depth knowledge and practical experience.
Yes, digital marketing courses online are regularly updated to include the latest trends, tools, and strategies. Programs like upGrad’s advanced digital marketing course cover changes in consumer behavior, new digital platforms, and emerging techniques, ensuring learners stay current and industry-ready.
The cost of online digital marketing certification courses varies widely based on the institution, course duration, and depth of study. Short-term online marketing courses, like a post graduate diploma in digital marketing or a diploma in digital marketing, are generally more affordable, while comprehensive courses, like a post graduate in digital marketing or a digital marketing degree, can be more costly. upGrad has the best online digital marketing courses in India as they offer competitive pricing while ensuring quality education.
Factors influencing the cost of an Internet marketing course include the institution's reputation, the course's duration, depth, and comprehensiveness, and whether it includes hands-on projects or placement assistance. A digital marketing course online with a placement guarantee might have different pricing compared to those focusing solely on theoretical knowledge.
Additional costs in a digital marketing upGrad course may include expenses for materials, software tools, or examination fees. However, many online digital marketing courses, like upGrad’s, include these in the course fee. Always check with the course provider for a detailed breakdown of costs.
Yes, many educational institutions offer the option to pay digital marketing course fees in instalments. This payment flexibility makes it easier for students to manage their finances while pursuing their academic goals.
In most cases, the certificate in digital marketing course is included in the overall course fees. This certification is an important part of the course, validating your learning and skills in digital marketing. Always confirm with the course provider if the certification cost is covered in the fees.
Some disadvantages of digital marketing include high competition, fast-changing algorithms, the need for constant learning, ad spend costs, and risk of online fraud. Even though a diploma in digital marketing or digital marketing certificate can prepare you, you’ll still face challenges. The good news is that most issues can be managed with the right skills and strategy.
Digital marketing can sometimes be stressful because campaigns often run on deadlines and results are closely tracked. But if you enjoy creativity and problem-solving, it can be rewarding. By joining the best institute for digital marketing and taking digital marketing classes, you can learn how to manage stress while building a strong career.
To earn 1 lakh in digital marketing, you need to master skills like SEO, PPC, and social media. Taking a digital marketing course and placement program can help you start with good salary offers. Later, you can work as a freelancer or take an online marketing course to learn high-paying niches like performance marketing.
You can earn 1 lakh per month in digital marketing by combining a full-time job with freelancing or your own agency work. A digital marketing master course or digital marketing classes online can help you build expertise. With strong skills, clients are willing to pay more, especially for performance-based projects.
To get the highest salary, specialize in in-demand areas like SEO, paid ads, and analytics. Doing a digital marketing certification course or an advanced digital marketing course helps you stand out. Professionals with a digital marketing diploma or a masters in digital marketing often earn more due to their specialized knowledge.
Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)
Indian Nationals
Foreign Nationals
1.upGrad does not grant credit; credits are granted, accepted, or transferred at the sole discretion of the relevant educational institution offering the diploma or degree. We advise you to enquire further regarding the suitability of this program for your academic, professional requirements and job prospects before .
upGrad’s digital marketing programs are carefully crafted, combining the expertise of universities & industry leaders. Our online marketing courses offer an unparalleled depth of knowledge. Our digital marketing certificate programs also offer learners the opportunity to kickstart their careers
bestseller
Certification
31 Weeks
upGrad Campus
Advanced Certificate in Performance MarketingCertification
3 Months
Certification
3 Months
Certification
4-6 Months
Certification
2 Months