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Influencer marketing combines the age-old celebrity culture with digital marketing techniques. Influencer marketing’s importance has risen with rapid global digitisation.
Influencer marketing is a social media marketing wing that capitalises on the popularity and fan following of celebrities and social media influencers. It leverages influencers’ platforms for service endorsements and product promotions in the relevant niche. Customers can perceive it as word-of-mouth from a trusted person - influencer marketing is significantly based on the trust and credibility a social media influencer shares with its followers through consistent two-way interactions and using the same for marketing.
Although similar to celebrity endorsements, influencer marketing relies on the fame and fan following of ‘influencers’ who can sway people by offering honest reviews of a brand’s offerings. Their influence and foothold on certain social media platforms allow brands to expand their customer outreach, create brand awareness, and fuel conversion. Digital spaces comprising a variety of audiences make influencer marketing essential for any brand to gain engagement and eventual success.
Initially, platforms like Instagram were solely used to share pictures with people. However, over time, it has become a marketing hub, which has helped many people opt for influencer marketing as their full-time career. One of the main reasons behind influencer marketing popularity is the content-driven approach.
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A successful marketing campaign establishes by preparing an outline and creating realistic goals for yourself. These goals are aimed with a suitable marketing strategy and worked on by an influencer with a substantial following, working in the same niche as your brand. You can consider an influencer marketing campaign successful if it manages to win greater conversion rates and better engagements with the target audience.
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