Influencer Marketing Courses

Influencer marketing combines the age-old celebrity culture with digital marketing techniques. Influencer marketing’s importance has risen with rapid global digitisation.

banner image

Influencer Marketing Course Overview

Influencer marketing is a social media marketing wing that capitalises on the popularity and fan following of celebrities and social media influencers. It leverages influencers’ platforms for service endorsements and product promotions in the relevant niche. Customers can perceive it as word-of-mouth from a trusted person - influencer marketing is significantly based on the trust and credibility a social media influencer shares with its followers through consistent two-way interactions and using the same for marketing.

Although similar to celebrity endorsements, influencer marketing relies on the fame and fan following of ‘influencers’ who can sway people by offering honest reviews of a brand’s offerings. Their influence and foothold on certain social media platforms allow brands to expand their customer outreach, create brand awareness, and fuel conversion. Digital spaces comprising a variety of audiences make influencer marketing essential for any brand to gain engagement and eventual success.

Initially, platforms like Instagram were solely used to share pictures with people. However, over time, it has become a marketing hub, which has helped many people opt for influencer marketing as their full-time career. One of the main reasons behind influencer marketing popularity is the content-driven approach.

Digital Marketing Course Instructors

Learn From The Best

Our digital marketing courses online feature expert instructors with years of experience, bringing the industry insights. Get a chance to learn from the best.

5

Instructors

3

Industry Experts

Digital Marketing Projects

Learn by Doing

Experience practical learning with real-world projects in our courses in digital marketing. Get hands-on experience & build your portfolio.

6+

Projects

Placements in Digital Marketing Courses

Our Placement Numbers

After completing any digital marketing course with placement, you can be placed in top companies with competitive salary packages. Get ahead in your career

36%
Average Salary Hike
₹1.23 Cr
Highest Salary Offered
500+
Career Transitions
300+
Hiring Partners

Top Recruiters

Zivame
American Express
Fractal
Star
Flipkart
Kantar
bar chartpie chart

Sucess Stories

What Our Learners Have To Say

Digital Marketing Free Courses

Start Learning For Free

Learn digital marketing for free & start your online marketing path. Learn introduction to digital marketing before taking an advanced digital marketing course

Digital Marketing Videos

You Might Like To Watch

Digital Marketing Blogs

You Might Like To Read

Learner Support and Services

How Will upGrad Supports You

Industry Mentors

    Receive unparalleled guidance from industry mentors, teaching assistants, and graders

    Receive one-on-one feedback from our seasoned faculty on submissions and personalized feedback to improvement

    Our Syllabus is designed to provide you with ample of industry relevant knowledge with examples

Frequently Asked Questions

A successful marketing campaign establishes by preparing an outline and creating realistic goals for yourself. These goals are aimed with a suitable marketing strategy and worked on by an influencer with a substantial following, working in the same niche as your brand. You can consider an influencer marketing campaign successful if it manages to win greater conversion rates and better engagements with the target audience.

image
Explore Our Learning Platform
Learn on a personalised AI-powered platform that offers best-in-class content, live sessions & mentorship from leading industry experts.
advertise-arrow

upGrad Learner Support

Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)

text

Indian Nationals

text

Foreign Nationals

Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .