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Jaideep Prabhu

1+ of articles published

Associated with upGrad since 27 Dec 2018

Domain:

upGrad

Current role in the industry:

Professor of Marketing at the University of Cambridge Nehru Professor of Indian Business at Judge Business School

Educational Qualification:

Bachelor of Technology (BTech) in Engineering from the Indian Institute of Technology, Delhi

Expertise:

  • Higher Education
  • Research
  • Teaching
  • Lecturing
  • University Teaching
  • Business Strategy

About

Jaideep Prabhu is the Professor of Marketing and the Nehru Professor of Indian Business at the University of Cambridge, Judge Business School. He holds a B.Tech. in Engineering from IIT Delhi and a Ph.D. from the University of Southern California. With extensive experience in research, higher education, and global marketing strategy, he has consulted for top digital brands like Vodafone, Barclays, and Nokia. His areas of focus include frugal innovation, business strategy, and branding. He shares deep insights into marketing to help learners apply academic concepts to real-world scenarios.

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MANAGEMENT

Frugal Marketing: 7 Smart Strategies to Grow Without Burning Cash

By Jaideep Prabhu

16 Jul 2025 | 12 min read