Cindy is a self-described “bold and brutal marketing strategist”, she has an exceptional reputation and proven track record of consistently delivering stellar results from her focus and commitment to digital and innovative progress in her more than 2 decades of heading core consumer-focused functions including Data Analytics & Consumer Research, Customer Experience, Integrated Marketing and Branding, and leading inspired teams.
The majority of her career has been spent in the banking industry, covering corporate, retail and private banking, during which she also had a stint contributing as an educator at the National University of Singapore and which she is now re-igniting in currently focusing on sharing her knowledge and experience via UpGrad.
