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IIT/IIM Courses

SEO Course in Pune

    Execute real digital marketing campaigns across SEO, Ads & Social Media

    Run paid campaigns using Google Ads & Meta Ads Manager

    Build marketing funnels using Email, Automation & CRM tools

    Leverage Generative AI for content, ads & performance optimization

Duration

6 Months

New Batch Starts

30 July 2026

For Enquiry

7030105105

Scholarships

Upto 50%*

Request a Callback

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Program Highlights

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15+ Marketing Tools & Platforms

12+ Live Marketing Campaigns

Industry-Ready Curriculum

Masterclasses by Industry Veterans

Expert Faculty with Real-World Experience

Hands-on Training with Live Projects

Interview Prep & Soft Skills Training

Monthly Employability Tests

Guided Internship with Top Companies

3 Years Career Portal Access

3 Years Access to Learning Portal

Industry-Recognized Certifications

Program Curriculum

Module 1: CMS (WordPress) Website Design & Development

Domain, Hosting & Control Panel

  • Domain registration & management,
  • hosting selection, cPanel navigation

Installing WordPress

  • Download, installation, initial setup & basic configuration

Themes & Templates

  • Theme selection & installation, customization, template usage

Installing Plugin

  • Essential plugins, installation, configuration & updates

Building Web Pages

  • Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

  • Navigation & mobile responsiveness
  • Forms & data capturing
  • Google Analytics setup
  • Backup & recovery solutions

Module 2: Search Engine Optimization using Rank Math

  • Featured snippets optimization
  • Focus keyword selection
  • SEO-friendly site titles
  • Meta descriptions
  • On-page & content SEO using Rank Math
  • Image SEO
  • Internal linking

Module 3: Social Media Management (Meta)

  • Content strategy development
  • Content creation
  • Managing accounts via Meta Business Suite

Module 4: Social Media Marketing (Meta)

  • Social media & business account setup
  • Ad account creation & payment setup
  • Campaign objectives & AIDA model
  • Ad creation & launch
  • KPI measurement
  • Campaign optimization

Module 5: Google & YouTube Marketing

  • Google & YouTube account setup
  • Ad account & payment setup
  • Campaign objectives
  • Ad creation & launch
  • KPI tracking
  • Ad optimization

Module 6: Marketing Automation

  • Pabbly integrations
  • Wati (WhatsApp automation)
  • Zoho CRM & marketing automation
  • Webhook integrations

Module 7: Graphics Design (Canva)

  • Canva dashboard & project management
  • Templates & elements
  • Design creation using Canva tools
  • File sharing & downloads

Module 8: Artificial Intelligence (AI) for Digital Marketing

  • Introduction to AI in marketing & tools overview
  • AI for blog writing, ad copy & social media content
  • AI for image & video creation
  • AI-driven social media automation
  • AI chatbots & automated customer engagement

Module 9: Amazon Advertising & Marketplace Marketing

  • Amazon Seller & Vendor models
  • Seller account setup & product listing basics
  • Product listing & Amazon SEO optimization
  • Sponsored Products, Brands & Display Ads
  • Campaign setup & keyword targeting
  • ACoS, CTR, ROAS & KPI tracking
  • Ad optimization & scaling

What Makes This Program Stand Out?

Learning Focus

Coverage

Hands-on Depth

Tools Exposure

Industry Alignment

Internship & Live Experience

Career Support

Outcome

Advanced Certificate in Digital Marketing

End-to-end campaign execution with measurable ROI

SEO, Paid Ads, Social Media, Automation, Analytics, GenAI

12+ live campaigns with real case studies

15+ industry tools including Google Ads, Meta & GA4

Curriculum aligned with current hiring trends

Guided internship with real campaign execution

360° career support with 1:1 mock interviews & placement assistance

Industry-ready Digital Marketing Professional

Other Digital Marketing Courses

Theory-heavy modules

Limited platform exposure

Assignment-based learning

Basic tool walkthroughs

Outdated or generic syllabus

Simulated projects only

Limited placement guidance

Concept familiarity

Why Choose upGrad Learning Support Centre in Kothrud, Pune?

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Guided Industry Projects with Mentorship

Work on real-world projects with 1:1 mentorship as part of our classroom program.

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Masterclasses by Industry Professionals

Exclusive sessions on real-world best practices and emerging tech.

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5Ps of Learning Methodology

Our methodology follows five stages: pre-class preparation, concept understanding, guided practice, problem-solving, and real-world projects.

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Hands-on Training with Live Projects

Build real-world applications and gain confidence through our classroom program.

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3 Years Access to Learning Portal

Get membership to learner management system with free built-in tools to practice real-world learning.

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3 Years Access to Career Portal

Get access to jobs, internships and hiring drives even after completing our classroom program.

Explore the Learning Support Centre in Pune

Visit the Learning Support Centre in Pune

Location

Pune

Phone Number

7030105105

Working Hours

10 AM - 8 PM

Visit us here in Kothrud, Pune

No. 502, Kotibhaskar Business Court, opposite KARISHMA COMPLEX, Kothrud Industrial Area, Kothrud, Pune, Maharashtra 411038

360° Career Support

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Aptitude Training

Resume Building

LinkedIn Profile Evaluation

Interview Question Bank

1:1 Mock Interview Calls

Hands-on Technical Learning

Soft Skill Training

GD/Interview Prep

Eligibility Criteria

  • Graduation in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.)
  • Students currently pursuing graduation are also eligible
  • Basic understanding of internet usage, social media platforms, and online tools is helpful
  • No prior Digital Marketing experience or technical background required

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Start Your Application

Follow the below application process to begin your enrollment process. 

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Submit Your Interest

Fill out the enquiry form on our website. Select your preferred city and centre.

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Speak to our Academic Counsellor

Discuss your background, goals, and best-fit program.

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Confirm Your Batch

Choose from our morning / evening / weekend batches that suit your schedule

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Start Learning

Once enrolled, you’ll receive onboarding details and access to learning resources. You can then begin your offline learning experience at the selected upGrad centre.

Career Roles You Can Pursue After Completing the SEO Course at upGrad's Kothrud, Pune Centre

Job Role

Entry-Level Salary

Mid-Level Salary

Senior / Lead Salary

Digital Marketing Executive

~₹3 L – ₹6 L per year

~₹6 L – ₹12 L per year

₹12 L – ₹20 L+ per year

Performance Marketing Specialist

~₹4 L – ₹8 L per year

~₹8 L – ₹18 L per year

₹18 L – ₹30 L+ per year

SEO Specialist

~₹3 L – ₹7 L per year

~₹7 L – ₹15 L per year

₹15 L – ₹25 L+ per year

Social Media Manager

~₹3 L – ₹6 L per year

~₹6 L – ₹14 L per year

₹14 L – ₹25 L+ per year

What Our Learners Have to Say

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Implementation Engineer, AB Knowledge Systems

With a year of internship experience, I joined upGrad because of its strong reputation for helping students upskill and secure good jobs. The learning experience has been excellent, with well-structured content relevant to market demands. I've gained new skills and deepened my knowledge. I highly recommend upGrad for anyone serious about advancing their career.

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Atharva Bhapkar

Implementation Engineer

Specialist Programmer, Infosys

I had no work experience and was unsure about entering the Data Science field. A friend introduced me to upGrad, where I received great support, especially with resume building. The teaching staff is well versed in the field including help with professional profiles. upGrad is an ideal choice for upskilling, thanks to its mentorship and personalized support.

LinkedIn
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Mansi Deepak Kodgire

Specialist Programmer

Assistant Manager - Sales

With 6+ years in the non-IT domain, I chose upGrad to help me transition into IT. Its curriculum provided me with in-depth skills in data science and AI-ML, and the instructors at the Indore centre offered invaluable one-on-one support. For anyone seeking to break into Data Science or shift to IT, this program is a great choice for gaining technical expertise.

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Aniket Gogaliya

Assistant Manager

Software Engineer, Incred Money

Before upGrad, I wanted to strengthen my technical skills and transition into a more technical role. I chose upGrad for its structured curriculum in Data Structures and Algorithms (DSA) and MERN Stack Development. The hands-on projects and real-world applications enhanced my skills, making me job ready. Now, I’m excited and prepared to take the next step in my career.

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Swaroop Ramdas Chavan

Software Engineer

Data Researcher, Collegedunia

As a recent Computer Science graduate, I felt I needed practical, job-ready skills in Data Science. I chose upGrad for its job-focused learning and reputable partnerships, which offered hands-on courses, live sessions, mentor support, and real projects. This experience built my confidence and gave me the skills to tackle real Data Science projects in my career.

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Priyanka Maruti Panchkwade

Data Researcher

Mentored by Top Professionals

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Faculty Members

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Alok Chauhan, Instructor

Alok Chauhan

Company logo

Data Science & AI

10+ years of experience in DA/DS, Ex-L&T, New Holland, Data Arc, has served on site for clients in Honkong, Nepal and Germany 

LinkedIn ProfileLinkedin
Shalini Singh, Instructor

Shalini Singh

Company logo

Data Science & AI

12+ years of experience in data analytics, research, consultancy and academia, Ex-Deloitte having experience working with various ministries… Read More

LinkedIn ProfileLinkedin
Sirisha Pamidipati, Instructor

Sirisha Pamidipati

Company logo

Data Science & AI

Skilled in data analytics and data science. Previously worked as Sr. Faculty - Data Analytics Training in ExcelR Edtech Private Limited, Ben… Read More

LinkedIn ProfileLinkedin

Certificate in Digital Marketing

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Accelerated Digital Marketing Certificate

Earn your upGrad certificate showcasing your experitse in Digital Marketing

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Guided Internship Certificate

Receive a Guided Internship Certificate for gaining industry-relevant experience from our elite partners

SEO Course in Pune

SEO Course in Pune at upGrad is offered as part of a 6-month Advanced Certificate in Digital Marketing at the Kothrud learning support centre. This SEO course combines online learning with offline classroom sessions and a dedicated SEO module built around Rank Math. This SEO course duration allows learners to progress from foundational website skills to applied SEO and marketing execution.

Learners cover on-page and content SEO, keyword research, meta descriptions, and internal linking, alongside broader digital marketing skills like paid ads, social media, and Generative AI tools used across 15+ industry platforms.


Why Choose upGrad Learning Support Centre Pune?

Pune's large base of IT companies, agencies, and D2C brands makes it a strong location to pursue an SEO Course in Pune with practical career outcomes in mind. upGrad's Learning Support Centre in Kothrud is designed to give learners more than just course access; it offers a complete offline environment to learn, practice, and network.

This hybrid model is one of upGrad's core USPs. Rather than navigating a self-paced online course alone, learners get structured in-person classroom sessions, dedicated lab time, and direct mentorship:


Key Facilities at the Pune Centre:

  • Classrooms: Live, in-person sessions for structured instruction and doubt resolution.
  • Smart Labs: Equipped systems for SEO tools, Rank Math, and campaign practice.
  • Mentorship: 1:1 mentorship on real-world marketing projects.
  • Counselling: Guidance on choosing the right specialisation and learning path.
  • Interview Rooms: Dedicated space for interview practice and preparation.
  • Networking Events: Masterclasses and sessions with industry professionals.
  • Student Community: Cohort-based peer groups for collaborative learning.
  • Career Services: Resume building, LinkedIn review, and aptitude training.
  • Mock Interviews: 1:1 mock interview calls with feedback from professionals.
  • Placement Cell: Guided internship and placement assistance coordination.


SEO Course Structure in Pune

The SEO course syllabus for this program sits within a broader 6-month Digital Marketing curriculum, moving from website fundamentals to SEO, paid media, and AI-assisted marketing. This course features 9 modules, each offering conceptual study with hands-on tool practice.

Modules

Topics Covered

CMS (WordPress) Website Design & Development

Domain and hosting setup, WordPress installation, themes and templates, plugins, page building, Google Analytics setup

Search Engine Optimization using Rank Math

Featured snippets, focus keyword selection, SEO-friendly titles, meta descriptions, on-page and content SEO, image SEO, internal linking

Social Media Management (Meta)

Content strategy, content creation, managing accounts via Meta Business Suite

Social Media Marketing (Meta)

Ad account setup, campaign objectives, ad creation and launch, KPI measurement and optimisation

Google & YouTube Marketing

Account setup, campaign objectives, ad creation and launch, KPI tracking and optimisation

Marketing Automation

Pabbly integrations, WhatsApp automation, Zoho CRM, webhook integrations

Graphics Design (Canva)

Dashboard and project management, templates, design creation, file sharing

AI for Digital Marketing

AI for blog writing, ad copy, social content, image/video creation, AI chatbots

Amazon Advertising & Marketplace Marketing

Seller/Vendor setup, product listing SEO, Sponsored Ads, ACoS/CTR/ROAS tracking


SEO Skills You Will Learn:

  • On-Page SEO: Focus keyword selection, SEO-friendly titles, and meta descriptions
  • Content SEO: Featured snippet optimisation and content structuring using Rank Math
  • Technical SEO: Image SEO and internal linking best practices
  • Analytics: Google Analytics setup and performance tracking
  • AI-Assisted SEO: Using AI tools to speed up content and optimisation workflows
  • Broader Marketing Skills: Paid ads, social media, and marketplace SEO as complementary skills


Who Should Join upGrad's SEO Course in Pune?

This course is designed for learners at different stages of their career. Eligibility includes graduation in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, or similar), and students currently pursuing graduation are also eligible:

  • Freshers and recent graduates looking to enter digital marketing and SEO with practical, job-ready skills
  • Working professionals in non-marketing roles who want to transition into SEO or digital marketing
  • Small business owners who want to manage their own website's SEO and online visibility
  • Career switchers from non-technical backgrounds, since no prior SEO or coding experience is required
  • Learners with basic internet and social media familiarity, which the course notes as helpful though not mandatory

If you prefer structured, in-person guidance and are based in or around Kothrud, this SEO Course in Pune is built for you, with morning, evening, and weekend batch options to fit different schedules.


Nearby Areas We Cater for the Students

upGrad's Kothrud Learning Support Centre is accessible to learners across western Pune, making it convenient for students from several nearby localities to attend offline sessions, mentorship meetings, and networking events.

Nearby Area

Karve Nagar

Warje

Erandwane

Bavdhan

Deccan Gymkhana

Paud Road

Kothrud

Ideal Colony

Vanaz

Sinhagad Road


Career Opportunities After Completing Programs

Pune's growing base of agencies, D2C brands, and in-house marketing teams drives steady demand for SEO and digital marketing talent, with search engine optimization jobs in Pune offering strong growth from entry-level through senior roles. SEO professional salary in Pune scales meaningfully with experience, particularly for specialists who can demonstrate live campaign results.

Job Role

Average Annual Salary in Pune

SEO Specialist

₹5 L – ₹9 L+

Digital Marketing Executive

₹4.5 L – ₹8 L+

Performance Marketing Specialist

₹6 L – ₹10 L+

Social Media Manager

₹5 L – ₹8 L+


Source: AmbitionBox/ Glassdoor

Recruiters Hiring SEO and Digital Marketing Talent in Pune:

  • Infosys
  • TCS
  • Persistent Systems
  • Cognizant
  • Wipro
  • Amazon
  • Capgemini
  • Zensar


upGrad's SEO Course in Pune, delivered over 6 months at the Kothrud centre, builds job-ready SEO and digital marketing skills through offline mentorship, live campaigns, and guided internship support, backed by real placement assistance across Pune's growing marketing job market.

Frequently Asked Questions

The program covers SEO, Paid Ads, Social Media Marketing, Email Marketing, Content Marketing, and Marketing Analytics. You will also learn to use Generative AI for content and performance optimization. The curriculum includes campaign planning and execution. It is designed as per current industry needs.