Digital Marketing Course in Chennai

Module 1: CMS (WordPress) Website Design & Development

Domain, Hosting & Control Panel

• Domain registration & management,
• hosting selection, cPanel navigation

Installing WordPress

• Download, installation, initial setup & basic configuration

Themes & Templates

• Theme selection & installation, customization, template usage

Installing Plugin

• Essential plugins, installation, configuration & updates

Building Web Pages

• Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

• Navigation & mobile responsiveness
• Forms & data capturing
• Google Analytics setup
• Backup & recovery solutions

• Featured snippets optimization
• Focus keyword selection
• SEO-friendly site titles
• Meta descriptions
• On-page & content SEO using Rank Math
• Image SEO
• Internal linking

• Content strategy development
• Content creation
• Managing accounts via Meta Business Suite

• Social media & business account setup
• Ad account creation & payment setup
• Campaign objectives & AIDA model
• Ad creation & launch
• KPI measurement
• Campaign optimization

• Google & YouTube account setup
• Ad account & payment setup
• Campaign objectives
• Ad creation & launch
• KPI tracking
• Ad optimization

• Pabbly integrations
• Wati (WhatsApp automation)
• Zoho CRM & marketing automation
• Webhook integrations

• Canva dashboard & project management
• Templates & elements
• Design creation using Canva tools
• File sharing & downloads

• Introduction to AI in marketing & tools overview
• AI for blog writing, ad copy & social media content
• AI for image & video creation
• AI-driven social media automation
• AI chatbots & automated customer engagement

• Amazon Seller & Vendor models
• Seller account setup & product listing basics
• Product listing & Amazon SEO optimization
• Sponsored Products, Brands & Display Ads
• Campaign setup & keyword targeting
• ACoS, CTR, ROAS & KPI tracking
• Ad optimization & scaling

No.3, Gowri Ammal Street, Meyyammai St, Kungumam Nagar, Rajagopal Nagar, Porur, Chennai, Tamil Nadu - 600116, India

• Graduation in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.)

• Students currently pursuing graduation are also eligible

• Basic understanding of internet usage, social media platforms, and online tools is helpful

• No prior Digital Marketing experience or technical background required

Enrolling in a Digital Marketing Course in Chennai is a practical way to build these in-demand skills and prepare for a rewarding career. Startups, eCommerce brands, tech giants and multinational corporations in Chennai are actively hiring professionals who can drive online visibility, generate leads, and improve customer engagement.

Whether you're a fresh graduate, working professional, entrepreneur, or business owner, this Digital Marketing Course in Chennai provides the right blend of practical learning and career guidance to help you succeed.

Why Choose upGrad Learning Support Centre Chennai?

Learning digital marketing requires more than watching recorded videos. You need expert guidance, practical exposure, collaborative learning, and continuous feedback to develop job-ready skills. The upGrad Learning Support Centre in Chennai is designed to offer exactly that through a classroom-first learning experience.

Students enrolled in the Digital Marketing Course in Chennai learn directly from experienced instructors while working on real-world marketing scenarios.

Key Facilities at the Learning Support Centre

• Classrooms: Interactive classrooms designed for instructor-led learning.

• Smart Labs: Well-equipped labs for hands-on practice using digital marketing tools.

• Mentorship: Personalized guidance from experienced mentors throughout the course.

• Counselling: Academic and career counselling to support individual learning goals.

• Interview Rooms: Dedicated spaces for placement interviews and mock interview sessions.

• Networking Events: Industry meetups and networking sessions with professionals.

• Student Community: Collaborative learning environment with fellow learners.

• Career Services: Resume building, LinkedIn optimization, and placement guidance.

• Mock Interviews: Practice interviews to improve confidence and job readiness.

• Placement Cell: Dedicated placement support connecting students with hiring companies.

This offline learning ecosystem distinguishes upGrad from many Digital marketing institutes in Chennai, providing learners with structured classroom learning and comprehensive career support.

Digital Marketing Course Structure in Chennai

The curriculum is designed to build a strong foundation while gradually introducing learners to advanced marketing concepts and tools. Each module combines theoretical understanding with practical implementation, enabling students to execute real-world campaigns confidently.

Skills You Will Learn:

After completing the Digital Marketing Course in Chennai, students develop the following skills:

• Search Engine Optimization (SEO)

• Google Ads (SEM/PPC)

• Social Media Marketing

• Content Marketing

• Email Marketing

• Google Analytics (GA4)

• Performance Marketing

• Marketing Automation

• Keyword Research

• Conversion Rate Optimization

• Campaign Planning

These practical skills help learners become job-ready and prepare them for a wide range of Digital marketing jobs in Chennai and other major technology hubs.

The Digital marketing course duration is structured to ensure learners have sufficient time to understand concepts, complete practical assignments, and gain hands-on experience through projects.

Who Should Join upGrad's Digital Marketing Course in Chennai?

The Digital Marketing Course in Chennai is suitable for learners from diverse educational and professional backgrounds.

• Fresh graduates looking to start a digital marketing career

• Working professionals planning a career transition

• Entrepreneurs promoting their own businesses

• Small business owners seeking online growth

• Marketing professionals looking to upskill

• Sales professionals expanding into digital channels

• Freelancers wanting to offer digital marketing services

• Content creators and influencers seeking marketing expertise

When comparing Digital marketing institutes in Chennai, learners should evaluate the quality of classroom learning, faculty expertise, practical exposure, career support, and mentorship rather than relying solely on marketing claims.

Nearby Areas We Cater for the Students

upGrad Learning Support Centre welcomes students from across Chennai and nearby localities. Its accessible location makes commuting convenient for both students and working professionals.

Career Opportunities After Completing Programs

Completing a Digital Marketing Course in Chennai prepares learners for numerous roles across agencies, startups, eCommerce companies, SaaS firms, and multinational organizations. Graduates possessing practical experience and strong portfolios are well-positioned to secure rewarding Digital marketing jobs in Chennai and other major cities.

Source: Glassdoor/ AmbitionBox

Top Recruiters Hiring Digital Marketing Experts in Chennai:

• Accenture

• TCS

• Infosys

• Cognizant

• Deloitte

• Wipro

• Zoho

• Freshworks

• Amazon

• Flipkart

• IBM

• HCLTech

Professionals often compare the Digital marketing experts salary before pursuing a career in this field. Salary growth depends on practical expertise, certifications, campaign performance, and years of experience. Specialists in SEO, paid advertising, analytics, and performance marketing often command higher compensation packages.