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IIT/IIM Courses

Video Production Online Course

    Learn filming, lighting, and professional video production skills

    Build skills in editing, sound design, and post-production

    Work on real-world video production and shooting projects

    Train on industry tools and cinematic storytelling techniques

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Learn From The Best

5

Instructors

3

Industry Experts

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Rajneesh Krishna, Instructor

Rajneesh Krishna

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Associate Dean and Professor

Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associ… Read More

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Jaideep Prabhu, Instructor

Jaideep Prabhu

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Professor of Marketing Cambridge University

Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS. 

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Siddharth Deshmukh, Instructor

Siddharth Deshmukh

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Adjunct Faculty & Senior Advisor MICA

He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (… Read More

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Anita Basalingappa, Instructor

Anita Basalingappa

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Professor MICA

Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA. 

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Falguni Vasavada-Oza, Instructor

Falguni Vasavada-Oza

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Professor MICA

She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MI… Read More

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Learn by Doing

Experience practical learning with real-world projects in our courses in digital marketing. Get hands-on experience & build your portfolio.

6+

Projects

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Blog Writing

Content Management

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Blog Creation Project

Set up a website on WordPress and create a blog populated with pages, posts, and plugins. 

Skills learned

Website Creation

Blog Writing

Content Management

Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to bring more conversions.

Customer Segmentation

Communication Strategy

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Zivame Project

Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to b… Know More

Skills learned

Email Marketing

Customer Segmentation

Communication Strategy

Campaign Optimisation

Ad Creation and Targeting

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Social Media Marketing Live Project

Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it. 

Skills learned

Ad Campaign Planning

Campaign Optimisation

Ad Creation and Targeting

Competitive Analysis

Strategy Development

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Mamaearth

Build a digital marketing strategy to help Mamaearth enter and establish itself in a new category. 

Skills learned

Market Research

Competitive Analysis

Strategy Development

Keyword Research

Campaign Optimisation

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Google Ads Project

Run a 5-day search and display campaign on Google Ads to drive traffic to your blog or website. 

Skills learned

Paid Advertising

Keyword Research

Campaign Optimisation

Technical SEO

SEO Analysis

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SEO Audit Live Project

Create and analyse an SEO audit report and suggest improvement strategies. 

Skills learned

Keyword Optimisation

Technical SEO

SEO Analysis

Dashboard Creation

Insight Mining

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Google Analytics 4 Project

Analyse a website using Google Analytics 4 and generate insights from Google Analytics 4 reports. 

Skills learned

Data Analysis

Dashboard Creation

Insight Mining

Our Placement Numbers

After completing the course, you can be placed in top companies with competitive salary packages. Get ahead in your career

36%
Average Salary Hike
₹1.23 Cr
Highest Salary Offered
500+
Career Transitions
300+
Hiring Partners

Top Recruiters

Zivame
American Express
Fractal
Star
Flipkart
Kantar
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What Our Learners Have To Say

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MICA's DM course transformed me from a lawyer to a communications specialist

A former corporate lawyer, I wasn't passionate about my career. I wanted to transition into digital marketing as a creative. While studying for the DM program, I proactively looked out for work opportunities. I prepared a portfolio of my freelance work and showcased it confidently during interviews. Being in the know of the latest DM trends and having strong conceptual clarity helped me get noticed. Eventually, I was offered the role of a copywriter at an agency, which is exactly what I wanted to do.

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Dhruvy Rawal

Senior Account Executive at Caro Communications

4.5 Years of Experience

Delighted to have joined the Customer Success Team of Integral Ad Science

I owe gratitude to everything I have learnt at my Digital Marketing course from MICA in association with upGrad. It was quite hectic in the beginning to keep everything in line along with the daily official schedule but eventually it got so interesting that I looked forward to learn more with each passing day. The well trained and knowledgeable faculties of MICA were very thorough in their teachings and always created an excitement to join the sessions and learn something new. I am very happy that I got the chance to learn and gain exposure to the live digital marketing atmosphere through this course.

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Ankur Chauhan

Customer Success Operations Manager @ Pubmatic

5.5 Years of Experience

I am very happy to be able to apply the learnings from this program in my job

In the role of National Manager for Hospital Business, I was attending several global workshops during lockdown in 2020 where lot of new initiatives were taken in terms of Multi Channel Engagement with the Healthcare Professionals. Though I had 20 yrs of experience in Sales & Marketing, digital engagement was new for me. The Healthcare industry was adopting technology and new ways of working were being adopted both from the industry as well as medical fraternity. Experiencing the same I decided to pursue the Digital Marketing & Communication course with all the 4 specialization to enhance my knowledge and understanding so that as a senior manager I should be able to adopt and contribute to the new dimension of Healthcare, Pharmaceutical & Nutrition marketing. Once I onboarded on the journey, the concepts started becoming clear to me and I was able to contribute constructively in the Multi Channel adoption in our company. Four months down the line I got an opportunity to be the Multi Channel Engagement Champion for India coordinating with the Global team & all the cross-functional teams in India for driving all the initiatives. I really feel happy that I have taken up this course and have been able to uplift myself. With the learnings I am having through the Digital Marketing course, I am also able to implement my learnings in my job role. Honestly speaking, I was not very sure about how this course would help me in my career after 20yrs of experience, however now that I am on the verge of completion I realize that my decision was correct and it has opened a new dimension where I can leverage on my experience & the learnings from this course simultaneously.

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Sumeet Guha

National Manager - Key Accounts & MCE for Danone India

22 Years of Experience

How Will upGrad Supports You

Industry Mentors

    Receive unparalleled guidance from industry mentors, teaching assistants, and graders

    Receive one-on-one feedback from our seasoned faculty on submissions and personalized feedback to improvement

    Our Syllabus is designed to provide you with ample of industry relevant knowledge with examples

Video Production Online Course Overview

Video production courses help aspiring creators, filmmakers, marketers, educators, and business professionals learn how to plan, film, edit, and deliver high‑quality video content. These programs teach the technical and creative aspects of production, including camera operation, lighting techniques, set design, audio capture, and post‑production workflows. From short promotional clips to broadcast‑level films, these courses provide the practical knowledge needed to produce polished, professional videos for various platforms and industries.

Eligibility Criteria for Video Production Courses

Eligibility requirements differ across institutions, but most programs are designed to support learners with varying levels of experience.

Educational Background

  • A bachelor’s degree in any field from a recognized institution.
  • Ideal for individuals from media, communication, design, marketing, or performing arts backgrounds.
  • Prior exposure to basic filming or editing tools is helpful but not essential.

Basic Skills

  • Ability to work with digital tools and multimedia software.
  • A creative mindset and enthusiasm for visual expression.
  • Willingness to experiment with different filming styles, formats, and techniques.

Ideal Candidates for Enrollment

  • Content creators who want to develop professional‑quality videos.
  • Marketers and business owners looking to boost engagement with brand visuals.
  • Students interested in filmmaking, cinematography, or broadcast production.
  • Educators creating video‑based learning materials.
  • Individuals looking to build a career in digital media and content creation.

Is a Video Production Course Right for Your Career?

Video production is an excellent option for those who enjoy hands‑on creativity and want to build a career in visual communication. Consider taking a course if you:

  • Like crafting ideas that translate into compelling visual content.
  • Want to learn how videos are produced, edited, and distributed.
  • Are interested in media careers such as production, direction, or digital content creation.
  • Wish to understand how video influences marketing, branding, and audience engagement.

Because it helps you:

  • Strengthen both creative storytelling and technical production abilities.
  • Create videos that look professional across different platforms.
  • Build a strong production portfolio to showcase your abilities.
  • Gain confidence in handling real video projects with structured workflows.

Fees and Duration for Video Production Courses

Course fees vary depending on curriculum depth, level of specialization, and training format. All values are in INR.

Type of Video Production Course

Average Fees (INR)

Duration

Video Production Foundation / Certificate

30,000-1,20,000

2–3 months

Advanced Cinematography & Editing Programs

1,50,000-3,50,000

4–6 months

Executive Filmmaking & Production Leadership Programs

3,00,000-6,00,000

6–12 months

1. Short‑Term Foundation Courses

Cover the fundamentals of shooting, editing, lighting setups, and basic storytelling. Suitable for beginners who want a practical introduction to production essentials.

2. Advanced Cinematography & Editing Programs

Focus on high‑level camera work, multi‑camera setups, professional lighting systems, editing software mastery, color grading, and audio engineering.

3. Executive Filmmaking & Production Leadership Programs

Designed for professionals seeking strategic and managerial expertise in video projects. Includes training in direction, production planning, creative leadership, and advanced visual language.

What You Will Learn in a Video Production Course

Video production courses combine creativity, technical skills, and strategic content planning.

Production Fundamentals

  • Understanding camera types, lenses, and sensor behavior.
  • Basics of composition, shot movement, and visual framing.
  • Introduction to studio and outdoor lighting setups.

Pre‑Production & Planning

  • Scriptwriting, outlining concepts, and storyboarding.
  • Planning production schedules, shot lists, and resource allocation.
  • Understanding locations, props, sets, and wardrobe requirements.

Audio & Lighting Techniques

  • Recording clean dialogue and environmental sound.
  • Choosing microphones and audio recording tools.
  • Enhancing mood and clarity through professional lighting design.

Editing & Post‑Production

  • Using tools like Premiere Pro, DaVinci Resolve, and Final Cut Pro.
  • Managing timelines, transitions, soundtracks, and color styles.
  • Exporting high-quality videos for various platforms and screen sizes.

Publishing & Distribution

  • Understanding file formats, compression, and upload settings.
  • Optimizing videos for streaming platforms, social media, and websites.
  • Analyzing engagement metrics to improve future content.

How to Choose the Best Video Production Course

Before enrolling, consider the following:

1. Curriculum Depth & Relevance

  • Covers both creative and technical skill development.
  • Offers modules for short, long‑form, and commercial content.
  • Includes exposure to real professional workflows.

2. Practical Learning Approach

  • Hands‑on projects with real filming and editing tasks.
  • Access to raw footage for practice.
  • Opportunities to produce various content styles.

3. Mentorship & Instructor Support

  • Expert feedback on drafts, edits, and shooting techniques.
  • Q&A sessions for troubleshooting and skill refinement.
  • Guidance on improving creative decision‑making and workflow efficiency.

4. Outcomes & Career Relevance

  • Creation of a strong video portfolio showcasing technical and creative skill.
  • Alignment with industry expectations in production and editing roles.
  • Knowledge necessary to pursue freelance, agency, or in‑house video careers.

Career Paths and Salary After Taking a Video Production Course

Video production skills are in high demand across media, marketing, and entertainment industries.

Popular Video Production Job Roles

Job Role

Average Pay Range (INR)

Creative Director (Video)

10–23 LPA

Assistant Director / Producer

9–10 LPA

Videographer

3–6 LPA

Cinematographer

2.5–6 LPA

Video Editor

2–4 LPA

Industries That Value Video Production

  • Digital Media Agencies: Brand videos, ads, product films.
  • Entertainment: Short films, documentaries, music videos, and shows.
  • Corporate Sector: Training videos, internal communications, announcements.
  • E‑Learning: Educational video modules and explainer content.
  • Social Media: Short-form, high‑impact visual content.

Career Growth Path

Career Stage

Typical Roles

Entry Level

Production Assistant, Junior Editor

Mid Level

Cinematographer, Video Producer

Senior Level

Senior Editor, Creative Lead

Leadership

Creative Director, Head of Production

Frequently Asked Questions

1. What skills do Video Production courses help beginners develop first?

Beginner-friendly Video Production courses focus on helping learners understand visual planning, foundational camera use, and basic editing logic. The goal is to build confidence with simple techniques before progressing toward more advanced production workflows, creative decisions, or technical tools.

2. Which type of videography course is considered best for aspiring content creators?

The best videography course is one that balances technical training with creative practice. Programs offering hands-on shooting sessions, real project assignments, and practical feedback from experienced mentors generally provide a strong learning foundation for upcoming creators and filmmakers.

3. What kind of equipment do beginners need before starting a Video Production course?

Beginners usually start with basic gear such as a smartphone or entry-level camera, simple audio accessories, and free editing tools. Courses guide learners on gradually upgrading equipment while focusing first on technique, storytelling, lighting, and composition fundamentals.

4. How long does it typically take to become comfortable with shooting and editing videos?

Most learners feel confident within a few months of consistent practice. While the course provides structured learning, real growth comes from applying techniques, experimenting with different scenes, and reviewing completed projects to identify strengths and areas for improvement.

5. How much should a creator charge for producing a two-minute video professionally?

Pricing for a two-minute video depends on location, equipment, editing complexity, and client needs, but creators generally charge anywhere between modest beginner rates and higher professional fees. Factors like scriptwriting, animation, and retakes also increase final project costs.

6. Are Video Production courses helpful for people who want to start freelancing full-time?

Yes, Video Production courses help learners understand professional workflow standards, client communication, project planning, and deliverable expectations. These skills, along with a growing portfolio, make it easier to enter the freelance market confidently and attract early clients.

7. What are the typical five phases involved in a complete video production process?

A full production cycle generally includes five stages: idea development, pre-production planning, filming, post-production editing, and delivery. Courses often explore each stage in detail, teaching learners how to maintain quality and efficiency throughout the entire workflow.

8. Do Video Production courses teach how to collaborate with teams and clients?

Many programs introduce learners to teamwork dynamics, handling feedback, planning shared tasks, communicating creative ideas, and aligning expectations with clients. These soft skills become essential when managing real-world projects involving directors, editors, designers, or production assistants.

9. Can learners specialize in certain types of videos during or after the course?

Yes, learners can choose to focus on areas such as commercial videos, documentaries, social media content, training modules, or cinematic storytelling. Specialization often evolves naturally as they discover their strengths during hands-on practice.

10. Do Video Production courses teach how to create visually appealing videos with limited resources?

Absolutely. Many courses emphasize resourceful filmmaking, using natural light, minimal equipment, and simple setups. Learners explore how creativity, framing, and storytelling can compensate for smaller budgets while still producing professional-looking results.

11. Are these courses beneficial for professionals outside creative fields?

Yes, professionals in business, education, consulting, and corporate roles benefit from video production training. It helps them create stronger presentations, instructional videos, internal communication content, and client pitches, allowing them to communicate more clearly and persuasively.

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Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .