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IIT/IIM Courses

Video Creation Online Course

    Learn video shooting, editing, and production techniques

    Build skills in storytelling, scripting, and visual design

    Work on real video projects and content creation tasks

    Train on editing tools, effects, and video marketing strategies

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Learn From The Best

5

Instructors

3

Industry Experts

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Rajneesh Krishna, Instructor

Rajneesh Krishna

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Associate Dean and Professor

Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associ… Read More

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Jaideep Prabhu, Instructor

Jaideep Prabhu

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Professor of Marketing Cambridge University

Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS. 

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Siddharth Deshmukh, Instructor

Siddharth Deshmukh

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Adjunct Faculty & Senior Advisor MICA

He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (… Read More

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Anita Basalingappa, Instructor

Anita Basalingappa

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Professor MICA

Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA. 

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Falguni Vasavada-Oza, Instructor

Falguni Vasavada-Oza

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Professor MICA

She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MI… Read More

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Learn by Doing

Experience practical learning with real-world projects in our courses in digital marketing. Get hands-on experience & build your portfolio.

6+

Projects

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Blog Writing

Content Management

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Blog Creation Project

Set up a website on WordPress and create a blog populated with pages, posts, and plugins. 

Skills learned

Website Creation

Blog Writing

Content Management

Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to bring more conversions.

Customer Segmentation

Communication Strategy

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Zivame Project

Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to b… Know More

Skills learned

Email Marketing

Customer Segmentation

Communication Strategy

Campaign Optimisation

Ad Creation and Targeting

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Social Media Marketing Live Project

Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it. 

Skills learned

Ad Campaign Planning

Campaign Optimisation

Ad Creation and Targeting

Competitive Analysis

Strategy Development

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Mamaearth

Build a digital marketing strategy to help Mamaearth enter and establish itself in a new category. 

Skills learned

Market Research

Competitive Analysis

Strategy Development

Keyword Research

Campaign Optimisation

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Google Ads Project

Run a 5-day search and display campaign on Google Ads to drive traffic to your blog or website. 

Skills learned

Paid Advertising

Keyword Research

Campaign Optimisation

Technical SEO

SEO Analysis

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SEO Audit Live Project

Create and analyse an SEO audit report and suggest improvement strategies. 

Skills learned

Keyword Optimisation

Technical SEO

SEO Analysis

Dashboard Creation

Insight Mining

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Google Analytics 4 Project

Analyse a website using Google Analytics 4 and generate insights from Google Analytics 4 reports. 

Skills learned

Data Analysis

Dashboard Creation

Insight Mining

Our Placement Numbers

After completing the course, you can be placed in top companies with competitive salary packages. Get ahead in your career

36%
Average Salary Hike
₹1.23 Cr
Highest Salary Offered
500+
Career Transitions
300+
Hiring Partners

Top Recruiters

Zivame
American Express
Fractal
Star
Flipkart
Kantar
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What Our Learners Have To Say

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MICA's DM course transformed me from a lawyer to a communications specialist

A former corporate lawyer, I wasn't passionate about my career. I wanted to transition into digital marketing as a creative. While studying for the DM program, I proactively looked out for work opportunities. I prepared a portfolio of my freelance work and showcased it confidently during interviews. Being in the know of the latest DM trends and having strong conceptual clarity helped me get noticed. Eventually, I was offered the role of a copywriter at an agency, which is exactly what I wanted to do.

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Dhruvy Rawal

Senior Account Executive at Caro Communications

4.5 Years of Experience

Delighted to have joined the Customer Success Team of Integral Ad Science

I owe gratitude to everything I have learnt at my Digital Marketing course from MICA in association with upGrad. It was quite hectic in the beginning to keep everything in line along with the daily official schedule but eventually it got so interesting that I looked forward to learn more with each passing day. The well trained and knowledgeable faculties of MICA were very thorough in their teachings and always created an excitement to join the sessions and learn something new. I am very happy that I got the chance to learn and gain exposure to the live digital marketing atmosphere through this course.

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Ankur Chauhan

Customer Success Operations Manager @ Pubmatic

5.5 Years of Experience

I am very happy to be able to apply the learnings from this program in my job

In the role of National Manager for Hospital Business, I was attending several global workshops during lockdown in 2020 where lot of new initiatives were taken in terms of Multi Channel Engagement with the Healthcare Professionals. Though I had 20 yrs of experience in Sales & Marketing, digital engagement was new for me. The Healthcare industry was adopting technology and new ways of working were being adopted both from the industry as well as medical fraternity. Experiencing the same I decided to pursue the Digital Marketing & Communication course with all the 4 specialization to enhance my knowledge and understanding so that as a senior manager I should be able to adopt and contribute to the new dimension of Healthcare, Pharmaceutical & Nutrition marketing. Once I onboarded on the journey, the concepts started becoming clear to me and I was able to contribute constructively in the Multi Channel adoption in our company. Four months down the line I got an opportunity to be the Multi Channel Engagement Champion for India coordinating with the Global team & all the cross-functional teams in India for driving all the initiatives. I really feel happy that I have taken up this course and have been able to uplift myself. With the learnings I am having through the Digital Marketing course, I am also able to implement my learnings in my job role. Honestly speaking, I was not very sure about how this course would help me in my career after 20yrs of experience, however now that I am on the verge of completion I realize that my decision was correct and it has opened a new dimension where I can leverage on my experience & the learnings from this course simultaneously.

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Sumeet Guha

National Manager - Key Accounts & MCE for Danone India

22 Years of Experience

How Will upGrad Supports You

Industry Mentors

    Receive unparalleled guidance from industry mentors, teaching assistants, and graders

    Receive one-on-one feedback from our seasoned faculty on submissions and personalized feedback to improvement

    Our Syllabus is designed to provide you with ample of industry relevant knowledge with examples

Video creation Online Course Overview

Video creation courses help aspiring creators, marketers, educators, filmmakers, and business professionals learn how to plan, shoot, edit, and publish engaging video content. These programs teach the fundamentals of visual storytelling, camera techniques, editing software, audio design, lighting, and distribution strategies. From short‑form social videos to full‑scale brand films, video creation courses equip learners with creative and technical skills to produce high‑quality content for modern digital platforms.

Eligibility Criteria for Video Creation Courses

Eligibility varies across institutions, but most programs are designed to accommodate beginners and intermediate learners interested in visual content development.

Educational Background

  • A bachelor’s degree in any field from a recognized institution.
  • Suitable for learners from media, marketing, design, filmmaking, communications, or performing arts backgrounds.
  • Previous experience with editing tools or cameras can help but is not mandatory.

Basic Skills

  • A basic understanding of using computers and digital tools.
  • Creative thinking and willingness to explore visual expression.
  • Comfortable working with files, software, and multimedia formats.

Ideal Candidates for Enrollment

  • Content creators aiming to produce videos for YouTube, Instagram, or TikTok.
  • Marketers and brand strategists wanting to use videos for engagement and conversions.
  • Educators building training modules and instructional videos.
  • Beginners interested in filmmaking, cinematography, or video production.
  • Entrepreneurs wanting to promote their businesses through high-quality video content.

Is a Video Creation Course Right for Your Career?

Video creation is perfect for individuals who enjoy creativity, visual expression, and hands‑on digital production. You should consider this training if you:

  • Enjoy crafting ideas that can be transformed into visual stories.
  • Want to understand how professional videos are shot, edited, and delivered.
  • Wish to build skills for content creation, branding, or filmmaking careers.
  • Need to produce effective videos for business, education, or personal projects.

Because it helps you:

  • Develop skills across planning, scripting, filming, and editing.
  • Build visually compelling stories that communicate effectively.
  • Create professional-quality videos with minimal equipment.
  • Gain hands‑on experience through real video projects and practical assignments.

Fees and Duration for Video Creation Courses

Fees depend on the depth of learning, the software taught, and the type of practical training offered. All amounts are in INR.

Type of Video Creation Course

Average Fees (INR)

Duration

Video Creation Foundation / Certificate

30,000-1,20,000

2–3 months

Advanced Filmmaking & Editing Programs

1,50,000-3,50,000

4–6 months

Executive Video Production & Creative Direction Programs

3,00,000-6,00,000

6–12 months

1. Short‑Term Foundation Courses

Focus on core production basics, beginner-friendly editing, scripting fundamentals, and essential camera operations. Ideal for entry-level learners.

2. Advanced Filmmaking & Editing Programs

Cover cinematography, multi‑camera setups, advanced editing techniques, color grading, motion graphics, and sound design. Best suited for creators wanting strong technical expertise.

3. Executive Video Production Programs

Designed for professionals aiming to lead creative teams. Covers creative direction, production planning, advanced lighting systems, storytelling strategy, and brand‑centric content development.

What You Will Learn in a Video Creation Course

These courses blend creativity with technical video production skills.

Video Production Fundamentals

  • Introduction to camera settings, lenses, frame rates, and composition.
  • Understanding lighting sources, shadows, and color temperature.
  • Basics of capturing stable, well-framed shots.

Scriptwriting & Pre‑Production

  • Developing concepts, storyboards, and shot lists.
  • Structuring videos for different formats, educational, promotional, or narrative.
  • Planning resources, timelines, and production workflows.

Editing Techniques

  • Using professional editing tools like Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut.
  • Cutting footage, adding transitions, managing timelines, and organizing clips.
  • Enhancing videos using music, effects, and titles.

Motion Graphics & Visual Enhancements

  • Adding animated elements to improve storytelling.
  • Working with templates, typography, and brand-specific visual identities.
  • Applying color grading for cinematic consistency.

Publishing & Content Strategy

  • Optimizing videos for YouTube, Instagram, LinkedIn, and websites.
  • Understanding aspect ratios, export settings, and platform requirements.
  • Analyzing video performance to refine future content.

How to Choose the Best Video Creation Course

Evaluate a program based on:

1. Curriculum Depth and Relevance

  • Covers shooting, editing, audio, lighting, and storytelling.
  • Offers modules across formats: short reels, vlogs, corporate videos, and ads.
  • Includes practical examples of professional workflows.

2. Practical Learning Approach

  • Hands-on assignments like filming scenes, producing short videos, or editing raw footage.
  • Real-world practice with creative challenges and shoot simulations.
  • Opportunities to build a portfolio of completed video projects.

3. Mentorship and Support

  • Expert guidance on improving editing and camera techniques.
  • Live feedback sessions to refine storytelling and visual style.
  • Support for learning software shortcuts, workflow optimizations, and creative direction.

4. Outcomes and Career Relevance

  • A strong video portfolio showcasing technical and creative abilities.
  • Skills aligned with careers in video production, digital marketing, and content creation.
  • Ability to produce professional-grade videos independently or within a team.

Career Paths and Salary After Taking a Video Creation Course

Mastering video creation opens several creative and technical career paths.

Popular Video Production Job Roles

Job Role

Average Pay Range (INR)

Creative Director (Video/Content)

10–23 LPA

Motion Graphics Artist

4–8 LPA

Videographer / Cinematographer

3–6 LPA

Video Editor

2.5–4 LPA

Content Creator / Video Producer

2–4.5 LPA

Industries That Value Video Creation

  • Digital Marketing & Agencies: Promotional content, ads, product videos.
  • Media & Entertainment: Short films, documentaries, web series, interviews.
  • Corporate Sector: Training modules, brand videos, internal communication.
  • E‑Learning & Education: Tutorial videos, explainer modules.
  • Social Media & Influencer Marketing: Short-form videos for high engagement.

Career Growth Path

Career Stage

Typical Roles

Entry-Level

Junior Editor, Assistant Videographer

Mid-Level

Video Producer, Senior Editor, Creative Lead

Senior-Level

Video Strategist, Film Director, Senior Creative

Leadership

Creative Director, Head of Video Production

Frequently Asked Questions

1. Which type of videography course is considered ideal for beginners and aspiring filmmakers?

The best course for videography is one that blends camera fundamentals, lighting basics, framing techniques, and guided practice. Programs offering real-world shooting assignments help beginners develop confidence while learning how to handle different environments, subjects, and creative styles effectively.

2. What type of training is generally recommended for mastering video editing skills?

The best course for video editing is one that teaches both technical software use and creative decision-making. Look for programs that include hands-on practice with editing timelines, color correction, pacing, and sound design while offering feedback from experienced editors.

3. What steps should someone follow to become a confident video creator?

Becoming a video creator involves consistent practice, learning basic production skills, studying storytelling, and experimenting with editing styles. A structured course provides direction, but growth also depends on experimenting with different formats, analyzing viewer responses, and refining ideas through regular content creation.

4. What does the 3:2:1 rule mean in the context of video editing?

The 3:2:1 rule in video editing recommends saving your project in three copies: two on separate local devices and one stored online or externally. This workflow prevents data loss and ensures long-term security for all editing assets and final exports.

5. Do Video Creation courses help learners understand how to plan long-term content strategies?

Yes, many programs teach how to design content calendars, set distribution goals, and plan video themes that align with audience interests. These strategic lessons help creators maintain consistency and build a recognizable style across multiple platforms and formats.

6. Can these courses help learners understand how to adapt videos for different platforms?

Most courses explain how to reformat videos for YouTube, Instagram, LinkedIn, or TikTok by adjusting aspect ratios, pacing, and hooks. Learners discover how platform expectations influence editing choices and overall viewer engagement.

7. Are Video Creation courses beneficial for people looking to produce training or educational videos?

Absolutely. These courses teach how to organize instructional content visually, create clear explanations, and use supportive graphics. Learners explore teaching-oriented styles that simplify complex ideas and help make online learning more engaging and easier to follow.

8. Do these programs help learners understand how to use music and sound effectively?

Yes, many courses include audio-focused modules where learners study soundtrack selection, voice quality, background noise control, and sound mixing. These skills enhance emotional impact and ensure the final video feels polished and professionally produced.

9. Are Video Creation courses suitable for individuals planning to work independently as freelancers?

They are highly beneficial. Apart from technical skills, learners often discover how to communicate with clients, manage workflow timelines, and package deliverables professionally, skills essential for building a sustainable freelance video production career.

10. Will these courses teach how to manage a full production workflow from idea to final output?

Many advanced courses cover planning, scripting, shooting, editing, revision cycles, and publishing. This gives learners a complete understanding of the production pipeline and helps them confidently manage both small and large video projects.

11. Can Video Creation courses improve storytelling skills for people who struggle with expressing ideas visually?

Yes, these courses guide learners through simple frameworks that help translate ideas into clear visuals. Through storyboards, mood references, and sequencing exercises, participants gain the confidence to express messages creatively, even with limited prior storytelling experience.

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Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .