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IIT/IIM Courses

Public Relations Courses

    Learn media relations, brand messaging, and PR strategies

    Build skills in press releases, storytelling, and crisis handling

    Work on live campaigns and real-world PR case studies

    Train on media tools, analytics, and communication platforms

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Learn From The Best

5

Instructors

3

Industry Experts

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Rajneesh Krishna, Instructor

Rajneesh Krishna

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Associate Dean and Professor

Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associ… Read More

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Jaideep Prabhu, Instructor

Jaideep Prabhu

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Professor of Marketing Cambridge University

Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS. 

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Siddharth Deshmukh, Instructor

Siddharth Deshmukh

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Adjunct Faculty & Senior Advisor MICA

He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (… Read More

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Anita Basalingappa, Instructor

Anita Basalingappa

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Professor MICA

Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA. 

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Falguni Vasavada-Oza, Instructor

Falguni Vasavada-Oza

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Professor MICA

She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MI… Read More

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Learn by Doing

Experience practical learning with real-world projects in our courses in digital marketing. Get hands-on experience & build your portfolio.

6+

Projects

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Blog Writing

Content Management

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Blog Creation Project

Set up a website on WordPress and create a blog populated with pages, posts, and plugins. 

Skills learned

Website Creation

Blog Writing

Content Management

Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to bring more conversions.

Customer Segmentation

Communication Strategy

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Zivame Project

Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to b… Know More

Skills learned

Email Marketing

Customer Segmentation

Communication Strategy

Campaign Optimisation

Ad Creation and Targeting

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Social Media Marketing Live Project

Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it. 

Skills learned

Ad Campaign Planning

Campaign Optimisation

Ad Creation and Targeting

Competitive Analysis

Strategy Development

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Mamaearth

Build a digital marketing strategy to help Mamaearth enter and establish itself in a new category. 

Skills learned

Market Research

Competitive Analysis

Strategy Development

Keyword Research

Campaign Optimisation

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Google Ads Project

Run a 5-day search and display campaign on Google Ads to drive traffic to your blog or website. 

Skills learned

Paid Advertising

Keyword Research

Campaign Optimisation

Technical SEO

SEO Analysis

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SEO Audit Live Project

Create and analyse an SEO audit report and suggest improvement strategies. 

Skills learned

Keyword Optimisation

Technical SEO

SEO Analysis

Dashboard Creation

Insight Mining

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Google Analytics 4 Project

Analyse a website using Google Analytics 4 and generate insights from Google Analytics 4 reports. 

Skills learned

Data Analysis

Dashboard Creation

Insight Mining

Our Placement Numbers

After completing the course, you can be placed in top companies with competitive salary packages. Get ahead in your career

36%
Average Salary Hike
₹1.23 Cr
Highest Salary Offered
500+
Career Transitions
300+
Hiring Partners

Top Recruiters

Zivame
American Express
Fractal
Star
Flipkart
Kantar
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What Our Learners Have To Say

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MICA's DM course transformed me from a lawyer to a communications specialist

A former corporate lawyer, I wasn't passionate about my career. I wanted to transition into digital marketing as a creative. While studying for the DM program, I proactively looked out for work opportunities. I prepared a portfolio of my freelance work and showcased it confidently during interviews. Being in the know of the latest DM trends and having strong conceptual clarity helped me get noticed. Eventually, I was offered the role of a copywriter at an agency, which is exactly what I wanted to do.

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Dhruvy Rawal

Senior Account Executive at Caro Communications

4.5 Years of Experience

Delighted to have joined the Customer Success Team of Integral Ad Science

I owe gratitude to everything I have learnt at my Digital Marketing course from MICA in association with upGrad. It was quite hectic in the beginning to keep everything in line along with the daily official schedule but eventually it got so interesting that I looked forward to learn more with each passing day. The well trained and knowledgeable faculties of MICA were very thorough in their teachings and always created an excitement to join the sessions and learn something new. I am very happy that I got the chance to learn and gain exposure to the live digital marketing atmosphere through this course.

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Ankur Chauhan

Customer Success Operations Manager @ Pubmatic

5.5 Years of Experience

I am very happy to be able to apply the learnings from this program in my job

In the role of National Manager for Hospital Business, I was attending several global workshops during lockdown in 2020 where lot of new initiatives were taken in terms of Multi Channel Engagement with the Healthcare Professionals. Though I had 20 yrs of experience in Sales & Marketing, digital engagement was new for me. The Healthcare industry was adopting technology and new ways of working were being adopted both from the industry as well as medical fraternity. Experiencing the same I decided to pursue the Digital Marketing & Communication course with all the 4 specialization to enhance my knowledge and understanding so that as a senior manager I should be able to adopt and contribute to the new dimension of Healthcare, Pharmaceutical & Nutrition marketing. Once I onboarded on the journey, the concepts started becoming clear to me and I was able to contribute constructively in the Multi Channel adoption in our company. Four months down the line I got an opportunity to be the Multi Channel Engagement Champion for India coordinating with the Global team & all the cross-functional teams in India for driving all the initiatives. I really feel happy that I have taken up this course and have been able to uplift myself. With the learnings I am having through the Digital Marketing course, I am also able to implement my learnings in my job role. Honestly speaking, I was not very sure about how this course would help me in my career after 20yrs of experience, however now that I am on the verge of completion I realize that my decision was correct and it has opened a new dimension where I can leverage on my experience & the learnings from this course simultaneously.

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Sumeet Guha

National Manager - Key Accounts & MCE for Danone India

22 Years of Experience

How Will upGrad Supports You

Industry Mentors

    Receive unparalleled guidance from industry mentors, teaching assistants, and graders

    Receive one-on-one feedback from our seasoned faculty on submissions and personalized feedback to improvement

    Our Syllabus is designed to provide you with ample of industry relevant knowledge with examples

Public Relations Courses Overview

Public Relations (PR) courses help learners understand how organizations build reputation, maintain relationships, and manage communication with media, customers, stakeholders, and the public. These programs teach messaging, media strategy, crisis management, storytelling, and brand communication to prepare learners for dynamic PR roles.

Public Relations Course Eligibility Criteria

Eligibility varies by institution, but most PR courses are open to beginners and communication-focused learners.

Educational Background

  • Open to students from any academic field.
  • Suitable for media, marketing, business, or humanities backgrounds.
  • No prior PR experience is required; foundational concepts are covered.

Basic Skills

  • Strong written and verbal communication skills.
  • Interest in media, brand communication, and public messaging.
  • Ability to think creatively and manage information.

Who Can Apply

  • Students exploring media, communication, or marketing careers.
  • Working professionals looking to transition into PR or corporate communication.
  • Entrepreneurs and small business owners managing brand perception.
  • Freelancers interested in media relations or communication consulting.

Is a Public Relations Course the Right Choice for You?

PR suits individuals who enjoy communication, storytelling, and shaping public perception.

You should consider a PR course if you:

  • Enjoy writing, presenting, and interacting with audiences.
  • Are interested in media, branding, or corporate communication.
  • Want to help organizations maintain trust and positive reputation.
  • Thrive in dynamic environments where communication is key.

Because it helps you:

  • Develop strong writing and communication skills.
  • Understand how to engage the media and public effectively.
  • Learn to handle crises and reputation challenges.
  • Build communication strategies that support brand goals.

Public Relations Course Fees and Duration

Fees and duration vary depending on program complexity and certification.

Type of PR Course

Average Fees (INR)

Duration

PR Fundamentals / Certificate Programs

20,000 – 80,000

1–3 months

Advanced PR & Corporate Communication Courses

80,000 – 2,00,000

3–6 months

Executive PR, Media & Communication Programs

2,00,000 – 4,00,000

6–12 months

Short-Term Courses (1–3 months)

  • Cover fundamentals, media writing, and PR basics.
  • Ideal for beginners or professionals wanting quick upskilling.

Advanced Courses (3–6 months)

  • Include strategy, media planning, crisis communication, and brand management.
  • Suitable for those pursuing PR as a career.

Executive Programs (6–12 months)

  • Focus on leadership communication, advanced PR strategy, digital PR, and corporate messaging.
  • Best for senior professionals or communication leads.

What You Learn in Public Relations Courses

PR courses cover a mix of communication, strategy, media relations, and brand-building skills.

Core Fundamentals

  • Introduction to PR and communication models.
  • Understanding audiences and messaging.

Media Relations

  • Engaging with journalists and media outlets.
  • Writing press releases and media kits.
  • Conducting interviews and media briefings.

Corporate Communication

  • Internal communication strategies.
  • Building brand identity and corporate messaging.

Crisis & Reputation Management

  • Handling negative publicity or communication challenges.
  • Creating crisis response plans and statements.

Digital PR & Social Media

  • Managing communication on digital channels.
  • Influencer outreach and online reputation.

Research & Strategy

  • Communication planning and campaign strategy.
  • Analyzing public sentiment and media performance.

How to Choose the Right Public Relations Course

Before enrolling, evaluate whether the course offers practical and strategic PR skill development.

1. Curriculum Relevance

  • Should include writing, media relations, digital PR, and strategy.
  • Updated with modern communication trends.

2. Practical Exposure

  • Real press release writing.
  • Simulated crisis communication scenarios.
  • Hands-on campaign planning.

3. Tools & Industry Knowledge

  • Exposure to media monitoring tools.
  • Training on PR management platforms.

4. Mentorship & Guidance

  • Access to PR professionals and feedback sessions.
  • Doubt-clearing and peer discussions.

5. Professional Outcomes

  • Portfolio of press releases, campaigns, and communication documents.
  • Clear understanding of media functioning and communication flow.

Quick Comparison Table

Factor

Good Course

Weak Course

Teaching Style

Practical, updated, industry-relevant

Outdated and theoretical

Tools

Media monitoring + PR tools

Minimal practical exposure

Support

Mentorship, feedback

Limited guidance

Outcomes

Strong communication portfolio

No professional development

Public Relations Career Opportunities and Job Roles

PR professionals work across industries like corporate communication, media, government, entertainment, and tech.

1. Popular PR Job Roles

Job Role

Range of Average Pay (INR)

Crisis Communication Specialist

10.6–11.7 LPA

Communications Strategist

9–10.3 LPA

Corporate Communication Specialist

7–14 LPA

PR Manager

4–10 LPA

Media Relations Officer

4–8 LPA

Public Relations Executive

2.4–4 LPA

2. Industries Hiring PR Professionals

  • Corporate Companies
  • Media & Broadcasting
  • Government & Public Sector Units
  • Entertainment & Events
  • Tech & IT Companies
  • NGOs & International Organizations

3. PR Career Growth Path

Career Stage

Typical Roles

Entry-Level

PR Executive, Media Coordinator

Mid-Level

PR Manager, Corporate Communication Lead

Senior-Level

Communication Strategist, Crisis Manager

Leadership

Head of PR, Communications Director

Frequently Asked Questions

1. Are Public Relations courses beginner-friendly?

Yes. Most PR courses start with basic communication concepts and gradually move to media relations, messaging, and strategy. You can begin without prior experience and still build strong foundational knowledge.

2. Do PR courses teach media writing?

Yes. You learn how to write press releases, media statements, and structured messages for public communication. These writing skills help you handle real media interactions and brand communication tasks.

3. What skills do PR courses help develop?

PR courses build skills in media relations, communication strategy, writing, digital PR, and crisis management. You also learn how to shape public perception and manage brand communication across channels.

4. Do PR professionals earn well?

Salaries depend on experience, role, and industry. PR professionals can see strong growth in corporate, media, and agency roles as they gain expertise and handle larger communication responsibilities.

5. Do PR courses include practical assignments?

Many programs include hands-on tasks such as writing exercises, media interaction practice, and crisis response simulations. These activities help you apply concepts in real scenarios.

6. Is PR suitable for non-marketing professionals?

Yes. PR suits anyone with strong communication skills. You do not need a marketing background to enter this field, as courses cover core concepts from the start.

7. How long does it take to learn PR?

Short courses take around 1 to 3 months, while advanced programs run longer based on depth and practical training. The timeline depends on your learning pace and course structure.

8. Are certifications useful in PR?

Certifications help show your learning and add credibility, especially when starting out. They support your profile along with practical skills and project experience.

9. Can PR help businesses grow?

Yes. PR helps build trust, shape brand perception, and increase visibility. Strong communication improves how audiences view a business and supports long-term growth.

10. Are PR and marketing the same?

No. Marketing focuses on driving sales and promotion, while PR focuses on managing reputation and public image through communication and media relations.

11. Do PR courses cover digital communication?

Most modern PR courses include digital topics such as social media communication, online reputation management, and digital outreach strategies to match current industry needs.

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Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .