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Learn By Doing Approach
Gain cutting-edge skills and boost your career with our industry-relevant digital marketing course. Transform your professional path with practical knowledge, case studies, and the latest digital tools. Join Now !
8K+
Students graduated
NBA/AIU
Accreditation
MICA
Course Snapshot
32%
Avg Salary Hike
25+
Live Sessions
100%
Online
Explore 2 Tracks and 5 Specialisations for Customised Learning
Learn from Renowned MICA faculty and Industry Experts from Google, Ola, Apple, Razorpay, and Many More
Offline Industry Immersion with Social Panga
Get 1:1 Mentorship Calls From Industry Experts
Work on 12+ Case Studies and Live Projects
Get Meta’s “Digital Marketing Associate” Certification Exam, free of cost
Get Certified by Clevertap University and Master the Art of Customer Engagement
Get Access to Tools Library With 80+ Digital Marketing Tools
Get Executive Alumni Status from MICA
What does this course have to offer?
Certificate from MICA & upGrad
Certificate from Meta on completing the ‘Digital Marketing Associate’ exam
Certificate from Social Panga on completing the Immersion
Certificate from Clevertap on completing the Clevertap Modules
Latest Curriculum with Gen AI Integration
1:1 Career Coaching
Resume Building and Feedback
Mock Interviews with Industry Experts
Industry mentor-led fortnightly coaching
Customer Centricity
Generative AI in digital marketing
Social Media Marketing
Content Marketing
Search and Display advertising
Search Engine Optimisation
Email Marketing
Web Analytics
Integrated Marketing Strategy
Digital Marketing Intern - Digital Marketing Manager - Head of Digital Marketing
Social Media Executive - Social Media Manager - Head of Social Media Marketing
SEO Executive - SEO Manager - Head of SEO
Email Marketing Executive - Email/Automation Manager - Head of CRM
Content Editor - Content Manager - Head of Content
Web Designer - UX Manager - Creative Director
Paid Media Executive - Paid Media Manager - Head of Paid Media
Digital Analyst
Consultant
Digital Marketing Freelance
Freshers
Traditional Marketers
Entrepreneurs
Communication Professionals
Sales Professionals
Freelancers
Create your blog on WordPress and learn to host it online
Optimise your blog with strategic keyword research
Run a social media campaign (with real money) via Meta Ads Manager to drive traffic
Run search and display campaigns (with real money) via Google Ads to drive traffic
Monitor your campaigns and optimise for increased effectiveness
Set up email campaigns to engage your audience through mid-funnel marketing
Analyse your web traffic using Google Analytics and gather relevant insights
Best-in-class course content taught by MICA faculty and industry leaders through live classes, recorded video lectures, industry coaching, case studies, and live projects
What our learners have achieved?
A quick summary of the placement support received by this program's alumni
The New Learning Experience
Top 3 reasons why you should choose to do a Digital Marketing Course from MICA?

MICA’s digital marketing course is a legacy program, equipping you with relevant skills vital for navigating and succeeding in the ever-evolving digital landscape.

Get certified by the best communication schools in the country. Learn from experienced faculty and seasoned professionals
-f363ff6a5d314e0bb96ed75183033e07.webp&w=3840&q=75)
Dive into the core of digital marketing concepts by applying your learnings through hands-on projects and case studies.
Earn valuable credentials and recognition
Successfully finish every module to attain Advanced Certificate in Digital Marketing from MICA

Successfully master all modules and earn an Advanced Certificate in Digital Marketing and Communication, along with coveted Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing institutes.
01
_Post%20Graduate%20Programme%20in%20Data%20Science%20(Executive)%20Pop-up%20Dweb%20copy%202%20(1)-7d830528ec79469680ee72777a1fb066.webp&w=3840&q=75)
Receive an advanced digital marketing certification by completing the Capstone Project, easily shareable on platforms like LinkedIn and Naukri upon success.
02
_Post%20Graduate%20Programme%20in%20Data%20Science%20(Executive)%20Pop-up%20Dweb%20copy%205%20(1)-231ac74cacf14331be00ed5965d4b5f5.webp&w=3840&q=75)
Complete all live projects in your track successfully and showcase your portfolio of badges, easily shareable across LinkedIn, Naukri, etc.
03

Validate your expertise with Meta Blueprint Certification. Choose an exam and prepare to boost your resume, credibility and career.
04
_Post%20Graduate%20Programme%20in%20Data%20Science%20(Executive)%20Pop-up%20Dweb%20copy%204%20(1)-7e351906e7e74b54b6031469016f4989.webp&w=3840&q=75)
Validate your expertise with certifications from Hubspot. The course content offered by upGrad & MICA is exhaustive enough for you to clear their certification tests.
05
What will you learn?
Top notch and up-to-date curriculum taught by renowned professors and industry experts using videos, case studies, hands-on projects and live sessions
Customer Centricity
Case Studies: 1 case study on a leading multinational food products company. Build a digital branding strategy to help the brand establish itself as a new product in the market.
Search Engine Optimisation (SEO)
Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry.
Blog Creation Project ( WordPress)
Social Media Marketing Live Project ( Facebook Ads Manager)
Content Marketing
User Nurturing
Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation
Google Ads Search Campaign ( Google Ads Manager)
Email Marketing Live Project ( Get Response)
Planning DM Resources (Agency/Team)
Case Studies: 2 case studies on reputed companies in E-commerce and Transportation
Web Analytics Live Project (Google Analytics 4)
200+
hours of learning
12+
Case Studies and Live Projects
90+
Tools
1
Industry Immersion
3 Weeks
1 Assignment
Digital Marketing Landscape
Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
Digital Marketing Metrics and Channels
View More
4 Weeks
7 Assignment
Digital Channels Deep Dive - I
Designing a Web Presence
Social Media Marketing
View More
10 Weeks
3 Assignment
Digital Channels Deep Dive - II
Search Engine Marketing (SEM)
Programmatic & Display Advertising
View More
3 Weeks
1 Assignment
Marketing Analytics and Integrated Strategy
Web Analytics
Defining a Robust Digital Marketing Strategy
View More
3 Weeks
1 Assignment
Capstone Project and e-Commerce Bootcamp
e-Commerce Bootcamp
Capstone Project
Customise your learning
Select a specialisation that aligns with your interests and career goals
Limitations and Challenges of Generative AI
Role of AI in content creation and curation
Text-based Content Creation
Image-based Content Creation and Manipulation
Audio-based Content Creation and Manipulation
Video-based Content Creation and Manipulation
Data analysis and visualisation using AI
Slack bot and chatbot creation using AI automation
Branding for International Markets
Marketing Communications
Predictive Analytics and Decision Making
Community Management
Case Study - 1
Public Relations
5
Specialisation
2
Tracks
5 Weeks
2 Assignments
Generative AI
Introduction to Generative AI in digital marketing
Prompt engineering techniques
View More
5 Weeks
2 Assignments
Branding and Communications
Fundamentals of Branding
Brand Engagement Strategy
View More
5 Weeks
2 Assignments
Marketing Analytics
Marketing Data Identification and Collection
Marketing Data Integration and Exploratory Data Analysis
View More
5 Weeks
2 Assignments
Social Media & Content Marketing
Content Marketing Specialization
Paid Advertising and Social Media
View More
5 Weeks
2 Assignments
Marketing Communications - PR
Campaign Planning
Developing creative communications
View More
Whom will you learn from?
5
Instructors
16
Industry Experts


Adjunct Faculty, MICA
A senior industry leader in the domains of media in a career spanning over 20 years. He chose to become a facilitator and guide for student… Read More

Associate Dean and Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associ… Read More

Professor MICA
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.

Professor MICA
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MI… Read More

Adjunct Faculty & Senior Advisor MICA
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (… Read More


Head of Brand, Even
Brand and Digital content marketer with over 12 years of experience across both start-up and legacy brands. Ex Global Social Lead at Uber.


Founder, Avocado Tree digital
Digital Strategy Consultant to consumer brands, publicly listed & pre-IPO COS & Government. Occasional speaker.

Head of Search Marketing, APAC, Google
Sakhee Dheer leads Search Marketing for Google in the APAC region. Before this, she led digital marketing at Facebook (APAC).


Business Director, PureTech Digital
Kedar Kulkarni is the Business Director for Growth Marketing and Web Analytics at Puretech Digital, one of India’s foremost independent digi… Read More


Managing Director (India), Location Bank
Dhaval Doshi is a business leader who comes with 16+ years of experience with vast experience in digital marketing, e-commerce and entrepren… Read More

Founder & Managing Director, Infidigit
Kaushal is the Founder of Infidigit-an agency focused on SEO, ASO & CRO. He is a columnist @ YourStory & other publications.

Professor of Marketing Cambridge University
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.

Chief Digital Officer, Wavemaker
He has assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey.

Chief Marketing and Revenue Officer Ola Electric
A marketer and business growth leader with a fine balance between traditional and modern-day marketing, revenue management, business strateg… Read More


CEO, Markedu
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.

Business Head, Danone
Purpose-driven growth mindset backed with over 13yrs of consumer-centric marketing and business expertise driven by compelling brand story… Read More

Senior Marketing & Communications Manager, Apple
A senior marketing professional with 18 years of rich experience spanning B2B & B2C domains across international geographies in Technology, … Read More

CMO, Razorpay
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.

Director Marketing Strategy and Growth, Zenoti
Joydip Ghosh leads the marketing team at Zenoti - #1 cloud software for the wellness industry. Zenoti is used by 12k+ businesses in 50 count… Read More


Director Marketing, Skillopedia
Digital Marketing Consultant, Virtual Chief Marketing Officer. Worked with brands like Twitter, Tata Group & Mahindra. Faculty at IIM Bangal… Read More


Product Marketing Consultant, The Digital Lalp
Professional with over 20 years of strong leadership & management experience working with FMCG, retail, fashion & luxury brands.
Learn by Doing
Learn through real-life industry projects sponsored by top companies across industries
12+
Projects
Choose the best marketing channels based on the revenue generated and conversion at each customer touchpoint or purchase funnel.<br> Experience how Star Sports used Digital Marketing to get 50 billion impressions for their Mauka Mauka campaign during Cricket World Cup 2015.
Choose the best marketing channels based on the revenue generated and conversion at each customer touchpoint or purchase funnel.<br> Experience how St… Know More
Devise the information architecture and wireframe for the global website of Bajaj.<br>Learners get to create and propose information architecture and the corresponding wireframe for Bajaj’s global website.
Devise the information architecture and wireframe for the global website of Bajaj.<br>Learners get to create and propose information architecture and … Know More
Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to bring more conversions.
Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to b… Know More
Build a digital marketing strategy to help Mamaearth enter and establish itself in a new category.
Learn how the brand was able to leverage social media marketing to reduce their CPA and drive sales.
Help optimise the company's SEO score through your recommendations.
Understand the different parameters involved in building a website pertaining to multiple target groups and geographies
Learn how to set up a search engine marketing campaign on Google Ads through this case study
Run a 5 day Google Ad campaign to drive relevant traffic to a website
Design and run an automated email marketing drip campaign
Learn how Amazon used content marketing to build out their affiliate marketing program
This case study explains the application of on-page and off-page SEO. Infidigit leveraged SEO to improve its website rankings resulting in increased organic visits on its site by 20x and organic leads for itself by 16x within a span of 1 year.
This case study explains the application of on-page and off-page SEO. Infidigit leveraged SEO to improve its website rankings resulting in increased o… Know More
Cult.Fit, was created with the aim to keep its users fit and healthy through a holistic range of offerings that include fitness and yoga, healthy meals, mental wellbeing and primary care. Its app enables you to #BeBetterEveryDay with a click from the comfort of your home. This case study is about how Cult.Fit crossed certain roadblocks to come to be known as the brand that it is, while it was formerly known as Cure.Fit.
Cult.Fit, was created with the aim to keep its users fit and healthy through a holistic range of offerings that include fitness and yoga, healthy meal… Know More
About Social Panga
Social Panga is an award-winning full-stack digital marketing agency in India offering creative and innovative solutions for brands looking to grow their businesses online.

Hands-on learning experience
Opportunity to interact with industry leaders
Opportunity to showcase your ideas to senior executives
A comprehensive understanding of career opportunities
A certificate of participation from upGrad and Social Panga
Available in Bangalore, Delhi, and Mumbai at an additional amount of INR 12,000
Welcome and Introduction - Expectations from the Immersion, How to Make the Most of it
Industry Showcase - Decoding the Social Panga Story
Making it Big in Marketing - Role of Digital Marketing in Every Marketer's World
Workshop: Digital Strategy - The "What", "Why" and "Where" of Digital Marketing Strategy
Allocation of Business Problem
Learner Work on the Business Problem
Final Presentations
Summarising the Activity Experience and Key Takeaways
Networking with Peers and Professionals
Discover Alumni Similar to your profile
Find upGrad alumni profiles and know more about their career path, specialisation and more!

7 Years of Experience
Before upGrad
Brand Solutions Manager
After upGrad
Product Marketing Manager

Fresher
Before upGrad
Fundraising Intern
After upGrad
SEO & Email Marketing Specialist

1 Year of Experience
Before upGrad
Digital Marketing
After upGrad
Digital Analyst

2 Years of Experience
Before upGrad
Growth Consultant
After upGrad
Digital Operations Executive

5 Years of Experience
Before upGrad
Business Development Executive
After upGrad
Analyst

3 Years of Experience
Before upGrad
Social Media Marketing Manager
After upGrad
SEO Manager
How will upGrad support you?
Receive unparalleled guidance from industry mentors, teaching assistants and graders
Receive one-on-one feedback on submissions and personalised feedback on improvement
Student support is available 7 days a week, 24*7.
You can write to us via studentsupport@upgrad.com or for urgent queries use the \" Talk to Us\" option on the learn platform.
Timely doubt resolution by industry experts and peers
100% expert verified responses to ensure quality learning
Personalised expert feedback on assignments and projects
Regular live sessions by experts to clarify concept-related doubts
Live sessions by experts on various industry topics Group discussions
One-on-one discussions and feedback sessions with industry mentors
What Our Learners Have To Say
Breaking Boundaries: A Journey from Pharmacology to Digital Marketing
Venturing on this incredible journey, I found myself at the intersection of change and opportunity. Initially rooted in the world of Pharmacology, where my days were dedicated to clinical research in laboratories and teaching. I realized that my passion and aspirations had outgrown the confines of my current career path. The turning point came when I decided to break free from the familiar and venture into the dynamic realm of digital marketing. Armed with determination and a hunger for learning, I enrolled in the DM MICA course, a decision that marked the beginning of my transformation. The course not only equipped me with the necessary skills but also ignited a spark within me to delve into the world of marketing. Upon completion, I seamlessly transitioned into a startup, where I became an integral part of the marketing and communications team. This experience, post my pharmaceutical background, showcased the power of adaptability and the limitless potential for growth, even when making a career switch. My story is a testament to the fact that it's never too late to reinvent oneself. With the right guidance and a commitment to continuous learning, anyone can navigate through career shifts successfully. I hope my journey serves as an inspiration for those who may be contemplating a change, proving that with the right mindset, opportunities abound, regardless of where you are in your professional journey

Padma Priya
Digital Marketing Executive Futuristic Labs Pvt Ltd
10 Years of Experience
Thanks a lot upGrad for preparing me thoroughly for this journey!
Exciting news! I am now a Digital Marketing intern at Phablecare, specializing in Email Marketing. Huge thanks to Diksha Puri for her unwavering support during my interview preparation. This opportunity, diligently pursued, has finally materialized. Thanks to upGrad, I've undertaken the best post graduation course in digital marketing, empowering me for this incredible journey!

Amisha Borah
SEO & Email Marketing Specialist @ Phablecare
Fresher
I would like to thank my mentors as well as my #upGrad buddies for their support
Having the #opportunity to #learn is a great thing, and it should never end. Pursuing a postgraduate course in #DigitalMarketing, specifically the PG Course in Digital Marketing at MICA, has been a transformative experience. Digital Marketing is a highly specialized industry that requires extensive knowledge of #marketinganalytics. It sometimes feels difficult and sometimes it is exciting, but I really enjoyed this module. It is a great pleasure to be able to take this #course in Advanced Certificate in Digital Marketing and Communications offered by #upGrad. I would like to thank my mentors as well as my #upGrad buddies for their support.

Shashi Bhushan Prasad
Digital Marketing Manager @ Diabexy
12 Years of Experience
I never thought that an online course can be this effective. Thank you upGrad and upGrad placements team!
I was pleasantly surprised by the effectiveness of the MICA Digital Marketing course. It not only taught me the fundamentals of Digital Marketing but also allowed me to apply my learning while working simultaneously. A big shoutout to the dedicated upGrad Placements Team for their continuous support in enhancing my skills and guiding my career in the field of Digital Marketing!

Rohit Mukherjee
Sr. Ecommerce Strategist @ Cybez
4 Years of Experience
Thank you MICA and upGrad for providing oppourtunity to learn online and upskill
Hats off to MICA and upGrad for providing an outstanding digital marketing advanced course and an exemplary postgraduate course in digital marketing online, catering to individuals who may find it challenging to engage in conventional classroom settings. A sincere recognition goes to Professor Siddharth Deshmukh, Dr. Falguni Vasavada, Professor Anita Basalingappa, and the comprehensive team of industry experts for their motivating guidance and priceless insights. A particular mention goes to upGrad's exceptional customer service and my committed upGrad companion, Anjali Bakhtiani, for consistently addressing all my queries during the MICA course and the PG course in digital marketing!

Hemlekha Dubey
Product Marketing Manager @ EC-Council
13 Years of Experience
Whether to take this course of Digital Marketing in upGrad or not? I say yes, You won't regret!
Taking this weekend to brush up some sessions of the digital marketing advanced course online by upGrad and MICA. Not only this course taught me the nitty-gritty of this new horizon of marketing but also helped me unlock its diverse possibilities in my career. I am extending my gratitude to the great team and even more amazing Student Support. Keeping it short and sweet, this post is to help those who DM me in the confusion of whether to take this course or not. I say yes, you won't regret getting the MICA Course!

Honey Singh
Brand Strategist @ IPLIX Media
1 Year of Experience
Starting a new position as SEM Analyst at ReachLocal!
I am happy to share that I’m starting a new position as SEM Analyst at ReachLocal! A switch from sales to marketing isn't easy. A domain change, completely different set of knowledge and yes you would miss the incentives! But one should enjoy what they are doing. Thanks to upGrad and MICA course team for all the knowledge to help me with this transition. Special thanks to the upGrad Placements team for their efforts and support throughout the PG course in digital marketing.

Ekant Jinde
SEM Analyst @ ReachLocal
2.5 Years of Experience
Invest In Your Success
Inclusions
Inclusions
Inclusions
Inclusions
Inclusions
How To Apply
Please find below the detailed steps to be followed as a part of the admission process
Eligibility
Bachelor’s degree
Fill the Application Form
Apply by filling a simple application form
Get Shortlisted
Candidates will be shortlisted based on the application submitted
Pay and Start Learning
An offer letter will be rolled out to select few candidates. Secure your seat by paying the admission fee.
Select from our best courses on digital marketing with the option to pick up to five specializations. It is mandatory to choose at least one specialization, and it is an integral part of the foundational program.
• It is a combination of a core digital marketing advanced course for 26 weeks, with a choice of 5 specialisations. This involves rigorous training that will teach you all aspects of digital marketing and any specialization you choose.
• One-on-one career or business mentoring, to help you fulfill your personal objective behind joining this programme.
• 15+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, etc.
• Hands on projects where you get your hands dirty and get one-on-one personal feedback.
• Learn both from experienced MICA Faculty and from global leaders in Marketing incl. Cambridge Faculty, Facebook, Star India etc.
Gaining the MICA advanced certificate in digital marketing and communications sets you apart from others through a perfect blend of academic excellence and practical relevance. Developed in collaboration with MICA, a prestigious marketing institute of the country, this program offers specialized modules in performance marketing, social media marketing, and more. The curriculum is regularly updated to stay current with the latest industry trends, ensuring you receive the most up-to-date and relevant knowledge.
This Advanced Certificate Program in Digital Marketing offers an extensive curriculum, demanding 10-12 hours for the Executive Track and 8-10 hours for the Management Track per week throughout the program. Comprising easily digestible video segments accessible across devices, the course ensures flexibility for on-the-go learning. Beyond video content, participants will dedicate additional hours to industry projects, live instructor sessions, and mentoring sessions, creating a comprehensive educational experience. Explore the best courses on digital marketing through this program, delving into diverse facets of the field for a well-rounded skill set.
Absolutely! This Advanced Certificate in Digital Marketing and Communication course has trained aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. It is accessible from anywhere in the country, making it feasible for learners from any city to enroll. As long as you have an internet connection, you can access the course content and resources conveniently.
The curriculum is curated by industry experts, marketing professionals, and academic faculty from MICA course. The program undergoes regular updates to keep pace with the dynamic digital marketing landscape, ensuring learners receive the most relevant and up-to-date content.
It does not only involve a deep dive into various marketing channels but also teaches you how to:
• Strategise related to MICA's digital marketing campaigns
• Develop brands that your customers can connect with within the digital world
• Identify and plan the use of relevant digital channels
• Budget and allocate financial and human resource across channels
Our host of industry partners will receive detailed online MICA digital marketing course performance reports of our students. Based on that, they will assess the most suitable candidates and extend job opportunities to the top performers.This programme has been developed by understanding the hiring challenges and skill gaps faced by those pursuing conventional digital marketing advanced course online in India. This and the application filtering process before the start of the programmes are the two key reasons why a number of top companies are interested in offering exciting opportunities.
The comprehensive MICA Digital Marketing course, offers a strategic approach to mastering digital marketing. Enrolling in this program opens up the opportunity to leverage a 0% EMI option, facilitating a convenient monthly installment of ₹2,879/-. Secure your spot by making a down payment of ₹15,000, ensuring you don't miss out on this transformative learning experience.
Explore our best courses on digital marketing. Take advantage of our 0% EMI offer, allowing you to conveniently pay for the course in 9 installments, all with zero interest.
Upon completing the course application form, our dedicated admissions counselor for the MICA Digital Marketing course will promptly reach out to you. They will provide comprehensive details about the course and assist you in navigating through the available EMI options. It's essential to be aware that the finance partner does charge a one-time processing fee, a nominal cost to be settled by the learner once the EMI is sanctioned. Invest in your future with the seamless and accessible payment options we offer for the MICA Digital Marketing program.
You will need to pay ₹15000 to block your seat once you are shortlisted for the programme.
Refund Policy: (Programmes without prep-session component)
Deferral Policy: (Post Programme Commencement)
Deferral Policy: (Pre Programme Commencement)
0% EMI with Finance partners /Credit card option availability will vary program wise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC).
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000
There are many best courses on digital marketing available online, but some of the best include:
MICA Advanced Certificate Course in Digital Marketing:
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upGrad Digital Marketing Master's Program:
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MICA Digital Marketing Course Fees:
Content and Curriculum:
By enrolling in the MICA Digital Marketing course, you can gain the knowledge, skills, and confidence needed to excel in the ever-evolving digital marketing landscape.
MICA's digital marketing course offers a comprehensive and immersive learning experience designed to equip you with the knowledge and skills necessary to thrive in today's dynamic digital landscape. Whether you're a budding professional or an established marketer seeking to upskill, this program provides the perfect platform to launch your digital marketing journey.
To learn more about MICA's digital marketing course, visit the official website or contact the admissions department for detailed information and personal guidance.
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Indian Nationals
Foreign Nationals
The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .