Understanding Clustering in Machine Learning Algorithms

By Pavan Vadapalli

Updated on Nov 06, 2025 | 11 min read | 7.83K+ views

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Clustering in machine learning is a powerful unsupervised learning technique that groups similar data points together based on their characteristics. It helps uncover hidden patterns and structures within datasets without using predefined labels. This process is essential for identifying natural groupings that improve understanding and decision-making across applications. 

This blog explains what clustering in machine learning is, how it works, and its main types such as K-means clustering and hierarchical clustering. You will also learn about its algorithms, real-world applications, and advantages in data-driven environments. By the end, you will understand how clustering supports tasks like customer segmentation, image analysis, and anomaly detection. 

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What Is Clustering in Machine Learning? 

Clustering in machine learning refers to grouping similar data points based on specific characteristics or patterns. The algorithm identifies underlying relationships in data and organizes it into clusters that represent these similarities. 

Unlike supervised learning, where models learn from labeled data, clustering techniques work on unlabeled datasets, meaning there’s no predefined output or category. Instead, the algorithm discovers structure automatically, making it particularly useful for exploratory data analysis. 

For example, a retailer can use clustering to identify different customer groups based on purchasing behavior. Similarly, healthcare organizations can cluster patient data to predict disease risk categories. 

How Clustering Works in Machine Learning

Clustering in machine learning follows a structured process that helps group similar data points together logically and efficiently. It transforms raw, unorganized data into meaningful patterns that can be analyzed and interpreted. Here’s how it works: 

1. Data Preprocessing: 
The first step is to clean and prepare the data. Missing values, duplicate entries, and irrelevant features are removed. The data is then normalized and scaled so that features with larger numerical values do not overshadow smaller ones. 

2. Feature Extraction: 
Next, key features that best describe the dataset are selected or transformed. This step ensures that the algorithm focuses on the most important characteristics of the data. 

3. Distance Measurement: 
Clustering algorithms rely on distance or similarity metrics to measure how close or far data points are from one another. Common measures include: 

  • Euclidean distance 
  • Manhattan distance 
  • Cosine similarity 

4. Cluster Formation: 
After computing the distances, the algorithm groups data points into clusters. Each cluster contains points that are more similar to each other than to those in other clusters. 

5. Evaluation and Refinement: 
Finally, the clusters are reviewed and refined. The algorithm iteratively adjusts boundaries to make each cluster more coherent and meaningful. 

Must Read: Data Preprocessing in Machine Learning: 11 Key Steps You Must Know! 

Types of Clustering in Machine Learning 

Clustering in machine learning can be categorized based on how data points are grouped and how cluster relationships are structured. The two main distinctions are Hard vs. Soft Clustering and Flat vs. Hierarchical Clustering. 

1. Hard vs. Soft Clustering 

Type 

Description 

Example Algorithm 

Use Case 

Hard Clustering  Each data point belongs to exactly one cluster with no overlap.  K-Means Clustering  Works best when clusters are clearly separated. 
Soft Clustering  Data points can belong to multiple clusters with different probabilities.  Gaussian Mixture Models (GMM)  Suitable for data with overlapping boundaries. 

2. Flat vs. Hierarchical Clustering

Type 

Description 

Example Algorithm 

Visualization Benefit 

Flat Clustering  Divides data into fixed clusters without showing hierarchy.  K-Means  Simple structure; useful when the number of clusters is predefined. 
Hierarchical Clustering  Builds a tree-like structure (dendrogram) showing cluster relationships.  Agglomerative or Divisive Hierarchical Clustering  Helps visualize nested relationships and select optimal clusters. 

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Major Clustering Algorithms in Machine Learning 

Clustering in machine learning requires choosing the right algorithm for your data and objective. The sections below explain the leading algorithms in depth so a beginner can understand when and how to use each one. 

1. K-Means Clustering 

K-Means is a centroid-based algorithm that partitions data into a fixed number of clusters. Each cluster is represented by its centroid, which is the average of the points assigned to that cluster. The goal is to minimize within-cluster variance so that points in the same cluster are as similar as possible. 

Type 
Hard clustering, flat (non-hierarchical). 

How it works 

  1. Choose the number of clusters, k. 
  2. Initialize k centroids. Initialization can be random or use smarter methods like k-means++. 
  3. For every data point, compute its distance to each centroid and assign it to the nearest one. 
  4. After assigning all points, recompute each centroid as the mean of points assigned to it. 
  5. Repeat assignment and centroid update until assignments do not change or a maximum number of iterations is reached. 
  6. The final assignment and centroids define the clusters. 

Advantages 

  • Fast and scalable. Works well on large datasets. 
  • Easy to implement and interpret. Results are intuitive: each cluster has a centroid. 
  • Converges quickly in practice for well-separated clusters. 

Disadvantages 

  • You must choose k in advance. Choosing the wrong k harms results. 
  • Sensitive to initialization; poor starts can lead to poor solutions. 
  • Assumes clusters are spherical and roughly equal in size. It fails on elongated or nested shapes. 
  • Sensitive to outliers because centroids are means. 

Applications 
Customer segmentation, image color quantization, market segmentation, and initial preprocessing step for other algorithms. 

2. Hierarchical Clustering 

Hierarchical clustering builds a multi-level tree of clusters. The tree shows how clusters merge or split at different levels of granularity. That makes it useful when you want to explore cluster structure at multiple resolutions. 

Type 
Hard clustering, hierarchical (agglomerative or divisive). 

How it works 

  • Agglomerative (bottom-up): Start with each point as its own cluster. At each step, merge the two closest clusters. Continue until all points form one cluster. 
  • Divisive (top-down): Start with all points in one cluster. At each step, split a cluster into two until each point is separate or another stopping rule is met. 
  • Distance between clusters can be defined in several ways: single linkage (nearest), complete linkage (farthest), average linkage, or Ward’s method (minimize variance). 
  • The result is a dendrogram. Cutting the dendrogram at a chosen height gives a set of clusters. 

Advantages 

  • You can see relationships between clusters at different scales. 
  • No need to predefine the number of clusters. 
  • Works well when hierarchical relationships exist in data. 

Disadvantages 

  • Computationally expensive for large datasets. Time complexity is typically at least quadratic. 
  • Once a merge or split is made it cannot be undone, which can propagate early mistakes. 
  • Sensitive to noise and outliers; they can distort merges. 

Applications 
Phylogenetics, document clustering for topic exploration, grouping similar products, and exploratory data analysis where hierarchy matters. 

3. DBSCAN (Density-Based Spatial Clustering of Applications with Noise) 

DBSCAN is a density-based algorithm that finds clusters as dense regions of points separated by regions of low density. It also identifies outliers explicitly. It is effective when clusters have irregular shapes. 

Type 
Density-based, can be considered hard clustering with explicit noise labeling. 

How it works 

  1. Choose parameters: eps (neighborhood radius) and minPts (minimum neighbors to form a dense region). 
  2. For each point, count how many points fall within its eps neighborhood. 
  3. If a point has at least minPts neighbors it is a core point and starts a cluster. 
  4. Expand the cluster by including points within eps of any core point. Border points (fewer than minPts but within eps of a core point) are included in the cluster but do not expand it. 
  5. Points not reachable from any core point are labeled as noise (outliers). 

Advantages 

  • Finds clusters of arbitrary shape. 
  • Automatically detects outliers. 
  • Does not require the number of clusters in advance. 

Disadvantages 

  • Performance depends on eps and minPts. Choosing them poorly leads to bad clusters. 
  • Struggles when clusters have varying densities because a single eps cannot fit all densities. 
  • Sensitive to the scale of input features; preprocessing is required. 

Applications 
Spatial data analysis, anomaly detection in time series or logs, clustering GPS coordinates, and fraud detection. 

4. OPTICS (Ordering Points To Identify the Clustering Structure) 

OPTICS is an extension of DBSCAN designed to handle clusters of varying density. Instead of producing a single clustering for fixed parameters, OPTICS produces an ordering of points that captures clustering structure across a range of density thresholds. 

Type 
Density-based, produces a reachability plot rather than a single flat clustering. 

How it works 

  1. Similar to DBSCAN, it uses a neighborhood radius and a minPts parameter. 
  2. Instead of assigning clusters directly, OPTICS orders points by reachability distance. This ordering highlights how points connect across density levels. 
  3. A reachability plot is produced. Valleys in the plot correspond to clusters at different density levels. 
  4. Clusters can be extracted by selecting valleys or using additional heuristics. 

Advantages 

  • Handles datasets with varying cluster density better than DBSCAN. 
  • Produces a detailed view of cluster structure across scales. 
  • Robust to noise. 

Disadvantages 

  • More complex to interpret than DBSCAN. The reachability plot needs analysis. 
  • Slightly more computational overhead than DBSCAN. 
  • Parameter selection still matters for minPts. 

Applications 
Exploratory analysis where cluster density varies, geospatial clustering, and datasets with nested or hierarchical density patterns. 

5. Gaussian Mixture Models (GMM) 

GMM is a model-based probabilistic clustering technique. It assumes the data is generated from a mixture of Gaussian distributions. Each Gaussian represents a cluster and points have probabilities of belonging to each cluster. 

Type 
Soft clustering, probabilistic. 

How it works 

  1. Assume k Gaussian components with unknown parameters (means, covariances, weights). 
  2. Use the Expectation-Maximization (EM) algorithm: 
  3. Expectation (E) step: Compute the probability that each point belongs to each Gaussian component given current parameters. 
  4. Maximization (M) step: Update component parameters to maximize the likelihood given the soft assignments. 
  5. Iterate E and M steps until convergence. 
  6. The model outputs the posterior probability of cluster membership for each point. 

Advantages 

  • Allows overlapping clusters and soft assignments. 
  • Can model clusters with different shapes via full covariance matrices. 
  • Provides probabilistic interpretation useful for uncertainty estimation. 

Disadvantages 

  • Requires selecting the number of components k. 
  • Can converge to local optima depending on initialization. 
  • More computationally intensive than K-Means. 
  • Assumes data fits Gaussian shapes; poor fit reduces quality. 

Applications 
Speaker identification, anomaly detection with probability scores, soft segmentation in image analysis, and any task where cluster membership is uncertain. 

6. Mean Shift 

Mean Shift is a mode-seeking algorithm that identifies clusters by finding the densest regions (modes) in the feature space. It does not require the number of clusters ahead of time. 

Type 
Density-based, non-parametric. 

How it works 

  1. For each data point, place a window (kernel) around it. The kernel size is a bandwidth parameter. 
  2. Compute the mean of the points inside the window. 
  3. Shift the window center to the mean. 
  4. Repeat shifting until convergence; the center converges to a mode of the distribution. 
  5. Points that converge to the same mode are grouped into one cluster. 

Advantages 

  • Automatically discovers the number of clusters. 
  • Finds clusters of arbitrary shape. 
  • Good for image processing tasks like segmentation. 

Disadvantages 

  • Bandwidth selection is critical; too small produces many clusters, too large merges distinct clusters. 
  • Computationally expensive, especially with many points and high dimensionality. 
  • Less scalable to very large datasets. 

Applications 
Image segmentation, object tracking, and mode detection in density estimation tasks. 

7. Spectral Clustering 

Spectral clustering uses graph theory and linear algebra. It constructs a graph that represents data point similarities, computes a low-dimensional embedding from the graph’s Laplacian, and then applies a standard clustering algorithm like K-Means in the embedded space. 

Type 
Graph-based, can be considered a form of flat clustering after embedding. 

How it works 

  1. Build a similarity graph where nodes are samples and edges encode similarity (e.g., Gaussian kernel). 
  2. Compute the graph Laplacian matrix from the similarity matrix. 
  3. Compute the top k eigenvectors of the Laplacian to form a low-dimensional representation. 
  4. Normalize rows of the eigenvector matrix and run K-Means on the rows to get final clusters. 

Advantages 

  • Effective for clusters with complex shapes and non-convex separations. 
  • Uses global information from the similarity graph, not just local distances. 
  • Often yields better results on manifold-structured data. 

Disadvantages 

  • Requires computing eigenvectors, which is costly for large datasets. 
  • Requires choosing similarity function and its parameters. 
  • Still needs the number of clusters for the final K-Means step. 

Applications 
Image segmentation, social network community detection, clustering on manifold data, and situations where clusters are not linearly separable.

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Future Trends in Clustering Techniques 

Clustering in machine learning continues to advance as researchers integrate new technologies and methodologies to enhance accuracy, scalability, and interpretability. The following key trends highlight where clustering is heading in the coming years. 

  • Deep Clustering 
    • Deep clustering combines neural networks with traditional clustering algorithms to automatically learn meaningful data representations. 
    • It leverages models such as autoencoders or convolutional neural networks (CNNs) to identify complex, non-linear patterns in high-dimensional data. 
    • This approach is widely used in image classification, speech recognition, and bioinformatics, where traditional methods struggle with raw or unstructured inputs. 
  • Self-Supervised and Semi-Supervised Learning 
    • These methods bridge the gap between labeled and unlabeled data, improving clustering accuracy and generalization. 
    • By using a small portion of labeled data to guide the process, they reduce dependency on large annotated datasets. 
    • They are increasingly applied in domains like natural language processing, healthcare, and recommendation systems where labeling every data point is not feasible. 
  • Scalable Clustering for Big Data 
    • The exponential growth of data has led to the development of scalable clustering algorithms capable of handling massive datasets efficiently. 
    • Frameworks such as Apache Spark, Hadoop, and distributed machine learning platforms enable parallel processing, reducing computation time while maintaining precision. 
    • These methods are essential for real-time analytics in IoT, e-commerce, and social media applications. 
  • Explainable Clustering 
    • Explainability is becoming crucial to ensure transparency in clustering outcomes and decision-making processes. 
    • Explainable clustering techniques provide interpretable insights into why certain data points are grouped together. 
    • They often use visualization tools, rule-based models, or interpretability metrics to make results understandable for business users and regulators. 
  • Hybrid and Domain-Specific Clustering 
    • Hybrid clustering combines multiple algorithms, such as hierarchical and density-based methods, to leverage their respective strengths. 
    • Incorporating domain knowledge allows models to generate more relevant and context-specific clusters. 
    • These approaches are valuable in specialized fields like personalized marketing, fraud detection, and autonomous systems.

Conclusion 

Clustering in machine learning plays a vital role in uncovering hidden structures and relationships within complex data. It helps businesses and researchers make data-driven decisions without relying on labeled datasets. From identifying customer groups to detecting anomalies, clustering simplifies large-scale data analysis and enhances predictive modeling. 

As data continues to grow in volume and complexity, clustering in machine learning will remain an essential analytical technique. With advancements in deep learning, explainability, and scalable algorithms, future clustering models will deliver more accurate, interpretable, and actionable insights across industries. Its adaptability and efficiency ensure continued relevance in solving various data challenges.

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Frequently Asked Questions

1. What is the main purpose of clustering in machine learning?

Clustering in machine learning is used to identify natural groupings in data without predefined labels. Its primary purpose is to discover hidden patterns, relationships, or structures within datasets. This helps organizations segment customers, detect anomalies, or simplify complex data, making clustering a critical tool for data analysis and decision-making across industries. 

2. How does feature selection affect clustering results?

Feature selection directly impacts clustering in machine learning by determining which attributes represent the dataset effectively. Irrelevant or redundant features can distort cluster boundaries, reduce accuracy, and increase computation. Selecting meaningful features or applying dimensionality reduction techniques like PCA ensures clearer, well-separated clusters and improves the performance of algorithms such as K-Means clustering in machine learning or hierarchical clustering in machine learning. 

3. What is the role of distance metrics in clustering?

Distance metrics measure similarity between data points in clustering algorithms. Common metrics include Euclidean distance, Manhattan distance, and cosine similarity. The choice of metric affects how clusters form and their separation. For example, K-Means clustering in machine learning relies heavily on Euclidean distance, while density-based methods like DBSCAN use neighborhood density to define clusters accurately. 

4. How does K-Means clustering in machine learning handle large datasets?

K-Means clustering in machine learning can efficiently handle large datasets through iterative centroid updates. However, its performance depends on proper initialization and selecting the right number of clusters. Using mini-batch K-Means or parallel computing frameworks improves scalability. Preprocessing data through normalization and dimensionality reduction further ensures faster convergence and more accurate cluster formation in large-scale scenarios. 

5. What is hierarchical clustering in machine learning used for?

Hierarchical clustering in machine learning is used to create nested clusters that reveal relationships at multiple levels. It is particularly useful for visualizing data structure through dendrograms, identifying subgroups within clusters, and analyzing datasets where the number of clusters is unknown. This method is often applied in bioinformatics, social network analysis, and customer segmentation. 

6. How does clustering differ from classification?

Clustering in machine learning is unsupervised, grouping similar data points without labels. Classification is supervised, assigning data points to predefined categories based on labeled training data. Clustering discovers natural patterns, while classification predicts outcomes. The choice depends on whether labeled data is available and whether the goal is exploratory analysis or predictive modeling. 

7. Can clustering handle noisy data?

Clustering in machine learning can be affected by noise and outliers, which may distort cluster boundaries. Algorithms like DBSCAN are more robust to noise because they consider density and can mark outliers separately. Preprocessing steps such as outlier removal, normalization, and careful feature selection further improve the accuracy and reliability of clustering results. 

8. What are the main challenges in clustering large datasets?

Large datasets pose challenges for clustering in machine learning, including high computation time, memory constraints, and difficulty visualizing clusters. Algorithms like hierarchical clustering become computationally expensive, while K-Means may converge slowly without proper initialization. Using scalable algorithms, distributed frameworks, and dimensionality reduction techniques addresses these challenges effectively. 

9. How is clustering applied in marketing?

Clustering in machine learning segments customers based on demographics, behavior, and purchase history. Businesses can identify high-value customers, design personalized campaigns, predict churn, and optimize pricing strategies. Algorithms like K-Means clustering in machine learning or hierarchical clustering in machine learning help create actionable marketing insights by grouping similar customer profiles effectively. 

10. Can clustering be used for anomaly detection?

Yes, clustering in machine learning can detect anomalies by identifying points that do not belong to any dense cluster. Density-based algorithms like DBSCAN are particularly effective, as they separate normal patterns from outliers. This is widely applied in fraud detection, network security, and system monitoring to flag unusual or suspicious behavior automatically. 

11. How do you select the optimal number of clusters?

Determining the right number of clusters is essential for effective clustering in machine learning. Methods like the Elbow Method, Silhouette Analysis, and Gap Statistics help identify the point where adding more clusters provides diminishing returns. These techniques are commonly used with K-Means clustering in machine learning to balance accuracy and interpretability. 

12. What is soft clustering in machine learning?

Soft clustering allows data points to belong to multiple clusters with probabilities instead of being assigned to a single cluster. Gaussian Mixture Models (GMM) are commonly used for soft clustering. This approach captures overlapping patterns and uncertainty, providing a richer understanding of data relationships compared to traditional hard clustering methods. 

13. How does DBSCAN differ from other clustering algorithms?

DBSCAN groups points based on density rather than distance, unlike K-Means or hierarchical clustering. It automatically identifies clusters of arbitrary shapes and marks sparse points as outliers. This makes DBSCAN highly effective for datasets with noise and irregular cluster distributions, such as geospatial data or fraud detection scenarios. 

14. How does clustering improve feature engineering?

Clustering in machine learning helps feature engineering by creating new attributes based on groupings. For instance, cluster labels can be added as features in predictive models, capturing hidden patterns. This approach improves model accuracy, reduces dimensionality, and uncovers relationships that might not be apparent in raw data. 

15. What tools and libraries support clustering in machine learning?

Popular tools for clustering include Python libraries like scikit-learn, pandas, NumPy, and SciPy; R libraries such as cluster and factoextra; MATLAB built-in clustering toolkits; and big data frameworks like Apache Spark MLlib and Weka. These libraries provide efficient implementations of K-Means, DBSCAN, hierarchical clustering, and Gaussian Mixture Models. 

16. How is clustering used in healthcare?

Clustering in machine learning helps healthcare professionals group patients based on symptoms, genetic profiles, or treatment responses. It supports early disease diagnosis, personalized treatment plans, and outbreak prediction. Applications include analyzing medical imaging, electronic health records, and patient segmentation for preventive care programs. 

17. What is explainable clustering?

Explainable clustering improves interpretability by showing why data points are grouped together. Techniques include visualizations, rule-based explanations, and feature importance analysis. This is important for industries like finance and healthcare, where decision transparency is critical, ensuring clustering results are actionable and trustworthy. 

18. Can clustering be combined with supervised learning?

Yes, clustering in machine learning can be used alongside supervised models in hybrid approaches. For example, cluster labels can serve as input features for classification or regression tasks, enhancing predictive performance by capturing hidden structures in data. This combination is often applied in customer targeting and fraud prediction. 

19. How does clustering handle high-dimensional data?

High-dimensional data can complicate clustering by creating sparse, less separable clusters. Techniques such as Principal Component Analysis (PCA) or t-SNE reduce dimensionality, preserve essential structures, and improve the performance of K-Means clustering in machine learning or hierarchical clustering in machine learning. Proper feature selection is also crucial in these cases. 

20. What industries benefit most from clustering?

Clustering in machine learning is widely applied across industries including marketing, finance, healthcare, retail, and cybersecurity. It enables customer segmentation, fraud detection, disease pattern analysis, inventory optimization, and network anomaly detection. Its ability to uncover hidden patterns makes it a versatile tool for both strategic and operational decision-making. 

Pavan Vadapalli

907 articles published

Pavan Vadapalli is the Director of Engineering , bringing over 18 years of experience in software engineering, technology leadership, and startup innovation. Holding a B.Tech and an MBA from the India...

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