Ireland has become one of the best destinations in Europefor international students to pursue their advanced education in marketing. Due to its strong economy, English speaking culture and global universities, the country provides the best combination of academic quality and career opportunities to students who choose to further their marketing education abroad.
Universities such as Trinity College Dublin, UCD, and DCU consistently rank amongst the top universities in the world, and are currently placed in the top 100 globally, as per QS Rankings 2026. Irish universities provide quality education, and offer marketing specializations across a broad range of spectrum. You may be looking to pursue a master degree in brand management, consumer research, strategic marketing or digital marketing, but an Irish university will equip you with the knowledge, networks and credentials you need to enter the next stage in your career.
The MS in Ireland cost is based on the university you attend, most of the public universities in Ireland will provide subsidized education facilities even to non-EU students. Universities in Ireland charge international students between €10,000 - €25,000 (INR 10.36 L - INR 26 L) for the masters degree. Graduates often secure roles at leading global firms such as Accenture Digital, Unilever, Meta, and various prominent media organizations upon the completion of the degree.
In the sections ahead, we will walk you through everything you'll need to know about pursuing a Masters in Marketing in Ireland; including top universities and courses, eligibility, application process, tuition fee, scholarships and career prospects.
Ireland’s welcoming culture, good employment opportunities and comparatively cheap Master degrees are also appealing to international students planning to further their studies in Marketing. Postgraduate programs in Ireland are gaining ground in terms of enrollments, and it does not seem that the trend will end any time soon.
The duration for many marketing master’s courses is just 1 year full‑time, which leads to lower living and opportunity costs.
Courses in Ireland focus on practical and digital skills and often include strong components of digital marketing, dataanalytics, social media, etc.
Graduates from Irish universities get the opportunity to land coveted job offers and lucrative salaries. Marketing roles in Ireland offer strong compensation overall, with digital marketing jobs in Ireland being particularly well-paid.
Benefits of Pursuing MSc Marketing in Ireland for International Students
The Masters in Marketing in Ireland programs are specialized to ensure that there is no gap between academic theory and industry practice. The marketing programs are presented in Ireland as Master of Science (MSc) degrees; the program focuses on the significance of research and practical analysis to build effective marketing strategies.
Universities in Ireland are continually ranked highly in the world particularly in the fields of business, management, and marketing.
Irish universities also have close collaboration with top businesses, so the curriculum is up-to-date with the market trends and technological innovations. This exposes the students to the best marketing practices and makes them more employable.
Relative to many EU countries where instruction may be in local languages, English is the medium, making it more accessible for many international students.
Top Universities for Studying Masters in Marketing in Ireland
Ireland’s higher education landscape features many globally ranked universities, each offering distinct advantages for marketing students. Students wishing to pursue master in marketing may pursue a degree at these universities, which offer MS (Master of Science) or MSc (Master of Science) or similar degrees in marketing, Strategic Marketing, marketing management, and digital marketing.
Although the higher education sector in Ireland is dominated by the public universities, the private universities and colleges in Ireland have grown tremendously over the past few years, and provide creative courses which are tailor-made to satisfy the requirements of certain industrial sectors. Irish institutions maintain close relationships with industry partners, which give students better chances of internship and employment.
MSc Marketing in Ireland programs at these universities regularly also necessitate accomplishment of a significant research dissertation, which permits students to investigate particular marketing issues at length. The research element makes MSc Marketing in Ireland programs stand out in comparison to more practice-driven MS degrees by offering students with highly useful skills in data analysis, market research and strategic thinking.
Digital Marketing in Ireland
Education in digital marketing in Ireland has become extremely dynamic in an effort to address the rising demand of qualified specialists in this vibrant industry. The MS in digital marketing in Ireland programs are specialized and they cover modern day marketing like social media marketing, search engine optimization, content marketing, marketing automation and data analytics.
These expert courses acknowledge that digital marketing roles in Ireland are now sophisticated and they need skilled individuals who are knowledgeable both in technical and marketing strategic concepts. The jobs trained in these programs are transferable to other industries since practically every company today needs digital marketing expertise.
Completing a MS in Digital Marketing in Ireland program gives students access to roles such as:
Digital Marketing Executive / Specialist
SEO / SEM Specialist
Social Media Manager
Content Marketing Manager
Digital Strategy Consultant
Digital Analytics Specialist
PPC / Advertising Campaign Manager
Digital marketing jobs in Ireland are competitive with base-level salaries beginning at approximately, €25,000-40,000 per year. Digital marketing managers will receive an average salary of between €45,000-€60,000, with top positions like Digital Marketing Directors attracting a pay of over €80,000.
Want to explore more options? Check MBA in marketing in Ireland programs and see how it differs from an MSc program.
Eligibility to Study MSc Marketing in Ireland
The eligibility criteria for students studying MSc Marketing in Ireland varies by universities but generally requires students to meet the visa requirements and submit academic as well as professional experience documents (if applicable). Apart from these requirements, students are also expected to produce proof of English proficiency and financial documents pertaining to proof of funds.
Academic Requirements for MSc Marketing in Ireland
The academic qualifications of the Masters in Marketing programs in Ireland demand the students to possess a Bachelor's degree from a recognized university. The requirements also stipulate that the students must have a high GPA score (65% or higher in Indian grading system) in order to have competitive advantage in the process of application.
Bachelor’s degree from a recognized university: Most programs prefer candidates with undergraduate degrees in business, marketing, economics, or related fields, though some universities accept students from diverse academic backgrounds.
Minimum GPA requirements: 2.1 or 2.2, depending on the university. Most programs would consider the candidate with a higher GPA in case of strong competition.
Work experience: Sometimes relevant work experience is a plus, though many programs accept fresh graduates.
Language Proficiency Requirements for MSc Marketing in Ireland
Language proficiency requirements are strictly enforced for non-native English speakers. Since the medium of instruction for MSc Marketing programs is English, universities require students to have a decent grasp of the English language.
The IELTS requirement varies with most universities; most of them demand a minimum overall score of 6.5-7 with no single band lower than 6.5, or a similar score with TOEFL. The average TOEFL score benchmark lies between 80-100 range on average and PTE scores above 60 are mandatory according to the visa authorities of the country.
Other institutions might consider alternative forms of evidence of English proficiency or may even waive language requirements on students who have already got degrees from English-speaking countries.
Stuck in the IELTS vs. TOEFL dilemma? Cut through the confusion and find the test that fits you.
Application Requirements for MSc Marketing in Ireland
The MSc Marketing application in Ireland is generally required to have the academic transcripts, recommendation letter, personal statement or statement of purpose, and a CV. Students will also be required to provide the results of standardized tests (GMAT/GRE), and language proficiency certificates. The following list is a list of the documents that must be submitted:
Proof of English language proficiency (IELTS, TOEFL, PTE)
Students might also be required to pay application fee (where applicable) to universities they are applying to. Also, international students are required to have health insurance, which is a monthly cost that depends on the level of coverage and the provider of the insurance.
Certain programs can also demand extra resources like a portfolio of work, writing samples or completion of certain application essays. The international students are also required to offer proof of financial support and will be required to seek student visa before they can commence their studies.
Admission Process Step by Step
MSc Marketing in Ireland programs admission process is a systematic process which is usually initiated 6-12 months prior to the desired commencement date. It is highly advisable to apply early because there are other programs that are in demand and these programs might go out of capacity soon. Moreover, international students also require more time to process their visa and organize their travel arrangements.
Step 1: Research programs & shortlist – This is the initial step in which the different programs that are in line with the career objectives and the academic background are identified. Choose universities based on ranking, curriculum, specialization, cost, and employment opportunities.
Step 2: Check program requirements – Evaluate academic and language requirement, work experience or portfolio requirement that is required to make a sound decision regarding the selection of university.
Step 3: Prepare documents – Ready all the documents required in application process, which includes transcripts, statement of purpose, letters of recommendation, CV, English test scores, and passport copy.
Step 4: Apply onlinevia university portal – Once done with the preparation phase, apply to your desired university. You will have to pay an application fee as well (if applicable) on the portal for your application to be considered as submitted.
Step 5: Receive offer / conditional offer - Universities may issue conditional offers subject to final transcripts, English test, etc. The admission committee’s decision is generally conveyed within 4-8 weeks of the application submission date.
Step 6: Accept offer and pay deposit (if required) - For visa processing, often a deposit or fee payment is needed. This is done to secure program placement, with the rest of the amount due before the commencement of the program.
Step 7: Apply for Student Visa - Once you have acceptance, proof of funds, deposit payment, and other required documents, you can start your visa application process.
Follow these steps to ensure a hassle-free application process.
What is the MS in Ireland cost?
When deciding on the cost of doing MSc Marketing in Ireland, it is important to consider both the cost of tuition fees and the cost of living which may significantly differ depending on the school and the type of the program. The tuition fees charged to EU and non-EU student groups vary considerably with the latter group of students being charged higher tuition rates as compared to EU students.
While public universities in Ireland get the lion’s share of funding from the government, private universities (such as Dublin Business School and NCI) in the country have also made great strides in the last couple of years as well. With increased attention being paid to educational facilities and infrastructure development, these private universities have also been able to attract more students into their premises.
Yet, there still remains a significant chasm in the tuition fees that public and private universities charge.
Private universities charge more, but offer the additional benefit of personalized attention and a smaller class size. Scholarships can offer one way to offset the cost of doing MS in Ireland from a private university.
What are the Living Costs Associated with MS in Ireland?
Living expenses represent a substantial portion of the total MS in Ireland cost, with significant variations depending on location, lifestyle choices, and accommodation preferences. As the capital and the biggest city of Ireland, Dublin usually boasts the highest prices to live in, whereas smaller cities and towns can provide relatively lower prices without necessarily losing the quality of the education.
This is a breakdown of all the fees that you are likely to pay during the study of masters in Ireland:
Scholarships can also make the effective cost of doing MS in Ireland considerably lower, as most universities in Ireland have merit-based scholarships that can cover part or all of the tuition fees. Scholarships in the MSc in marketing are granted on merit in all of the major Irish Universities, which subsidize all or part of the tuition fee.
Scholarship name
Type
Coverage
UCD Global Excellence Scholarship
Merit-based
50-100% tuition
Government of Ireland Scholarships
Merit-based
Full tuition + stipend
University of Limerick International Excellence Award
Merit-based
£5,000 (INR 5.94L) discount on tuition fees
Trinity Global Excellence PG Scholarships
Merit-based
€2000 to €5000 (INR 2.07L-INR 5.18L) tuition fee reduction
External scholarship programs from government agencies, private foundations, and international organizations also available to students who want to explore their options. These scholarship programs greatly subsidize the MS in Ireland cost and provide additional funding sources that students can actively pursue during the application process.
Marketing graduates have some of the best career opportunities in Ireland, due to the country having a stable economy and the increased value of marketing skills in every sector. Marketing MSc, graduates in Ireland also have career opportunities of working in marketing research, marketing analytics and brand management and strategic marketing roles.
Which industries and roles are open to marketing graduates in Ireland?
The Irish government’s commitment to innovation and technology has attracted significant foreign investment and has enabled it to provide quality education to the general populace at highly subsidized rates. This has created numerous opportunities for marketing professionals across various sectors including technology, pharmaceuticals, financial services, and manufacturing.
Here’s a table depicting the various job profiles you can get employed for, along with details of the average compensation packages:
Job Role
Average Annual Salary (INR)
Digital Marketing Executive / Specialist
INR 41.5 L (EUR 40,000)
Social Media Manager / Content Marketing Manager
INR 46.7 L (EUR 45,000)
SEO / SEM Specialist / PPC Specialist
INR 41.5 L (EUR 40,000)
Digital Marketing Manager
INR 57 L (EUR 55,000)
Digital Strategist / Digital Analytics Specialist
INR 51.88 L (EUR 50,000)
Marketing Manager / Brand Manager
INR 51.88 L (EUR 50,000)
Source: Glassdoor and Indeed
Note:The average annual salaries mentioned in the table are approximate and may vary as per the currency exchange rate.
Top recruiters after MSc Marketing in Ireland
Entry level salaries are very competitive in Ireland with a lot of career advancement opportunities that are offered to high performing employees. Senior leadership roles in major multinationals or as heads of digital marketing / marketing departments may push beyond €90,000‑€100,000+ depending on responsibilities.
Leading employers for marketing graduates in Ireland span multiple industries and include both multinational corporations and dynamic local companies.
Company
Job Roles Offered
Average Salary (INR)
Google Ireland
Digital Marketing, Product Marketing
EUR 65,000-85,000 (INR 67.45L-INR 88.2L)
Facebook Ireland
Marketing Manager, Growth Marketing
EUR 60,000-80,000 (INR 62.26L-INR 83L)
Apple Ireland
Brand Marketing, Digital Strategy
EUR 70,000-90,000 (INR 72.6L-INR 93.4L)
Bank of Ireland
Product Marketing, Digital Marketing
EUR 50,000-70,000 (INR 51.88L-INR 72.6L)
Accenture Ireland
Marketing Consultant, Digital Transformation
EUR 50,000-70,000 (INR 51.88L-INR 72.6L)
PwC Ireland
Marketing Manager, Business Development
EUR 45,000-65,000 (INR 46.7L-INR 67.4L)
Ryanair
Brand Marketing, Customer Marketing
EUR 45,000-60,000 (INR 46.7L-INR 62.2L)
Kerry Group
Brand Manager, Marketing Analyst
EUR 50,000-65,000 (INR 51.88L-INR 67.4L)
Source: Glassdoor and Indeed
Employment statistics demonstrate the value of marketing education in Ireland, with placement rates consistently exceeding 85% across major universities. The post-study work visa, which is valid for up to 2 years, also plays an instrumental role in helping MSc marketing graduates land on their feet.
If you're feeling uncertain, upGrad's free counselling session can point you in the right direction.
FAQs
Is a GMAT or GRE score mandatory for all MSc Marketing programs in Ireland?
No, most universities in Ireland do not require a GMAT or GRE for admission to MSc in Marketing programs. However, some highly competitive programs or business schools may recommend or request it, especially for students with non-business backgrounds or borderline academic profiles.
What are the intakes for MSc Marketing programs in Ireland?
Most Irish universities offer one major intake in September. A few programs may also have a January intake, but this is less common. Students should check directly with each university.
Do Irish universities offer part-time or online MSc Marketing programs?
While the majority of MSc Marketing programs in Ireland are full-time and on-campus, some universities and private institutions may offer part-time or blended learning options, especially for professionals. However, these may not always be open to international students due to visa restrictions.
Are there any marketing-specific student clubs or societies available during masters in Ireland?
Yes, many universities have marketing societies, business clubs, or entrepreneurship networks where students can participate in marketing competitions, networking events, guest lectures, and workshops.
Are there any age restrictions to apply for an MSc in Marketing in Ireland?
No, there are no strict age limits. As long as you meet the academic and language requirements, you can apply. In fact, many Irish programs welcome mature students or professionals looking to upskill or switch careers.
Can I work while studying for my MSc in Marketing in Ireland?
Yes, international students in Ireland are allowed to work up to 20 hours per week during term time and up to 40 hours per week during holidays. This can help offset living expenses.
Can I transfer credits from a previous master's or diploma to an Irish MSc program?
Credit transfers are rare and assessed case-by-case by the admissions office. Most Irish universities prefer you to complete the full program. You may be granted exemptions only in exceptional cases.
Is it possible to pursue a PhD after MSc Marketing in Ireland?
Yes, if your MSc includes a strong research component and high academic performance, you can apply for a PhD. Some universities may offer funded doctoral programs in marketing, digital media, or consumer behavior. Having a published thesis or academic references also helps.
Can I bring dependents (spouse/children) while studying in Ireland?
Yes, but only PhD and some postgraduate students with scholarships or sufficient funding are typically allowed to bring dependents. MSc students must prove they have the financial means to support them. Also, dependents may need separate visas.
Are there marketing roles available in rural parts of Ireland?
While most jobs are concentrated in cities like Dublin, Cork, and Galway, opportunities in rural areas exist—especially with remote or regional offices of companies. Digital and freelance marketing roles are also growing outside major urban centers.
Can I defer my admission to the next academic year?
Most universities allow deferral by one academic year, subject to approval and payment of a deposit. You’ll need to make a formal request and provide valid reasons.
