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Search engine marketing (SEM) is a digital marketing practice of using paid advertisements to promote a business online. The advertisements appear on search engine pages.

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Search Engine Marketing Course Overview

Best Digital Marketing Courses

Programs from Top Universities

upGrad’s digital marketing programs are carefully crafted, combining the expertise of universities & industry leaders. Our online marketing courses offer an unparalleled depth of knowledge. Our digital marketing certificate programs also offer learners the opportunity to kickstart their careers

Marketing Courses (0)

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Digital Marketing Course Instructors

Learn From The Best

Our digital marketing courses online feature expert instructors with years of experience, bringing the industry insights. Get a chance to learn from the best.

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Instructors

3

Industry Experts

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Jaideep Prabhu

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Professor of Marketing Cambridge University

Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS. 

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Rajneesh Krishna

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Associate Dean and Professor

Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associ… Read More

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Siddharth Deshmukh

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Adjunct Faculty & Senior Advisor MICA

He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (… Read More

LinkedIn ProfileLinkedin
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Falguni Vasavada-Oza

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Professor MICA

She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MI… Read More

MICA Profile
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Anita Basalingappa

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Professor MICA

Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA. 

LinkedIn ProfileLinkedin

Digital Marketing Projects

Learn by Doing

Experience practical learning with real-world projects in our courses in digital marketing. Get hands-on experience & build your portfolio.

6+

Projects

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Blog Writing

Content Management

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Blog Creation Project

Set up a website on WordPress and create a blog populated with pages, posts, and plugins. 

Skills learned

Website Creation

Blog Writing

Content Management

Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to bring more conversions.

Customer Segmentation

Communication Strategy

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Zivame Project

Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to b… Know More

Skills learned

Email Marketing

Customer Segmentation

Communication Strategy

Campaign Optimisation

Ad Creation and Targeting

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Social Media Marketing Live Project

Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it. 

Skills learned

Ad Campaign Planning

Campaign Optimisation

Ad Creation and Targeting

Competitive Analysis

Strategy Development

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Mamaearth

Build a digital marketing strategy to help Mamaearth enter and establish itself in a new category. 

Skills learned

Market Research

Competitive Analysis

Strategy Development

Keyword Research

Campaign Optimisation

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Google Ads Project

Run a 5-day search and display campaign on Google Ads to drive traffic to your blog or website. 

Skills learned

Paid Advertising

Keyword Research

Campaign Optimisation

Technical SEO

SEO Analysis

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SEO Audit Live Project

Create and analyse an SEO audit report and suggest improvement strategies. 

Skills learned

Keyword Optimisation

Technical SEO

SEO Analysis

Dashboard Creation

Insight Mining

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Google Analytics 4 Project

Analyse a website using Google Analytics 4 and generate insights from Google Analytics 4 reports. 

Skills learned

Data Analysis

Dashboard Creation

Insight Mining

Placements in Digital Marketing Courses

Our Placement Numbers

After completing any digital marketing course with placement, you can be placed in top companies with competitive salary packages. Get ahead in your career

36%
Average Salary Hike
₹1.23 Cr
Highest Salary Offered
500+
Career Transitions
300+
Hiring Partners

Top Recruiters

Zivame
American Express
Fractal
Star
Flipkart
Kantar
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Sucess Stories

What Our Learners Have To Say

Digital Marketing Free Courses

Start Learning For Free

Learn digital marketing for free & start your online marketing path. Learn introduction to digital marketing before taking an advanced digital marketing course

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Free Certificate

Effective Marketing

Understand how you can create Consumer Value through Effective Marketing with this beginner friendly course

5 Hours

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Free Certificate

Celebrity Partnerships

In this course you will learn to build successful celebrity partnerships and campaigns

1 Hours

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Free Certificate

Influencer Marketing 1

Understand how Influencer Marketing works from a Brand's Perspective

1 Hours

Digital Marketing Videos

You Might Like To Watch

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Digital Marketing Salary in India | upGrad #MBAfromupGrad

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81,594 views

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A Day in The Life of a Digital Marketer | Digital Marketing Professional 🤓| upGrad

3:23

4,21,535 views

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Digital Marketing: Top 6 Jobs and Careers | Sales and Marketing | upGrad

4:47

65,286 views

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Digital Marketing Interview Question and Answers | upGrad

8:24

6,240 views

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Digital Marketing Program | Digital Marketing Careers | Upgrad

3:44

51,973 views

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What is Online Advertising? 03 - Quick Explanation | upGrad

3:23

56 views

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What is Offline Advertising? 02 - A Quick Explanation | upGrad #upgradManagement

5:23

90 views

Digital Marketing Blogs

You Might Like To Read

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How Much Does YouTube Make in India? What Does YouTube Pay for Views?

YouTube, the largest hub of audio-visual data, acts as a platform for content creators to give a visual representation of their talents and generate income from it.

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Robin Joseph Abraham

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Digital Marketing Free Online Course with Certification [2023]

Digital Marketing is one of the in-deman field which requires the people to take the brand to another level and build a strong social media presence. The digital marketing courses helps the individual to get acquainted with the digital marketing concepts which helps them to work effectively.

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Kamal Jacob

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10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2023]

Interested to learn different concepts of digital marketing techniques? Here are the 10 best digital marketing project ideas and topics for a beginner in 2022-23.

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Sriram

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Must Read 73 Google Analytics Interview Questions & Answers: Ultimate Guide 2023

Preparing for Google Analytics Interview? Here is an ultimate guide containing 73 Google Analytics interview questions with answers- Updated 2023

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Sriram

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Top 63 Google AdWords Interview Questions & Answers: Ultimate Guide 2023

Preparing for digital marketing interviews and wish to know more about Google Adwords? Check out this ultimate guide containing top 63 Google AdWords interview questions and answers to help you get a job in 2023.

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Sriram K

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Digital Marketing Salary in India 2023 – Average to Highest

Digital Marketing is growing in the current times and is being seen as the one of the best ways to grow business and reach the specific target audience.

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Nitin Gurmukhani

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9 Types of Digital Marketing Channels: Which One Should You Choose?

Read this article to find out more about the 9 types of digital marketing channels and the ones that suit your business objectives the best.

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upGrad

Learner Support and Services

How Will upGrad Supports You

Industry Mentors

    Receive unparalleled guidance from industry mentors, teaching assistants, and graders

    Receive one-on-one feedback from our seasoned faculty on submissions and personalized feedback to improvement

    Our Syllabus is designed to provide you with ample of industry relevant knowledge with examples

Frequently Asked Questions on Search Engine Marketing

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Indian Nationals

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Foreign Nationals

Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .