Masters in Marketing in Australia

A degree in marketing allows you to develop skills to understand consumer behavior, develop effective strategies, and use tools to promote products in the marketplace. Graduates are in high demand in retail, consumer goods, and consulting, where they build brands, drive customer engagement, and create value for the company.

According to the Bureau of Labor Statistics, the demand for marketing jobs is expected to grow by 10% by 2026. A masters in marketing will help you specialize in in-demand roles in e-commerce, digital marketing, and more.

Masters in Marketing in Australia: Overview

A masters in marketing degree in Australia includes programs such as Master of Marketing and MBA with Marketing specializations. Universities like Monash University in Melbourne and The Australian National University (ANU) in Canberra are highly ranked for their marketing programs.

Before you explore the top universities, here’s an overview of the masters in marketing in Australia.

Key Highlights:

Also Read: Masters in Australia

After reviewing the overview of the masters in marketing in Australia, let’s take a look at the top universities offering this program.

Top Universities to Study Masters in Marketing in Australia

Institutions like Monash University and the University of Melbourne offer masters in marketing degrees with different specializations.

Note: Tuition fees and deadlines vary based on the intake period. Be sure to check your institution's fee schedule for accurate details.

Top Universities to Study Masters in Marketing in Australia Without GMAT/GRE

Institutions like the University of Adelaide and the University of New South Wales offer masters in marketing programs without GMAT/GRE requirements.

After exploring the top universities offering masters in marketing in Australia without GRE/GMAT, let’s take a look at the eligibility requirements.

Masters in Marketing in Australia: Eligibility Criteria

Requirements for a masters in marketing usually involve a bachelor’s degree in a relevant field and English language test scores. You may also need to provide a resume and letters of recommendation.

Here’s a breakdown of the requirements:

Academic Criteria

The academic criteria include a bachelor’s degree in a relevant field, a minimum GPA, and a standardized test score like the GMAT or GRE (if required).

English Language Criteria

International students must demonstrate English language proficiency through tests such as IELTS, PTE, TOEFL, or Cambridge English.

Also Read: Exams for Studying Abroad – IELTS, TOEFL, GRE, GMAT & More

Miscellaneous Criteria

Apart from academic qualifications and English language test scores, you may need to provide letters of recommendation and, in some cases, work experience.

Now that you’ve explored the requirement criteria in detail, let’s understand the application process.

Masters in Marketing in Australia: Application Process

The application process typically involves applying online by submitting all required documents and then applying for a study visa if accepted.

Here are the steps involved.

Step 1: Research Programs and Universities

• Identify universities offering masters in marketing programs, such as The University of Melbourne, Monash University, and the University of Sydney.
• Check specific program details like specializations, duration, and tuition fees.

Step 2: Check Eligibility Criteria

• Bachelor's Degree: A relevant bachelor’s degree in business, marketing, or a related field.
• GPA: Competitive GPA (usually 3.0/4.0 or equivalent).
• English Proficiency: Proof of English proficiency (e.g., IELTS: 6.5+, TOEFL: 90+).
• Some programs may need work experience or GMAT/GRE scores.

Step 3: Prepare Required Documents

Based on requirements, prepare documents like:

• Academic Transcripts: Official transcripts from your bachelor’s degree.
• Degree Certificate: Proof of completed bachelor’s degree.
• IELTS/TOEFL Scores for English proficiency.
• CV/Resume: Highlighting relevant academic and professional experience.
• Statement of Purpose (SOP): Why you want to pursue marketing and your career goals.
• Letters of Recommendation: Typically 2-3 letters from professors or employers.
• Portfolio (if required): Some programs may ask for a portfolio of relevant projects or work.

Step 4: Apply Online

• Use the university's online portal (e.g., StudyLink, university-specific portals) to submit your application.
• Upload all required documents and pay the application fee (if applicable).

Step 5: Apply for Scholarships

• Research scholarships like the Destination Australia Scholarship, Australia Awards Scholarships, or University-Specific Scholarships.
• Submit separate applications for scholarships, if required, along with supporting documents.

Step 6: Wait for Admission Results

• Admission results are usually announced within 8-12 weeks after the application deadline.
• If accepted, you will receive an admission letter from the university.

Step 7: Apply for a Residence Permit

Apply for a student visa through the Australian Department of Home Affairs. Required documents include:

• Admission letter from the university.
• Proof of financial support (minimum AUD 20,290 per year).
• Health insurance for international students (OSHC).
• Valid passport.

Step 8: Pay Tuition Fees

• Once admitted, pay the tuition fees (usually in one or two installments).
• Some universities offer an Early Bird Discount for early payment.

Step 9: Arrange Accommodation

• Apply for student accommodation through your university’s housing office or private providers.
• Popular student accommodation options include university-managed housing or private rental apartments.
• Check options like Urbanest, Unilodge, or university-specific dormitories.

Step 10: Prepare for Arrival

• Book your flight and arrange airport pickup (if offered by the university).
• Attend orientation programs offered by your university to help you settle in, familiarize yourself with the campus, and meet other students.

After checking out the application process in detail, let’s examine the cost involved in studying masters in marketing in Australia.

Cost of Studying Masters in Marketing in Australia

Apart from tuition fees, you will need to cover expenses such as housing, health insurance, transportation, and other living costs.

Note: Living expenses vary depending on the city, lifestyle, and accommodation preferences.

Also Read: Cost of Living in Australia for Indian Students in 2025

After examining the costs involved in studying for a masters in marketing in Australia, let’s take a look at the subjects covered as part of the program.

Masters in Marketing in Australia: Course Structure

A masters in marketing involves the study of core subjects like consumer behavior and specializations like e-commerce. You can gain internship experience with leading companies and work on research projects.

After looking at the subjects to be studied as part of the program, let’s check out the scholarship options available for students.

Masters in Marketing in Australia: Financial Aid and Scholarships

Students studying for a masters in marketing can apply for scholarships like Australia Awards Scholarships and Destination Australia Scholarship.

Also Read: Scholarship for Indian Students in Australia: Requirements, Benefits & Eligibility

Now that you’ve looked at the scholarship opportunities for students studying for a masters in marketing, let’s check out potential job roles after graduation.

Potential Job Opportunities after Masters in Marketing in Australia

A masters in marketing degree allows you to pursue job roles like digital marketing specialist, brand manager, and marketing manager.

Source: Glassdoor

Top Recruiters for Masters in Marketing in Australia

Companies like KPMG, Deloitte, and Qantas Airways hire marketing professionals for roles like marketing manager and product manager.

Source: Ambitionbox

Popular Industries Recruiting Masters in Marketing in Australia

All major industries, such as technology, financial services, and retail, hire marketing professionals for roles like brand manager and product manager.

After looking at the top job roles after masters in marketing in Australia, let’s check out the reasons for choosing Australia as your study destination.

Why Pursue a Masters in Marketing in Australia?

Marketing courses in Australia offer specializations such as brand management and open up job opportunities in companies like Qantas and Telstra.

Here’s why a masters in marketing in Australia can be beneficial.

• Access to Latest Technologies

Institutions like The University of Melbourne and Monash University provide access to the latest marketing technologies like AI-driven analytics, programmatic advertising, and digital marketing tools. 

• Industry-Recognized Certifications

Universities such as The University of Sydney offer specialized certifications from leading industry players like Google (Google Analytics) and HubSpot (Inbound Marketing). 

• Specialization Opportunities 

Students can select specializations such as Digital Marketing, Brand Management, Consumer Behavior, and Marketing Analytics. This allows you to focus on booming sectors like sustainable marketing or e-commerce.

• High Global Rankings

The University of Melbourne and Monash University are consistently ranked in the top 50 globally for marketing programs under the QS world rankings. Graduating from these universities help you in securing roles with top firms. 

• Robust Job Market 

There is a high demand for professionals in areas like digital marketing, brand management, and market research. Companies such as Coca-Cola Amatil, Qantas, and Telstra are looking for skilled marketing graduates.

• Post-study Work Opportunities

Australia’s Post-Study Work Visa (PSWV) allows international graduates to stay for up to 2 to 4 years to gain professional experience. This visa can be a pathway to obtaining a Permanent Residency (PR).

After looking at the reasons for pursuing a masters in marketing from Australia, let’s understand how to choose the best program.

Tips for Choosing the Right Marketing Program in Australia

Choose a marketing program based on factors like internship opportunities, financial aid, and post-study work visa eligibility.

Here are the factors you must consider.

• Practical Training Opportunities

Look for programs that offer industry-linked internships. Monash University integrates internships with top companies like Coca-Cola Amatil and L’Oreal, allowing you to gain hands-on experience in real-world marketing campaigns. 

• Affordable Tuition and Living Expenses

Choose programs that offer competitive tuition rates compared to other global study destinations. Living costs in cities like Melbourne can be higher, but regional areas like Brisbane offer a more affordable cost of living.

• Generous Post-Study Work Visas

Choose a program that makes you eligible for Australia’s Post-Study Work Visa (PSWV). This program allows you to stay and work for 2 to 4 years, depending on the qualification level.

• Flexible Course Structures

Choose universities that offer specialized programs. Programs like University of Queensland’s Master of Marketing allow electives in areas like brand management, letting you choose courses based on career goals. 

• Extensive Scholarships and Financial Aid

Choose a university that offers scholarships, including merit-based and need-based options. Scholarships like Australia Awards Scholarships cover tuition fees, travel expenses, and living allowances.