Masters in Digital Marketing in Australia: Top Universities, Courses, Cost, Requirements, Eligibility & Scholarships

Pursuing a Masters in Digital Marketing in Australia is a smart choice for students who want to build a strong career in the global digital economy.  

According to the Australian Government’s Jobs and Skills report 2025, demand for digital marketing specialists in Australia has grown by over 22% in the past two years, with strong hiring in e-commerce, IT, and media industries. 

A Master’s degree in Digital Marketing in Australia usually takes 1 to 2 years to complete and is available in both full-time and part-time formats. Students gain expertise in SEO, social media, content marketing, data analytics, and digital strategy.  

Master’s in Australia also offers excellent stay-back options, scholarships, and job opportunities, making it an attractive study destination for international and Indian students planning to enter the growing field of digital marketing. 

Masters in Digital Marketing in Australia – Key Highlights 

Choosing to study a Masters in Digital Marketing Australia offers students a mix of practical knowledge and global career opportunities. Below are some quick highlights that give you a clear idea of the course: 

Why Study Digital Marketing in Australia? 

Australia is home to some of the best universities in Australia for Masters, offering modern courses that combine theory with real-world projects. 

One major advantage of choosing a Master’s in Australia is the strong job market. With businesses going digital, there are plenty of high-paying jobs in Australia in areas like social media, SEO, data analytics, and e-commerce. For international and Indian students, the country also provides safe living conditions, cultural diversity, and excellent career growth. 

The cost of living in Australia is affordable compared to countries like the USA and UK. On average, Indian students spend about AUD 20,000 to 27,000 per year, making the cost of living in Australia for Indian students manageable with part-time work and scholarships. 

Key Reasons to Study Masters in Digital Marketing in Australia: 

• Globally recognized universities in Australia for Masters with updated digital marketing programs 
• Strong demand for digital marketing experts and attractive jobs in Australia after graduation 
• Affordable tuition fees compared to the USA and UK 
• Manageable cost of living in Australia for Indian students with part-time work opportunities 
• Post-study work visa and pathway to permanent residency 
• Exposure to global companies and growing startup ecosystem 

Top Universities for Masters in Digital Marketing Australia 

Here are some of the best universities in Australia offering digital marketing master’s programs. This table shows global rankings, estimated tuition in AUD, and the converted cost in INR to help you compare at a glance. 

Note: INR conversions are approximate and may vary based on the currency exchange rates. 

Course Curriculum & Duration 

A Masters in Digital Marketing in Australia is built to teach you both theory and real-world skills. Many universities offer it full time over 18 months, or part time over 3 years.  

You’ll study core subjects first, then more advanced and specialized ones, and finally a capstone or project to apply what you learn. 

Core Subjects & Practical Training 

Here are some typical courses you’ll find in a Digital Marketing master’s program: 

• Marketing Research 
• Customer Experience Design 
• Social Media & Viral Marketing 
• Digital Marketing Metrics 
• Content Marketing 
• Digital Retail 
• Thought Leadership in Digital Marketing (capstone) 

You may also work on real-industry projects, internships or consulting assignments that give you hands-on experience 

Course Duration & Intakes 

• Full-time students usually complete the program in 18 months. Part-time options extend up to 36 months 
• Typical intakes are in March and July in many universities. 

Some universities may also offer smaller intakes in November. Choosing the right intake can help students align with scholarship deadlines, visa processing times, and industry internship opportunities. 

Planning your intake carefully ensures a smoother transition into Australia, helps with coursework planning, and increases the chances of securing jobs in Australia immediately after graduation. 

Minimum Eligibility Requirements for Masters in Digital Marketing in Australia 

To get admission into a Master’s in Digital Marketing in Australia, students need to meet both academic and language requirements. While each university may have slightly different rules, here are the standard eligibility criteria: 

Academic Requirements 

• A bachelor’s degree in marketing, business, communication, or a related field from a recognized university. 
• Some universities may also accept students from other backgrounds if they have relevant work experience in marketing or digital fields. 
• A minimum 60–65% score (or equivalent GPA) in undergraduate studies is usually expected. 

English Language Proficiency 

Since courses are taught in English, international students (including Indians) must provide proof of English skills through one of the following: 

• IELTS: Overall 6.5–7.0 (no band less than 6.0) 
• TOEFL iBT: 90–100 
• PTE Academic: 58–65 

Additional Requirements 

• Statement of Purpose (SOP): Explaining your motivation for choosing the course and career goals. 
• Letters of Recommendation (LORs): Usually from professors or employers. 
• Resume/CV: Highlighting academic background and any professional experience in marketing or related fields. 
• Some universities may also ask for a portfolio or evidence of digital marketing work/projects. 

Meeting these eligibility requirements increases the chances of admission and also makes students competitive for scholarships and assistantships offered by universities in Australia. 

Admission Process & Required Documents 

Applying for a Master’s in Digital Marketing in Australia involves a step-by-step process. International students, especially from India, need to follow university guidelines carefully and prepare documents in advance to avoid delays. 

How to Apply for Masters in Digital Marketing in Australia? 

Here’s a step-by-step guide to applying successfully: 

1. Research universities – Compare courses, tuition fees, and eligibility criteria. 
2. Check deadlines – Intakes are usually in March, July, and sometimes November. Apply at least 6–9 months in advance. 
3. Prepare for English tests – Take IELTS, TOEFL, or PTE and ensure scores meet university requirements. 
4. Submit application online – Most Australian universities accept applications through their official portals. 
5. Pay the application fee – This usually ranges from AUD 100–150 (₹5,800–₹8,700). 
6. Attend interviews (if required) – Some universities may ask for a virtual interview. 
7. Receive offer letter – If selected, you’ll get a conditional or unconditional offer. 
8. Apply for student visa (Subclass 500) – After confirming your admission, proceed with visa application. 

What Documents Are Required for Digital Marketing Admissions? 

Universities in Australia typically ask for the following: 

• Academic transcripts and degree certificates 
• Proof of English proficiency (IELTS/TOEFL/PTE scorecard) 
• Statement of Purpose (SOP) 
• Letters of Recommendation (LORs) from professors or employers 
• Updated Resume/CV highlighting relevant skills and experience 
• Valid passport copy 
• Work experience certificate (if applicable) 
• Portfolio of digital marketing projects (optional but recommended) 

Preparing these documents in advance ensures a smoother admission process and increases the chances of securing admission to top universities in Australia. 

Cost of Studying & Living in Australia 

Studying a Master’s in Digital Marketing in Australia involves two main expenses, tuition fees and the cost of living in Australia. While tuition varies based on the type of university, living costs depend on lifestyle, city, and accommodation choices.  

For Indian students, planning finances in advance is crucial as it helps balance expenses with part-time job opportunities and scholarships. 

Cost of Studying Estimate in Australia 

The tuition fees for a Master’s in Digital Marketing vary between government-funded universities and private institutions. Along with this, students must also account for extra academic costs like lab access, student amenities, and campus services. 

Note: INR conversions are approximate and may vary based on the currency exchange rates. 

On average, Indian students spend AUD 28,000 to 45,000 (₹16–26 lakh per year) on tuition, depending on the university ranking and course structure. 

Cost of Living in Australia 

The cost of living in Australia for international students is another important factor when budgeting. According to the Australian Government’s Department of Home Affairs, students should have at least AUD 24,505 (₹14.3 lakh per year) as proof of living expenses. 

Here’s a breakdown of average living expenses: 

• Accommodation (shared apartment/on-campus): AUD 8,000 – 15,000 (₹4.6 – 8.8 lakh) 
• Food & Groceries: AUD 4,000 – 6,000 (₹2.3 – 3.5 lakh) 
• Transportation: AUD 1,500 – 3,000 (₹87,000 – 1.75 lakh) 
• Utilities & Internet: AUD 2,000 – 3,000 (₹1.16 – 1.75 lakh) 
• Personal & Miscellaneous: AUD 2,000 – 3,500 (₹1.16 – 2 lakh) 

On average, the cost of living in Australia for Indian students ranges between AUD 20,000 – 27,000 (₹11.6 – 15.7 lakh per year). Many students manage this cost by working part-time, as the student visa allows up to 48 hours per fortnight during study sessions. 

Scholarships & Financial Aid for Digital Marketing Students 

Pursuing a Master’s in Digital Marketing in Australia can be expensive, but many scholarships and financial aid options are available for international and Indian students. These scholarships are offered by the Australian Government, universities, and private organizations to help reduce tuition fees and living expenses.  

Most awards are based on academic merit, leadership potential, or financial need, making them accessible to high-performing students. 

Here are some key scholarships that international students can apply for: 

Tips to Secure Scholarships 

• Apply early, as most deadlines align with admission intakes. 
• Maintain strong academic grades and provide a well-written Statement of Purpose (SOP). 
• Highlight work experience, internships, or digital marketing certifications to strengthen applications. 
• Explore university-specific scholarships, as many Australian universities offer financial aid exclusively for their international students. 

With the right scholarship, Indian students can cut down tuition fees by 15–100%, making the overall cost of studying in Australia much more affordable. 

Also Read: Fully Funded Scholarships in Australia for International Students 2025 

Work Visa & Post-Study Stay Back Options in Australia 

One of the biggest advantages of studying a Master’s in Digital Marketing Australia is the chance to work and stay back after graduation. Australia has a student-friendly immigration system that helps international students build their careers. 

Work During Studies: 

• Students can work part-time up to 48 hours per fortnight while enrolled. 
• Part-time jobs help manage the cost of living in Australia for Indian students. 
• Many students take up digital marketing internships, social media roles, or analytics jobs to gain industry exposure. 

Post-Study Stay Back Options: 

• Graduates can apply for the Temporary Graduate Visa (subclass 485). 
• Stay-back duration is usually 2 to 4 years, depending on the qualification and city of study. 
• This visa lets students gain full-time work experience and explore jobs in Australia in digital marketing. 
• It also serves as a pathway toward permanent residency for those planning long-term settlement. 

For many Indian students, these stay-back opportunities make Australia a top destination, offering both career growth and future stability. 

Jobs & Salary After Masters in Digital Marketing in Australia 

Graduates with a Master’s in Digital Marketing in Australia are in high demand, thanks to the country’s expanding digital economy. Industries like e-commerce, IT, media, retail, and consulting are actively creating new jobs in Australia for skilled marketing professionals. 

For international and Indian students, this degree opens doors to a variety of career paths. Many of the available jobs in Australia for Indians fall in areas such as digital strategy, analytics, and content creation, making it an excellent career choice. 

Popular Job Roles After Masters in Digital Marketing in Australia: 

• Digital Marketing Manager – Overseeing online campaigns, SEO, and paid ads. 
• SEO/SEM Specialist – Managing search visibility and paid search strategies. 
• Social Media Strategist – Building brand presence across digital platforms. 
• Content Marketing Specialist – Developing blogs, videos, and web content. 
• Data & Marketing Analyst – Using insights to improve campaign performance. 
• E-commerce Marketing Manager – Driving online sales and customer engagement. 

Average Salaries in Australia (per year): 

Note: INR conversions are approximate and may vary based on the currency exchange rates. 

For Indian students, these opportunities ensure access to high-paying jobs in Australia, valuable international experience, and a clear pathway to long-term career growth. 

Also Read: Part-Time Jobs in Australia for Students: Top Roles and How to Apply 

Conclusion 

A Master’s in Digital Marketing in Australia is an excellent choice for students aiming for global careers. With top universities, updated curriculum, and affordable options, Australia attracts both international and Indian students. 

The country offers strong career growth with high-paying jobs in Australia, post-study work visas, and scholarships that ease costs. For Indian students, the balance of quality education, global exposure, and settlement opportunities makes this program a smart investment for the future. 

Dreaming of studying Digital Marketing in Australia? Book a free 1:1 counselling session with upGrad experts and make your dreams come true