Author DP

Chetan I

1+ of articles published

Words Crafter / Idea Explorer / Insightful Critic

Domain:

upGrad

Current role in the industry:

Head of Business Operations at White Lotus Group

Educational Qualification:

PGDM in Marketing from Indian Institute of Management, Ranchi.Degree in Electronics and Communications Engineering from Visvesvaraya Technological University.

Expertise:

CC

C++

Core Java

Microsoft Excel

SQL

Java

JavaScript

Linux

Unix Shell Scripting

Tools & Technologies:

Microsoft Excel

SQL

Java

JavaScript

Linux

Unix Shell Scripting

PL/SQL

Unix

About

Chetan is a Brand Manager at UpGrad. He holds an MBA from IIM Ranchi and comes with over 3 years of rich marketing experience in the field of Brand strategy, Market research, Content marking, Creative development ( ATL/ BTL). His skills like in intersecting Marketing, product & technology to enable growth for brands.

Published

Most Popular

A Complete Guide to a Career In Product Management
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A Complete Guide to a Career In Product Management

Today, the tech sector is booming exponentially. Companies all across the globe are rapidly shifting the focus from profit maximization towards innovation and customer satisfaction. It is all about delivering products that can attract the attention of the smart consumers of the digital age. And in the past few years, this shift has brought product management into the limelight. Leading brands are now exploiting the realms of product management to discover innovative ways to both build and sell trailblazing products and services. Hence, they are always on the lookout for talented PMs or Product Managers. If you are wondering, “How do I start my career in Product Management?” and “Is it the right career option for me?” – then let us break the good news to you! To kickstart a career in product management, you don’t need to have a technical background. In fact, the two fundamental requirements of building a career in product management are – passion and motivation. Check out our management programs to upskill yourself. Read Up! The first step to beginning your career in product management is to understand what it is all about. You must be well-versed with the concepts of product management before you dive right in. Books like The Design of Everyday Things, The Innovator’s Dilemma, and How to Create Products Customers Love will walk you through all the basic concepts of the field. You can also follow blogs of Marty Cagan and Ken Norton. Furthermore, following platforms like TechCrunch and ProductHunt will help you stay updated with all the latest happenings of the tech and product world. Ultimate Product Management Resource List Develop A Product Mindset When you are in the field of product management, it is crucial to develop a product mindset. It begins with the everyday products that you use. Start by asking yourself questions like: “What is my favourite product?” “How does it create value for me?” “What are the most beneficial aspects of the product?” “Is there a scope of improvement? If so, what?” As you begin to ask yourself these four questions on a daily basis, you’ll see that your views about products are slowly transforming. You are no longer merely using a product, but you’re looking within it to find how it is creating value for the end consumer (you) and how it can be improved. Explore our Popular Management Programs Leadership and Management in New-Age Business Post Graduate Certificate in Product Management Executive Post-Graduate Programme in Human Resource Management Professional Certificate Programme in HR Management and Analytics Executive Post-Graduate Programme in Healthcare Management Executive Management Programme in Strategic Innovation Digital Marketing and Business Analytics Certificate Programme in Finance for Non Finance Executives Certificate Programme in Operations Management and Analytics Global Master Certificate in Integrated Supply Chain Management upGrad's Job Linked Advanced General Management Program from IMT Ghaziabad Global Professional Certificate in Effective Leadership & Management Advanced General Management Program Strategic Human Resources Leadership Cornell Certificate Program Digital Transformation Cornell Certificate Program Executive Leadership Cornell Certificate Program Management Essentials Management Programs Create Something Once you are well-versed with the essentials of product management, it is time you showcase your talent in the field by developing something – your own creation. Getting your hands dirty is necessary to hone your product development skills and what better than real projects to prove that! And thanks to the Internet, you can now access an entire pool of product development tools to help bring your ideas to life.   When you create something, it is essential that you do not focus on the end goal of reaching customers, but rather on the ‘development’ process. The moment you start doing this, you’ll notice that with every try, your creations keep getting better. 5 Challenges for a Newly Recruited Product Manager Collaborate With The Makers A great product manager is someone who knows how to inspire. Product development is primarily a project for the entire team, that is developers, designers, and managers. As a product manager, you must know how to communicate well with the creative department. Engage in fruitful conversations with the designers and developers in your team and encourage them to share their ideas with the entire team. As everyone puts forth their unique insights on the table, it fosters a brainstorm session where you along with your team can come up with innovative solutions to business problems. So, make it a point to spend some time with your creative team and understand their products. Top Management Skills to Learn SL. No Top Management Skills to Learn 1 Consumer Behaviour Online Programs Financial Analysis Programs FinTech Programs Online 2 HR Analytics Programs Online Communication Programs Online Effective Communication Programs 3 Research Methodology Programs Mastering Sales Programs Business Communication Programs 4 Fundamentals of Journalism Programs Economics Masterclass Online Programs Learn The Skill of ‘People Management’ Product management is an amalgamation of technology, business, and people (team and customers). As we mentioned in the previous point, you have to work in close collaboration with the creative team. You are the manager, and hence, it is your responsibility to organize, supervise, and prioritize the tasks that need to be accomplished by the team. Thus, it is important to develop a bond with your team. Every person is different. Take your time to understand the people in your team and learn to communicate with them in ways they would understand. To be precise, you must learn how to manage people. Leaders Eat Last by Simon Sinek and How to win friends and influence people in the digital age by Dale Carnegie are good books to help you develop people skills. Building the Perfect Resume for a Product Manager Role upGrad’s Exclusive Product Management Webinar for you – How to craft GTM Strategy for a Product? document.createElement('video'); https://cdn.upgrad.com/blog/panel-discussion-on-crafting-gtm-strategy-for-a-product.mp4   To become a great product manager, you need to demonstrate qualities of leadership, for it is you who’ll guide your team towards the path of success. Our Top Management Articles Top 7 Career Options in Management To Choose [For Freshers & Experienced] Online Product Management Courses to Kickstart your Career Top 10 Career Options in Business Management in India 8 Crucial Business Management Skills Every Manager Should Have Future Scope of Management: Scope, Salary, Career Opportunities Career Options After MBA – Highest Paying Management Jobs 5 Key Skills Required for Successful Management Career & How To Achieve Those Skills? What is The Nature and Scope of Management? Importance of Management in Every Organisation – [A Complete Guide] Study Post Graduate Certificate in Product Management online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

by Chetan I

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05 Jul 2018

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