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Advanced Certificate in Digital Brand Communication Strategy (from MICA)

Transform how you build and grow brands: combining insight, creativity, content, and performance into one strategic skillset. Enrol for the program now!

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Digital Brand Communication Strategy

Why Build a Career in Digital Brand Communication Strategy?

14 LPA

Avg. Salary

22%

CAGR

$87.5B

Digital Brand Market

Average salary of a Brand Manager in India is 14 LPA, with mid-senior roles ranging 12–22 LPA (Source: Glassdoor India)

Growth rate of India’s creator economy is expected to grow at a CAGR of 22% between 2025–2032 (Source: Coherent Market Insights, 2025)

India’s D2C & digital-first brand market in 2025 in ~$87.5 Billion (Source: Mordor Intelligence, 2025)

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Highlights of the Digital Brand Communication Strategy Program

Key Highlights of the Digital Brand Communication Strategy Program

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60+ Live Learning Hours

15+ Hands-On Content and AI Tools

2-Part Capstone Project

Additional Feedback and Doubt Resolution Sessions

Hands-On Cases of D2C Brands Campaigns

Job-role Specific Career Coaching

Need to know more?

Get to know the Advanced Certificate in Digital Brand Communication Strategy course in depth by downloading the course brochure

Master Digital Brand Communication Strategy with a World-Class Curriculum

1. Creating a Content Engine with AI

  • Build a repeatable content machine that doesn't rely on inspiration
  • Make creatives that persuade and content into conversions without being “salesy

2. Leading Across Platforms

  • Win attention and category authority on platforms that matter
  • Build founder / brand authority for inbound leads

3. Influencer and UGC-led Brand Growth

  • Turn creators into predictable growth — without overspending
  • Build a scalable UGC pipeline that produces conversion-first creatives

4. Community Building

  • Convert followers into fans and superfans into advocates
  • Execute a brand rollout with momentum and buzz

1. Revenue Growth Architecture

  • Turn brand storytelling into conversions
  • Maximise lifetime value with close-to-brand CRM
  • Increase revenue without increasing ad spend

2. Campaign and Media Planning

  • Go from idea to integrated marketing campaign
  • Build the media plan that allocates budgets intelligently

3. Measurement and Decision-Making

  • Measure brand equity and drive decisions using dashboards
  • Speak the language of finance to justify brand budgets
  • Learn to defend brand investments, handle questions, and influence decision-making

Digital Brand Communication Strategy Capstone

The Capstone Experience 

Part A: Build & Grow a D2C Brand

    Define a clear D2C brand positioning from insight

    Build an integrated brand + growth playbook

    Create a realistic go-to-market strategy

Digital Brand Communication Strategy Instructors

Whom will you learn from?

6

Instructors

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Anita Basalingappa

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Professor

Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA. 

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Falguni Vasavada-Oza

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Professor

She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MI… Read More

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Siddharth Kapur

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Business Head

Purpose-driven growth mindset backed with over 13yrs of consumer-centric marketing and business expertise driven by compelling brand storyt… Read More

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Jagannath AL

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Head of Marketing, ThoughtWorks

25+ years of marketing experience across categories. An MIT Sloan alumnus, has worked with companies like LinkedIn, VMare, DDB Mudra and mo… Read More

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Ameya Mohane

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Brand Marketing Strategist, Consultant

Seasoned Brand Marketing, Innovation and Communications consultant with over 15 years of experience in managing integrated brand marketing  

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Sukaran Thakur

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Adjunct Faculty

Sukaran is a Brand Consultant, Principal Partner at ICE Studios, and Director at Heritage Group, with expertise in luxury brand management. 

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Certificate

Earn valuable credentials and recognitions

Complete the program requirements to earn multiple certifications

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MICA x upGrad Cert

Successfully complete all modules of the program to earn this certificate from MICA

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CleverTap Certificate

Earn a certificate from CleverTap on successfully completing the marketing analytics module.

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Support Services by upGrad

How will upGrad support you?

upGrad Career Services

    Job role-specific career coaching support

    Resume curation and LinkedIn optimization

    Job portal access

MICA Eligibility and Admission

How To Apply

Please find below the detailed steps to be followed as a part of the admission process.

Eligibility

Bachelor’s degree in any field 

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image-Complete Application

Fill the Application Form

Apply by filling a simple application form

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image-Get Shortlisted

Get Shortlisted

Candidates will be shortlisted based on the application submitted

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Pay and Start Learning

An offer letter will be rolled out to select few candidates. Secure your seat by paying the block amount.

MICA's Digital Brand Communication Strategy Course Fee

Invest In Your Success

3 Months
Starting at
INR 6,000/month
Totally INR 75,000*

Inclusions

3-month No-Cost EMI available
Job role-specific career coaching
Block your seat for INR 10,000
2-part Capstone Project
Executive Alumni Status from MICA
View Plans
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Refer and Earn Rewards
Refer someone and Earn upto INR 80,000 Cashback/Vouchers, on every successful enrollment
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upGrad Learner Support

Talk to our experts. We are available 7 days a week, 10 AM to 7 PM

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Indian Nationals

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Foreign Nationals

Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .