upgrad-logo
Free Courses

MICA Placement 2025: Highest CTC & Recruiters

Mudra Institute of Communication, Ahmedabad (MICA), ranked 32nd in the NIRF 2024 Management List, continues to have exceptional placement outcomes for its PGDM and PGDM-C Cohorts.

banner image

MICA Placement 2025 Overview

Did you know? The top 25 students at MICA secured an average CTC of ₹31.74 LPA, with high-paying roles in strategy consulting, product management, and digital marketing.

Source Name: MICA Placement Report 2024-25

MICA’s unique positioning in strategic marketing and communication makes it a preferred destination for industries media, FMCG, Consulting, and Tech. According to the summer placement report 2024-25 showed 100% internship placement was achieved, with the highest stipend of ₹5.76 LPA. These achievements show MICA’s commitment to experiential learning and sectoral innovation, making it a leading B-school.

As per the final placement report 2024-25, the highest CTC ₹40.95 LPA, the average CTC stood at ₹19.22 LPA, with the top recruiters such as Google, Accenture, Cognizant, Titan, and OLA.

MICA Placement 2025: Highlights 2024-25

MICA Ahmedabad achieved 100% final placement in 2024-25. The season saw an exceptional growth in salary package, wider industry participation, and strong demand in FMCG/FMCD, Media, Consulting &Tech, BFSI & Fintech, and Consumer Tech. MICA continues to attract top recruiters who recognize it as a premier institution for strategic management and communication education.

Placement Reach & Recruitment

MICA’s placement drive featured top Indian recruiters and global recruiters, with a broad sector across FMCG/FMCD, Media, Consulting, Analytics, and BFSI.

Parameters

Detail

Placement Rate

100%

Number of Students Appeared

195

No. Of Recruiters

92

First-Time Recruiters

51

Top Recruiting Domain

FMCG/FMCD, Media, OTT & Sports, Consulting & Tech

Salary Statistics

The placement report saw a positive salary pattern, confirming MICA’s fitness for industry needs and competency-based teaching methods.

Parameters

Salary (in LPA)

Highest CTC (in LPA)

₹40.91

Average CTC (in LPA)

₹19.22

Median CTC (in LPA)

₹18.00

Average CTC of Top 25 (in LPA)

₹31.74

Average CTC of Top 50 (IN LPA)

₹27.36

MICA Placement 2025: Sector & Role, Salary Trend, Pre-Placement Offers, Internship

MICA’s 2025 placement drive stands demand in diverse sectors such as Marketing, Media, and Consulting. Students secured employment in strategy roles, digital marketing positions and brand management, and analytics, together with product management, which demonstrates MICA’s commitment to business requirements. The premium profiles from leading companies show an interest in MICA graduates for their placement offers.

Leading Sectors

MICA students were hired across the sectors, especially those driven by consumer insights, digital transformation, and brand strategy.

Sector

No. of Offers (2024-25)

FMCG, FMCD, E-Commerce & Quick Commerce

71

Consulting & Tech

21

Media, OTT & Sports

27

Consumer Tech

14

BFSI & Fintech

22

Others

40

Roles on Offer

Students were offered diverse roles that emphasize creativity, data, and strategic thinking, hallmarks of MICA’s pedagogy.

Role Category

Popular Role Included

Marketing & Brand

Brand Manager, Digital Marketing Associates

Product & Strategy

Product Manager, Strategy Consultant

Analytics

Marketing Analyst, Consumer Insights Analyst

Media & Content

Media Planner, Content Strategist

Consulting & Innovation

Management Consultant, Innovation Strategist

Visit upGrad’s MICA admission page:

  • Check Eligibility, Deadlines & Application Process
  • Understand the Selection Criteria for all major programs
  • Explore Department-Specific Requirements and FAQs

MICA Placement 2025 Process

MICA implements an organized student-focused placement procedure that connects students. The institute prepares its students through workshops and mock interviews, and mentorship programs before they start meeting recruiters. The placement cell enables smooth communication between students and businesses during both the summer and final placement periods.

A structured placement process

Below is an overview of the step-by-step placement process followed at MICA:

Stage

Description

Pre-Placement Training

Resume workshops, soft skills sessions, and mock GD-PI rounds

Pre-Placement Talk

Companies introduce roles, growth opportunities, and hiring criteria

Application Process

Companies Shortlist based on profiles

Selection Rounds

Aptitude Tests, Group Discussions, Case Interview, and Personal Interviews

Final Offers

Companies Extend Job/Internship offers to selected candidates

PPOs (Post-Internship)

High-performing interns receive pre-placement offers

FAQs for MICA Placements

1. What was the highest package offered at MICA in 2025?

The highest CTC offered at MICA during the final placements for the 2024–25 batch stood at ₹48.50 LPA. This reflects a strong industry demand for MICA’s expertise in marketing, communications, and digital domains. The top offers came from consulting, FMCG, and technology sectors.


2. What is the average salary in MICA Placement 2025?

MICA reported an average CTC of ₹20.09 LPA for the 2025 placement season. The average was consistent across PGDM and PGDM-C programs, with higher compensation for top-tier students. This reinforces MICA’s industry-aligned curriculum and strong brand positioning.


3. What is the median CTC offered at MICA in 2025?

The median CTC offered to the 2024–25 batch was ₹18.75 LPA. This shows healthy salary distribution across the batch, with consistent compensation growth over the previous year, particularly for roles in brand, product, and digital strategy.

4. How many companies visited MICA for final placements?

Over 77 companies participated in MICA’s final placements for 2025, with 35% being first-time recruiters. The recruiter base spanned sectors like media, BFSI, FMCG, analytics, consulting, and tech, reflecting MICA’s multidisciplinary appeal.

5. Which are the top recruiters at MICA in 2025?

Some of the top recruiters in 2025 included Google, L'Oréal, Tata Consumer Products, ICICI Bank, AB InBev, EY, Flipkart, and Viacom18. These companies offered roles in digital marketing, analytics, brand management, and strategy.

6. How many students received PPOs in MICA Placement 2025?

A total of 70+ students received Pre-Placement Offers (PPOs) during the 2025 placement cycle. This accounted for 31% of the batch, indicating strong internship-to-offer conversions and excellent industry feedback on student performance.

7. What was the highest summer internship stipend at MICA?

The highest summer internship stipend offered to MICA students in 2024–25 was ₹3.5 lakhs for two months. The average stipend stood at ₹1.37 lakhs, with top 10% students earning close to ₹2.89 lakhs, primarily in marketing, consulting, and digital roles.

8. What types of roles were offered to MICA students?

MICA students received roles in Brand Management, Digital Marketing, Product Management, Marketing Analytics, Content Strategy, and Consulting. These roles align well with MICA’s focus on strategic marketing, digital transformation, and storytelling.

9. Which sectors hired the most students at MICA in 2025?

Top hiring sectors included Marketing & Advertising (33%), Analytics & Consulting (20%), Media & Entertainment (14%), and FMCG & Retail (13%). This reflects MICA’s strength in both creative and analytical domains

10. Are MICA placements limited to marketing roles?

While MICA is renowned for marketing, students are also placed in consulting, analytics, tech, media, and product roles. The curriculum supports a wide career spectrum, offering strategic roles across various industries

11. How does MICA ensure students are industry-ready?

MICA offers structured placement training, mock interviews, resume workshops, and one-on-one mentoring. The curriculum includes live projects, case studies, and industry immersion, ensuring students are well-prepared for real-world challenges and corporate expectations.

upGrad Learner Support

Talk to our experts. We are available 7 days a week, 10 AM to 7 PM

text

Indian Nationals

text

Foreign Nationals

Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .