Generative AI Mastery Certificate for Content Creation

In collaboration with

 In collaboration with

    Earn 2 recognized certificates from NSDC, Microsoft and upGrad

    Build AI agents, master Gen AI tools, and automate workflows for real-world content creation

4.9/5

Get your hands dirty and learn to master tools effectively

Microsoft 365 Copilot

Microsoft 365 Copilot

Chat GPT

Chat GPT

Midjourney

Midjourney

Grammarly

Grammarly

Jasper

Jasper

microsoft fire

Hurry up! Limited seats available

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AI-enhanced creativity for every kind of content professional

Writers, designers, creators and marketers—meet your new creative assistant

Content Writers

Graphic Designers

Video Creators

Social Media Manager

Marketing & Brand Strategist

AI-Assisted Blog & Article Writing

Generate drafts, improve structure, and optimize readability using AI.

AI-Powered Ad & Marketing Copy

Create compelling, high-converting copy with AI assistance.

Automated SEO Content Generation

Optimize content for search engines with AI-driven keyword strategies.

AI-Generated Visuals

Use AI tools to create graphics, illustrations, and concept art.

Smart Image Enhancement

Enhance resolution, remove backgrounds, and modify designs effortlessly.

AI Automation

Learn to generate AI-Powered Layout & Design Suggestions

AI-Assisted Video Editing

Automate cuts, transitions, and effects using AI-powered tools.

AI-Generated Voiceovers & Subtitles

Convert text into natural-sounding speech and generate subtitles instantly.

AI-Powered Scriptwriting

Develop engaging video scripts with AI-driven storytelling techniques.

AI-Powered Content Planning

Automate social media post scheduling and content ideation.

AI-Generated Social Media Captions

Craft engaging, platform-optimized captions with AI assistance.

AI-Based Trend Analysis

Predict trends and tailor content strategies using AI insights.

AI-Driven Consumer Insights

Analyze audience preferences and content performance with AI tools.

AI-Powered Campaign Optimization

Generate and refine marketing campaign strategies with AI analytics.

Automated Competitive Analysis

Benchmark against competitors and improve content effectiveness.

Why choose us?

Standout features of GenAI Mastery Program

Build AI Agents & Apps

Turn ideas into intelligent agents & GPTs that research, communicate & solve problems on autopilot

Build a No-code Chatbot

Create smart, conversational chatbots in minutes using AI and no-code tools - no coding required

Automate Routine Workflows

Eliminate repetitive tasks and save hours with AI-powered automation and no-code tools

Become an AI Freelancer

Learn AI-native skills and transform into a thriving freelancer with real clients & global opportunities

AI-Led Career Growth

Master the AI approach to building resumes, acing interviews & unlocking career opportunities

AI Marketing Campaign

Design and launch a full-funnel marketing campaign powered by AI tools - from strategy to execution

Need to know more?

Get to know the course in-depth by downloading the course brochure

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Get certified by Microsoft, upGrad and NSDC

Looks great on your desk, your CV, and on LinkedIn.

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Gen AI Course Curriculum

Continuously updated curriculum with the latest trends in AI

AI-Powered Content Generation

Module 1


Understand how AI is revolutionizing content creation across industries.

Topics covered

Role of Generative AI in content creation

Where AI helps and where it doesn’t

HUMAN framework for humanizing AI content

Building custom GPTs

[Microsoft Learn] Copilot Foundations

[Microsoft Learn] Craft effective prompts for Microsoft 365 Copilot

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Skills acquired

AI-driven creativity

Decoding AI Models

Prompt Engineering Basics

AI Tools and Platforms

Personalising Content and SEO Optimisation

Module 2

Optimize AI-generated content for better engagement and search performance.

Topics covered

Impact of Generative AI on SEO

Exploring AI tools for text generation

Crafting ads, captions, scripts, and emails with AI

Repurposing text-based content effectively

Skills acquired

Brand Messaging

Content Structuring

SEO Optimization with AI

Keyword Research with AI

Analytics & Performance Tracking

Visual Content Creation and Editing with AI

Module 3

Harness AI to create and edit visual, audio, and video content for diverse purposes.

Topics covered

AI tools for image, music, and video creation with effective prompting techniques

Use cases of AI in marketing: product photography, social media, and more

Creating high-quality voice-overs, music, and cinematic videos with AIstorytelling with AI

Skills acquired

Advanced Prompt Engineering

AI for Business & Creativity

Voice synthesis

AI in video editing

Visual storytelling

Content Distribution and Amplification

Module 4

Learn how AI can optimize content distribution and amplify marketing efforts.

Topics covered

Discover what goes behind an AI-led marketing campaign

Explore the scope of marketing with AI influencers

[Microsoft Learn] Empower your workforce with Microsoft 365 Copilot

Skills acquired

AI for Social Media & Digital Marketing

Future of AI in Marketing

Applications of Generative AI

Master AI Tools with Our Gen AI Course

Master in-demand AI tools

Get hands-on experience on Text, Image, Audio and Creation Gen AI Tools

ms tool
Microsoft 365 Copilot
ms tool
Jasper
ms tool
Copy.Ai
ms tool
Grammarly
ms tool
Chat GPT
ms tool
Midjourney

Build apps. Without any coding.

Get 2 months of free access (worth INR 9000) to no-code tool Rocket.new and build your own app in minutes!

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Industry Experts - Content & Marketing

Learn from Seasoned Industry Practitioners

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Gayatri Agrawal

Founder, Altrd

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Gayatri is founder of ALTRD, an award-winning AI-marketing innovator and ex-spatial designer in the metaverse space.

LinkedIn ProfileLinkedin
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Himanshu Goel

Co-Founder & COO, FUTR Studios

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Himanshu Goel is co-founder & COO of FUTR Studios, building India’s first virtual influencer; also an author and content creator.

LinkedIn ProfileLinkedin
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Siya Wadhawan

Head - Brand Marketing, Boldfit

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Siya is Brand Head at Boltfit, ex-Product Marketing Head at boAt Lifestyle, and former brand marketer at Bajaj Electricals.

LinkedIn ProfileLinkedin
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Nivedan Rathi

Founder, Future & AI

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Nivedan is Founder of Future & AI, ex-Marketing Head at Meesho, TEDx speaker, and a prominent content creator.

Linkedin ProfileLinkedin
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Nitesh Raj

India Brand Lead, Lenovo

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Nitesh is the Brand Marketing Lead for Gaming Devices & Consumer Tablets in the India region at Lenovo. He previously worked as a Brand Manager at Wakefit and Rupeek.

Linkedin ProfileLinkedin

What is the Generative AI Content Creation Course?

Generative AI Content Creation Course by upGrad helps professionals master the use of AI-driven content production for writing, designing, and marketing. With hands-on experience using ChatGPT, Midjourney, Microsoft Copilot, and Jasper, you’ll learn to automate creative workflows and produce powerful digital content efficiently.

Program Highlights:

  • Duration: 2 months (Online Learning)
  • Joint Certification from Microsoft, upGrad, and NSDC
  • 4.9/5 Learner Satisfaction Rating
  • Real-World AI Projects and Assignments

Who Should Enroll in the Generative AI Content Creation Course?

This generative AI certificate course is designed for content professionals, marketers, and creative thinkers who want to master content creation with Gen AI. Whether you’re a writer, designer, or social media strategist, this program helps you unlock AI’s potential for creativity and productivity.

Ideal Learners:

  • Content Writers & Bloggers: Automate research, draft creation, and SEO optimization.
  • Graphic Designers: Generate and refine creative visuals using AI tools.
  • Video Creators: Use AI to edit videos, create voiceovers, and write scripts.
  • Social Media Managers: Automate content calendars, captions, and engagement analytics.
  • Marketing & Brand Strategists: Build data-backed, AI-powered content campaigns.

What Will You Learn in This Generative AI Content Creation Course?

Learn to build, automate, and enhance content creation processes with AI tools for content marketing. This program combines theory and hands-on projects to help you create impactful, AI-optimized content.

Key Learning Outcomes:

  • Create text, visuals, and videos using generative AI content creation techniques.
  • Build no-code AI agents and chatbots for automation.
  • Implement AI tools for content marketing and social media strategy.
  • Gain proficiency in ChatGPT, Midjourney, Jasper, Grammarly, and Microsoft Copilot.
  • Apply AI to real-world content and digital marketing challenges.

Why Choose This Generative AI Content Creation Program?

This generative AI certificate course offers an all-around learning experience that combines AI creativity, automation, and marketing strategy. The curriculum ensures you gain the skills to create intelligent content workflows that save time and amplify results.

Program Benefits:

  • Build AI Agents & Apps: Design GPT-powered assistants to research and automate content.
  • No-Code Chatbot Creation: Develop smart chatbots for creative and marketing use cases.
  • Automate Workflows: Streamline repetitive processes with AI-driven content production.
  • Freelance & Earn: Work with international clients as an AI-powered content creator.
  • AI-Led Career Growth: Build AI-optimized portfolios and resumes to stand out.
  • AI Campaign Development: Plan and launch automated, data-driven marketing campaigns.

What is the Curriculum of the Generative AI Content Creation Course?

The curriculum focuses on practical applications of content creation with Gen AI. Each module is crafted to help learners create professional-grade text, visuals, and marketing strategies using AI tools.

Module 1: AI-Powered Content Generation:

Discover how generative AI content creation is revolutionizing industries and learn to apply it for high-quality, humanized outputs.

Topics Covered:

  • Role of Generative AI in Creative Industries
  • HUMAN Framework for Humanizing AI Content
  • Building Custom GPTs for Specific Tasks
  • Microsoft Copilot Prompt Engineering

Skills Acquired:

  • AI-Driven Creativity
  • Prompt Engineering Basics
  • Understanding AI Models and Their Applications

Module 2: Personalizing Content and SEO Optimization:

Master the art of personalizing AI-generated text for better reach and engagement. Learn to blend creativity with SEO for impactful content strategies.

Topics Covered:

  • Impact of AI on SEO and Content Ranking
  • Crafting Ad Copies, Blogs, and Captions with AI
  • Keyword Research and Optimization Using AI
  • Repurposing Text-Based Content Across Platforms

Skills Acquired:

  • SEO Optimization Using AI
  • Brand Messaging and Tone Refinement
  • AI-Driven Performance Analytics

Module 3: Visual Content Creation and Editing with AI:

Explore how AI for writers, designers, and video creators is transforming the visual content landscape. Create dynamic media assets powered by AI.

Topics Covered:

  • AI Tools for Image, Music, and Video Creation
  • Marketing Use Cases: Product Photography, Social Posts, Ads
  • Storytelling with AI for Visual Impact
  • Voice Synthesis and AI-Based Audio Generation

Skills Acquired:

  • Visual Storytelling Using AI
  • Advanced Prompt Engineering
  • AI in Video Editing and Post-Production

Module 4: Content Distribution and Amplification:

Leverage AI tools for content marketing to distribute content effectively and scale your campaigns for better visibility and ROI.

Topics Covered:

  • AI-Led Campaign Strategy and Execution
  • Influencer and Social Media Marketing with AI
  • Microsoft Copilot for Campaign Optimization

Skills Acquired:

  • AI for Digital Marketing
  • Social Media Automation
  • Campaign Analytics and Optimization

Hands-On Learning: Work with Industry-Leading AI Tools

Get practical experience with top AI tools for content marketing and automation. You’ll work on real-world projects to strengthen your creative and analytical skills.

Tools You’ll Learn:

Text Tools

Visual Tools

Automation Tools

ChatGPT

Midjourney

Microsoft 365 Copilot

Jasper

Grammarly

Copy.ai

You’ll learn these tools through guided assignments and learn how to build AI workflows that make content creation with Gen AI faster, smarter, and more effective.

Certification & Recognition: Earn a Global Credential

Get recognized for your skills with a globally valued generative AI certificate course credential. It validates your expertise in AI-driven content production and boosts your career potential.

You’ll Receive:

  • Microsoft Co-Branded Certificate
  • upGrad Certificate of Completion
  • NSDC Endorsement for Skill Development

Is the Generative AI Mastery Certificate for Content Creation Worth It?

Yes, the Generative AI Mastery Certificate for Content Creation is worth it. With Generative AI for Content Creation driving huge demand, this program helps you stay ahead.

Below are the reasons why it’s worth your time:

  • 73% of the Indian population surveyed is already using Generative AI
  • Practical, job-ready training designed to help you apply AI tools effectively for real-world content strategies.
  • Boost career credibility with a certificate co-powered by Microsoft & upGrad, recognized by leading global employers.
  • Master Generative AI for Content Creation and future-proof your skills in an industry where AI-driven content is rapidly becoming the norm.

Admissions & How to Apply for the Generative AI Content Creation Course

Enrolling in this course is simple and open to all professionals or students interested in AI for writers, designers, and video creators.

Steps to Enroll:

  1. Visit the upGrad website and select the program.
  1. Fill out the online application form.
  1. Complete payment to confirm your seat.

Eligibility:

  • Open to learners from any professional background interested in content creation with Gen AI or AI-driven digital marketing.

What are the Top Career Opportunities after a Generative AI Content Creation Course?

After completing this generative AI certificate course, you’ll be ready for diverse digital and AI-enabled marketing careers. The skills you learn are applicable across industries, looking for AI-savvy creative professionals.

Popular Job Roles After the Course:

Job Role

Average Annual Salary in India

Performance Marketing Manager

INR 15.3L

Social Media Strategist

INR 4.7L

Content and Marketing Manager

INR 14.9L

Digital Marketing Manager

INR 12L

Market Analyst

INR 9.8L

Sourced By: Ambitionbox

Industries Hiring Digital Marketing and AI Content Professionals

  • E-Commerce & Retail: SEO, Paid Ads, and Brand Campaigns
  • EdTech: Lead Generation and AI-Powered Content Funnels
  • FinTech & BFSI: Branding, Performance, and Analytics
  • Healthcare: Online Campaign Management
  • Media & Entertainment: Influencer Marketing and AI Storytelling

Which Top Companies Hire Professionals With Generative AI Content Skills?

  • Microsoft
  • Google
  • Amazon
  • Meta
  • Deloitte
  • Adobe

Frequently Asked Questions (FAQs)

This generative AI course for content creation is ideal for content creators, marketers, social media specialists, designers, copywriters, and entrepreneurs who want to leverage AI-powered tools for efficient content creation across text, images, audio, and video formats.

upGrad Learner Support

Talk to our experts. We are available 7 days a week, 10 AM to 7 PM

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Disclaimer

upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. If you intend to pursue a post graduate or doctorate degree upon comp.

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