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Free Marketing Basics Course Online with Certificate - 2025

Join this free marketing course to learn the fundamentals of marketing, including key strategies, branding, and customer engagement. Get hands-on marketing training, explore real-world applications, and earn a free marketing certification to boost your career.

6 hours of learning

Marketing

Business

Forecasting

For enquiries call:
18002102020
Fundamentals of Marketing

Key Highlights of Free Marketing Course

What You Will Learn

Marketing Communication

Learn how businesses communicate with customers to build a strong brand presence and create a lasting impact.

Topics Covered:

  • Modes of marketing communication – Explore various communication channels and their role in branding.
  • Building a marketing communication strategy – Learn how to craft an effective communication plan to engage customers.
  • Integrated marketing framework – Understand how to create a seamless marketing message across multiple platforms.

Marketing Strategy

Understand the framework for developing a strong marketing strategy and its essential components.

Topics Covered:

  • Situation analysis – Learn how to assess market conditions, customer needs, and competition.
  • Building buyer persona – Understand how to create detailed customer profiles for targeted marketing.
  • Sustainable competitive advantage – Discover how to position a brand uniquely to stand out in the market.
  • Defining business objectives – Learn how to set clear marketing goals aligned with business success.

Digital marketing channels and metrics

Understand why digital marketing is cost-effective and why traditional marketing still holds value.

Topics Covered:

  • Paid, owned, earned media (POEM) model – Learn about different digital marketing channels and their significance.
  • Marketing funnel – Understand customer journeys and how businesses guide them from awareness to conversion.

Free Online Marketing Course with Certificate

Earn and Share Your Certificate

Official & Verifiable

Receive a signed and verifiable e-certificate from upGrad upon successfully completing the course.

Share Your Achievement

Post your certificate on LinkedIn or add it your resume! You can even share it on Instagram or Twitter.

Stand Out to Recruiters

Use your certificate to enhance your professional credibility and stand out among your peers!

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Benefits of This Free Marketing Course by upGrad

Enhance your marketing skills with this 100% free marketing course designed for both beginners and professionals. Whether you want to master marketing fundamentals, build effective strategies, or strengthen your brand presence, this free online marketing course delivers practical, industry-relevant knowledge at no cost. 

Below are the top reasons why this free marketing course is worth your time 

  • Boost performance in your current job - Apply practical marketing skills directly to your work, whether in sales, branding, social media, or customer engagement. Learn to design impactful campaigns and measure real results. 
  • Lifetime access to course materials - Enroll once and learn anytime. With lifetime access to all lessons, you can revisit concepts, refresh your knowledge, or stay updated with marketing trends whenever you want. 
  • Add value to your resume and LinkedIn profile - Showcase your certified marketing skills confidently. This free marketing certification course helps you stand out to recruiters and hiring managers. 
  • Gain credibility with employers - Build a strong understanding of marketing fundamentals that helps you perform better in interviews and earn professional recognition. 
  • Earn a recognized certificate of completion - Receive a verified certificate from one of the best free marketing courses online, a credential that validates your skills and commitment to growth. 

Key Features of upGrad Free Marketing Basics Course

Get started with upGrad Free Marketing Basics Course Online, a beginner-friendly, self-paced program that helps you understand how marketing works in real business settings. 

Salient features of free marketing course by upGrad,  

  •  100% Free Marketing Course with Verified Certificate - Join this free marketing certificate course online and earn a recognized certificate to validate your skills. Learn marketing fundamentals and practical strategies without paying any fees. 
  • Beginner-Friendly and Self-Paced Learning - This free marketing course online is designed for beginners, students, and professionals looking to upskill. Learn at your own pace through interactive lessons and engaging content. 
  • Comprehensive Marketing Basics Curriculum - Build a strong foundation in marketing concepts like the marketing mix (4Ps and 7Ps), customer segmentation, targeting, positioning, branding, pricing, and performance measurement. Gain clarity on how real businesses effectively implement these frameworks. 
  • Learn from Real Business Case Studies - Explore how global and Indian brands apply marketing principles in real-world campaigns. This online free marketing course with a certificate helps you connect theory to practice through practical insights and examples. 
  • Accessible Anytime, Anywhere - Study from your laptop or mobile device anytime. With this free online marketing course, you can learn marketing basics at your convenience.  

Skills You Will Gain in This Free Marketing Basics Course

Build essential marketing knowledge and practical skills through upGrad free marketing course online. Learn how marketing evolved, how to communicate effectively with customers, and how to design impactful strategies for today’s digital world. 

Key skills you will gain from this free digital marketing certification 

  • Understanding of marketing evolution and how traditional and digital strategies differ 
  • Ability to analyze customer behavior and craft targeted campaigns 
  • Skill in creating effective marketing communication across multiple channels 
  • Knowledge of building marketing strategies aligned with business goals 
  • Hands-on understanding of digital marketing channels and metrics 
  • Expertise in branding, positioning, and audience engagement 
  • Practical ability to measure marketing performance and ROI 

Who Should Enroll in this Free Marketing Course?

This free online marketing course is designed for anyone eager to understand marketing fundamentals and real-world applications.

This course is perfect for:

  • Students & Beginners - Build in-demand marketing skills with this free marketing course for beginners and gain a strong foundation to stand out in today’s competitive job market.
  • Working Professionals - Advance your career with this free marketing training that delivers practical, industry-relevant insights to help you stay ahead in the fast-evolving digital marketing space.
  • Entrepreneurs & Business Owners - Learn to position, grow, and promote your brand strategically through marketing free online courses with a certificate designed for real-world business success.
  • Freelancers & Digital Marketers - Strengthen your portfolio and attract more clients by mastering new-age marketing techniques through this free online marketing certificate course.
  • Anyone Curious About Marketing - Whether you’re exploring marketing as a new career path or pursuing your passion, this free course on marketing fundamentals offers actionable insights and valuable learning at no cost.

What Makes This Free Marketing Course with upGrad Different?

With so many free online marketing courses available, what makes this one stand out? Unlike other platforms that offer limited content or charge hidden fees, upGrad provides a comprehensive, hands-on learning experience with industry-relevant insights.

How we compare to others:

Feature

upGrad (This Course)

Other Platforms

Course Fee

100% Free

Paid or Limited Free Access

Lifetime Access

Yes

Limited or No Lifetime Access

Certification

Get a free marketing certification online

Often Paid

Hands-On Learning

Real-World Case Studies

Mostly Theoretical

Industry-Relevant Skills

Covers Digital & Traditional Marketing

Limited Practical Exposure

Beginner-Friendly & Professional-Grade Content

Designed for All Skill Levels

Often Requires Prior Knowledge

Free vs. Paid Courses: What Sets Them Apart?

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Frequently Asked Questions on Free Marketing Basics Course Online

1. What is a Marketing Basics course?

A Marketing Basics course introduces you to the core ideas of marketing, including the 4Ps (Product, Price, Place, Promotion), customer segmentation, and branding. It’s perfect for beginners who want to understand how marketing helps businesses grow. Think of it as your first step toward mastering marketing foundations free online. 

2. Is this free marketing course really free?

Yes! upGrad’s free marketing course is 100% free with no hidden fees or subscriptions. You can sign up, learn at your own pace, and earn your verified certificate without paying a single rupee. 

3. Who can take this course?

Anyone interested in marketing is welcome to join, including students, entrepreneurs, and professionals. You don’t need any prior experience. This online marketing course is designed for all learners who want to build strong marketing skills. 

4. Why is learning marketing basics important?

Learning marketing fundamentals helps you understand how to promote products, engage customers, and make data-driven decisions. It’s a must-have skill set for today’s competitive business world, especially if you plan to pursue a digital marketing course later. 

5. How do I register for the free Marketing Basics course?

You can easily register on upGrad’s learning platform. Just sign up with your email, and you’ll instantly get access to one of the most trusted free online marketing courses available today. 

6. Do I need prior marketing knowledge to enroll?

Not at all. This course is created for absolute beginners. Concepts are explained with simple examples, making it easy to understand even if you’ve never studied marketing before. 

7. Is the course available globally?

Yes! You can join this upGrad free marketing course from anywhere in the world. It’s completely online and accessible 24/7 on mobile, tablet, or desktop. 

8. How long will I have access to the course?

Once you enroll, you’ll have lifetime access to all lessons. You can revisit topics anytime to refresh your understanding or keep up with new marketing trends. 

9. What topics are covered in this Marketing Basics course?

The Marketing Basics free course covers essential topics like marketing mix (4Ps/7Ps), segmentation, targeting, positioning, consumer behavior, and branding. It’s a complete foundation that helps you understand how marketing drives real business success. 

10. How long does the course take to complete?

You can finish the course in around 6 hours, depending on your learning speed. It’s short, flexible, and designed for learners who want quick, practical knowledge through marketing courses online for free. 

11. Is this a theory-based course or practical learning?

It’s a perfect mix of both. You’ll learn the theory behind marketing and see how brands apply these concepts in real-world business situations. 

12. Will I get a certificate after completing the course?

Absolutely! You’ll receive a verified digital certificate from upGrad once you finish the program. It’s one of the best marketing foundations free certificates you can add to your resume. 

13. Is the certificate recognized by employers?

Yes, upGrad certificates are well-regarded by recruiters and marketing professionals. It shows your initiative and helps you stand out when applying for jobs or internships. 

14. Can I share my certificate online?

Definitely! You can showcase your free marketing course certificate on LinkedIn, your professional portfolio, or your CV to attract better career opportunities. 

15. Do I need to pay for the certificate?

No. The certificate comes at no extra cost - it’s included with your free online marketing course. 

16. How will this course help my career?

This marketing free course gives you a strong foundation to understand campaigns, branding, and customer engagement. It’s a great way to boost your skills before pursuing advanced courses like the upGrad digital marketing course. 

17. Can I get a job after completing this free course?

While this course builds your fundamentals, landing a job will require practical experience or further specialization. You can continue learning through upGrad’s digital marketing courses for deeper skills and better career growth. 

18. Can I pursue advanced marketing courses after this?

Yes! Once you complete this program, you can move on to advanced learning options like the upGrad digital marketing course or digital marketing upGrad programs to gain expert-level knowledge and practical exposure.

Ready to start learning and advance your skills?

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