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Best Free Web Analytics Courses Online with Certificates - 2025

Master the basics of digital measurement with this web analytics free course. Learn key metrics, tools, and Google Analytics essentials to drive smarter online strategies and decisions.

7 hours of learning

Quality Analysis

Visualisation

Problem Solving

For enquiries call:
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Web Analytics Course for Beginners

Key Highlights Of This Web Analytics Course

What You Will Learn

data analytics tools

In this session, you'll explore various data analytics tools used to extract consumer insights and improve website optimization and user targeting.

  • Topics Covered Heat Maps & Scroll Tracking
    Heat maps visualize user interaction on websites by showing where users click, move, or scroll. Scroll tracking, on the other hand, reveals how far down users scroll on a page, allowing businesses to adjust content placement for better engagement and conversion rates.
  • Experimentation & Testing Tools
    A/B testing and multivariate testing are critical tools for experimentation. These allow businesses to test different versions of web pages or features, assess user preferences, and make data-backed decisions to improve user experience and conversion rates.
  • Qualitative Analysis
    Qualitative analysis focuses on understanding user behaviors, opinions, and motivations. Unlike quantitative analysis, which deals with numbers, qualitative tools like surveys, user interviews, and feedback forms provide insights into why users behave in certain ways.
  • Competitive Analysis Tools
    Competitive analysis tools allow you to assess your competitors’ web performance. By tracking their strategies, website traffic, and user engagement, businesses can gain a competitive edge, identifying opportunities for improvement or innovation in their own online strategies.
  • Web Analytics
    Web analytics tools collect and analyze website data to evaluate site performance. They provide insights on user behavior, traffic sources, and conversion funnels, helping businesses optimize their websites and make informed decisions to enhance user experience.

google analytics

In this session, you will gain proficiency in using Google Analytics (GA), learning how to set up accounts, define goals, and generate insightful reports to monitor and improve site performance.

  • Topics Covered Working of GA
    Google Analytics tracks and reports website traffic, providing insights into how visitors interact with your site. It tracks metrics such as page views, session duration, bounce rate, and user demographics, allowing you to assess the effectiveness of your marketing campaigns and website content.
  • GA Account Structure
    The GA account structure is composed of Accounts, Properties, and Views. Accounts serve as the highest level, containing properties (individual websites or apps). Views allow you to filter data and track specific metrics or segments. Proper setup ensures accurate data collection and reporting.
  • Goals in GA
    Google Analytics allows you to define goals, such as completing a purchase, submitting a form, or viewing a specific page. Goals help track conversions and monitor how effectively your site achieves its business objectives, providing valuable insights into user behavior.
  • Types of GA Reports
    Google Analytics provides several types of reports: Audience reports (user demographics), Acquisition reports (traffic sources), Behavior reports (site interaction), and Conversion reports (goal completion). These reports help businesses analyze user activity, identify trends, and optimize marketing strategies.
  • Attribution Models
    Attribution models in GA assign credit to different touchpoints in the customer journey. These models help businesses understand how various marketing efforts (e.g., social media, search ads, organic traffic) contribute to conversions, enabling better decision-making and resource allocation.

Google Analytics Walk-through

This session takes you through Google Analytics reports using real-time data from the Google Merchandise Store. You will learn how to analyze reports on audience behavior, traffic sources, and conversions to make data-driven decisions.

  • Topics Covered GA Homepage
    The GA homepage offers a snapshot of site performance, showing key metrics such as user count, sessions, bounce rate, and more. It provides a quick overview, allowing businesses to monitor their site’s overall health at a glance.
  • Real-Time Reports
    Real-time reports show live data on users currently interacting with your site. This includes active pages, user locations, and the source of traffic. Real-time monitoring helps businesses react quickly to trends, issues, or campaigns as they unfold.
  • Audience Reports
    Audience reports provide demographic data about website visitors, including their age, gender, interests, location, and behavior. This data helps businesses tailor content and marketing strategies to better meet the needs and preferences of their target audience.
  • Acquisition Reports
    Acquisition reports show where your site traffic is coming from, whether it's organic search, paid ads, social media, or referrals. These insights help businesses evaluate the effectiveness of their marketing channels and make informed decisions about where to allocate resources.
  • Behavior Reports
    Behavior reports track user interactions on your website, such as page views, bounce rates, and engagement with specific content. These reports help identify popular content, user pain points, and areas where website optimization may be needed.
  • Conversions Report
    Conversion reports track goal completions and e-commerce transactions. These reports provide insight into how well your website is performing in terms of sales, lead generation, or other business objectives. They allow you to analyze and improve the conversion funnel.

Web Analytics Course Certification

Earn and Share Your Certificate

Official & Verifiable

Receive a signed and verifiable e-certificate from upGrad upon successfully completing the course.

Share Your Achievement

Post your certificate on LinkedIn or add it your resume! You can even share it on Instagram or Twitter.

Stand Out to Recruiters

Use your certificate to enhance your professional credibility and stand out among your peers!

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What Makes This Web Analytics Program Worth Your Time?

This Web Analytics for Beginners course delivers a structured, easy-to-follow learning path designed to help you understand, apply, and grow your skills in data-driven digital marketing. Whether you're a student, professional, or aspiring analyst.

Here’s why enrolling in this web analytics program is a smart move:

✅ 100% Free Web Analytics Course – Access all modules, tools, and quizzes completely free of charge. No hidden costs or subscriptions—just pure learning. Gain valuable insights through this free web analytics certification that strengthens your resume and online profile.

✅ Self-Paced, Flexible Learning Format – This web analytics online course is designed for busy learners. Study whenever it suits you—perfect for working professionals, digital marketers, or students looking to break into the field.

✅ Beginner-Friendly and Industry-Relevant Curriculum – The course includes a comprehensive web analytics syllabus that covers the basics of tracking, reporting, and optimizing web performance. From Google Analytics to traffic analysis, everything is explained in a beginner-friendly way with up-to-date tools and techniques.

✅ Lifetime Access to Course Materials – Once enrolled, enjoy unlimited access to all course content, including video lectures, notes, and real-world examples. This ensures you can revisit topics anytime you need a refresher or update your knowledge with evolving trends.

✅ Digital Certificate of Completion – Upon finishing the course, you’ll receive a shareable web analytics certification that adds value to your LinkedIn profile, resume, or digital marketing portfolio, boosting your employability.

✅ Practical Learning with Real-World Use Cases – Unlike traditional web analytics classes, this course includes hands-on projects and examples that help bridge the gap between theory and practice. You'll learn how to apply concepts to live websites and campaigns.

✅ Strong Foundation for Advanced Learning – Completing this beginner-level web analytics program sets you up for more advanced analytics tools and strategies, including user behavior analysis, conversion tracking, and A/B testing.

✅ Ideal for Career Starters and Upskillers – Whether you want to switch careers, specialize in digital marketing, or simply understand how to optimize your website performance, this web analytics online course provides a solid foundation.

Who Should Enroll in This Course?

This Web Analytics Course is designed for professionals and learners who want to harness data-driven insights to enhance digital strategies and business performance. Whether you’re starting or looking to deepen your analytical acumen.

This course is ideal for:

✅ Digital Marketers – Learn to track campaign performance, optimize ROI, and understand user behavior through platforms like Google Analytics and beyond.

✅ Business Analysts & Data Professionals – Strengthen your analytical capabilities by applying web data to support strategic decisions and improve business KPIs.

✅ Website Owners & Entrepreneurs – Gain actionable insights into site traffic, user journeys, and conversion patterns to make informed decisions that drive growth.

✅ Content Creators & SEO Specialists – Use analytics to evaluate content performance, audience engagement, and search traffic impact for better content planning.

✅ Students & Career Changers in Marketing or Data – Build in-demand skills in digital analytics, understand industry tools, and prepare for roles in web/data analysis or performance marketing.

What Makes This Course Different From Other Courses?

Unlike typical tutorials, this free Web Analytics course dives deep into actionable insights and advanced tools like Google Analytics, heatmaps, and A/B testing. It’s designed to equip you with the skills to drive data-driven decisions and optimize web performance.

How We Compare to Other Platforms:

Feature

This Course (upGrad)

Other Platforms

Course Fee

✅ 100% Free Web Analytics Course

❌ Often requires paid subscriptions or enrollment fees

Lifetime Access

✅ Unlimited access to course material

❌ Access restricted by time-limited subscriptions

Certification

✅ Free certificate upon completion

❌ Certification typically behind a paywall

Real-World Relevance

✅ Covers practical web analytics tools, techniques, and platforms used by leading digital marketers

❌ Often focuses on theory with fewer real-life examples

Beginner-Friendly

✅ No prior experience required—perfect for those new to web analytics

❌ Assumes prior knowledge of digital marketing or analytics

Job-Ready Skills

✅ Learn practical skills to boost your career in digital marketing and analytics

❌ May lack emphasis on the hands-on, actionable aspects needed in the industry

Free vs. Paid Courses: What Sets Them Apart?

Maximize Your Learning Experience

Free Course
Paid Course
Access to Online Learning
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Certificate at Completion
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Live Learning & Instructor Assistance
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Recruitment Services
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Referral Benefits
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Frequently Asked Questions

1. Is this Web Analytics course free of cost?

Yes! This web analytics free course is completely free—no subscriptions, hidden charges, or payment required for certification. We believe in making this high-value learning opportunity accessible to everyone without financial constraints, so you can gain important web analytics skills at no cost.

2. Can I learn at my own pace with this Web Analytics course?

Absolutely! This course is designed to be self-paced, allowing you to learn at your convenience. Whether you're juggling a busy schedule or working full-time, you can take breaks and progress through the material on your own timeline. There’s no pressure to complete it quickly—learn as you go!

3. Does this course offer practical learning or just theory?

This course goes beyond theoretical knowledge. It provides practical, actionable insights that you can apply directly to real-world scenarios. You'll use popular web analytics tools like Google Analytics to learn how to measure user behavior, optimize web performance, and enhance user experience with data-driven decisions.

4. Will I receive a certificate upon completing the Web Analytics course?

Yes! Upon successful completion, you will receive a free, shareable digital certificate. This certificate validates your expertise in web analytics, making it a great addition to your resume or LinkedIn profile. It enhances your credentials and demonstrates your capability in handling real-time data analysis.

5. How long is the Web Analytics course?

This is a flexible course, designed to be completed in 7 hours. However, you get lifetime access to the course materials, so you can always revisit and review the lessons whenever you need a refresher or want to deepen your understanding of the concepts.

6. Is the Web Analytics certification recognized by employers?

While this certification is not a formal academic credential, it holds practical value. Employers in marketing, digital strategy, and e-commerce highly value web analytics expertise. The knowledge you gain through this course can be directly applied to optimize websites, campaigns, and online business strategies, making the certificate a valuable asset for your career.

7. What is meant by web analytics?

Web analytics refers to the process of collecting, measuring, and analyzing data from websites to assess their performance and improve business outcomes. It involves understanding user behavior, website traffic, and conversion rates, which helps businesses make data-driven decisions to optimize user experience, marketing efforts, and sales conversions.

8. What is an example of web analytics?

An example of web analytics is using tools like Google Analytics to track a website’s visitor activity. For instance, by analyzing data such as bounce rates, average session duration, and pages viewed, businesses can determine which pages are engaging visitors and which need improvement to enhance overall website performance.

9. What are the types of web analytics?

There are several types of web analytics that focus on different areas of user interaction:

  • Traffic Analytics: Focuses on the number of visitors, session durations, and sources of traffic (organic, paid, social, etc.).
  • Behavior Analytics: Examines how users interact with a website, such as which pages they visit, where they click, and how they navigate the site.
  • Conversion Analytics: Measures the success of key performance indicators (KPIs) like purchases, form submissions, or sign-ups to assess whether visitors are taking the desired actions.
  • Engagement Analytics: Tracks how users engage with a site’s content, including time spent on pages, interactions with multimedia elements, and social shares.

10.  Is web analytics a good career?

Yes! A career in web analytics is in high demand across industries like digital marketing, e-commerce, SaaS, and product management. Companies rely on web analytics professionals to transform digital data into actionable insights that drive growth, improve UX, and boost ROI. It’s a future-proof skill in the data economy.

11.  What are analytics tools?

Analytics tools are software platforms that help track, measure, and interpret website or app data. These tools support businesses in optimizing performance and enhancing user journeys. Popular web analytics tools include:

  • Google Analytics
  • Hotjar
  • SEMrush
  • Crazy Egg

They help assess metrics like user flow, click heatmaps, and conversion funnels.


12.  What are the 4 types of data analytics tools?

There are four main types of data analytics tools used across industries:

  • Descriptive Analytics Tools (e.g., Google Analytics): Explain what happened in the past.
  • Diagnostic Analytics Tools (e.g., Mixpanel): Analyze why it happened using patterns and correlations.
  • Predictive Analytics Tools (e.g., IBM Watson, SAS): Forecast trends using historical data.
  • Prescriptive Analytics Tools (e.g., Adobe Target): Recommend optimal actions to improve performance.

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