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Free Certificate

Social Media Marketing

Learn social media marketing, audience research, competitive benchmarking, content strategy, Facebook marketing, ad buying, and paid campaigns. Perfect for marketers, entrepreneurs, and digital enthusiasts!

6 hours of learning

Market Research

Teamwork

Competitive Analysis

For enquiries call:
18002102020
Introduction to Social Media Marketing

Key Highlights of SMM Free Course

What You Will Learn

Types of Social Media

Discover different social media platforms and how marketing strategies vary across them.

Topics Covered:

  • Facebook Ads – Learn how to leverage Facebook’s advertising system for brand promotion.
  • Organic Content Best Practices – Understand how to create content that naturally engages audiences.
  • Boosting Organic Content – Discover techniques to increase the reach of unpaid content.
  • Paid Ads - Marketing Objectives – Learn to define clear objectives for paid advertising campaigns.
  • Paid Ads - Audience – Understand audience targeting and segmentation for effective ad placement.
  • Ad Formats – Explore various ad formats and their impact on engagement.
  • Running a Facebook Campaign – Gain hands-on knowledge on setting up and managing Facebook ad campaigns.
  • Measuring Campaign Results – Learn how to analyze and optimize campaign performance using key metrics.

Free Social Media Marketing Course Certification

Earn and Share Your Certificate

Official & Verifiable

Receive a signed and verifiable e-certificate from upGrad upon successfully completing the course.

Share Your Achievement

Post your certificate on LinkedIn or add it your resume! You can even share it on Instagram or Twitter.

Stand Out to Recruiters

Use your certificate to enhance your professional credibility and stand out among your peers!

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How a Free Social Media Marketing Course Can Boost Your Career?

Kickstart your digital marketing journey with our free Social Media Marketing course—designed to equip you with essential skills in market research, competitive analysis, and teamwork. Whether you're a fresher or a career switcher, this social media marketing free training helps you build a strong foundation in SMM strategies that work in real-world business scenarios.

Key benefits

Get Certified – Earn a recognized certificate upon completion that validates your social media marketing skills and adds credibility to your profile.

Boost Your Resume & LinkedIn – Make your application stand out with a certification that highlights your expertise in social media strategy and execution.

Learn Industry-Relevant Skills – Master the tools and techniques used by marketing professionals today—ideal for real-world application.

Designed for Freshers & Career Switchers – This Free Social Media Marketing designed to equip individuals with no prior experience, this course provides a strong foundation to confidently step into the digital marketing industry.

Gain Employer Trust – Showcase your abilities with a project-based certification that demonstrates your hands-on understanding of social media campaigns.

Learn at Your Own Pace – Flexible, online access lets you complete the social media marketing training free course on your schedule—anytime, anywhere.

Who Should Enroll in a Free Social Media Marketing Course?

This free social media marketing course online is designed for anyone looking to master digital marketing strategies, grow a brand, or boost career opportunities. Whether you’re a student, entrepreneur, or professional, this free social media marketing course with a certificate will help you build real-world skills in social media marketing.

This course is ideal for:

Students & Fresh Graduates – Kickstart your career with a free social media marketing certification and gain expertise in digital marketing, content strategy, and campaign management.

Marketing Professionals & Job Seekers – Enhance your resume with a free social media marketing certification online and stand out in competitive job markets with practical SMM skills.

Entrepreneurs & Business Owners – Learn how to grow your brand, reach your target audience, and maximize conversions with this social media marketing online training.

Freelancers & Content Creators – Enroll in this free SMM course to develop high-performing social media strategies and attract clients or build a personal brand.

Corporate Professionals & Team Leaders – Strengthen your company’s online presence with advanced social media strategies covered in this social media marketing program.

Anyone Interested in Social Media Growth – Whether you're a beginner or an experienced marketer, this best free social media marketing course will help you master content creation, paid ads, and analytics.

What makes the Social Media Marketing Course with upGrad Different?

With so many social media marketing courses online, what sets this one apart? This free social media marketing training goes beyond just theory—it offers practical, expert-led lessons, real-world strategies, and hands-on experience to help you master social media marketing. Whether you're a beginner or an experienced professional, this free social media marketing course online ensures you gain job-ready skills.

How we compare to other platforms:

Feature

upGrad (This Course)

Other Platforms

Course Fee

✅ 100% Free Social Media Marketing Course

❌ Paid or Limited Free Access

Lifetime Access

✅ Yes, access anytime to refine your skills

❌ Limited or No Lifetime Access

Certification

✅ Earn a social media marketing certification free upon completion

❌ Certification Often Requires Payment

Comprehensive Learning

✅ Covers the social media marketing syllabus, from organic content to paid ads

❌ Mostly Theoretical Content

Practical & Interactive Training

✅ Hands-on learning with campaign creation & analytics

❌ Limited Practical Application

Beginner-Friendly & Advanced Content

✅ Ideal for students, professionals & entrepreneurs

❌ Often Requires Prior Experience

Free vs. Paid Courses: What Sets Them Apart?

Maximize Your Learning Experience

Free Course
Paid Course
Access to Online Learning
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Certificate at Completion
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Live Learning & Instructor Assistance
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Frequently Asked Questions

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Indian Nationals

1800 210 2020

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Foreign Nationals

+918068792934