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Free Certificate
Learn essential PR skills with this modern public relations course. Explore the shift from traditional to digital PR and discover strategies to build reputation, manage media, and run impactful campaigns in today’s fast-paced landscape.
1 hour of learning
Communication
Regex
Market Research
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What You Will Learn
Get insights on what Modern PR is, how is it different from traditional PR, skills required etc
Earn and Share Your Certificate
Official & Verifiable
Receive a signed and verifiable e-certificate from upGrad upon successfully completing the course.
Share Your Achievement
Post your certificate on LinkedIn or add it your resume! You can even share it on Instagram or Twitter.
Stand Out to Recruiters
Use your certificate to enhance your professional credibility and stand out among your peers!

Gain practical skills and industry-ready knowledge through this modern public relations free course. By completing this modern public relations online program, you will be able to:
Learn practical media, digital, and brand communication skills with upGrad Free Modern Public Relations Course Online and earn a verified modern public relations certification online - all self-paced and free.
Salient features of upGrad free public relations course with a certificate
Master essential PR techniques and gain practical, career-ready skills through upGrad's modern public relations online course. This modern public relations free course equips you to handle media, campaigns, and digital communication effectively.
Skills You Will Gain:
This modern public relations course is designed for individuals across roles and industries who want to build effective communication and brand-building skills in today’s digital-first landscape.
It’s a valuable learning path for:
Modern PR goes beyond media coverage - it's about shaping perception in a digital-first world. This modern public relations course blends timeless PR fundamentals with today’s digital strategies to help you master storytelling, reputation management, and multi-platform brand communication.
How We Compare to Other Platforms:
Feature | This Course (upGrad) | Other Platforms |
Course Fee | 100% Free Modern Public Relations Course | Usually requires payment or trial-based access |
Lifetime Access | Unlimited access to all modules and resources | Often time-limited or gated behind paywalls |
Certification | Free shareable certificate on course completion | Certificates are usually locked behind premium plans |
Real-World Relevance | Covers media outreach, digital PR, storytelling, and more | May focus only on outdated or theoretical PR models |
Beginner-Friendly Approach | Ideal for learners with no prior PR experience | Assumes prior exposure to communications or media |
Job-Ready Skills | Learn press release writing, media pitching, brand management | Lacks hands-on examples and practical applications |
Learning Flexibility | 100% self-paced learning | Fixed schedules or live-only sessions |
Maximize Your Learning Experience
Free Course | Paid Course | |
|---|---|---|
Access to Online Learning | ||
Certificate at Completion | ||
Live Learning & Instructor Assistance | ||
Recruitment Services | ||
Referral Benefits |
Yes! This modern public relations free course provides full access to all learning materials, tools, and certification without any hidden fees or subscriptions. It’s designed to democratize access to top-quality PR education for everyone.
Absolutely. This modern public relations online program is 100% self-paced, allowing you to learn at your convenience, whether you're a working professional, student, or entrepreneur.
Yes. The modern public relations certification online program is beginner-friendly and designed for those with no prior experience in PR. It introduces foundational concepts and strategies in an easy-to-follow format.
Yes, after completing the course, you’ll receive a verifiable digital certificate at no cost. This modern public relations certification can be added to your resume and LinkedIn to validate your skills.
While the course is compact and can be completed in just 1 hour, you’ll have lifetime access, allowing you to revisit and reinforce concepts whenever needed.
This modern public relations certification online reflects real-world, practical knowledge. While not a formal degree, it demonstrates strong initiative and strategic communication awareness that employers across industries value.
Modern public relations combines traditional PR techniques with digital communication strategies like social media engagement, online reputation management, and influencer collaboration to build lasting audience relationships.
This skillset enhances brand credibility, increases earned media exposure, boosts trust with stakeholders, and supports brand storytelling, making it highly valuable in today's digital-first world.
,
Currently, modern PR ensures consistent brand messaging, manages crisis communications, and shapes public perception, crucial for brand success and long-term growth.
The scope includes media outreach, internal communications, event management, social media strategy, and crisis response, making it a versatile career path across industries.
SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These objectives help PR professionals create focused and effective communication plans.
Advantages:
Challenges:
Ready to start learning and advance your skills?
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