View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All
View All

Free Certificate

Basics of Search Engine Marketing

Master the basics of Search Engine Marketing with this free course! Learn keyword research, ad creation, bidding, and optimization to drive traffic and achieve business goals. Ideal for marketers, entrepreneurs, and job seekers.

6 hours of learning

Campaigns

Keyword Research

Analytics

For enquiries call:
18002102020
Basics of Search Engine Marketing

Key Highlights of Free Basics of Search Engine Marketing Course

What You Will Learn

Ads, Auctions, Automation in Bidding

Explore how search ads work, create compelling ad copies, and optimize bidding strategies to maximize performance.

Topics Covered:

  • Text Ads and Ad Extensions – Understand ad formats and how to add extra details.
  • Drafting an Effective Ad Copy – Write persuasive ads that attract clicks.
  • Customizing Your Ads – Tailor ads based on audience behavior.
  • Impression Share – Measure how often your ads appear in searches.
  • Ad Ranks – Learn factors that determine ad positioning.
  • Daily Budgeting – Set and manage ad spending effectively.
  • Manual Bidding – Control costs with strategic bidding.
  • Automated Bidding – Leverage AI for bid optimization.
  • Attribution Models – Analyze which ads drive conversions.

SEM Certification

Earn and Share Your Certificate

Official & Verifiable

Receive a signed and verifiable e-certificate from upGrad upon successfully completing the course.

Share Your Achievement

Post your certificate on LinkedIn or add it your resume! You can even share it on Instagram or Twitter.

Stand Out to Recruiters

Use your certificate to enhance your professional credibility and stand out among your peers!

image

Why Choose a Free Search Engine Marketing (SEM) Course?

If you want to get better at digital advertising, this SEM course is a great place to start. Whether you're just beginning or already working in marketing, learning SEM will help you attract the right audience, run smarter ad campaigns, and grow your business effectively.

Key Benefits:

Learn Search Engine Marketing for Free – Enroll in this search engine marketing free course and gain industry-relevant SEM skills without spending a penny. Perfect for digital marketers, entrepreneurs, and job seekers aiming to upskill.

Flexible & Self-Paced SEM Training Online – This SEM course is designed to fit your schedule. Learn anytime, anywhere, with structured modules that make learning smooth and effective.

Boost Your Career with SEM Certification – Add a valuable SEM certification to your resume or LinkedIn profile. This free search engine marketing course enhances your credibility with employers and opens doors to high-paying roles in digital marketing.

Expert-Led SEM Online Program – Get trained by industry professionals through this SEM training online course. Learn real-world techniques to build impactful ad campaigns and master paid marketing platforms.

Hands-On Learning with Real Campaigns – Apply what you learn with practical assignments on keyword research, ad creation, bidding strategies, and campaign optimization.

Master High-Impact Paid Advertising – Understand how to plan and execute ROI-driven SEM campaigns that drive traffic and boost conversions. This SEM online course teaches what works in the industry.

Beginner to Advanced Learning Path – Whether you're starting from scratch or refining existing skills, this free SEM course provides clear,

Who Should Enroll in a Free Search Engine Marketing (SEM) Course?

This online SEM course is designed for anyone looking to master digital advertising and drive targeted traffic through paid search campaigns. Whether you're a beginner or an experienced marketer, this free search engine marketing course will provide you with the skills needed to create, manage, and optimize SEM campaigns effectively.

This course is ideal for:

Students & Fresh Graduates – Kickstart your digital marketing career with a free SEM course that covers essential concepts and real-world applications.

Marketing Professionals & Job Seekers – Gain an industry-recognized SEM certification to enhance your resume and boost your job prospects in high-demand digital marketing roles.

Entrepreneurs & Business Owners – Learn how to leverage SEM online training to create high-performing ad campaigns, attract customers, and increase conversions for your business.

Freelancers & Digital Marketers – Enroll in this free search engine marketing course to expand your skill set, offer SEM services, and grow your freelance or agency business.

Corporate Professionals & Team Leaders – Strengthen your expertise with a structured SEM syllabus, helping you lead marketing campaigns and drive business success.

Aspiring Advertisers & E-commerce Sellers – Master paid search strategies with this SEM program to maximize visibility and boost sales on platforms like Google Ads.

Anyone Eager to Learn SEM – Whether you’re switching careers or upskilling, this SEM training provides step-by-step guidance to help you succeed in the digital marketing space.

What makes Search Engine Marketing (SEM) Course with upGrad Different?

While many SEM courses online offer theoretical knowledge, this free search engine marketing course stands out with hands-on training, real-world ad strategies, and expert-led lessons. Unlike other SEM online training, this course provides you with practical skills to create, manage, and optimize high-impact SEM campaigns effectively.

How we compare to other platforms:

Feature

This SEM Course

Other Platforms

Course Fee

✅ 100% Free Search Engine Marketing Course

❌ Paid or Limited Free Access

Lifetime Access

✅ Yes, revisit lessons anytime to enhance your SEM skills

❌ Limited or No Lifetime Access

Certification

✅ Earn an industry-recognized SEM certification upon completion

❌ Certification Often Requires Payment

Comprehensive Learning

✅ Covers a detailed SEM syllabus, including ad creation, bidding strategies, and audience targeting

❌ Mostly Theoretical Content

Practical & Interactive Training

✅ Includes hands-on exercises, campaign simulations, and expert insights

❌ Limited Real-World Practice

Beginner-Friendly & Advanced Content

✅ Ideal for students, marketers, business owners & professionals

❌ Often Requires Prior Experience

Free vs. Paid Courses: What Sets Them Apart?

Maximize Your Learning Experience

Free Course
Paid Course
Access to Online Learning
right-icon
right-icon
Certificate at Completion
right-icon
right-icon
Live Learning & Instructor Assistance
close-icon
right-icon
Recruitment Services
close-icon
right-icon
Referral Benefits
close-icon
right-icon
View More Courses

Frequently Asked Questions

Ready to start learning and advance your skills?

upGrad Learner Support

Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)

text

Indian Nationals

1800 210 2020

text

Foreign Nationals

+918068792934