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Free Courses

AI-Powered Marketing Strategies

    Unlock AI to elevate marketing.

    Learn ethical, effective use of Microsoft 365 Copilot for success.

Learn to use 15+ AI tools like a pro – Microsoft 365 Copilot, Chat GPT and many more

Word

Word

Excel

Excel

Outlook

Outlook

PowerPoint

PowerPoint

microsoft fire

AI-Driven Research for Doctoral Scholars

AI-Powered Marketing Strategies

Learn to use AI Tools like a Pro

ms tool
PowerPoint
ms tool
Outlook
ms tool
Excel
ms tool
Word
ms tool
OneDrive

Curriculum

Curriculum Overview

Module 1 Copilot Launchpad – AI Content Creation and Ideation (Text & Visuals)

Module 1

Learning Objective: Familiarise learners with Copilot’s core functionalities, from setup to generating text and basic visuals. Understand how generative AI works within Microsoft 365, including the basics of the Visual Creator.

Topics covered

Welcome & Programme Overview

Foundations of Generative AI

Copilot Pro Setup and Configuration

AI-Powered Content Creation and Ideation (Text)

Introduction to Visual Creator

Skills acquired

Marketing

Module 2 AI-Driven Campaign Management and SEO with Copilot

Learning Objective:Employ Copilot to plan, schedule, and manage digital marketing campaigns. Perform AI-powered SEO keyword research and craft optimised content.

Topics covered

Introduction to AI-Enhanced Campaign Management

Streamlined Campaign Planning

AI in SEO

Skills acquired

Marketing

Module 3 Data Analysis, Visualisation, and Reporting with Copilot

Learning Objective: Harness Copilot in Excel, Word, and PowerPoint to analyse marketing data, create compelling visualisations, and generate insightful reports.

Topics covered

Data Analysis for Marketing (Excel)

Creating Data-Driven Presentations (PowerPoint)

Visual Storytelling with Visual Creator

Automated Reporting (Word)

Skills acquired

Marketing

Module 4 Streamlining Marketing Operations and Email Marketing with Copilot

Learning Objective:Use Copilot across OneDrive, Word, Excel, and Outlook to enhance marketing operations, automate mundane tasks, and strengthen email marketing strategies.

Topics covered

Efficient File Management & Collaboration (OneDrive)

Automating Marketing Tasks (Word & Excel)

Email Marketing with Copilot (Outlook)

Skills acquired

Marketing

Module 5 Copilot for Career Success in Digital Marketing

Learning Objective: Prepare learners for AI-powered roles in digital marketing, build a strong portfolio (including visual assets), and hone interview skills.

Topics covered

Market Research with Copilot Chat

Portfolio Building

CV and Cover Letter Crafting (Word)

Interview Preparation (Copilot Chat)

Skills acquired

Marketing

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Indian Nationals

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Foreign Nationals

Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .

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Invest in Your Marketing Future

Inclusions

AI-Powered Marketing Strategies

AI-Driven Campaign Management and SEO

Data Analysis,Visualization & Reporting

₹5000₹2000075% off