Product Management Certification Program

Learn how to build a product roadmap through user research, prototyping and product analysis from top Duke CE faculty and industry experts.

Experts from
  • Ranked #3
    Executive Education by Financial Times
  • 40,000+
    Paid Learners
  • 6 months
    Recommended 10-12 hrs/week
  • Aug 15, 2021
    Start Date
  • 85+ Countries
    Learner Base
  • Overview
  • Certificate
  • Instructors
  • Syllabus
  • Specializations
  • Projects
  • Benefits
  • Program Fee
  • Reviews
  • Refer & Earn

Program Overview

Key Highlights

  • 200+ Hours of Learning
  • DUKE CE Certifications
  • 15+ Case Studies and Assignments
  • 10+ Live Q&A Sessions
  • 1:1 Mentorship from Product Experts
  • Personalized Resume-Building Exercise
  • Mock Interviews with Industry Leaders
  • 3 Years Unlimited Content Access
  • Top Skills You Will Learn
    Market Research, User Design, Analytics, Engagement & Growth, Product Development and Planning
  • Advance Your Career
    Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners and Heads
  • Who Is This Program for?
    Project Managers, Project Leads, Technical Managers, Software Developers, Marketing Professionals, Sales Professionals, UI-UX design, Analysts, Consultants, Entrepreneurs and BD Managers
  • Minimum Eligibility
    The Applicant should have a Graduation Degree.

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Programming Languages and Tools Covered

Product Management Certification Program

Joint certificate from Duke Corporate Education and upGrad :

  • Duke CE , Ranked #3 in Executive Education by the Financial Times
  • Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
  • Certificate easily shareable across LinkedIn, etc
Product Management Certification Program
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Learn from Duke CE's top faculty and India's leading Product Managers


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.

  • Market Research for 0-1 Product for a B2C Product
    • 0.5 Week
  • User Research for 0-1 Products
    • 1 Week
    • 1 Project
  • Create Product Artefacts for 0-1 Products
    • 0.5 Week
    • 1 Project
  • User Design for 1-N Product
    • 1 Week
    • 1 Project
  • Prototyping
    • 1 Week
    • 1 Project
  • MVP & Usability Testing
    • 1 Week
    • 1 Project
  • Product Analytics
    • 2 Weeks
    • 1 Project
  • Growth, Engagement & Monetization
    • 1 Week
    • 2 Project
  • Product Marketing & GTM Strategy
    • 1 Week
  • Excel and SQL
    • 1 Week
  • Product Planning & Development
    • 2 Weeks
  • Tech 101 for PMs
    • 1 Week
  • 200+
    Hours of Content
  • 15+
    Case Studies and Projects
  • 10+
    Live Sessions
  • 8+
    Tools and Softwares


You can choose one or more specializations, based on your interest.

  • Growth Product Management
  • Data Science for Product Management
  • Digital Transformation
  • Topics Covered

    Growth Product Management
    • 6 Weeks
    Introduction to Growth PM Role
    Retention & Engagement Growth Strategies
    Acquisition & Activation Strategies
    Monetization Strategies
    Growth Loops
    Growth Mindset & User Experimentation
  • Topics Covered

    Data Science for Product Management
    • 6 Weeks
    Introduction to Data Science PM Role
    Fundamentals of Data, Analytics & Statistics
    Hypothesis and Validation
    Data Science Techniques
    Data Visualization & Data Pipelines
    Product Improvements using Data Science
  • Topics Covered

    Digital Transformation
    • 6 Weeks
    Introduction to Digital Transformation Consultants
    Main Pillars of Digital Transformation
    Emerging Technologies to Drive Digital Transformation
    Design Thinking for PMs
    Frameworks for Digital Transformation
    Product Manager Function in Consulting

Industry Projects and Assignments

Learn through real-life industry projects and assignments across industries

  • Industry mentors and teaching support to clear your doubts
  • Personalized feedback from existing Product Managers
  • Real-world exposure to practical product problems
  • Zivame Omnichannel Experience
    Analyse the environment, conduct user research across online and offline ret...
    Learn More
  • GoIbibo Microstays
    Establish the target market for hourly booking of hotels, user needs, growth...
    Learn More
  • Analytics Case Study
    Analyse and improve the transnational funnel of the online ticketing platfor...
    Learn More
  • Growth Hacking Strategies for Freecharge
    Help increase the number of recharges for Freecharge by improving the growth...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Product Management
  • Learning Support
    Industry Mentors
    • Industry mentors, teaching assistants and graders help you along the way to resolve any subject matter-related queries
    • They grade your assignments and share one-on-one feedback
    Student Support
    • Available all days 9 AM - 9 PM IST.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalized expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Industry Networking
    • Live sessions by industry experts
    • One-on-one discussions and mentoring from industry experts
Program Fee
USD 3200
Earn a fee waiver if you are a Fortune500 employee! Apply Now using your company email address!

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    What's Included in the Price
    • Globally recognised Product Management program
    • Become a Product Manager without an MBA
    • Rigorous and customised feedback on assignments
    • One-on-one industry mentorship
    Our Learners Work At
    Top companies from all around the world have recruited upGrad alumni

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    Frequently Asked Questions

    Preparatory Sessions
    Time Commitment
    Admission Criteria
    Refund Policy/Financials