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Product Management Certification Program

Learn how to build a product roadmap through user research, prototyping and product analysis from top Duke CE faculty and industry experts.

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Experts from
  • Ranked #3
    Executive Education by Financial Times
  • 1500+
    Students Empowered
  • 6 months
    Recommended 10-12 hrs/week
  • Nov 16, 2020
    Start Date
  • 50+ Countries
    Learners
  • PayPal
    Subscription Option
  • Download Syllabus
  • Instructors
  • Syllabus
  • Projects
  • Benefits
  • Program Fee
  • Partners
  • Reviews

Program Overview

Key Highlights

  • 200+ Hours of Learning
  • DUKE CE Certifications
  • 15+ Case Studies and Assignments
  • 15+ Live Q&A Sessions
  • 1:1 Mentorship from Product Experts
  • Personalised Resume-Building Exercise
  • Mock Interviews with Industry Leaders
  • 3 Years Unlimited Content Access
  • Top Skills You Will Learn
    Market Research, User Design, Analytics, Engagement & Growth, Product Development and Planning
  • Advance Your Career
    Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners and Heads
  • Who Is This Program for?
    Project Managers, Project Leads, Technical Managers, Software Developers, Marketing Professionals, Sales Professionals, UI-UX design, Analysts, Consultants, Entrepreneurs and BD Managers
  • Minimum Eligibility
    The applicant should have an undergraduate degree.
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Programming Languages and Tools Covered

Product Management Certification Program

Joint certificate from Duke Corporate Education and upGrad :

  • Duke CE , Ranked #3 in Executive Education by the Financial Times
  • Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
  • Certificate easily shareable across LinkedIn, etc
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Instructors

Learn from Duke CE's top faculty and India's leading Product Managers

John A. Davis
MBA, Columbia University
Awarded ‘Best Professor of Marketing’ by Asia’s Best B-School Awards. John received his MBA from Columbia University and BA from Stanford University.
Dr. Anne-Valérie Corboz
Managing Director
A best-selling business author, her work focuses primarily on design thinking, entrepreneurial cultures, strategy execution and change management.
Neena Budhiraja
Product Manager
A Carnegie Mellon University alum, Neena has 14+ years of experience in technology companies such as Google, OLA, Hike Messenger and Infosys.
Mythreyee Ganapathy
Director, PM
Mythreyee is an alum of Bentley College with 15+ years of experience as a Program Manager of digital products.
Tathagat Varma
Sr. Director, Strategy & Operations
Tathagat is an ISB alumnus with over 25 years of experience in the industry. He has worked with companies such as Yahoo!, McAfee, Phillips and Siemens.
Anshumani Ruddra
VP of Product
Anshumani is an Alumni of IIT Madras and is currently the VP Product with Hotstar. He has over 15 years of experience in the Industry.
Mangesh Dalvi
Principal Product Manager
An ISB Alum, Mangesh has spent more than 10 years of his career in product based role with companies like Xiaomi,Myntra and Amazon.
Ankur Sharma
Director | Products
Ankur is an IIM-C alumnus and has more than 14 years of work experience. He has worked with companies such as housing.com, holidayIQ and Goibibo.
Anish Tripathi
VP, Design
Anish graduated from Lynn university in 2003 and is currently leading the product team at Media.net He has over 8 years of experience.
Varun Jain
Co-founder
An alumni of IIT Kanpur and Stanford, Varun comes with over 12 years of experience having worked with product based companies like Myntra.
Rohit Agarwal
Lead Product Manager
Rohit graduated from BITS Pilani in 2011 and loves building new products and the role sits at the cusp of thinking of solutions and building them for Freshworks.
Himanshu Periwal
Product Growth Consultant
Himanshu is an IIM-C Alumnus with more than 9 years of experience in product based roles in companies such as Bain & Company, Amazon, ixigo.com and UrbanClap.
Gautham Krishnan
VP, Products
Gautham is an ISB Alum with 9+ years of experience across PM leadership positions in companies such as Snapdeal, honestbee & Accenture.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.

  • Market Research for 0-1 Products
    • 0.5 week
    • 2 assignments
  • User Research for 0-1 Products
    • 1 week
    • 2 assignment
  • Building Product Artefacts for 0-1 Products
    • 0.5 week
    • 1 assignment
  • User Design for 1-n Product
    • 1 week
    • 1 assignment
  • Prototyping
    • 1 week
  • MVP & Usability Testing
    • 1 week
    • 2 assignments
  • Product Analytics
    • 2 week
    • 1 assignment
  • Growth, Engagement & Monetising
    • 1 week
    • 2 assignments
  • Product Marketing & GTM Strategy
    • 1 week
  • Product Planning & Development
    • 2 week
    • 2 assignments
  • Tech 101 for PMs
    • 2 week
  • 200+
    Hours of Content
  • 15
    Case Studies and Projects
  • 15
    Live Sessions
  • 7
    Tools and Softwares

Industry Projects and Assignments

Learn through real-life industry projects and assignments across industries

  • Industry mentors and teaching support to clear your doubts
  • Personalised feedback from existing Product Managers
  • Real-world exposure to practical product problems
  • Zivame Omnichannel Experience
    Analyse the environment, conduct user research across online and offline ret...
    Learn More
  • GoIbibo Microstays
    Establish the target market for hourly booking of hotels, user needs, growth...
    Learn More
  • Analytics Case Study
    Analyse and improve the transnational funnel of the online ticketing platfor...
    Learn More
  • Growth Hacking Strategies for Freecharge
    Help increase the number of recharges for Freecharge by improving the growth...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Product Management
  • Industry Mentors
    • Industry mentors, teaching assistants and graders help you along the way to resolve any subject matter-related queries
    • They grade your assignments and share one-on-one feedback
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Industry Networking
    • Live sessions by industry experts
    • One-on-one discussions and mentoring from industry experts
Program Fee

USD 2499

or
Get a 6-Month PayPal Subscription at USD 540 per month

Get a chance to earn a fee waiver based on your profile! Write to international.admissions@upgrad.com or request a call back to know more.
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    What's Included in the Price
    Features/Benefits
    • Globally recognised Product Management program
    • Become a Product Manager without an MBA
    • Rigorous and customised feedback on assignments
    • One-on-one industry mentorship
    I’m interested in this program
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    Student Reviews

    Shipra Goyal
    10 Years Experience Senior Technical Support Engineer, SAP America Inc.
    "The PM course by Duke and upGrad has a really good course structure- Lectures from Duke CE professors and subject knowledge shared by industry experts gives us a clear picture of real world product management. We have career landscape calls with PMs of diverse domains. The course has given me a clear picture of how a product lifecycle would be".
    Shrenik Salgun
    7 Years Experience Information Technology System Analyst, Gulf Cryo
    "Since the world was taken over in shock by the pandemic situation, I was researching on a course to up-skill myself in something different from my current field of work which is as a IT System Administrator, that's when I found upGrad's Product Management Program. I truly feel enriched with Product Management skills and look to transition to this role in the time to come."
    Roehit Kamana
    8 Years Experience Program Director - Demo Day , Covid India Task Force
    "When I had to shut down my start-up within 10 months of its inception, I knew I lacked in understanding and testing the product. Through upGrad's Product Management course, not only have I plugged that hole by honing my skills in Product Management, I worked as a Product Manager at Zivame and applied a lot of the course learning at work."
    Manish Aswani
    6 Years Experience Product Manager, AJIO
    "This course touches every aspect of Product Management you are required to know in the corporate world, especially when it comes from industry leaders, such as Anshumani Ruddra and Panan Soni. The course also has real-life examples and assignments to make sure you get hands-on experience in each and every aspect of it."

    Frequently Asked Questions

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    Time commitment
    Certification
    Admission Criteria
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