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Free Certificate

Fundamentals of Marketing

Join this free Fundamentals of Marketing course to learn key strategies, branding, and customer engagement. Get free marketing training, explore real-world applications, and earn a free marketing certification.

6 hours of learning

Marketing

Business

Forecasting

For enquiries call:
18002102020
Fundamentals of Marketing

Key Highlights of Free Marketing Course

What You Will Learn

Marketing Communication

Learn how businesses communicate with customers to build a strong brand presence and create a lasting impact.

Topics Covered:

  • Modes of marketing communication – Explore various communication channels and their role in branding.
  • Building a marketing communication strategy – Learn how to craft an effective communication plan to engage customers.
  • Integrated marketing framework – Understand how to create a seamless marketing message across multiple platforms.

Marketing Strategy

Understand the framework for developing a strong marketing strategy and its essential components.

Topics Covered:

  • Situation analysis – Learn how to assess market conditions, customer needs, and competition.
  • Building buyer persona – Understand how to create detailed customer profiles for targeted marketing.
  • Sustainable competitive advantage – Discover how to position a brand uniquely to stand out in the market.
  • Defining business objectives – Learn how to set clear marketing goals aligned with business success.

Digital marketing channels and metrics

Understand why digital marketing is cost-effective and why traditional marketing still holds value.

Topics Covered:

  • Paid, owned, earned media (POEM) model – Learn about different digital marketing channels and their significance.
  • Marketing funnel – Understand customer journeys and how businesses guide them from awareness to conversion.

Free Online Marketing Course with Certificate

Earn and Share Your Certificate

Official & Verifiable

Receive a signed and verifiable e-certificate from upGrad upon successfully completing the course.

Share Your Achievement

Post your certificate on LinkedIn or add it your resume! You can even share it on Instagram or Twitter.

Stand Out to Recruiters

Use your certificate to enhance your professional credibility and stand out among your peers!

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Benefits of This Free Marketing Course – What Makes It Worth Your Time

Enhance your marketing skills with this 100% free marketing training, designed for beginners and professionals alike. Whether you want to master marketing fundamentals, build effective strategies, or boost your brand, this free marketing course online provides industry-relevant knowledge at no cost.

Key Benefits:

Boost Performance in Your Current Job: Apply practical skills from this free marketing training directly to your role—whether in sales, branding, social media, or customer outreach. Learn how to craft effective campaigns and drive measurable results, making this the ideal free marketing course for working professionals.

Lifetime Access to Course Materials: Enroll once, learn forever. With these marketing courses online for free, you get unlimited lifetime access to all lessons—perfect for continuous learning, skill updates, or revisiting strategies when needed. Never worry about missing updates or trends.

Add Value to Your Resume and LinkedIn Profile:. Showcase your newly acquired marketing skills with confidence. This free online marketing certificate course allows you to highlight certified skills on your resume and LinkedIn, increasing your visibility to recruiters and hiring managers.

Gain Credibility During Interviews & With Employers: Stand out from other candidates with industry-relevant knowledge. This marketing free course online enhances your understanding of marketing fundamentals, giving you an edge in interviews and adding credibility in employer evaluations.

Earn a Recognized Certificate of Completion: Upon completing the course, receive a certificate from one of the best marketing courses online with a certificate. This credential not only validates your skills but also demonstrates your commitment to learning and professional growth.

Who should enroll in a free Marketing course?

This free online marketing course is designed for anyone eager to understand marketing fundamentals and real-world applications. Whether you're a student, entrepreneur, or professional, this free marketing training will provide you with the skills needed to excel in today’s digital landscape.

This Course Is Perfect For:

Students & Beginners – Build in-demand marketing skills with this marketing free course for beginners and gain a competitive edge in today’s job market.

Working Professionals – Upgrade your career with this free marketing training, packed with industry-relevant insights that help you stay ahead in the digital marketing space.

Entrepreneurs & Business Owners – Learn to grow and position your brand effectively with marketing free online courses with a certificate, tailored for strategic business success.

Freelancers & Digital Marketers – Boost your portfolio and attract more clients by mastering advanced techniques through this online free marketing certificate course.

Anyone Curious About Marketing – Whether you're exploring a new field or fueling your passion, this free course on the fundamentals of marketing delivers valuable and actionable knowledge at no cost.

What makes Marketing course with upGrad Different?

With so many free online marketing courses available, what makes this one stand out? Unlike other platforms that offer limited content or charge hidden fees, upGrad provides a comprehensive, hands-on learning experience with industry-relevant insights.

How we compare to others:

Feature

upGrad (This Course)

Other Platforms

Course Fee

✅ 100% Free

❌ Paid or Limited Free Access

Lifetime Access

✅ Yes

❌ Limited or No Lifetime Access

Certification

✅ Marketing free certification online

❌ Often Paid

Hands-On Learning

✅ Real-World Case Studies

❌ Mostly Theoretical

Industry-Relevant Skills

✅ Covers Digital & Traditional Marketing

❌ Limited Practical Exposure

Beginner-Friendly & Professional-Grade Content

✅ Designed for All Skill Levels

❌ Often Requires Prior Knowledge

Free vs. Paid Courses: What Sets Them Apart?

Maximize Your Learning Experience

Free Course
Paid Course
Access to Online Learning
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Certificate at Completion
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Live Learning & Instructor Assistance
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Frequently Asked Questions

Ready to start learning and advance your skills?

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Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)

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Indian Nationals

1800 210 2020

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Foreign Nationals

+918068792934