Programs for College Students

With the emergence of transformative digital initiatives, new roles are getting created by the day across all domains. As per Economic Times, the technology sector in India is expected to reach 245 Billion dollars, with top IT firms recruiting about 50,000 freshers for roles in both IT and non-IT segments.

According to Sekhar Garisa, CEO of foundit (formerly Monster APAC & ME), there is a high demand for data engineers, UI/UX developers, SEO executives, QA analysts/testers and network engineers.

While these roles have always been in demand in the digital age, the coming year also shows promising growth in the Finance sector. In the calendar year 2024, India is projected to experience a 19% growth in overall hiring compared to the preceding year, with the manufacturing, automotive, and BFSI sectors taking the lead in recruitment.

All the above data clearly shows that there is a huge demand for skilled employees to fill positions in the fields of Data, AI, Marketing & Finance.

While the overall hiring trends in 2024 are leaning towards growth, it is not necessarily the same for freshers. The IT industry is experiencing a 25-30% fall for entry-level positions. Even the startup ecosystem, which has always been fresher-friendly, is noticing a 35% reduction in hiring those with less than 1 year of experience.

This means that freshers need to stand out and demonstrate credible experience in the form of:
✔ Conceptual understanding of the field
✔ Hands-on experience
✔ Know-how of relevant tools and technologies
✔ Communication Skills

To get all of the above in one single place, a college student or fresher should consider enrolling in a Job-ready program from upGrad Campus.

To equip freshers and college students with the skills they need to get their first job in their dream companies, upGrad Campus has curated Job-ready Certification Programs in the fields of Data, AI, Marketing and Finance.

The Job-ready Programs by upGrad Campus span across the most in-demand skills needed by recruiters today.

These include:
Digital Marketing
This foundation program covers all the topics needed for a beginner to start their career in Digital Marketing including SEO, Social Media Marketing, Email Marketing, Content Creation & Marketing, Google Ads and more!

Financial Modelling & Analysis in association with PwC India
With projects and sessions by experts from one of the top finance firms across the globe, this program serves as the perfect entry point for learners aspiring to enter the world of finance. Added bonus - this program includes Placement Training with 3 assured interviews at no extra fee!

Business Analytics
This comprehensive program covers fundamental concepts in Business Analytics, including Business Frameworks, Pyramid Principle, Business Model Canvas, Clustering, Exploratory Data Analysis, Inferential Statistics and more.

Data Science & Artificial Intelligence
Designed for beginners, to become proficient in one of the top-ranking skills today, this program covers Python from scratch and takes a deep dive through all advanced Data Science and AI concepts including Deep Learning and more.

No matter which field you are interested in, each of the above programs is designed to ensure that you are set to start a thriving career for you in the professional world.