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For College Students
Job-ready Program in Digital MarketingJob-ready Program in Data Science and AnalyticsJob-ready Program in Full Stack Development 101Job-ready Program in Business AnalyticsJob-ready Program in Artificial Intelligence & Machine Learning
Digital Marketing Skills
Advertising CoursesInfluencer Marketing CoursesSEO CoursesPerformance Marketing CoursesSEM CoursesEmail Marketing CoursesContent Marketing CoursesSocial Media Marketing CoursesMarketing Analytics CoursesWeb Analytics CoursesAffiliate Marketing CoursesDisplay Advertising CoursesSalary in India after Digital Marketing Course
Factors in which Digital Marketing Course Salary in India depends on
Digital Marketing Course starting Salary in India
Once you have finished your certified digital marketing course, you can expect 1.0 to 3.0 LPA as your starting salary. This may change depending on the location and company you are working for. You can earn as high as 11.9 LPA. The salary will rise depending on your performance and experience.
Digital Marketing Course (PPC) Salary in India
Now PPC stands for pay per click, and it is one of the best advertising campaigns companies use. The average base salary of a PPC manager is 6.8 to 9.7 LPA. The salary increases to an average of 9 LPA as one gains experience.
Salary of a Content Strategist in India
The content strategist develops a content plan by understanding the company's business plan. The average salary of a content strategy generally starts from 2.5 LPA and can go as high as 16.2 LPA.
Salary of an Email Marketing Specialist in India
An email marketing specialist handles email marketing campaigns. The salary of an email marketing specialist can range between 4.8-12.5 LPA.
Salary of a Social Media Marketer in India
A social media marketer is responsible for handling the social media handles of various companies. The average salary for a social media marketer is approximately 2.2-5 LPA.
Salary of a Digital Marketing Manager
They are responsible for managing the various marketing divisions, and their salary can range between 6.2 to 18 Lakhs per annum.
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Digital Marketing Courses (3)
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MICA
Advanced Certificate in Digital Marketing and Communication
32-50 Weeks*
Certification
1-1 Mentorship & Job Support
Syllabus
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3-day immersion at MICA
MICA
Advanced Certificate in Brand Communication Management
5 months*
Certification
Executive Alumni status from MICA
Syllabus
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5+ Case Study Discussions
upGrad
Performance Marketing Bootcamp - Google Ads
8 Weeks*
Certification
Live Learning from Industry Experts
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Instructors
Learn from India’s top Digital Marketing faculty and industry leaders
Falguni Vasavada-Oza
Professor MICA
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
Sakhee Dheer
Head of Search Marketing, APAC, Google
Sakhee Dheer leads Search Marketing for Google in the APAC region. Before this, she led digital marketing at Facebook (APAC).
Jaideep Prabhu
Professor of Marketing Cambridge University
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Karan Sarin
CMO, Razorpay
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
Siddharth Deshmukh
Adjunct Faculty & Senior Advisor MICA
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
Rajneesh Krishna
Associate Dean and Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Anita Basalingappa
Professor MICA
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Apoorv Sharma
Marketing Communication, Apple
Scripting the Apple story for the next billion customers.
C. D. Mitra
Adjunct Faculty, MICA
A senior industry leader in the domains of media in a career spanning over 20 years. He chose to become a facilitator and guide for students.
Pradip Lal
Product Marketing Consultant, The Digital Lalp
Professional with over 20 years of strong leadership & management experience working with FMCG, retail, fashion & luxury brands.
Hitesh Motwani
Director Marketing, Skillopedia
Digital Marketing Consultant, Virtual Chief Marketing Officer. Worked with brands like Twitter, Tata Group & Mahindra. Faculty at IIM Bangalore.
Vishal Jacob
Chief Digital Officer, Wavemaker
He has assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey.
Siddharth Kapur
Business Head, Danone
Purpose-driven growth mindset backed with over 13yrs of consumer-centric marketing and business expertise driven by compelling brand storytelling.
Michael Leander
CEO, Markedu
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
Kavita Jhunjhunwala
Founder, Avocado Tree digital
Digital Strategy Consultant to consumer brands, publicly listed & pre-IPO COS & Government. Occasional speaker.
Dhaval Doshi
Managing Director (India), Location Bank
Dhaval Doshi is a business leader who comes with 16+ years of experience with vast experience in digital marketing, e-commerce and entrepreneurship.
Nikhil Kant
Head of Brand, Even
Brand and Digital content marketer with over 12 years of experience across both start-up and legacy brands. Ex Global Social Lead at Uber.
Kedar Kulkarni
Business Director, PureTech Digital
Kedar Kulkarni is the Business Director for Growth Marketing and Web Analytics at Puretech Digital, one of India’s foremost independent digital agencies.
Joydip Ghosh
Director Digital Marketing, Zenoti
Joydip Ghosh leads the marketing team at Zenoti - #1 cloud software for the wellness industry. Zenoti is used by 12k+ businesses in 50 countries.
Kaushal Thakkar
Founder and Managing Director, Infidigit
Kaushal is the Founder of Infidigit-an agency focused on SEO, ASO & CRO. He is a columnist @ YourStory & other publications.
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The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
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- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalised feedback on improvement
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- Student support is available 7 days a week, 24*7.
- You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
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- Live sessions by experts on various industry topics
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Industry Projects and Case Studies
Learn through real-life industry projects sponsored by top companies across industries
- Run live marketing campaigns
- Leverage Proof-of-Work during interviews
- Get mentored by industry experts
Star Sports Mauka Mauka
Choose the best marketing channels based on the revenue generated and conversion at each customer touchpoint or purchase funnel.
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Zivame Project
Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to bring more conversions.
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Protinex
Build a digital branding strategy to help 'Protinex' establish itself as a new product in the market.
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Bewakoof.com
Learn how the brand was able to leverage social media marketing to reduce their CPA and drive sales.
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Create a Blog
Get your own WordPress blog site up and running. Learn how to optimize it and create at least 2 blog posts.
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Social Media Marketing Live Project
Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it.
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SEO Audit Live Project
Create and analyze an SEO audit report and suggest improvement strategies.
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SEO Rupee Circle
Help optimise the company's SEO score through your recommendations.
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Bajaj Auto Case Study
Understand the different parameters involved in building a website pertaining to multiple target groups and geographies
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Netmeds
Learn how to set up a search engine marketing campaign on Google Ads through this case study
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Google Ads Search Campaign
Run a 5 day Google Ad campaign to drive relevant traffic to a website
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Email Marketing Live Project
Design and run an automated email marketing drip campaign
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Amazon Associates Case Study
Learn how Amazon used content marketing to build out their affiliate marketing program
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Web Analytics Live Project
Analyse the results of your campaigns and blog on Google Analytics, and present them in the form of a story.
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Infidigit
Infidigit is an agency that specialises in search engine optimisation.
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Cult.Fit
Cult.Fit, was created with the aim to keep its users fit and healthy through a holistic range of offerings that include fitness and yoga, healthy meals, mental wellbeing and primary care. Its app enables you to #BeBetterEveryDay with a click from the comfort of your home.
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