The salary of a digital marketer depends on these key parameters:
1. Location: Your work location matters a lot in determining your salary. The cost of living for the city and the demand are the basic parameters determining your salary. Thus metropolitan cities will have higher pay than tier-2 or tier-3 cities.
2. Experience: As you keep gaining experience, this is vital when determining your salary. A more experienced worker generally gets paid more than a fresher.|
3. Skillset: As we have already spoken about the various sets of specialization in digital marketing, the demand and requirements of a company may vary from time to time. Along with it, the salary will also change. Hence you need to be aware of the recent market trends and choose your category accordingly.
4. Company: Every company has a specific budget for a particular role. Thus one should digital marketing course salary in India
Once you have finished your certified digital marketing course, you can expect 1.0 to 3.0 LPA as your starting salary. This may change depending on the location and company you are working for. You can earn as high as 11.9 LPA. The salary will rise depending on your performance and experience.
Now PPC stands for pay per click, and it is one of the best advertising campaigns companies use. The average base salary of a PPC manager is 6.8 to 9.7 LPA. The salary increases to an average of 9 LPA as one gains experience.
The content strategist develops a content plan by understanding the company's business plan. The average salary of a content strategy generally starts from 2.5 LPA and can go as high as 16.2 LPA.
An email marketing specialist handles email marketing campaigns. The salary of an email marketing specialist can range between 4.8-12.5 LPA.
A social media marketer is responsible for handling the social media handles of various companies. The average salary for a social media marketer is approximately 2.2-5 LPA.
They are responsible for managing the various marketing divisions, and their salary can range between 6.2 to 18 Lakhs per annum.
Average Salary Hike
Choose the best marketing channels based on the revenue generated and conversion at each customer touchpoint or purchase funnel.
Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to bring more conversions.
Build a digital branding strategy to help 'Protinex' establish itself as a new product in the market.
Learn how the brand was able to leverage social media marketing to reduce their CPA and drive sales.
Get your own WordPress blog site up and running. Learn how to optimize it and create at least 2 blog posts.
Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it.
Create and analyze an SEO audit report and suggest improvement strategies.
Help optimise the company's SEO score through your recommendations.
Understand the different parameters involved in building a website pertaining to multiple target groups and geographies
Learn how to set up a search engine marketing campaign on Google Ads through this case study
Run a 5 day Google Ad campaign to drive relevant traffic to a website
Design and run an automated email marketing drip campaign
Learn how Amazon used content marketing to build out their affiliate marketing program
Analyse the results of your campaigns and blog on Google Analytics, and present them in the form of a story.
Infidigit is an agency that specialises in search engine optimisation.
Cult.Fit, was created with the aim to keep its users fit and healthy through a holistic range of offerings that include fitness and yoga, healthy meals, mental wellbeing and primary care. Its app enables you to #BeBetterEveryDay with a click from the comfort of your home.