Doctor of Business Administration From Golden Gate University

Quantitative Research Methods

Explore statistical techniques and data analysis methods essential for conducting robust quantitative research.

Topics Covered:

• Introduction to Quantitative Research
• Exploring Quantitative Research Design 
• Collecting Data for Quantitative Research
• Measurement and Sampling 
• Constructing Statistical Models 
• Enhancing Statistical Models 
• Analyzing Multivariate Analysis 
• Formulating and Writing Quantitative Research

Qualitative Research Methods

 Explore qualitative analysis techniques essential for conducting robust qualitative research.

Topics Covered:

• Introduction to Qualitative Research
• Collecting Data for Qualitative Research
• Conducting Interviews and Focus Groups 
• Introduction to Data Analysis 
• Data Display and Exploration 
• Analyzing Qualitative Data 
• Verifying Conclusions 
• Strategies and Techniques for Qualitative Research

Corporate Finance

Gain valuable insights into core principles and practices of corporate finance.

Topics Covered:

• Analyzing Corporate Governance
• Analyzing Financial Statements
• Applying Time Value of Money
• Deciding an Optimal Corporate Structure
• Assessing Risks and Returns
• Making Dividend Decisions
• Corporate Valuation
• Rationalizing Mergers and Acquisitions

 Financial Theory and Applications 

Understand important theoretical models and empirical research in financial theory and its applications.

Topics Covered:

• Efficient Market Hypothesis
• Behavioral Finance
• Portfolio Theory 
• Capital Asset Pricing Model and Its Applications 
• Event Study Analysis
• Fundamentals of Derivatives 
• Derivatives and Risk Management 
• Applying Option Methodology

International Finance

Gain valuable insights into core principles and practices of international finance. 

Topics Covered:

• Globalization and International Monetary System
• Balance of Payments and the Market for fX
• Parity Relationships and Forecasting FX Rates 
• Foreign Exchange Derivatives
• Managing Transaction Exposure 
• International Banking and Money Market
• International Equity Market
• International Portfolio Investment

Data as an Asset 

Learn how Master Data Management (MDM) systems help maintain the integrity of the data in an organization.

Topics Covered:

• Getting Started with Master Data Management
• MDM Architecture
• MDM Services, Modeling and Risk management
• MDM and Information Security 
• Implementing MDM Project
• MDM and Entity Resolution 
• Data Synchronization and Governance

Operational Performance Management

Explore the basics of Operational Performance Management (OPM)

Topics Covered:

• Introduction to Operational Performance Management 
• Performance Management in Decision-Making
• Developing New Frameworks 
• Balanced Scorecard 
• Performance Prism 
• Tableau de Bord 
• McKinsey’s 7-S Framework 

Application of AI in Solving Business Problems

Examine how artificial intelligence can be leveraged to address and solve complex business challenges.

Topics Covered:

• Understanding AI and Business 
• Data for Business Resilience
• Risk Management in Business 
• Fraud Detection 
• Internet of Things
• Cybersecurity and Threat Management 
• Machine Intelligence and Generative AI
• GRC and Application of AI

Marketing Management

Develop and implement strategic marketing plans to drive business growth and effectively manage marketing functions.

Topics Covered:

• Integrating Marketing Scholarship and Marketing Management
• Understanding Consumer and Organizational Buyer Behavior
• Formulating Marketing Strategies
• Building and Managing Brands
• Developing and Managing Products and Services
• Setting Price, Distribution and Marketing Communications Policy
• Managing Sales and Customer Relationships
• Structuring a Marketing Research Proposal

Consumer Behavior

Understand consumer behavior theories, research methodologies, and contemporary trends in the field. 

Topics Covered:

• Understanding Consumer Behavior
• Perception, Learning, and Memory
• Personality, Values, and Lifestyles
• Attitudes and Motivation
• The Influence of Groups and Social Class
• Subculture and Culture
• The Decision-Making Process
• Structuring a Research Proposal

Digital Marketing and New Media

Navigate the uncharted territory of new media, where emerging platforms and cutting-edge technologies open up fresh avenues for communication and brand-building.

Topics Covered:

• Digital Marketing: Management and Scholarship
• Online Marketplace Analysis: Micro-Environment
• Digital Marketing: The Macro-Environment
• Digital Marketing Strategies
• Digital Branding and the Marketing Mix
• Data-Driven CRM: Digital Techniques
• Delivering the Digital Customer Experience
• Digital Marketing Campaigns

Leadership Theory, Research, and Application

Understand the latest leadership models, concepts, and strategies, as well as their practical application in real-world contexts.

Topics Covered:

• Leadership Fundamentals
• Approaches to Leadership
• Contingency Approaches to Leadership
• Transformational and Authentic Leadership
• Followership, Servant, and Team Leadership
• Leadership’s Response to Complexity 
• Leadership Ethics

 Leadership Complex Change

Navigate organizational transformations by applying advanced leadership strategies and change management principles.

Topics Covered:

• Introduction to Leading Complex Change 
• Winds of Change and Global Environment 
• Systems Thinking and Complexity Science 
• Executing Strategic Organizational Change 
• Domains and Models of Organization Change 
• Change Leadership, Neuroscience, and Competencies 
• Adaptive Leadership 
• Change Resistance in Organizations

Strategic Leadership

Explore classic and contemporary strategic leadership methods.

Topics Covered:

• Strategic Leadership and Leadership Theories
• Strategic Leadership Trends and Context
• Strategic Template and Strategic Thinking
• Good and Bad Strategy
• Measuring Success and Strategic Decisions
• Collaboration and Building Strategic Leadership Team
• Personal Assessment and Development