Advanced Certificate in Marketing Leadership Development (The CMO Program)

This certificate in marketing leadership via MICA is designed exclusively for professionals at manager/senior manager levels who are looking to rethink marketing strategies in a digital age to build positive and relevant experiences across all channels and touchpoints, and ultimately create both value and competitive advantages for their company.

Target Profiles: Digital Transformation Manager, Marketing Manager, Category Manager, Sales Manager, Brand Manager, Marketing Head, Digital Transformation Leader, General Manager, Consultant, Senior Consultant.

Yes. You need to have a Bachelor’s Degree and at least 5 years of experience in any domain/(or at least 3 years of experience in the marketing domain) to apply for marketing leadership development programs

The admissions process is completely online for the leadership training and marketing program. The following are the key steps in the application process:

Step 1 - Fill out the application form
Step 2 - Get shortlisted and receive the offer letter: The candidates will be evaluated based on their profile, i.e. professional experience

Step 3 - An offer letter will be rolled out to the selected few candidates. Secure your seat by paying the admission fee

Post successful completion of this program, you will get an Advanced Certificate from Marketing executive development program MICA

You must spend 6-7 hrs/week getting optimum results and learning. This Digital marketing leadership courses will have video content broken down into small, easy-to-complete segments you can watch on the go-across devices. The remaining hours of engagement will be a mix of projects, live instructor sessions, mentoring sessions and online and offline meetups.

•The Executive leadership in marketing curriculum is developed by the best Faculty Members from MICA with additional inputs from top-level CMOS, which makes it highly relevant to aspiring leaders and CMOs.
• Along with it, our Support Services and Live Sessions make it a classroom experience that no one else in the market can offer.

You need to pay ₹ 20,000 to block your seat.

No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank and State Bank of India).

Yes. 50000 is the minimum.

No. Only 12 months is available, irrespective of the leadership training marketing Program enrolled.

Refund Policy: (Programmes without prep-session component)

• Student must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
• You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with reasons listed.
• There shall be no refund applicable once the programme has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
• Once the student pays block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
• Student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and processing fee of ₹10,000 will be levied.
• Refund shall be processed to an eligible student within 30 working days from the date of receipt of written application from him/her in this regard.

Deferral Policy: (Post Programme Commencement)

• If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
• A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch in which the student was originally enrolled for.
• The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts.
• The deferral request will be approved once the deferral fee is paid.
• Till this is completed, the student will be assumed to be continuing in the same cohort.
• The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
• If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage.
• The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.

Deferral Policy: (Pre Programme Commencement)

• If a student, due to unavoidable circumstances, is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another cohort.
• To do so, the student will be required to pay 50% of the total Programme fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
• A student can request for deferral to any of the cohorts starting in the next 3 months from the start date of the initial batch in which the student was originally enrolled. For the first deferral request, subject to the point no. 2 of the Pre-Programme Deferral Policy, no additional charges shall be levied.
• If a student wants to defer his enrolment a second time, such student will have to make an additional payment of Rs.10,000 as Deferral fee, and this amount shall be non-refundable under any circumstances. Once this payment is done, students will be eligible to defer to any of the cohorts starting in the next 3 months from the current cohort.
• The student has time till the current cohort launch date to make the payment of the balance 50% Programme fee, post which the deferral request will expire. Once the deferral window expires and if such a student wants to withdraw his or her enrolment from the said Programme, the refund policy will be applicable.
• The student shall be liable to pay the differential Programme fees between the two cohorts if any.

If you avail of 0% credit card EMI, upGrad will not charge processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transactions. If charged, it will be billed in the first repayment instalment.

Only the Indian bank credit cards can be used. But you can pay the amount using the credit card option in one shot/part payments, and later, you can convert it into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions. This will be purely between you and your bank.

Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank. You will be refunded only the Principal amount, i.e. the amount deducted/blocked from your card. This deduction will be in addition to the amount in the refund policy shared with your offer letter.

Multiple cards can be used to complete the payments using the Part payment option. Make sure to inform that the minimum transaction is INR 50000 to opt for 0% CC EMI. For example, the amount to be paid is 150000. I can pay using 2 credit cards. Example: HDFC Card – Part payment – INR 100000 ICICI Card – Part payment – INR 50000.

You can pay the amount using the Credit card option in one shot/part payments, and later, you can convert it into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

Initially, your bank will block the entire amount from your available purchase limit, and in your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on a 6-month EMI and your credit limit is ₹200,000, your bank will initially block your credit limit by ₹100000. After payment of your first month's EMI of Rs.15000, the blocked amount will come down to ₹85000.

• Sharpen Strategic Thinking: Learn how to plan marketing strategies and make decisions that align with business goals.
• Lead Teams Effectively: Gain skills to guide and motivate your marketing teams for better performance.
• Handle Complex Challenges: Build confidence to take decisive action in challenging business situations.
• Drive Innovative Campaigns: Learn to create and execute creative marketing campaigns that deliver results.
• Foster Collaboration: Improve cross-department coordination to achieve business objectives efficiently.
• Make Data-Driven Decisions: Use analytics to understand customer behavior and improve marketing outcomes.
• Advance Your Career: Marketing leadership courses like the Advanced Certificate in Marketing Leadership Development (The CMO Program) prepare you for strategic roles like CMO or Marketing Director.

Absolutely! Choosing the right digital marketing leadership courses depends on your specific needs and goals. Below are some reputable institutions with great options:

• For a global reach and flexible learning: Leadership training marketing courses with top-tier universities like Columbia and MIT to offer online courses covering cutting-edge leadership strategies and practical skills.
• For career-focused, immersive experiences: General Assembly's Digital Marketing Leadership boot camps offer intensive, in-person training with industry mentors, preparing you for immediate impact in leadership roles.
• For a blend of theory and practice: Kellogg School of Management's Digital Marketing Executive Education Program combines academic rigor with practical case studies and real-world projects, led by renowned faculty.

• Strategic Vision: Executives bring a clear marketing strategy that aligns with overall business goals.
• Effective Team Management: They coordinate teams efficiently and allocate resources wisely.
• Informed Decision-Making: Leaders make data-backed decisions to drive marketing success.
• Foster Innovation: They encourage creativity and adaptability in campaigns and processes.
• Trend Anticipation: Experienced executives can predict market trends and respond proactively.
• Impactful Campaigns: Their expertise helps design campaigns that deliver strong business results.
• Business Growth & Competitive Advantage: Strong marketing leadership supports sustained growth and positions the organization ahead in the market.