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NEW COURSE
#1 Marketing Institution
Learn from CMOs to become a CMO: Embark on a transformative journey with our Chief Marketing Officer program, designed by real CMOs to hone your strategic and leadership skills.
On-campus
Immersion
NBA & AIU
Accreditation
MICA
20+
Live Sessions
6
CMO Workshops
2 Days
On-campus Immersion
Live & Recorded wisdom from CMOs, experts & MICA faculty
Chart your leadership journey with our proven framework
Elevate your leadership on-campus at MICA's prestigious program
Gain exclusive networking and career benefits of Marketing Management certificate
Hone your skills with 1:1 coaching from seasoned executives
Exclusive offer : First 20 enrollments gain access to the upGrad Entrepreneurship Program (featuring Ronnie Screwvala, Peyush Bansal, Kunal Shah and more)
20+ Live Industry Sessions
6 Workshops with CMOs
2 Student Simulations
3-Part Capstone Project
2 Executive Coaching Sessions (1:1)
Self-Assessment & Leadership Map
8+ Case Studies & Projects
2 Day Campus Management Program
Executive Alumni Status
CMO LENS: Advance to CMO Path
Digital Mastermind: Craft brands & experiences that thrive online & offline Strategic Marketing Leadership Program
Data Decoder: Make informed decisions based on real-time insights for Graduate programs in marketing leadership
Marketing Maestro: Drive results with targeted campaigns & optimize for successful marketing leadership programs
Content & CRM Automation: Automate workflows & personalize experiences for executive leadership in marketing
AI Visionary: Lead the future with cutting-edge marketing leadership development programs
Marketing Managers
Digital Leaders
Brand Sales Managers
Aspiring CMOs who want to study Executive leadership in marketing
Strategic marketing leadership program with a bachelor’s degree and at least 5 years of experience in any domain (or at least 3 years of experience in marketing domain)
Strategic Insight and Marketing Proficiency
Mastery of Data-Driven Decision-Making
Development and Management of Brand Strategy
Excellence in Leadership and Team Building
Integration of Omnichannel Marketing
Proficiency in Marketing Technology
Crisis Management and Reputation Restoration
Establishing Strategic Partnerships and Alliances
Cultural Awareness and Global Marketing Navigation
Agile Decision-Making and Adaptability
By completing the Advanced Certificate in Marketing Leadership Development (The CMO Program), professionals can expect clear, tangible outcomes:
You should enroll in this CMO Program MICA if your role involves leading marketing efforts or aiming for strategic marketing leadership:
This marketing leadership development course is designed to help mid-to-senior professionals gain the skills, mindset, and credibility needed to step into CMO-level roles and make a bigger impact on their organization.
For senior professionals who want to move into leadership or strategic roles, upGrad offers advanced programs designed to help you grow your skills and career.
Get to know the course in depth by downloading the course brochure
Exclusive Leadership Training Marketing for managers/senior managers. Rethink digital marketing strategies for positive experiences across channels. Elevate as a leader skilled in navigating change and competition.
Career-Boosting Mentorship
Executive Edge: 2x 1-on-1s with CMOs & faculty. Sharpen leadership, Digital marketing leadership courses. CMO-bound, guaranteed.
Personalized Leadership Journey
CMO Blueprint: Design your marketing leadership courses journey. Acquire the skills & insights to rise to the top. Your personalized path to the C-suite starts here.
On Campus Management Development Program
MICA Immersion: Network, learn, and thrive! Dive into the Marketing executive development program MICA. Connect with peers & faculty, fuel your CMO journey.
Enrolling in the CMO Program via upGrad MICA will help you with key skills needed to succeed as a marketing leader. The curriculum combines traditional marketing principles with modern digital strategies for a complete learning experience.
Core Skills You’ll Acquire:
Industry-relevant curriculum taught by leading faculty & industry experts using videos, case studies, hands-on projects, and live online sessions
Advanced Digital First Marketing - 2
Managing Customer Experiences
Omnichannel Marketing
Effective Collaboration with Sales and Cross-Functional Teams in Marketing Leadership
Customer-Centric Relationship Building
Media Mastery for Optimal ROI
Marketing Automation & Artificial Intelligence in Marketing
Mastering Change Leadership
26+
Live Sessions
2
Student Simulations
8+
Case Studies & Projects
2
1:1 Executive Coaching Sessions
4 Weeks
Strategic Fundamentals of Modern Marketing
Basics of Digital First Marketing
Advanced Digital First Marketing - 1
View More
4 Weeks
Crafting a Visionary Customer-Centric Brand Strategy
Building Customer-Centric Brands
Designing & Executing Brand Strategy
View More
4 Weeks
Financial and Sales Acumen for CMOs
Strategic Resource Allocation for Marketing Growth
Marketing Impact on Organizational Dynamics and Positioning
View More
5 Weeks
Strategic Navigation of the Digital Landscape
AI-enhanced Content Marketing Strategies
Understanding User Search Theory
View More
5 Weeks
Elevate Marketing Impact with Data-Driven Insights
Strategic Leadership Using Data Analytics
Data Insights and Visual Storytelling
View More
4 Weeks
Mastering the Art of Leadership in Marketing Excellence
Mastering Career Success: Agile Strategies and Beyond
Building and Nurturing High-Impact Teams
View More
The Advanced Certificate in Marketing Leadership Development (The CMO Program) prepares managers and mid-senior professionals for strategic marketing leadership roles. Completing this marketing leadership program can help you move into top-level positions and take on greater responsibilities in leading marketing teams and driving business growth.
After completing the Advanced Certificate in Marketing Leadership Development (The CMO Program), you can aim for:
14
Industry Experts
7
Instructors
CMO & SVP, Matrimony.com
He has 20+ years in eCommerce, consumer electronics, FMCG, with firms like Samsung, IBM, Motorola, ITC Limited
CMO, Bangalore International Airport
With 25+ years of experience, Shalini has led esteemed brands like Saffola, Braun, Pedigree, Snickers, and more
E-com - Tibber, Ex-CMO Spotin
She has 13+ years of experience in marketing across FMCG and E-commerce at Unilever, Amazon, and Spotin
Director Marketing Strategy and Growth, HighRadius
Joydip Ghosh leads the marketing team at Zenoti - #1 cloud software for the wellness industry. Zenoti is used by 12k+ businesses in 50 count… Read More
Senior VP|, Sales and Marketing, Peninsula Land Ltd.
With extensive experience in sales management, marketing, and business development, Siddharth leads diverse teams in S&M, CRM, business deve… Read More
Business Head, Danone. Member, CMO Council
Purpose-driven growth mindset backed with over 13yrs of consumer-centric marketing and business expertise driven by compelling brand story… Read More
CMO, Global Personal Care, Unilever
With over 23+ years of experience at Unilever and Hindustan Unilever, Sameer has led purpose-driven categories and oversaw significant P&Ls
Chief Marketing and Revenue Officer Ola Electric
A marketer and business growth leader with a fine balance between traditional and modern-day marketing, revenue management, business strateg… Read More
Chief Marketing Officer, Allen Career Institute
Apoorv brings over 18 years of experience in marketing, brand building, and public relations. His previous experience includes roles at Flip… Read More
Ex CMO Randstad
Vidya brings in with more than 20+ years of experience in marketing, and serving roles from VP to CMO. Her experiences with IBM, Randstad, a… Read More
Founder & Managing Director, Infidigit
Kaushal is the Founder of Infidigit-an agency focused on SEO, ASO & CRO. He is a columnist @ YourStory & other publications.
Head of Marketing at upGrad
With a multifunctional background in building businesses and consumer marketing, Khirwal brings valuable expertise to the organisation. He w… Read More
CMO, The Souled Store
He brings valuable expertise to the apparel and accessories industry. With over 10 years of experience, Dutta is known for his insights int… Read More
Director and CMO, Spinning Wheels
Bhuvana brings over 27 years of dynamic experience in the marketing field . Her expertise lies in merging technology, creativity, and effect… Read More
Adjunct Professor - Digital Marketing, MICA
Amit is a professor of Digital Marketing, a Digital Marketing Trainer, a Digital Media Consultant, an Advisor and Investor for Startups and … Read More
Adjunct Faculty & Senior Advisor MICA
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (… Read More
Associate Professor, MICA
Prof. Malodia has to his credit over fifteen years of work experience ranging from industry consulting to academics. He started his career a… Read More
Professor
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Adjunct Faculty, MICA
A Marketing & Business Law graduate with experience across the Beauty, Apparel and Hospitality Sector, Sukaran, a MICA Alumnus, has previous… Read More
Associate Dean and Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associ… Read More
Professor
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MI… Read More
Complete all Marketing and Leadership Courses modules to earn the certification from MICA.
Advanced Marketing Management Certificate (The CMO Program)
Earn Executive Leadership in Marketing alumni status from upGrad & MICA.
This Advanced Certificate in Marketing Leadership Development (The CMO Program) stands out because of its industry-led curriculum, practical learning, and strong association with MICA. Unlike other marketing leadership programs, it focuses on real-world leadership skills and practical applications to help you grow into strategic marketing roles.
Comparison with Other Programs:
Feature | upGrad & MICA Program | Other Programs |
Duration | 6 months | Varies |
Certification | From MICA | Varies |
On-Campus Immersion | 2-day MICA immersion | Not offered |
Industry Sessions | 20+ live CMO sessions | Limited |
Capstone Project | 3-part real-world project | Basic projects |
Case Studies & Practical Learning | 8+ case studies | Fewer case studies |
Flexibility for Working Professionals | Evening & weekend sessions | Rigid schedule |
Networking Opportunities | Access to MICA & upGrad alumni | Limited networking |
The Mudra Institute of Communications, Ahmedabad (MICA) is India’s leading institute for strategic marketing and communications. Choosing the Advanced Certificate in Marketing Leadership Development (The CMO Program) via upGrad MICA gives you both the credibility of a top-ranked institute and practical skills to grow as a marketing leader.
By choosing this program, you gain a recognized certification from MICA & upGrad, learn from industry-focused modules, and position yourself for success in senior marketing leadership roles.
Learn leadership skills to inspire and lead a team of marketing professionals and business acumen to drive organizational success
Hone your ability to make well-informed strategic decisions as a marketing leader by working on multiple real life case studies and projects
Foster valuable industry connections via MICA faculty and Upgrad's pool of industry experts to expand your network and explore new opportunities & insights
Stay at the forefront of marketing trends and improve your traditional and digital marketing skills, ensuring you are well prepared for the dynamic marketing landscape
Inclusions
Please find below the detailed steps to be followed as a part of the admission process.
Eligibility
Bachelor’s degree and at least 5 years of experience in any domain or at least 3 years of experience in marketing domain
Fill the Application Form
It's easy! Swipe right on your future and fill out this quick form.
Get Shortlisted
Show off your skills in your application. Only the best will join our team.
Pay and Start Learning
Act now! Pay your admission fee and secure your coveted offer letter to this life-changing program.
This certificate in marketing leadership via MICA is designed exclusively for professionals at manager/senior manager levels who are looking to rethink marketing strategies in a digital age to build positive and relevant experiences across all channels and touchpoints, and ultimately create both value and competitive advantages for their company.
Target Profiles: Digital Transformation Manager, Marketing Manager, Category Manager, Sales Manager, Brand Manager, Marketing Head, Digital Transformation Leader, General Manager, Consultant, Senior Consultant.
Yes. You need to have a Bachelor’s Degree and at least 5 years of experience in any domain/(or at least 3 years of experience in the marketing domain) to apply for marketing leadership development programs
The admissions process is completely online for the leadership training and marketing program. The following are the key steps in the application process:
Step 1 - Fill out the application form
Step 2 - Get shortlisted and receive the offer letter: The candidates will be evaluated based on their profile, i.e. professional experience
Step 3 - An offer letter will be rolled out to the selected few candidates. Secure your seat by paying the admission fee
Post successful completion of this program, you will get an Advanced Certificate from Marketing executive development program MICA
You must spend 6-7 hrs/week getting optimum results and learning. This Digital marketing leadership courses will have video content broken down into small, easy-to-complete segments you can watch on the go-across devices. The remaining hours of engagement will be a mix of projects, live instructor sessions, mentoring sessions and online and offline meetups.
•The Executive leadership in marketing curriculum is developed by the best Faculty Members from MICA with additional inputs from top-level CMOS, which makes it highly relevant to aspiring leaders and CMOs.
• Along with it, our Support Services and Live Sessions make it a classroom experience that no one else in the market can offer.
You need to pay ₹ 20,000 to block your seat.
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank and State Bank of India).
Yes. 50000 is the minimum.
No. Only 12 months is available, irrespective of the leadership training marketing Program enrolled.
Refund Policy: (Programmes without prep-session component)
Deferral Policy: (Post Programme Commencement)
Deferral Policy: (Pre Programme Commencement)
Absolutely! Choosing the right digital marketing leadership courses depends on your specific needs and goals. Below are some reputable institutions with great options:
Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)
Indian Nationals
Foreign Nationals
The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .