NEW COURSE

#1 Marketing Institution

Advanced Certificate in Marketing Leadership Development (The CMO Program)

Learn from CMOs to become a CMO: Embark on a transformative journey with our Chief Marketing Officer program, designed by real CMOs to hone your strategic and leadership skills.

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On-campus

Immersion

NBA & AIU

Accreditation

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MICA

The CMO Program Snapshot

20+

Live Sessions

6

CMO Workshops

2 Days

On-campus Immersion

Live & Recorded wisdom from CMOs, experts & MICA faculty

Chart your leadership journey with our proven framework

Elevate your leadership on-campus at MICA's prestigious program

Gain exclusive networking and career benefits of Marketing Management certificate

Hone your skills with 1:1 coaching from seasoned executives

Exclusive offer : First 20 enrollments gain access to the upGrad Entrepreneurship Program (featuring Ronnie Screwvala, Peyush Bansal, Kunal Shah and more)

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CMO Program Highlights

Key Highlights

    20+ Live Industry Sessions

    6 Workshops with CMOs

    2 Student Simulations

    3-Part Capstone Project

    2 Executive Coaching Sessions (1:1)

    Self-Assessment & Leadership Map

    8+ Case Studies & Projects

    2 Day Campus Management Program

    Executive Alumni Status

    CMO LENS: Advance to CMO Path

Why is the Advanced Certificate in Marketing Leadership Development Beneficial for Managers & Leaders?

By completing the Advanced Certificate in Marketing Leadership Development (The CMO Program), professionals can expect clear, tangible outcomes:

  • Boost Your Professional Profile: Gain a prestigious certificate from MICA & upGrad that strengthens your credibility as a marketing leader.
  • Transition into Strategic Roles: Move beyond execution to strategy-driven positions such as Head of Marketing, VP - Marketing, or Chief Marketing Officer.
  • Drive Business Growth: Learn to align marketing strategies with business objectives, directly contributing to revenue and organizational success.
  • Lead with Confidence: Develop advanced leadership skills to manage large teams, influence CXOs, and steer brand direction at a strategic level.
  • Stay Ahead of Trends: Master digital-first and data-driven marketing practices that keep you relevant in today’s evolving business landscape.
  • Expand Your Network: Build meaningful connections with MICA faculty, industry experts, and senior peers for long-term career opportunities.

Who Can Apply for This CMO Program via upGrad & MICA?

You should enroll in this CMO Program MICA if your role involves leading marketing efforts or aiming for strategic marketing leadership:

  • Marketing Managers who are looking to enhance their leadership skills and move into senior roles.
  • Digital Leaders who want to strengthen their strategic marketing and digital expertise.
  • Brand & Sales Managers aim to drive brand growth and make data-driven decisions.
  • Aspiring CMOs who want to gain executive-level knowledge through this marketing leadership program.
  • Consultants and Strategists who wish to update their knowledge with the latest industry practices.
  • Business Owners and Entrepreneurs who want to strengthen their marketing strategies to drive business growth.

This marketing leadership development course is designed to help mid-to-senior professionals gain the skills, mindset, and credibility needed to step into CMO-level roles and make a bigger impact on their organization.

Have a Look at Our Top Programs for Senior Professionals

For senior professionals who want to move into leadership or strategic roles, upGrad offers advanced programs designed to help you grow your skills and career.

upGrad Doctor of Business Administration (DBA) Course

Need to know more?

Get to know the course in depth by downloading the course brochure

About The CMO Program from MICA

Exclusive Leadership Training Marketing for managers/senior managers. Rethink digital marketing strategies for positive experiences across channels. Elevate as a leader skilled in navigating change and competition.

What Skills Will You Gain from the Online Marketing Leadership Certificate via MICA & upGrad?

Enrolling in the CMO Program via upGrad MICA will help you with key skills needed to succeed as a marketing leader. The curriculum combines traditional marketing principles with modern digital strategies for a complete learning experience.

Core Skills You’ll Acquire:

  • Strategic Thinking: Learn to analyze market trends and craft long-term marketing strategies that align with business goals.
  • Digital Marketing Expertise: Gain hands-on experience with social media, SEO, email marketing, and other digital channels to engage your audience effectively.
  • Data-Driven Decision Making: Use analytics tools to interpret customer behavior and make informed marketing decisions.
  • Brand Management: Build and maintain a strong, consistent brand across all marketing channels.
  • Leadership & Team Management: Lead diverse teams, manage cross-functional projects, and drive organizational growth.
  • Customer-Centric Approach: Implement strategies that prioritize customer needs, loyalty, and retention.

Platforms and Tools

MICA’s CMO Program Syllabus

Industry-relevant curriculum taught by leading faculty & industry experts using videos, case studies, hands-on projects, and live online sessions

Advanced Digital First Marketing - 2

Managing Customer Experiences

Omnichannel Marketing

Effective Collaboration with Sales and Cross-Functional Teams in Marketing Leadership

Customer-Centric Relationship Building

Media Mastery for Optimal ROI

Marketing Automation & Artificial Intelligence in Marketing

Mastering Change Leadership

26+

Live Sessions

2

Student Simulations

8+

Case Studies & Projects

2

1:1 Executive Coaching Sessions

What Career Opportunities Can You Get After the CMO Program via upGrad MICA?

The Advanced Certificate in Marketing Leadership Development (The CMO Program) prepares managers and mid-senior professionals for strategic marketing leadership roles. Completing this marketing leadership program can help you move into top-level positions and take on greater responsibilities in leading marketing teams and driving business growth. 

What Roles Can Learners of the CMO Program Pursue? 

After completing the Advanced Certificate in Marketing Leadership Development (The CMO Program), you can aim for: 

  • Chief Marketing Officer (CMO): INR 12L to INR 60L 
  • Marketing Director: INR 11L to INR 41L 
  • Brand Manager: INR 7L to INR 24L 
  • Digital Marketing Head: INR 8L to INR 24L 
  • Growth Manager: INR 8L to INR 19L 
  • Marketing Strategy Consultant: INR 6L to INR 11L 

THE CMO Program - Experts & Faculty

14

Industry Experts

7

Instructors

Earn valuable credentials and recognition

Complete all Marketing and Leadership Courses modules to earn the certification from MICA.

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Advanced Marketing Management Certificate (The CMO Program)

Earn Executive Leadership in Marketing alumni status from upGrad & MICA.

How is Advanced Certificate in Marketing Leadership Development via upGrad Different from Others?

This Advanced Certificate in Marketing Leadership Development (The CMO Program) stands out because of its industry-led curriculum, practical learning, and strong association with MICA. Unlike other marketing leadership programs, it focuses on real-world leadership skills and practical applications to help you grow into strategic marketing roles. 

Comparison with Other Programs:

Feature

upGrad & MICA Program

Other Programs

Duration

6 months

Varies

Certification

From MICA

Varies

On-Campus Immersion

2-day MICA immersion

Not offered

Industry Sessions

20+ live CMO sessions

Limited

Capstone Project

3-part real-world project

Basic projects

Case Studies & Practical Learning

8+ case studies

Fewer case studies

Flexibility for Working Professionals

Evening & weekend sessions

Rigid schedule

Networking Opportunities

Access to MICA & upGrad alumni

Limited networking


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Why MICA Is the Best Choice for the Advanced Certificate in Marketing Leadership Development?

The Mudra Institute of Communications, Ahmedabad (MICA) is India’s leading institute for strategic marketing and communications. Choosing the Advanced Certificate in Marketing Leadership Development (The CMO Program) via upGrad MICA gives you both the credibility of a top-ranked institute and practical skills to grow as a marketing leader. 

  • Top National Ranking: MICA is ranked 32nd among management institutes in India by the National Institutional Ranking Framework (NIRF) in 2024, reflecting its academic excellence. 
  • Specialized Focus on Marketing Leadership: As the only residential institute in India focused on strategic marketing and communications, MICA provides a learning environment designed for future marketing leaders. 
  • Accredited Programs: The program is approved by the All India Council for Technical Education (AICTE) and accredited by the National Board of Accreditation (NBA), ensuring high-quality education. 
  • Strong Industry Connections: MICA’s extensive alumni network and collaborations with industry leaders give you valuable networking opportunities, opening doors to top marketing roles. 
  • Comprehensive Skill Development: The CMO Program blends leadership, strategic thinking, and marketing expertise, preparing you for senior-level positions like Head of Marketing or Chief Marketing Officer. 

By choosing this program, you gain a recognized certification from MICA & upGrad, learn from industry-focused modules, and position yourself for success in senior marketing leadership roles. 

How will upGrad support you?

    Learn leadership skills to inspire and lead a team of marketing professionals and business acumen to drive organizational success

MICA CMO Program Course Fees

6 Months
Starting at
INR 6,729/month
Totally INR 2,85,000*No taxes applicable

Inclusions

Personalized Leadership Journey
CMO LENS Approach
Executive Alumni Status from MICA
View Plans
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MICA Eligibility and Admissions

Please find below the detailed steps to be followed as a part of the admission process.

Eligibility

Bachelor’s degree and at least 5 years of experience in any domain or at least 3 years of experience in marketing domain

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Frequently Asked Questions on Marketing Leadership Program MICA

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Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)

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Indian Nationals

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Foreign Nationals

Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .