Author DP

Ted Chong

1+ of articles published

Knowledge Leader / Conceptual Explorer / Thought Leader

Domain:

upGrad

Current role in the industry:

Digital Marketing Director at Ice Cube Marketing

Educational Qualification:

Bachelor of Business in Information Technology from Nanyang Technological University Singapore with First Class honors. (NTU scholarship holder, Dean's lister),Bachelor’s Degree in Philosophy and Religion from San Diego State University

Expertise:

Public Speaking

SEO

Content Marketing

Viral Marketing

Blogging

Social Media Marketing

Entrepreneurship

Content Strategy

Copywriting

Leadership

Lead Generation

Digital Marketing

Project Management

Certifications:

AdWords Search Certification from Google

About

Ted is the founder of <a href="https://icecube.asia/">Ice Cube Marketing</a>, a digital marketing agency in Singapore that helps local small businesses acquire leads from channels such as Facebook and Google.

Published

Most Popular

6 Principles of Influence that will Level Up your Online Marketing
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6 Principles of Influence that will Level Up your Online Marketing

Robert Cialdini, a famous psychologist, has written about the principles of influence in his books. These powerful principles can be used in online marketing in various ways. Here are 6 principles of influence to increase your online marketing: 1. Scarcity Scarcity is simply the idea that people want things that are rare. So if there are a limited number of items, the desire for the items are increased significantly. This can be used in various ways. The easiest way is to offer a product or service at a discounted price for a limited time. Another great way to use scarcity is to limit the number of items sold and put a countdown timer on how many items are left. Here are other essential tactics for using scarcity. 2. Commitment Commitment is when people are more likely to follow up with another action that is consistent with their previous action. How can you use this to increase online sales? You can have somebody commit with a free trial offer before presenting them with a bigger offer. You can have people fill out surveys asking for what they need help with and follow up with targeted offers based on the survey results. 8 Efficient Digital Marketing Tips For New Age Entrepreneurs 3. Consensus When people see others agree with a statement, they are also more likely to agree with that statement. This is often called social proof and it helps establish credibility, trust, and authority. Many sales pages use customer testimonials to show that customers approve of their product or service. You can enhance this by using other elements like video testimonials, third-party reviews, and customer ratings from review sites. Here are some ways to ask customers to happily give you testimonials. 4. Reciprocity When you add value to others, they are more inclined to reciprocate. This is a powerful influence principle that can be used to establish relationships. A great way to use reciprocation in online marketing is to offer a free trial where the customer gets a lot of value from your product or service. You can also offer a free consultation for potential clients before they sign on to your service. In both scenarios, the customer will be more likely to do business with you or even recommend you as a thank you. 5. Liking People are more likely to do business with somebody they like. In order to increase your company or brand’s likeability, you have to do whatever you can to be more personal. This can be done by using more personal language in your communications (website, brochures, sales calls), speaking the customer’s language, and adding value to your target audience’s lives. 6. Authority People are also more likely to do business with you if it’s been established that you’re an expert. Here’s an infographic laying out 6 foundational principles that have been shown by extensive research to influence people without them even knowing they are being influenced. 10 Practical ways to Grow your Business Right Now! Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification How do you go about establishing authority? You want to be mentioned on news outlets, talked about by celebrities, showcase industry awards, or even show proof of your credentials. Authority also has a strong relationship with social proof. If enough customers talk about you and recommend you, you’ll start being seen as an expert. Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs Featured Programs for you – Advanced Certificate in Digital Branding & Advertising from MICA upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4 Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing  

by Ted Chong

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30 Oct 2018

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