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Since its establishment in 1991, MICA has been an independent charitable organization focused on developing management leaders, offering PGDM-C, PGDM, CCC, and the Fellow Programme in Management (FPM).
Did you know- MICA is ranked 32nd in the Management category by the National Institutional Ranking Framework (NIRF) in 2024.
Since its establishment in 1991, MICA has operated as an independent charitable organisation that focuses on developing management leaders. The academic offerings at MICA encompass the Post Graduate Diploma in Management -Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), Post Graduate Certificate Programme in Crafting Creative Communication (CCC), and Fellow Programme in Management (FPM).
In addition to these, MICA organises various Online Programmes along with Leadership and Management Development Programmes (LMDPs), Training Programmes and Workshops.
Key Highlights of MICA
Parameters | Details |
---|---|
Admission Months | -MICAT exam: April 24–26, 2025 -Result by April 25, 2025 -Admissions close May 9, 2025 -Session begins June/July 2025 |
Top Programs | - PGDM–C (Post Graduate Diploma in Management – Communications) – flagship full-time program -Fellow Programme in Management (FPM) – doctoral-level -Certificate Program in Strategic Brand Management & Communications (28-week online) -Digital Marketing & Communication Program (4–10 months) |
Accepted Exams | MICAT |
Duration of Course | PGDM–C |
NIRF Ranking 2025 | 32nd |
Total Students | 429 students |
The institute provides full-time and part-time, and online learning options for various career objectives. The flagship PGDM–C (Post Graduate Diploma in Management – Communications) at MICA is a two-year residential program that specializes in brand and creative management.
The institute provides the Fellow Programme in Management (FPM), which serves as a doctoral research-focused study path for students who want to pursue academic and research work. MICA delivers online and certificate programs, including the Crafting Creative Communication Programme (CCCP) and Digital Marketing & Communication, to provide flexible skill development learning opportunities.
Course fee at MICA
In the table below, you will get information about courses and tuition fees.
Programs | Duration (years) | Tuition Fees |
PGDM–C (Post Graduate Diploma in Management – Communications) | 2 years full-time | 28,00,000 L |
FPM (Fellow Programme in Management) | Up to 3 years | Application ₹500; Caution money ₹25,000 refundable |
CCCP (Crafting Creative Communication Programme) | 1 year | Approx. ₹11,00,000 |
Online Certificate Courses (e.g., Digital Marketing) | 4–10 months | Check program pages |
The MICA Placement Cell functions as a fundamental support system that provides career preparation workshops and individual resume enhancement sessions, along with extensive mock interviews conducted by seasoned professionals. The organized pre-placement activities improve confidence while helping students showcase their peak professional image. The Cell maintains an active relationship with alumni and corporate partners to understand upcoming industry requirements.
In the table below, you will find information about the Program and the salary for 2024-2025.
Program | Offers | Highest CTC | Average CTC |
FMCG, FMCD, E-Commerce & Quick Commerce | 71 | 35,75,000 | 21,06,729 |
Consulting & Tech | 21 | 29,04,000 | 20,00,667 |
Media, OTT, & Sports | 27 | 25,00,000 | 15,49,050 |
Consumer Tech | 14 | 40,91,500 | 20,24,292 |
BFSI & Fintech | 22 | 24,00,000 | 18,05,317 |
Others | 40 | 23,60,000 | 17,60,274 |
Top Recruiters
Visit the upGrad’s MICA placements’ page to:
The educational institution MICA, located in Ahmedabad, stands as the premier Strategic Marketing and Communications institute in India. Through its innovative curriculum and creative environment, MICA delivers multiple educational programs that include PGDM, CCC, FPM, and Executive Education. The selection process at MICA demands that applicants present scores from national exams as well as the MICAT and pass an interview with strict standards.
MICA conducts its admissions in 2 rounds, which are MICAT I and MICAT II.
Parameters | MICAT I | MICAT II |
Application Start | September | November |
Application Deadline | November | January |
MICAT Exam Date | December | February |
GE & PI Shortlist | February | March |
Final Results | April | April |
Admission Requirements and Eligibility
In the table below, you will get to know about the accepted exams and the selection process.
Program | Exams Accepted | MICAT Required | Selection Process |
PGDM-C | CAT/XAT/GMAT | Yes | MICAT + GE + PI |
PGDM | CAT/XAT/GMAT | Yes | MICAT + GE + PI |
Steps for MICA Ahmedabad Admission Process 2025
All of MICA's courses have a multi-round admissions process. Admissions for full-time residential courses at MICA Ahmedabad have begun. The following section provides candidates with a comprehensive overview of the MICA Ahmedabad admissions process.:
Step 1: MICA Application Process
The first step in the MICA admissions process is completing the online application for the relevant courses. An application fee of INR 2,100 must be paid on the institute's official website for candidates to be considered for admission to any of the courses offered by MICA.
Step 2: MICA Selection Rounds
At MICA, all courses have an entrance requirement. All candidates are evaluated for selection based on merit scores from relevant entrance examinations and subsequent PI rounds. Please check below for the selection procedure for MICA admissions.
PGP: CAT/ XAT/ GMAT + MICAT + GE & PI
FPM: On-call Interview + PI
CCC: Institute-level Online Test + PI
Following is the weightage:
AT/XAT/GMAT: 35%
MICAT: 25%
GE: 10%
PI: 20%
Step 3: Result Declaration
After the selection rounds, the institute will release the results of all the rounds. Based on the final result, the merit list is prepared by the institute.
Step 4: Merit List Release & Fee Payment
Later on, MICA will release the merit list of the shortlisted candidates. Moreover, the deadline for submission of the final mark sheet and passing certificate is December 31, 2025.
To know more about cutoffs in detail, visit the upGrad’s MICA Admissions’ page.
In the NIRF Management rankings for 2024, MICA Ahmedabad has placed an impressive 32nd and has moved up five places from its 2023 rank of 37th, demonstrating MICA is now one of the top 50 B‑schools in India.
Year | Rank |
2024 | 32 |
2023 | 37 |
2022 | 42 |
Top Course-Wise Rankings 2024-25
NIRF’s been keeping tabs on MICA’s MBA program for the past two years. The table below shows the ranking with years.
Year | Rank |
2024 | 32 |
2023 | 37 |
Eligibility: Top scorers in the entrance exam & MICAT
Benefit: Up to 50% tuition fee waiver
Eligibility: Annual family income less than ₹8 LPA
Benefit: Tuition fee subsidy
Eligibility: Reserved category candidates with valid proof
Benefit: Full or partial fee support
Creative Merit Award
Eligibility: Candidates with a strong creative portfolio
Benefit: Fee waiver up to ₹1 lakh
Eligibility: Female applicants with a demonstrated interest in media
Benefit: Partial tuition support
Full-time FPM Grant
Eligibility: Students enrolled in full-time FPM programs
Benefit: Monthly stipend along with tuition coverage
Eligibility: Based on research paper/publication output
Benefit: Monetary incentives for scholarly contributions
6
MICA Faculty
12
Industry Experts
Adjunct Faculty, MICA
A senior industry leader in the media domains in a career spanning over 30 years. He chose to become a facilitator and guide for students.
Professor, MICA
Dr Falguni completed her PhD in Advertising Management and has spent 20+ years teaching Marketing, Advertising, and IMC-related subjects at … Read More
Associate Dean & Professor, MICA
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associ… Read More
Professor, MICA
With over 20 years of experience, Dr Anita is a professor in Marketing and Chairperson of Online Programs at MICA.
Professor, MICA
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (… Read More
Professor, MICA
Sukaran is a Brand Consultant, Principal Partner at ICE Studios, and Director at Heritage Group, with expertise in luxury brand management.
Head of Brand Marketing, PR & Social, Even
Nikhil has led Brand Strategy and Digital Content for 14+ years, previously serving as Global Social Lead at Uber.
Sr. Vice President - Growth & Strategy, Puretech Digital
Kedar, Sr. VP of Growth & Strategy at Puretech Digital, leads international and domestic expansion through growth marketing and analytics.
Brand & GTM Strategist
Siddharth, a brand and GTM strategist with 15+ years in marketing, has led growth at Danone, Unilever, and Tata Motors.
Digital Marketing Lead, Disney+ Hotstar
Richa leads Digital Marketing at Disney+Hotstar with 16+ years of experience in performance marketing and brand strategy.
Director of Marketing, Skillopedia
Hitesh, a Digital Marketing expert and former CTO & CMO, has worked with brands like Twitter, Tata, and Mahindra, and serves as faculty at I… Read More
Founder and Managing Director, Infidigit
Kaushal, Founder of Infidigit, has 20+ years of experience in SEO, ASO, and CRO, driving growth for top brands globally.
Chief Marketing Officer, Allen
Apoorv is a former Sr Marketing Manager at Apple, with 20+ years of experience in tech, e-commerce, and retail.
Senior Director, Growth Marketing, Zenoti
Joydip leads Growth Marketing for Zenoti, a leading cloud software for the wellness industry, used by 12k+ businesses.
Head of Marketing, APAC, Consumer Apps & AI, Google
Sakhee leads Marketing for Google Consumer Apps & AI in APAC. Previously, she led Digital Marketing at Meta, APAC.
Head of Strategy & Operations, Meta Partnerships India
Prashanth, a Strategy & Operations leader at Meta, has expertise in digital strategy, consulting, and building high-impact teams.
Managing Director (India), Location Bank
Dhaval is a seasoned business leader with 18+ years of expertise in digital marketing, e-commerce, and entrepreneurial ventures.
Director, Digital & Product Marketing, The Digital Lalp
Pradip has 20+ years of experience in digital marketing and product management & has led growth across FMCG and retail sectors.
Here’s a comparison of MICA, Amity, and IMS to know better about each.
Parameters | MICA | AMITY | IMS |
NIRF Ranking (Engineering 2024) | 32 | 31st in Engineering | Not ranked in NIRF 2024 |
Tuition Fees (Approximate Annual) | ₹14 L/year (PGDM) | ₹1.33–5.27 L/year (B.Tech)₹2.76–3.36 L/year (M.Tech); MBA ~₹7.78 L/year | UG: Not available PG: ₹9.5 L (PGDM) |
Popular Courses | PGDM‑C, PGDM, Certificate, FPM | B.Tech (CSE, ECE, Mechatronics…), M.Tech, MBA | UG: BBA, BCA PG: PGDM (AICTE approved), FPM |
Placement Rate (Recent Data) | 100% | 100% | 100% |
No. of Courses | 4 major programs | 700 programs across 18 disciplines | UG: 2 (BBA, BCA) PG: 1 (PGDM) + FPM |
Location- Chilling out in Shela, a laid-back suburb of Ahmedabad, Gujarat.
The whole place just breathes creativity, perfect for night-owl brainstormers. Set up in 1993, so there’s a solid blend of old-school charm and modern energy.
MICA’s Ahmedabad campus is entirely residential, designed to foster both academic and community life.
Located near Ahmedabad’s media, advertising, and digital business hubs, offering students easy access to industry exposure.
The proximity to real-world business districts helps students stay closely connected to evolving trends and professionals in their fields.
The campus includes dedicated workshop zones where students can brainstorm and build creative projects hands-on.
- Cultural Committee: Oorja, the Garba fest
- Entrepreneurship Cell: Pulls off “Start Your Own Restaurant”; with this initiative, you run a restaurant.
Every committee feels like its own world. Different vibes, different chaos, but together, they build the MICA universe.
Here is the list of notable MICA alumni along with their LinkedIn profiles and key achievements.
Alumni | Field of Work |
PGP - 1996, CEO at Ogilvy, India | |
Rahul Gupta | PGP - 1997, Client Partner - South East Asia at Facebook |
Saurabh Varma | PGP - 1997, CEO at Publicis Communication |
PGP - 1998, CEO & Managing Director at Unilever Bangladesh Ltd | |
PGP - 1998, Chief Strategy Officer at GroupM South Asia |
MICA’s flagship program is the Post Graduate Diploma in Management – Communications (PGDM-C), a two-year residential program known for its focus on strategic marketing, branding, media, and digital communication.
For PGDM and PGDM-C, MICA accepts CAT, XAT, and GMAT scores. However, candidates must also appear for MICAT, followed by Group Exercise (GE) and Personal Interview (PI).
Yes, MICAT is mandatory for admission to MICA’s PGDM programs. It is a unique aptitude-based exam that assesses creative thinking, verbal ability, quantitative skills, and general awareness.
In the NIRF 2024 Management rankings, MICA Ahmedabad secured the 32nd position in India, showing consistent improvement over the last three years.
The PGDM-C program costs approximately ₹28 lakhs for the two-year full-time course, including academic and hostel expenses.
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Indian Nationals
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The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .
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