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Since its establishment in 1991, MICA has been an independent charitable organization focused on developing management leaders, offering PGDM-C, PGDM, CCC, and the Fellow Programme in Management (FPM).
Did you know- MICA is ranked 32nd in the Management category by the National Institutional Ranking Framework (NIRF) in 2024.
Since its establishment in 1991, MICA has operated as an independent charitable organisation that focuses on developing management leaders. The academic offerings at MICA encompass the Post Graduate Diploma in Management -Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), Post Graduate Certificate Programme in Crafting Creative Communication (CCC), and Fellow Programme in Management (FPM).
In addition to these, MICA organises various Online Programmes along with Leadership and Management Development Programmes (LMDPs), Training Programmes and Workshops.
Key Highlights of MICA
Parameters | Details |
---|---|
Admission Months | -MICAT exam: April 24–26, 2025 -Result by April 25, 2025 -Admissions close May 9, 2025 -Session begins June/July 2025 |
Top Programs | - PGDM–C (Post Graduate Diploma in Management – Communications) – flagship full-time program -Fellow Programme in Management (FPM) – doctoral-level -Certificate Program in Strategic Brand Management & Communications (28-week online) -Digital Marketing & Communication Program (4–10 months) |
Accepted Exams | MICAT |
Duration of Course | PGDM–C |
NIRF Ranking 2025 | 32nd |
Total Students | 429 students |
The institute provides full-time and part-time, and online learning options for various career objectives. The flagship PGDM–C (Post Graduate Diploma in Management – Communications) at MICA is a two-year residential program that specializes in brand and creative management.
The institute provides the Fellow Programme in Management (FPM), which serves as a doctoral research-focused study path for students who want to pursue academic and research work. MICA delivers online and certificate programs, including the Crafting Creative Communication Programme (CCCP) and Digital Marketing & Communication, to provide flexible skill development learning opportunities.
Course fee at MICA
In the table below, you will get information about courses and tuition fees.
Programs | Duration (years) | Tuition Fees |
PGDM–C (Post Graduate Diploma in Management – Communications) | 2 years full-time | 28,00,000 L |
FPM (Fellow Programme in Management) | Up to 3 years | Application ₹500; Caution money ₹25,000 refundable |
CCCP (Crafting Creative Communication Programme) | 1 year | Approx. ₹11,00,000 |
Online Certificate Courses (e.g., Digital Marketing) | 4–10 months | Check program pages |
In the NIRF Management rankings for 2024, MICA Ahmedabad has placed an impressive 32nd and has moved up five places from its 2023 rank of 37th, demonstrating MICA is now one of the top 50 B‑schools in India.
Year | Rank |
2024 | 32 |
2023 | 37 |
2022 | 42 |
Top Course-Wise Rankings 2024-25
NIRF’s been keeping tabs on MICA’s MBA program for the past two years. The table below shows the ranking with years.
Year | Rank |
2024 | 32 |
2023 | 37 |
Eligibility: Top scorers in the entrance exam & MICAT
Benefit: Up to 50% tuition fee waiver
Eligibility: Annual family income less than ₹8 LPA
Benefit: Tuition fee subsidy
Eligibility: Reserved category candidates with valid proof
Benefit: Full or partial fee support
Creative Merit Award
Eligibility: Candidates with a strong creative portfolio
Benefit: Fee waiver up to ₹1 lakh
Eligibility: Female applicants with a demonstrated interest in media
Benefit: Partial tuition support
Full-time FPM Grant
Eligibility: Students enrolled in full-time FPM programs
Benefit: Monthly stipend along with tuition coverage
Eligibility: Based on research paper/publication output
Benefit: Monetary incentives for scholarly contributions
6
MICA Faculty
12
Industry Experts
Professor C.D Mitra
Adjunct Faculty, MICA
A senior industry leader in the media domains in a career spanning over 30 years. He chose to become a facilitator and guide for students.
Falguni Vasavada-Oza
Professor, MICA
Dr Falguni completed her PhD in Advertising Management and has spent 20+ years teaching Marketing, Advertising, and IMC-related subjects at … Read More
Rajneesh Krishna
Associate Dean & Professor, MICA
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associ… Read More
Anita Basalingappa
Professor, MICA
With over 20 years of experience, Dr Anita is a professor in Marketing and Chairperson of Online Programs at MICA.
Siddharth Deshmukh
Professor, MICA
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (… Read More
Professor Sukaran Thakur
Professor, MICA
Sukaran is a Brand Consultant, Principal Partner at ICE Studios, and Director at Heritage Group, with expertise in luxury brand management.
Nikhil Kant
Head of Brand Marketing, PR & Social, Even
Nikhil has led Brand Strategy and Digital Content for 14+ years, previously serving as Global Social Lead at Uber.
Kedar Kulkarni
Sr. Vice President - Growth & Strategy, Puretech Digital
Kedar, Sr. VP of Growth & Strategy at Puretech Digital, leads international and domestic expansion through growth marketing and analytics.
Siddharth Kapur
Brand & GTM Strategist
Siddharth, a brand and GTM strategist with 15+ years in marketing, has led growth at Danone, Unilever, and Tata Motors.
Richa Parekh
Digital Marketing Lead, Disney+ Hotstar
Richa leads Digital Marketing at Disney+Hotstar with 16+ years of experience in performance marketing and brand strategy.
Hitesh Motwani
Director of Marketing, Skillopedia
Hitesh, a Digital Marketing expert and former CTO & CMO, has worked with brands like Twitter, Tata, and Mahindra, and serves as faculty at I… Read More
Kaushal Thakkar
Founder and Managing Director, Infidigit
Kaushal, Founder of Infidigit, has 20+ years of experience in SEO, ASO, and CRO, driving growth for top brands globally.
Apoorv Sharma
Chief Marketing Officer, Allen
Apoorv is a former Sr Marketing Manager at Apple, with 20+ years of experience in tech, e-commerce, and retail.
Joydip Ghosh
Senior Director, Growth Marketing, Zenoti
Joydip leads Growth Marketing for Zenoti, a leading cloud software for the wellness industry, used by 12k+ businesses.
Sakhee Dheer
Head of Marketing, APAC, Consumer Apps & AI, Google
Sakhee leads Marketing for Google Consumer Apps & AI in APAC. Previously, she led Digital Marketing at Meta, APAC.
Prashanth Balasubramanian
Head of Strategy & Operations, Meta Partnerships India
Prashanth, a Strategy & Operations leader at Meta, has expertise in digital strategy, consulting, and building high-impact teams.
Dhaval Doshi
Managing Director (India), Location Bank
Dhaval is a seasoned business leader with 18+ years of expertise in digital marketing, e-commerce, and entrepreneurial ventures.
Pradip Lal
Director, Digital & Product Marketing, The Digital Lalp
Pradip has 20+ years of experience in digital marketing and product management & has led growth across FMCG and retail sectors.
Here’s a comparison of MICA, Amity, and IMS to know better about each.
Parameters | MICA | AMITY | IMS |
NIRF Ranking (Engineering 2024) | 32 | 31st in Engineering | Not ranked in NIRF 2024 |
Tuition Fees (Approximate Annual) | ₹14 L/year (PGDM) | ₹1.33–5.27 L/year (B.Tech)₹2.76–3.36 L/year (M.Tech); MBA ~₹7.78 L/year | UG: Not available PG: ₹9.5 L (PGDM) |
Popular Courses | PGDM‑C, PGDM, Certificate, FPM | B.Tech (CSE, ECE, Mechatronics…), M.Tech, MBA | UG: BBA, BCA PG: PGDM (AICTE approved), FPM |
Placement Rate (Recent Data) | 100% | 100% | 100% |
No. of Courses | 4 major programs | 700 programs across 18 disciplines | UG: 2 (BBA, BCA) PG: 1 (PGDM) + FPM |
Location- Chilling out in Shela, a laid-back suburb of Ahmedabad, Gujarat.
The whole place just breathes creativity, perfect for night-owl brainstormers. Set up in 1993, so there’s a solid blend of old-school charm and modern energy.
MICA’s Ahmedabad campus is entirely residential, designed to foster both academic and community life.
Located near Ahmedabad’s media, advertising, and digital business hubs, offering students easy access to industry exposure.
The proximity to real-world business districts helps students stay closely connected to evolving trends and professionals in their fields.
The campus includes dedicated workshop zones where students can brainstorm and build creative projects hands-on.
- Cultural Committee: Oorja, the Garba fest
- Entrepreneurship Cell: Pulls off “Start Your Own Restaurant”; with this initiative, you run a restaurant.
Every committee feels like its own world. Different vibes, different chaos, but together, they build the MICA universe.
Here is the list of notable MICA alumni along with their LinkedIn profiles and key achievements.
Alumni | Field of Work |
PGP - 1996, CEO at Ogilvy, India | |
Rahul Gupta | PGP - 1997, Client Partner - South East Asia at Facebook |
Saurabh Varma | PGP - 1997, CEO at Publicis Communication |
PGP - 1998, CEO & Managing Director at Unilever Bangladesh Ltd | |
PGP - 1998, Chief Strategy Officer at GroupM South Asia |
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