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Free Certificate
Master key business strategies with this free Product Management course. Learn to estimate market size, apply PESTLE & Porter’s Five Forces, analyze competitors, and conduct SWOT analysis effectively.
5 hours of learning
Market Size
Python Programming
A/B Testing
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What You Will Learn
Understand the concept of a market, estimate its size, and analyze opportunities using established frameworks like Porter’s Five Forces and PESTLE. This will enable you to evaluate any business environment effectively and make data-driven decisions.
Identify key competitors and understand their strategies using various methods such as diverge and converge techniques, perceptual mapping, and mystery shopping. This section will help you build a competitive intelligence strategy to ensure you are well-prepared to outperform your rivals in the market.
Earn and Share Your Certificate
Official & Verifiable
Receive a signed and verifiable e-certificate from upGrad upon successfully completing the course.
Share Your Achievement
Post your certificate on LinkedIn or add it your resume! You can even share it on Instagram or Twitter.
Stand Out to Recruiters
Use your certificate to enhance your professional credibility and stand out among your peers!

Maximize Your Learning Experience
Free Course | Paid Course | |
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Access to Online Learning | ||
Certificate at Completion | ||
Live Learning & Instructor Assistance | ||
Recruitment Services | ||
Referral Benefits |
This course is a free, online program designed to teach learners product management strategies, market analysis, competitive positioning, and go-to-market planning. It equips beginners and professionals with practical, industry-relevant skills while providing a verified certificate upon successful completion.
Unlike many other courses, upGrad’s program is 100% free, offers lifetime access, emphasizes practical applications with real-world case studies, and provides a verified certificate. The curriculum focuses on actionable tools like PESTLE, Porter’s Five Forces, and SWOT analysis, making it highly relevant for career-ready skills.
Yes, the course is entirely free. There are no hidden fees or paid upgrades required to access the full curriculum or obtain the certificate. Learners can enroll immediately and complete all modules, assignments, and assessments without any cost.
No prior experience is required. The course is designed for beginners, students, working professionals, and career changers. It starts with foundational concepts and gradually builds up to advanced product management strategies, ensuring learners gain practical, job-ready skills.
The course duration is flexible since it is self-paced. On average, learners can complete it within 4–6 weeks, depending on the time dedicated per week. Assignments and quizzes help reinforce concepts while allowing learners to progress at their own speed.
You can register directly on upGrad’s official course page by filling out a simple form with your name, email, and basic details. After registration, you will receive access to all course modules, materials, and assignments instantly.
Yes, the course is available globally. International learners can register, access all modules, complete assignments, and earn a verified certificate, making it suitable for professionals and students across the world.
The course has no strict eligibility criteria. It is suitable for students, professionals, entrepreneurs, and anyone interested in product management or business strategy. Basic computer literacy and internet access are sufficient to start the course.
There are no enrollment deadlines. Being a self-paced course, learners can register anytime and complete the program according to their schedule. This flexibility ensures learners can balance it with work or studies.
Yes, the course is mobile- and tablet-friendly. Learners can access videos, assignments, quizzes, and discussion forums on any device with internet connectivity, allowing learning on-the-go without restrictions.
Yes, upon successfully completing all modules, assignments, and assessments, learners receive a verified certificate. This certificate can be downloaded and used to showcase skills to employers or on professional platforms like LinkedIn.
Yes, upGrad certificates are recognized by industry leaders and employers. The program’s practical, industry-relevant curriculum ensures that the skills gained are valued in product management and related roles.
Absolutely. The certificate can be shared digitally on LinkedIn, personal websites, portfolios, or printed for professional use, helping learners demonstrate their expertise in product management strategies.
No, the certificate does not expire. It remains valid indefinitely and can be used anytime to showcase your completed learning and skills to potential employers or clients.
Yes, the certificate can be downloaded as a PDF after course completion. This allows learners to maintain a digital copy for personal records or professional use.
The course covers market research, PESTLE and Porter’s Five Forces analysis, SWOT analysis, competitive benchmarking, product positioning, go-to-market strategy, and practical case studies, providing a holistic view of product management.
Yes, the course includes assignments, real-world case studies, and practical exercises designed to provide hands-on experience in applying product management tools and strategies effectively.
Yes, learners will complete quizzes and assignments after each module. These help reinforce concepts, assess understanding, and provide actionable practice for real-world product management scenarios.
Absolutely. The practical, industry-relevant skills gained through this course prepare learners for product management roles, promotions, or entrepreneurial ventures, making it highly valuable for career growth.
Yes, learners have lifetime access to all course materials, including videos, assignments, and quizzes. This allows revisiting topics anytime for revision or continuous learning.
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