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Free Product Market Strategy Course Online with Certificates - 2025

Master key business strategies with this free Product Management course. Learn to estimate market size, apply PESTLE & Porter’s Five Forces, analyze competitors, and conduct SWOT analysis effectively.

5 hours of learning

Market Size

Python Programming

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For enquiries call:
18002102020
Free Course in Product Management

Key Highlights Of This Free Product Management Course

What You Will Learn

Who is your competition?

Identify key competitors and understand their strategies using various methods such as diverge and converge techniques, perceptual mapping, and mystery shopping. This section will help you build a competitive intelligence strategy to ensure you are well-prepared to outperform your rivals in the market.

Topics Covered

  • Apply Diverge Method
    The Diverge method involves brainstorming and exploring all potential competitors within a market, including direct, indirect, and emerging competitors. By considering various categories and segments of the market, this method helps businesses gain a broader view of the competitive landscape. This approach ensures no competitor is overlooked and encourages creative thinking when identifying market threats.
  • Apply Converge Method
    After identifying a broad range of competitors, the Converge method helps narrow down the focus to the most relevant players. You’ll learn how to prioritize key competitors based on factors such as market share, business model, customer base, and product offerings. This method allows you to create a more targeted competitive analysis and refine your market strategy to focus on critical threats and opportunities.
  • Use Perceptual Map
    Perceptual mapping is a visual technique used to position your product in relation to competitors in terms of key attributes like price, quality, and features. By mapping competitors on this visual grid, you can identify market gaps, opportunities for differentiation, and areas where your product can stand out. It helps businesses understand their relative position in the market and adjust their marketing or product development strategies accordingly.
  • Mystery Shopping
    Mystery shopping is a hands-on approach to gaining insights into competitors' customer service, pricing, product quality, and overall customer experience. You’ll learn how to conduct mystery shopping activities to observe competitor behaviors and identify both strengths and weaknesses in their offerings. This method allows you to gather actionable intelligence that can help refine your own business practices, improve customer experience, and identify competitive advantages.

Product Management Course Certification

Earn and Share Your Certificate

Official & Verifiable

Receive a signed and verifiable e-certificate from upGrad upon successfully completing the course.

Share Your Achievement

Post your certificate on LinkedIn or add it your resume! You can even share it on Instagram or Twitter.

Stand Out to Recruiters

Use your certificate to enhance your professional credibility and stand out among your peers!

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Where Can This Free Course in Product Management Take You?

This free Product Management course equips you with essential skills to excel in product strategy, market analysis, and business growth. Completing this course can open doors to high-demand roles, enhance your career prospects, and prepare you for leadership positions in the dynamic world of product management. 

Career Opportunities & Roles: 

  • Product Manager: Lead product development, strategy, and launch initiatives. 
  • Product Strategist: Define product roadmaps, analyze market trends, and identify growth opportunities. 
  • Business Analyst: Conduct market research, analyze data, and provide actionable insights. 
  • Product Marketing Manager: Develop go-to-market strategies and drive product adoption. 
  • Entrepreneur / Startup Founder: Apply product management skills to build and scale your own ventures. 

Key Features of Free Product Market Strategy Course Online with Certificates - 2025

This free course is designed to provide a comprehensive learning experience in product management. With a blend of expert-led sessions, practical assignments, and community support, learners can gain real-world skills at their own pace while earning a recognized certificate to boost their career prospects. 

Key Features: 

  • Self-Paced Learning: Learn anytime, anywhere, at your own speed. 
  • Expert-Led Sessions: Gain insights from industry professionals and product management experts. 
  • Practical Assignments & Case Studies: Apply theoretical concepts to real-world scenarios for hands-on learning. 
  • Community Access & Forums: Connect with peers, mentors, and industry professionals for discussions and guidance. 
  • Certification: Receive a verified certificate upon completion to showcase your skills to employers. 
  • Flexible Access: Compatible with mobile, tablet, and desktop platforms for convenient learning. 

Key Skills of Free Product Market Strategy Course Online with Certificates - 2025

This course equips learners with essential product management skills required to excel in today’s competitive business landscape. By the end of the program, students will be able to analyze markets, devise strategies, and position products effectively, preparing them for high-impact roles in product management and marketing. 

Key Skills: 

  • Market Research & Analysis: Learn to assess market size, trends, and customer needs accurately. 
  • Go-to-Market Strategy Formulation: Develop and implement effective product launch plans. 
  • Product Positioning & Messaging: Create compelling value propositions and communicate them clearly to target audiences. 
  • Competitive Analysis & Benchmarking: Evaluate competitors and identify opportunities for differentiation. 
  • SWOT Analysis: Conduct thorough strengths, weaknesses, opportunities, and threats evaluations to inform decisions. 
  • PESTLE Analysis: Analyze macro-environmental factors impacting product strategy and business growth. 

Who Should Enroll in This Course?

This free Product Market Strategy course is ideal for anyone looking to gain practical skills in product management. Whether you’re a professional aiming to upskill, a student preparing for a career in product management, or an entrepreneur seeking to grow your startup, this course provides the knowledge and tools needed to succeed. 

Target Audience & Details: 

  • Working Professionals: Enhance career prospects by learning product strategy, market analysis, and go-to-market skills. 
  • Students: Build foundational knowledge and practical experience for entering product management roles. 
  • Entrepreneurs & Startup Founders: Apply product management frameworks to launch, scale, and optimize products effectively. 
  • Career Changers: Individuals seeking to transition into product management or related roles. 
  • Aspiring Product Managers: Gain skills required to secure entry-level or mid-level product management positions. 

What Makes This Course Different From Other Courses?

This free Product Management course equips learners with essential strategies and tools, including Porter’s Five Forces, PESTLE analysis, SWOT analysis, and competitive positioning. It emphasizes practical application and industry relevance, ensuring learners gain real-world skills that make them job-ready in product management roles.

How We Compare to Other Platforms:

Feature

This Course (upGrad)

Other Platforms

Course Fee

100% Free Product Management Course

Often requires enrollment fees or paid access

Lifetime Access

Unlimited access to course content

Access typically limited by time-limited subscriptions

Certification

Free certificate upon successful completion

Certification often locked behind a paywall

Real-World Relevance

Focuses on industry-proven tools like PESTLE, Porter’s Five Forces, and SWOT analysis

Often focuses on generic theories without direct application

Beginner-Friendly

Ideal for beginners or professionals transitioning into product management

May assume prior experience or knowledge of advanced concepts

Job-Ready Skills

Provides actionable insights and skills for real-world product management roles

Less practical, focusing on academic learning rather than on industry demands

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Frequently Asked Questions

This course is a free, online program designed to teach learners product management strategies, market analysis, competitive positioning, and go-to-market planning. It equips beginners and professionals with practical, industry-relevant skills while providing a verified certificate upon successful completion. 

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