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Free Certificate

Product Management: Understanding the Market

Master key business strategies with this Product Management free course. Learn to estimate market size, apply PESTLE and Porter's Five Forces, analyze competition, and conduct SWOT analysis effectively.

5 hours of learning

Market Size

Python Programming

A/B Testing

For enquiries call:
18002102020
Free Course in Product Management

Key Highlights Of This Free Product Management Course

What You Will Learn

Who is your competition?

Identify key competitors and understand their strategies using various methods such as diverge and converge techniques, perceptual mapping, and mystery shopping. This section will help you build a competitive intelligence strategy to ensure you are well-prepared to outperform your rivals in the market.

Topics Covered

  • Apply Diverge Method
    The Diverge method involves brainstorming and exploring all potential competitors within a market, including direct, indirect, and emerging competitors. By considering various categories and segments of the market, this method helps businesses gain a broader view of the competitive landscape. This approach ensures no competitor is overlooked and encourages creative thinking when identifying market threats.
  • Apply Converge Method
    After identifying a broad range of competitors, the Converge method helps narrow down the focus to the most relevant players. You’ll learn how to prioritize key competitors based on factors such as market share, business model, customer base, and product offerings. This method allows you to create a more targeted competitive analysis and refine your market strategy to focus on critical threats and opportunities.
  • Use Perceptual Map
    Perceptual mapping is a visual technique used to position your product in relation to competitors in terms of key attributes like price, quality, and features. By mapping competitors on this visual grid, you can identify market gaps, opportunities for differentiation, and areas where your product can stand out. It helps businesses understand their relative position in the market and adjust their marketing or product development strategies accordingly.
  • Mystery Shopping
    Mystery shopping is a hands-on approach to gaining insights into competitors' customer service, pricing, product quality, and overall customer experience. You’ll learn how to conduct mystery shopping activities to observe competitor behaviors and identify both strengths and weaknesses in their offerings. This method allows you to gather actionable intelligence that can help refine your own business practices, improve customer experience, and identify competitive advantages.

Product Management Course Certification

Earn and Share Your Certificate

Official & Verifiable

Receive a signed and verifiable e-certificate from upGrad upon successfully completing the course.

Share Your Achievement

Post your certificate on LinkedIn or add it your resume! You can even share it on Instagram or Twitter.

Stand Out to Recruiters

Use your certificate to enhance your professional credibility and stand out among your peers!

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Where Can This Free Course in Product Management Take You?

Enrolling in this free product management course can be a powerful first step toward a career in product management. It equips you with job-ready skills, practical insights, and a certificate that adds value to your resume, all at zero cost.

Key benefits:

✅ Build In-Demand Product Skills - Master the core principles of product development, user research, product roadmapping, and market analysis, skills highly valued in roles like Product Manager, Associate PM, and Product Analyst.

✅ Launch or Pivot Your Career - Whether you're a fresher, a software developer, or a marketer looking to transition, this product management free certification helps you explore the field without commitment. It’s a great way to test the waters and see if the role suits your interests.

✅ Strengthen Your Resume & LinkedIn Profile - Upon completing this free product management course, you’ll receive a verified certificate that adds instant credibility to your resume and LinkedIn profile. It’s a great way to showcase your commitment to upskilling and stand out to recruiters in product and tech-driven roles.

Self-Paced Learning - Learn at your own pace. Whether you're a beginner or an experienced professional, you can progress through the course at your own pace.

✅ Build a Portfolio & Grow Confidence - Through practical case studies and projects, you'll develop a portfolio of work and gain the confidence to contribute to product decisions, even in cross-functional teams.

✅ Open Doors to Advanced Learning & Jobs - Completing this free product management certification will give you a stronger starting point for more advanced learning, internships, and entry-level product management positions.

Who Should Enroll in This Course?

This Product Management free course equips you with essential tools like PESTLE, Porter's Five Forces, and SWOT analysis to assess markets, analyze competition, and make informed product decisions.

It is ideal for:

Aspiring Product Managers – Understand market analysis, competition, and key business frameworks to launch successful products.

Entrepreneurs Learn how to evaluate market opportunities, competitors, and business environments to make informed product decisions.

Business Analysts Enhance your ability to assess market trends, apply strategic models, and identify key business drivers.

Marketing Professionals Gain the skills needed to analyze and understand market dynamics and customer needs to drive product success.

Career Changers Transition into product management or strategy roles by mastering core business analysis techniques used in the industry.

What Makes This Course Different From Other Courses?

This Product Management free course covers key strategies and tools like Porter’s Five Forces, PESTLE analysis, and competitive positioning, equipping you with essential skills for effective product management.

How We Compare to Other Platforms:

Feature

This Course (upGrad)

Other Platforms

Course Fee

✅ 100% Free Product Management Course

❌ Often requires enrollment fees or paid access

Lifetime Access

✅ Unlimited access to course content

❌ Access typically limited by time-limited subscriptions

Certification

✅ Free certificate upon successful completion

❌ Certification often locked behind a paywall

Real-World Relevance

✅ Focuses on industry-proven tools like PESTLE, Porter's Five Forces, and SWOT analysis for effective decision-making

❌ Often focuses on generic theories without direct application

Beginner-Friendly

✅ Ideal for beginners or professionals transitioning into product management

❌ May assume prior experience or knowledge of advanced concepts

Job-Ready Skills

✅ Provides actionable insights and skills for real-world product management roles

❌ Less practical, focusing on academic learning rather than on industry demands

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