Digital Marketing

The upGrad digital marketing course is ideal for students, professionals, entrepreneurs, and freelancers who want to start or grow their careers in marketing. No prior experience is required to join this program.

High School Diploma or 10+2

The admissions process is completely online. The following are the key steps in the application process:

Step 1 - Fill Application form : Fill out an application giving your basic profile details.

Step 2 - Shortlisting and block payment: Once shortlisted, pay a block fee (Non-refundable)

Step 3 - Offer letter and payment: Balance to be closed within 7 days or batch start date whichever is sooner.

There are no strict prerequisites for this course. You only need basic computer knowledge and an interest in learning how digital marketing works. The program gradually builds your skills from beginner to advanced level.

You will need to spend 20-25+ hrs/week to get optimum results and learn.

Overall, this program will have video content broken down into small easy-to-complete segments that you can watch on the go-across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, mentoring sessions and online and offline meetups.

The curriculum is developed by by globaly renowned faculty with special inputs from industry experts, which makes it extremely relevant to working professionals.

Along with it, our Support Services, Career Assistance, and Live Sessions make it a classroom experience, which no one else in the market can offer.

Our programs have a strong experiential component that will prepare you to apply your learning on the job. Learn-Experience-Apply, Case Studies and industry projects will help you to experience real-life challenges of a data scientist.
These will enable you to step into shoes of leading Digital Marketer at companies and put to use the theoretical learning in an experiential manner. Post this program, these will serve as a portfolio of projects you can illustrate to boost your job placement opportunities or to advance your career.

You will learn how to plan, run, and evaluate digital marketing campaigns effectively. The course covers SEO, paid advertising, social media, content creation, and analytics while helping you build a professional marketing portfolio through live projects.

Skills like SEO, performance marketing, and social media strategy are among the most valuable in digital marketing. The upGrad digital marketing course helps you develop all these key skills to make you job-ready for multiple marketing roles.

You will use leading tools such as Google Analytics, Meta Ads Manager, SEMrush, Canva, and Mailchimp. These tools are essential for planning, executing, and analyzing successful digital marketing campaigns.

You need to pay a small amount to block your seat, which is non-refundable. The amount will be mentioned once you have filled out the application

0% EMI with Finance partners /Credit card option availability will vary program wise.

1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank and State Bank of India).

2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.

3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.

4. Will I have to pay any extra amount for EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000

9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000

Refund Policy: (Programmes with prep-session component)

Student must pay an applicable caution money for the enrolment to the Programme. This caution amount will be adjustable against the total Programme fee payable by the student.
You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with reasons listed. Processing fee of Rs. 10,000/- will be levied. If less than Rs. 10,000/- have been paid in total, student shall not be eligible for any refund in such case.
Student shall not be eligible for any refund under any circumstances if any such refund requests are raised post Cohort Commencement Date and student will continue to pay the EMI for loan (if applicable) and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Programme deferral as per the policy defined below for the same.
In case of a refund, student will be solely responsible for any cancellation of loan, including but not limited to applicable loan cancellation charges levied on the total cancelled loan amount.
Student must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise the admission letter will be rescinded.
Request for refund must be sent via e-mail in the prescribed Refund Request Form. The refund will be processed within 30 working days of commencement of the program after being duly approved by the Academic Committee.

For deferrals refer to the policy mentioned in your offer letter

An advanced digital marketing course helps learners master both foundational and advanced marketing strategies. It includes SEO, social media marketing, performance advertising, and analytics through real-world practice. The Advanced Certificate in Digital Marketing by upGrad provides you with the skills to plan and manage effective campaigns.

The upGrad digital marketing course combines classroom sessions with hands-on projects and mentorship. You’ll learn directly from experienced marketing professionals, use leading tools, and complete live projects that prepare you for real business challenges.

The Advanced Certificate in Digital Marketing from upGrad is one of the top options available. It focuses on practical learning and industry-relevant skills that employers look for in digital marketing professionals.

After successfully completing the program, learners receive an Advanced Certificate in Digital Marketing from upGrad. This certification confirms your expertise and practical experience in the field.

Yes, the upGrad digital marketing certification is widely recognized by top companies. Employers value upGrad graduates because the program emphasizes real-world learning and measurable marketing outcomes.

The Advanced Certificate in Digital Marketing by upGrad is priced at approximately INR 65,000. The fee covers classroom sessions, course materials, mentor guidance, and placement support, ensuring strong value for your investment.

After completing the Advanced Certificate in Digital Marketing, you can apply for roles such as Digital Marketing Executive, SEO Specialist, Social Media Manager, or Campaign Strategist. These roles are in high demand across industries like e-commerce, finance, education, and retail.

Salaries for digital marketing professionals vary based on experience and role. Freshers can expect an average annual package of INR 3–6 LPA, while experienced marketers can earn significantly more depending on their expertise and specialization.

Yes, upGrad provides comprehensive placement and career support for learners. You will receive help with resume building, LinkedIn profile reviews, mock interviews, and access to upGrad’s large network of hiring partners across India.