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IIT/IIM Courses

Advanced Certificate in Digital Marketing

    Execute real digital marketing campaigns across SEO, Ads & Social Media

    Run paid campaigns using Google Ads & Meta Ads Manager

    Build marketing funnels using Email, Automation & CRM tools

    Leverage Generative AI for content, ads & performance optimization

Duration

6 Months

Fee

INR 65,000

Scholarships

Upto 50%*

For Enquiry:

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Program Highlights

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15+ Marketing Tools & Platforms

12+ Live Marketing Campaigns

6000+ Career Transitions

1200+ Hiring Partners

Industry-Ready Curriculum

Masterclasses by Industry Veterans

Expert Faculty with Real-World Experience

Hands-on Training with Live Projects

Interview Prep & Soft Skills Training

Monthly Employability Tests

Guided Internship with Top Companies

3 Years Career Portal Access

3 Years Access to Learning Portal

Industry-Recognized Certifications

Program Curriculum

Course 1: Digital Marketing Landscape

Study:

  • Fundamentals of Marketing
  • Digital Marketing Channels and Metrics
  • Designing and Building a Web Presence
  • ChatGPT 101

Make:

  • Build Your Own Blog on WordPress
  • Build a Prompt Library on ChatGPT

Attempt:

  • Skill Assessment
  • Session Case Study

Course 2: Digital Channels Deep Dive – 1

Study:

  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Personalization and Prompt Engineering

Make:

  • Set up & Run a Meta Ads Campaign
  • Build & Analyse SEO Reports

Attempt:

  • Skill Assessment
  • Session Case Study

Course 3: Digital Channels Deep Dive – 2

Study:

  • Search Engine Marketing
  • Display Advertising
  • Email Marketing
  • Content Marketing
  • Content Creation in Digital Marketing (Gen AI)

Make:

  • Google Ads Campaign
  • Email Marketing Campaign

Attempt:

  • Skill Assessment
  • Session Case Study

Course 4: Marketing Analytics & Integrated Strategy

Study:

  • Web Analytics
  • Integrated Marketing Strategy in the Digital World
  • Marketing with Advanced AI
  • How to be a Freelancer
  • Domain-Specific Interview Questions

Create:

  • Analyse Web Presence
  • Build Your Personal Brand

Attempt:

  • Skill Assessment
  • Session Case Study

Get Future-Ready with the Newest Tools

  • Google Ads
  • Meta Ads Manager
  • HubSpot
  • Mailchimp
  • LinkedIn Ads
  • Canva
  • GA4
  • SEMrush
  • Ahrefs

What Makes This Program Stand Out?

Learning Focus

Coverage

Hands-on Depth

Tools Exposure

Industry Alignment

Internship & Live Experience

Career Support

Outcome

Advanced Certificate in Digital Marketing

End-to-end campaign execution with measurable ROI

SEO, Paid Ads, Social Media, Automation, Analytics, GenAI

12+ live campaigns with real case studies

15+ industry tools including Google Ads, Meta & GA4

Curriculum aligned with current hiring trends

Guided internship with real campaign execution

360° career support with 1:1 mock interviews & placement assistance

Industry-ready Digital Marketing Professional

Other Digital Marketing Courses

Theory-heavy modules

Limited platform exposure

Assignment-based learning

Basic tool walkthroughs

Outdated or generic syllabus

Simulated projects only

Limited placement guidance

Concept familiarity

Industry Case Studies & Real Projects

Get hands-on experience that sets you apart!

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Build and launch a fully functional WordPress website from scratch, including domain setup, theme customization, essential plugins integration, SEO-ready structure, and publishing optimized blog content.

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Website Creation & Blog Launch

Build and launch a fully functional WordPress website from scratch, including domain setup, theme customization, essential plugins integration, SEO-re… Read more

Plan, set up, and execute a Meta (Facebook & Instagram) Ads campaign by defining objectives, audience targeting, budget allocation, creative testing, and performance optimization.

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Meta Ads Campaign Execution

Plan, set up, and execute a Meta (Facebook & Instagram) Ads campaign by defining objectives, audience targeting, budget allocation, creative testing, … Read more

Conduct keyword research, perform on-page optimization, analyse technical SEO parameters, build SEO reports, and generate actionable insights to improve organic rankings.

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SEO Reporting & Performance Analysis

Conduct keyword research, perform on-page optimization, analyse technical SEO parameters, build SEO reports, and generate actionable insights to impro… Read more

Create a structured prompt library using ChatGPT for content creation, ad copywriting, SEO assistance, and marketing automation to improve productivity and campaign efficiency.

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AI Prompt Library Development

Create a structured prompt library using ChatGPT for content creation, ad copywriting, SEO assistance, and marketing automation to improve productivit… Read more

Create and execute an end-to-end email marketing campaign including audience segmentation, email copywriting, automation setup, drip sequences, and campaign analytics tracking.

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Email Marketing Campaign Deployment

Create and execute an end-to-end email marketing campaign including audience segmentation, email copywriting, automation setup, drip sequences, and ca… Read more

Analyze website performance using analytics tools, evaluate traffic sources, user behavior, conversion funnels, and generate data-backed optimization recommendations.

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Website Analytics & Web Presence Audit

Analyze website performance using analytics tools, evaluate traffic sources, user behavior, conversion funnels, and generate data-backed optimization … Read more

Develop and execute a personal branding roadmap including positioning, content strategy, LinkedIn optimization, authority-building content, and audience growth strategy.

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Personal Brand Building Strategy

Develop and execute a personal branding roadmap including positioning, content strategy, LinkedIn optimization, authority-building content, and audien… Read More

360* Career Support

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Aptitude Training

Resume Building

LinkedIn Profile Evaluation

Interview Question Bank

1:1 Mock Interview Calls

Hands-on Technical Learning

Soft Skill Training

GD/Interview Prep

Eligibility Requirements

  • Graduation in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.)
  • Students currently pursuing graduation are also eligible
  • Basic understanding of internet usage, social media platforms, and online tools is helpful
  • No prior Digital Marketing experience or technical background required

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Start Your Application

Follow the below application process to begin your enrollment process. 

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Submit Your Interest

Fill out the enquiry form on our website. Select your preferred city and centre.

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Speak to our Academic Counsellor

Discuss your background, goals, and best-fit program.

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Confirm Your Batch

Choose from our morning / evening / weekend batches that suit your schedule

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Start Learning

Once enrolled, you’ll receive onboarding details and access to learning resources. You can then begin your offline learning experience at the selected upGrad centre.

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Ready to turn your Digital Marketing aspirations into reality?
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What Our Learners Have to Say

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Specialist Programmer

Before joining upGrad, I had no work experience and was unsure about entering the data science field. A friend introduced me to upGrad, where I received great support from Omkar Sir, especially with resume building. The teaching staff is well versed in the field, including help with professional profiles. upGrad is an ideal choice for upskilling, thanks to its mentorship and personalized support.

LinkedIn
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Mansi Kodgire

CTC ₹6.5 LPA

Specialist Programmer

upGrad enhanced my job prospects in data science. The hands-on training, real-world projects, and supportive mentors made a significant difference. After 2.5 months, I feel confident and ready for new opportunities.

LinkedIn
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Santosh Rath

CTC ₹7 LPA

Sr. Business Development Associate

I joined upGrad to enhance my Data Science skills for an analytical role. With expert mentorship, hands-on projects, and strong career support, I built my portfolio and network, leading to a promotion as a Senior Business Development Associate.

LinkedIn
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Dhanshri Jagdale

CTC ₹9.5 LPA

AI/ML Developer

I joined upgrad to get full time job opportunity, It's all about learning methodologies by upgrad teaching staff this creates difference and one more one-on-one guidance by staff.

LinkedIn
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Aditya Patil

CTC ₹5 LPA

Mentored by Top Professionals

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Alok Chauhan

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Instructor Data Science Upgrad

10+ years of experience in DA/DS, Ex-L&T, New Holland, Data Arc, has served on site for clients in Honkong, Nepal and Germany 

LinkedIn ProfileLinkedin
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Shalini Singh

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Instructor Data Science Upgrad

12+ years of experience in data analytics, research, consultancy and academia, Ex-Deloitte having experience working with various ministries… Read More

LinkedIn ProfileLinkedin
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Sirisha Pamidipati

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Instructor Data Science Upgrad

Skilled in data analytics and data science. Previously worked as Sr. Faculty - Data Analytics Training in ExcelR Edtech Private Limited, Ben… Read More

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Top Roles Within This Domain

Job Role

Entry-Level Salary

Mid-Level Salary

Senior / Lead Salary

Digital Marketing Executive

~₹3 L – ₹6 L per year

~₹6 L – ₹12 L per year

₹12 L – ₹20 L+ per year

Performance Marketing Specialist

~₹4 L – ₹8 L per year

~₹8 L – ₹18 L per year

₹18 L – ₹30 L+ per year

SEO Specialist

~₹3 L – ₹7 L per year

~₹7 L – ₹15 L per year

₹15 L – ₹25 L+ per year

Social Media Manager

~₹3 L – ₹6 L per year

~₹6 L – ₹14 L per year

₹14 L – ₹25 L+ per year

Certificate in Digital Marketing

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Program Certificate

Earn your upGrad certificate showcasing your experitse in Digital Marketing

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Guided Internship Certificate

Receive a Guided Internship Certificate for gaining industry-relevant experience from our elite partners

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Frequently Asked Questions

Anyone who has completed graduation in any stream such as B.E., B.Tech, B.Sc, B.Com, B.A., BBA, or BCA can apply. Students who are currently pursuing graduation are also eligible. This course is suitable for freshers and working professionals. No prior experience in marketing is required.

upGrad Learner Support

Talk to our experts. We’re available 24/7.

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Indian Nationals

Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .