Digital Marketing Course in Kothrud

The upGrad Learning Support Centre in Kothrud offers classroom-based learning designed to help students and working professionals build job-ready digital marketing skills. The program covers SEO, social media marketing, content marketing, paid advertising, and analytics through hands-on training and expert mentorship.

A key advantage of enrolling at the upGrad Offline Learning Support Centre in Kothrud is the Pay After Placement option. This allows learners to focus on mastering digital marketing skills and pay the course fee after securing a job.

Program Fee

The digital marketing course at the upGrad Offline Learning Support Centre in Kothrud is priced at INR 65,000. The fee includes offline classroom sessions, live projects, expert-led mentoring, and up to 3 years of access to learning resources and career support portals.

Visit the upGrad Offline Learning Support Centre in Kothrud

• Location: 502, Kotibhaskar Business Court, Opposite Karishma Complex, Kothrud Industrial Area, Kothrud, Pune, Maharashtra 411038

• Contact: 1800 210 7070

• Timings: 10:00 AM - 8:00 PM

• Hands-On Learning: Work on 12+ live digital marketing campaigns to understand how real-world strategies perform across industries.
• Industry-Standard Tools: Get practical experience with 15+ tools including Google Analytics, SEMrush, Meta Ads, and more to plan, track, and optimize campaigns.
• Mentor-Guided Industry Projects: Spend two months working on real business problems through structured, mentor-led digital marketing projects.
• Expert Mentorship: Learn from experienced digital marketing professionals who bring insights from live client campaigns and current industry practices.
• In-Person Classroom Workshops: Attend interactive sessions at the upGrad Offline Learning Support Centre in Kothrud, focused on discussions, activities, and collaborative learning.
• 3-Year Career Portal Access: Get access to job openings, hiring drives, and opportunities with 1,200+ hiring partners for up to three years.
• End-to-End Career Support: Receive complete career assistance including aptitude training, resume and LinkedIn optimization, mock interviews, soft skills development, and interview preparation.

The digital marketing courses in Kothrud offered by upGrad focus on building practical, job-ready skills through hands-on training and real industry projects. The program covers marketing fundamentals, major digital channels, analytics, and integrated strategies, helping learners prepare for full-time roles or freelancing careers in digital marketing.

Course 1: Digital Marketing Landscape

This module builds a strong foundation in digital marketing. Learners understand core marketing concepts, explore key digital channels, create an online presence, and work on blog development projects. The course also introduces ChatGPT for content creation and audience engagement.

Topics Covered:

• Fundamentals of Marketing

• Digital Marketing Channels and Metrics

• Mamaearth Case Study

• Building a Web Presence & Blog Project

• Introduction to ChatGPT

Course 2: Digital Channel Deep Dives – 1

This module focuses on SEO and social media marketing. Learners apply strategies through live projects and real case studies while using AI-driven personalization and prompt engineering to improve content performance.

Topics Covered:

• Social Media Marketing

• Mauka Mauka Campaign & Blinkit Case Study

• Social Media Marketing – Live Project

• Search Engine Optimization (SEO) – Live Project

• Personalization and Prompt Engineering Using AI

Course 3: Digital Channel Deep Dives – 2

This module covers paid digital channels such as search ads, display advertising, and email marketing. Learners gain hands-on experience in content marketing and use AI tools to create high-impact digital campaigns.

Topics Covered:

• Search Engine Marketing (SEM) – Live Project

• Display Advertising

• Email Marketing & Email Marketing – Live Project

• Content Marketing

• AI-Based Content Creation for Digital Marketing

Course 4: Digital Analytics and Integrated Strategy

This module focuses on measuring digital performance and building integrated marketing strategies. Learners work on live analytics projects, explore advanced AI applications, and receive guidance on freelancing, case studies, and interviews.

Topics Covered:

• Integrated Marketing Strategy in the Digital World

• Web Analytics – Live Project

• Marketing with Advanced AI

• How to Become a Freelancer

• Cracking Case Studies & Interviews

Key Skills You’ll Gain from Digital Marketing Courses in Kothrud

Learners develop in-demand skills aligned with current industry needs and beyond:

• SEO & SEM: Improve website visibility and traffic using organic and paid strategies

• Social Media Marketing: Build and grow brands on Instagram, Facebook, LinkedIn, and YouTube

• Content Marketing: Create engaging blogs, videos, and posts that drive audience engagement

• Email Marketing: Design targeted campaigns that convert leads into customers

• Analytics & Data-Driven Marketing: Track performance and make informed marketing decisions

• Paid Ads & Campaign Management: Plan, run, and optimize Google Ads and Meta Ads

• Marketing Tools & Platforms: Get hands-on experience with industry-standard tools used by digital marketing teams

upGrad’s digital marketing course in Kothrud are designed to deliver practical learning, real-world exposure, and long-term career support. The program helps learners build job-ready digital marketing skills and confidently step into high-growth marketing roles.

Here’s what makes upGrad’s digital marketing course in Kothrud stand out:

• Industry-Relevant Curriculum:
  The curriculum is created by experienced digital marketing professionals and aligned with current hiring trends. Learners gain practical skills in SEO, social media marketing, paid advertising, content strategy, analytics, and more.

• Expert-Led Masterclasses:
  Attend masterclasses led by industry experts who share real-world strategies, emerging trends, and best practices used by leading brands and agencies.

• Hands-On Training with Live Projects:
  Work on real digital marketing campaigns, create ads, manage social media accounts, analyze performance data, and use essential industry tools to gain workplace-ready experience.

• 5Ps Learning Methodology:
  The program follows a structured learning model - Pre-work, Perceive, Practice, Problem-Solving, and Projects—making concepts easy to understand and apply in real marketing scenarios.

• Mentor-Guided Projects with 1:1 Support:
  Receive personalized guidance from experienced mentors who help you plan, execute, and optimize real campaigns while strengthening your strategic thinking.

• 3-Year Career Portal Access:
  Even after completing the course, learners receive up to three years of access to upGrad’s career portal, including job listings, hiring drives, and internship opportunities.

• 3-Year Learning Portal Access:
  Revisit lessons, access updated content, and attend revision sessions through extended access to upGrad’s learning platform.

Digital marketing is one of the fastest-growing career paths, and Kothrud is well-connected to Pune’s expanding IT, startup, and business ecosystem. Enrolling in digital marketing courses in Kothrud helps learners gain practical skills and prepare for in-demand roles across industries.

Key Reasons to Choose Digital Marketing Training in Kothrud

• High Job Demand: 
  Pune’s digital economy is growing rapidly. Skills in SEO, social media, paid ads, analytics, and AI-driven tools make learners highly employable in today’s competitive market.

• Attractive Salary Growth: 
  Freshers can earn between INR 4–6 LPA, while experienced digital marketing professionals can grow to INR 12–15 LPA or more with the right specialization.

• Strong Business & Startup Ecosystem: 
  With a rise in startups, IT firms, e-commerce companies, and digital agencies, Kothrud offers steady and diverse career opportunities for skilled marketers.

• Long-Term Industry Growth: 
  The global digital marketing industry is expected to cross USD 1,443 billion by 2034, making digital marketing a future-proof career choice.

• Comprehensive Learning Support: 
  Learners benefit from expert mentorship, live projects, placement guidance, and blended learning formats through the upGrad Offline Learning Support Centre in Kothrud.

The digital marketing courses in Kothrud are designed for learners from all backgrounds who want to start, grow, or switch their careers in digital marketing. The program suits beginners as well as experienced professionals looking for practical, industry-ready skills.

Who Should Enroll:

• Beginners & Students: 
  Ideal for students or fresh graduates starting their journey in digital marketing. Learn core concepts like SEO, social media marketing, content creation, and paid advertising from scratch.

• Working Professionals: 
  Perfect for professionals looking to upskill or transition into digital marketing roles while continuing their current job.

• Marketing Executives & Specialists: 
  Designed for marketers who want to deepen their expertise in analytics, performance marketing, content strategy, and advanced digital tools.

• Business Owners & Entrepreneurs: 
  Suitable for entrepreneurs who want to promote their brand online, generate leads, and grow their business using digital channels.

• Career Switchers: 
  Professionals from IT, finance, sales, or other domains can smoothly move into digital marketing with structured learning and career support.

Getting started with digital marketing courses in Kothrud is simple and flexible. The enrollment process is designed for students, professionals, and entrepreneurs.

Steps to Enroll:

• Explore the Program: 
  Review the course curriculum, tools covered, live projects, and career support offered at the upGrad Offline Learning Support Centre in Kothrud.

• Check Eligibility: 
  Applicants should hold a bachelor’s degree in any discipline with a minimum of 50% marks.

• Submit Your Application: 
  Fill out the online application form with your academic and professional details.

• Connect with a Career Counsellor: 
  Speak with an upGrad expert to understand course structure, fees, and flexible EMI options.

• Confirm Your Enrollment: 
  Complete the payment process and begin learning through live sessions, hands-on projects, and expert mentorship.

Completing digital marketing courses in Kothrud prepares you for high-demand roles across Pune’s growing IT, startup, and corporate ecosystem. With hands-on skills in SEO, social media marketing, content creation, paid advertising, and analytics, learners can build careers across IT services, e-commerce, media houses, and digital agencies.

Graduates from the upGrad Offline Learning Support Centre in Kothrud are equipped to take up job-ready roles that match current industry hiring needs.

Popular Digital Marketing Job Roles and Average Salaries

Source: AmbitionBox

Top Recruiters Hiring Digital Marketing Professionals in Pune

Learners completing digital marketing courses in Kothrud can explore opportunities with leading companies such as:

• Infosys

• Wipro

• Accenture

• Cognizant

• Tech Mahindra

• Capgemini

• IBM India

• TCS