Question 1

When is a qualitative research methodology suitable?

Accepted Answer

A qualitative research study is suitable when you want to understand customers’ viewpoints and feelings. This instinctive, highly subjective personal input can be attained only using qualitative research. Qualitative research only deals with smaller samples. For example, expert moderators being imaginative by the time restraints of a quantitative survey, employs a host of techniques during long interviews to attain in-depth information.

Question 2

How to determine product demand after an alteration in features, price, and/or distribution channels?

Accepted Answer

Research's simulation software helps to examine the price, features, and/or distribution channels. By modifying the product's features or price, the simulation software automatically shows the resultant price share of your company's product as well as all competing products. Moreover, the simulation software is custom written depending on the outcomes of a choice modelling survey. Using a research's simulation software, you can observe the incremental changes due to changes in certain features of the product.

Question 3

What should be considered when doing observational research?

Accepted Answer

The following aspects are important to consider for observational research. (i) Don’t get involved in the dynamics of the situation. (ii) Record your feelings and impressions. Ask yourself how you feel while observing –surprised, frightened, amused, excited, anxious, etc. Now correlate your feelings to what you were observing. (iii) Record the situation’s context: time, place, numbers of participants, participants’ gender, etc. (iv) Record your thoughts during the observation. Now check whether the situation reminds you of anything similar. (v) Record all of the collected information in a journal. You can use abbreviations if required.

Question 4

What should be considered when doing topical research in an interview?

Accepted Answer

(i) Plan your research questions and share them with the participant(s). (ii) Consider various forms of information sources like online websites, journals, encyclopaedias, newspapers, and magazines. (iii)Record the interview. (iv) After the interview concludes, you have to transcribe (copy) what was told during the interview. (v)Replay the interview; compare it to your notes, and make any corrections required. (vi)Share the printed copy of the interview among the participants.

Question 5

What is the survey method of research?

Accepted Answer

The survey method of research involves asking questions regarding the occurrence of interest. In other words, this method gathers data for a study by inquiring people with questions about your research. Usually, researchers survey people who own specific knowledge or experiences about the study. Using the survey method, they prepare a formal list of questions to be asked to the participants. Moreover, they may distribute it to each participant online or in the mail. Subsequently, they can use the participants’ answers to understand the public perceptions or experiences about a particular product or service.

Question 6

How to conduct a Q Study?

Accepted Answer

The basic steps involved in the Q Study process are as follows. A heterogeneous set of items (known as a Q sample) is taken from the concourse. Next, a group of respondents (called P set) is asked to rank-order (Q sort) the Q sample over a standardised continuum as per a specified condition of instruction. Based on their psychological significance, participants Q sort the Q sample. The resultant Q sorts are delivered to correlation and factor analysis. Finally, the interpreted results contribute to operant subjectivity.

Question 7

How does research methodology help in business?

Accepted Answer

Usually, organisation members need to know all aspects of their services, products, programs, etc. Their research plan depends on the information to be collected to make key decisions about a program, service, product, etc. The research methodology offers essential information which directs managers to make cognizant decisions to resolve the problems. In businesses, the research methodology proves to be more efficient if they are more focused on their products, resources, and environments. Moreover, the use of research methodology saves time and cost.

Question 8

Which are the key aspects of research design?

Accepted Answer

The important aspects of research design are dependent and Independent variables, extraneous variables, control, and confounded relationships.

Question 9

How to conduct research effectively?

Accepted Answer

Following these steps makes your research effective. (i) Formulate the research problem (ii)Prepare extensive literature review (iii)Develop the objectives (iv)Prepare the Research Design, including the Sample Design (v)Data Collection (vi)Data analysis (vii)Generalisation and Interpretation (viii)Preparation of the Presentation or Report of the Results.

Question 10

Which are the top 5 methods used in Psychology Research?

Accepted Answer

1) Observation Method: It finds explanations based on the observation. 2) Experimental Method or Experimental Observation: It involves the development of certain stimulating conditions or presenting certain impetuses that would produce a certain response. 3) Psychological Experiment: It studies the modifications in action, appearance, feelings, emotion, etc. 4) Variables – the variables like Dependent, Independent, and Intervening: experimentally studies the effect by considering a group of subjects. 5) Control: It instructs the experimenter to maintain experimental conditions uniform.

Question 11

Where does the research process usually begin?

Accepted Answer

The research process usually begins with discovering a problem, followed by creating research questions or objectives. Based on the prepared research questions and objectives, researchers determine how best to respond to these questions. Accordingly, they determine what information to gather, how to gather it, and how it would be examined to answer the research questions.

Question 12

How does research methodology prove to be important?

Accepted Answer

A research methodology provides research legitimacy and scientifically sound conclusions. The detailed plan derived from the particular research methodology helps researchers to stay on track. This makes the research process manageable and effective. Researchers who get criticism can refer to the corresponding research methodology and enlighten their approach. They can work on a specific plan to be followed all through their research. Moreover, the research methodology’s design process helps researchers choose the appropriate methods for the objectives.

Question 13

Which are the types of sampling design in research methodology?

Accepted Answer

Two types of sampling design in research methodology are Probability sampling and non-probability sampling. The probability sampling method uses a random sample generated from the group of people or products you are interested in, known as the population. It is random sampling. Non-probability sampling is not random because the researcher purposely chooses people or products for the sample. Other non-probability sampling methods are judgement sampling, deliberate sampling, or purposive sampling.

Question 14

Which are the common data collection methods in research?

Accepted Answer

After a researcher has confirmed their population sample, they have to determine how to collect data. The best data collection method chosen depends on the research topic, methodology, population sample, and type of data. Though there are various methods to collect the data, people mostly group them in ways like Surveys, Interviews, Observations, Focus groups, records, and Documents.

Question 15

What key factors to consider when selecting a research methodology?

Accepted Answer

(i) The research objective: Researchers first determine the information required to fulfil the objectives. Accordingly, they choose a suitable research methodology. (ii) Type of data: Determine whether you need concise/data-driven research results/statistical answers or an understanding of perceptions/reasons/motivations/opinions. (iii) Nature of the research: Choose the one from qualitative or quantitative data collection. (iv)Sample size: How large should the sample be to answer the research questions and fulfil the objectives? (v) Time available: For time constraints, techniques like random or convenience sampling and tools must be considered. If more time is available, you can consider data collection or in-person interviews, or observation methods.

Question 16

Which research methodology is the best?

Accepted Answer

You can choose either qualitative or quantitative research methodology depending on your needs. The qualitative research methodology is best because –(i) It uses a subjective and inductive approach. (ii) It employs an open and flexible approach. (iii) It can collect word-based data through focus groups and interviews.

The quantitative research methodology is best because –(i) It uses an objective and deductive approach. (ii) It employs a closed and highly strategic approach. (iii) It can collect numeric data through surveys or laboratory instrumentation experiments.

Question 17

Why is a methods section important in research methodology?

Accepted Answer

The methods section allows you to share how you carried out your research and state the reason for choosing the methods. It helps you demonstrate that your research was meticulously conducted and can be duplicated. Moreover, it gives your research legitimacy and positions it in your field, and also helps your readers to refer to it if they have any queries or critiques in other sections. This section proves your research to be legitimate because it describes your data collection methods.

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