Digital Marketing Course in PCMC

The upGrad Offline Learning Support Centre in PCMC offers classroom-based digital marketing training for students and working professionals who want to become job-ready. The program focuses on practical skills across SEO, social media marketing, content marketing, paid advertising, and marketing analytics, supported by hands-on learning and expert mentorship.

One of the biggest benefits of enrolling at the upGrad Offline Learning Support Centre in PCMC is the Pay After Placement option. This allows learners to concentrate on building strong digital marketing skills and pay the program fee only after securing a job.

Program Fee

The digital marketing course at the upGrad Offline Learning Support Centre in PCMC is priced at INR 65,000. The fee includes offline classroom training, live industry projects, expert-led mentoring, and up to 3 years of access to learning resources and career support portals.

Visit the upGrad Offline Learning Support Centre in PCMC

• Location: Pune, Maharashtra

• Contact: 1800 210 7070

• Timings: 10:00 AM – 8:00 PM

• Hands-On Project Training:
  Gain practical exposure through 12+ live projects that replicate real-world digital marketing campaigns and business challenges.

• Access to 15+ Industry Tools:
  Learn to use essential platforms such as Google Ads, SEO tools, analytics software, and social media management tools widely used by marketers.

• 3 Years of Career Portal Access:
  Continue exploring job opportunities, internships, and exclusive hiring drives even after completing your digital marketing course in PCMC.

• Mentor-Guided Industry Projects:
  Work on structured, real-world projects under 1:1 mentorship to apply concepts and build job-ready expertise.

• 360° Career & Professional Support:
  Receive comprehensive support including aptitude training, resume building, mock interviews, interview preparation, LinkedIn profile optimization, and soft skills development.

• Learn from Industry Experts:
  Gain insights from experienced digital marketing professionals who have managed and scaled successful campaigns.

• Masterclasses by Marketing Leaders:
  Attend expert-led sessions covering case studies, best practices, and emerging trends shaping the digital marketing industry.

• Updated, Industry-Aligned Curriculum:
  Follow a curriculum regularly updated to match current hiring needs and evolving market trends in digital marketing.

• 100% Job Assistance:
  Get dedicated placement support with career guidance, interview opportunities, and access to hiring partners across PCMC and Pune.

The digital marketing courses in PCMC by upGrad are designed to help learners build practical, job-ready skills through hands-on training and real industry projects. The curriculum covers marketing fundamentals, core digital channels, analytics, and integrated marketing strategies preparing learners for full-time roles, freelancing, or business growth in digital marketing.

Course 1: Digital Marketing Landscape

This module lays a strong foundation in digital marketing. Learners understand essential marketing concepts, explore major digital channels, build an online presence, and work on blog creation projects. The course also introduces ChatGPT for content creation and audience engagement.

Topics Covered:

• Fundamentals of Marketing

• Digital Marketing Channels and Key Metrics

• Mamaearth Case Study

• Building a Web Presence & Blog Project

• Introduction to ChatGPT

Course 2: Digital Channel Deep Dives – 1

This module focuses on SEO and social media marketing. Learners implement strategies through live projects and real-world case studies while using AI-based personalization and prompt engineering to enhance content performance.

Topics Covered:

• Social Media Marketing

• Mauka Mauka Campaign & Blinkit Case Study

• Social Media Marketing – Live Project

• Search Engine Optimization (SEO) – Live Project

• Personalization and Prompt Engineering Using AI

Course 3: Digital Channel Deep Dives – 2

This module covers paid digital channels such as search advertising, display ads, and email marketing. Learners gain hands-on experience in content marketing and use AI tools to create high-impact digital campaigns.

Topics Covered:

• Search Engine Marketing (SEM) – Live Project

• Display Advertising

• Email Marketing & Email Marketing – Live Project

• Content Marketing

• AI-Based Content Creation for Digital Marketing

Course 4: Digital Analytics and Integrated Strategy

This module focuses on tracking digital performance and building integrated marketing strategies. Learners work on live analytics projects, explore advanced AI applications, and receive guidance on freelancing, case studies, and interviews.

Topics Covered:

• Integrated Marketing Strategy in the Digital World

• Web Analytics – Live Project

• Marketing with Advanced AI

• How to Become a Freelancer

• Cracking Case Studies & Interviews

Key Skills You’ll Gain from Digital Marketing Courses in PCMC

Learners develop industry-relevant skills aligned with current hiring needs:

• SEO & SEM: Boost website visibility and traffic using organic and paid strategies

• Social Media Marketing: Build and scale brands on Instagram, Facebook, LinkedIn, and YouTube

• Content Marketing: Create engaging blogs, videos, and posts that drive results

• Email Marketing: Design targeted campaigns that convert leads into customers

• Analytics & Data-Driven Marketing: Track performance and make informed decisions

• Paid Ads & Campaign Management: Plan, execute, and optimize Google Ads and Meta Ads

• Marketing Tools & Platforms: Gain hands-on experience with industry-standard digital marketing tools used by professionals

The digital marketing courses in PCMC by upGrad are designed to provide practical learning, real-world exposure, and long-term career support. The program equips learners with job-ready digital marketing skills and prepares them for high-growth roles across industries.

Here’s why upGrad’s digital marketing courses in PCMC stand out:

• Industry-Relevant Curriculum: 
  The curriculum is crafted by experienced digital marketing professionals and aligned with current industry hiring trends. Learners gain hands-on skills in SEO, social media marketing, paid ads, content strategy, analytics, and more.

• Expert-Led Masterclasses: 
  Attend masterclasses by industry experts who share practical strategies, emerging trends, and best practices from top brands and agencies.

• Hands-On Training with Live Projects: 
  Work on real digital marketing campaigns, create ads, manage social media channels, analyze performance, and use key industry tools for workplace-ready experience.

• 5Ps Learning Methodology: 
  Learn through a structured approach - Pre-work, Perceive, Practice, Problem-Solving, and Projects, making concepts easier to understand and apply in real marketing scenarios.

• Mentor-Guided Projects with 1:1 Support: 
  Get personalized mentorship to plan, execute, and optimize campaigns while building strategic thinking and practical skills.

• 3-Year Career Portal Access: 
  Gain access to job listings, hiring drives, and internship opportunities for up to three years after course completion.

• 3-Year Learning Portal Access: 
  Revisit lessons, access updated content, and attend revision sessions with extended access to upGrad’s learning platform.

Digital marketing is one of the fastest-growing career paths, and PCMC is part of Pune’s thriving IT, startup, and business ecosystem. Enrolling in digital marketing courses in PCMC helps learners gain practical skills and prepares them for high-demand roles across industries.

• High Job Demand:
  Pune’s digital landscape is expanding rapidly. Skills in SEO, social media marketing, paid ads, analytics, and AI-powered tools make learners highly employable.

• Attractive Salary Growth:
  Freshers can earn around INR 4–6 LPA, while experienced digital marketers can reach INR 12–15 LPA or more with the right skills and specialization.

• Strong Business & Startup Ecosystem:
  With growing startups, IT firms, e-commerce companies, and digital agencies, PCMC provides diverse career opportunities for skilled marketers.

• Future-Proof Industry Growth:
  The global digital marketing industry is projected to surpass USD 1,443 billion by 2034, making it a sustainable, high-growth career choice.

• Comprehensive Learning Support:
  Learners gain hands-on experience, expert mentorship, live projects, placement assistance, and blended learning at the upGrad Offline Learning Support Centre in PCMC.

The digital marketing courses in PCMC are designed for learners from all backgrounds who want to start, advance, or switch their careers in digital marketing. The program is suitable for beginners as well as professionals seeking practical, industry-ready skills.

• Beginners & Students: 
  Perfect for fresh graduates or students starting their digital marketing journey. Learn SEO, social media marketing, content creation, and paid campaigns from scratch.

• Working Professionals: 
  Ideal for professionals aiming to upskill or transition into digital marketing roles while continuing their current job.

• Marketing Executives & Specialists: 
  Designed for marketing professionals who want to strengthen expertise in analytics, performance marketing, content strategy, and advanced digital tools.

• Business Owners & Entrepreneurs: 
  Perfect for entrepreneurs looking to promote their brand online, generate leads, and grow their business using digital channels.

• Career Switchers: 
  Professionals from IT, finance, sales, or other domains can smoothly transition into digital marketing through structured learning and career support in PCMC.

Enrolling in digital marketing courses in PCMC is easy and flexible, designed for students, working professionals, and entrepreneurs.

Steps to Enroll:

• Explore the Program: 
  Check the course curriculum, tools, live projects, and career support offered at the upGrad Offline Learning Support Centre in PCMC.

• Check Eligibility: 
  Applicants must have a bachelor’s degree in any discipline with at least 50% marks.

• Submit Your Application: 
  Complete the online application form with your academic and professional details.

• Connect with a Career Counsellor: 
  Talk to an upGrad expert to clarify course details, fees, and flexible EMI options.

• Confirm Your Enrollment: 
  Pay the course fee and start learning through live classes, hands-on projects, and mentor guidance at the PCMC centre.

Completing a digital marketing course in PCMC equips you for high-demand roles in the city’s thriving IT, startup, and corporate ecosystem. With hands-on skills in SEO, social media marketing, content creation, paid advertising, and analytics, learners can build careers in IT services, e-commerce, media, and digital agencies.

Graduates from the upGrad Offline Learning Support Centre in PCMC gain job-ready skills aligned with current industry requirements.

Popular Digital Marketing Job Roles and Average Salaries

Source: AmbitionBox

Top Recruiters Hiring Digital Marketing Professionals in PCMC

Learners completing digital marketing course in PCMC can pursue roles with leading companies such as:

• Infosys

• Wipro

• Accenture

• Cognizant

• Tech Mahindra

• Capgemini

• IBM India

• TCS