Digital Marketing Course in Kolkata

• Industry-Ready Curriculum: Structured by professionals to match current hiring needs across digital marketing roles.
• Masterclasses by Industry Veterans: Special sessions that focus on real business strategies, new trends, and marketing tools.

• Expert Faculty: Learn from experienced trainers who bring practical insights from the digital marketing field.

• Hands-on Training with Live Projects: Work on real campaigns to understand how digital marketing strategies perform in real time.

• Practical Learning Approach: Step-by-step training through live classes, guided tasks, and tool-based assignments.

• 15+ Marketing Tools & Platforms: Gain experience with tools used across SEO, social media, analytics, and paid marketing.

• 12+ Live Marketing Campaigns: Learn by executing real digital campaigns managed by the institute.

• Placement Support with 1200+ Hiring Partners: Strong career assistance to help learners secure rewarding roles in leading companies.

• Career Readiness Training: Resume building, aptitude training, and interview preparation included.

• 1:1 Mock Interview Sessions: Get personalized feedback to improve communication and confidence.

The upGrad Offline Learning Support Centre in Kolkata is a dedicated training institute that offers a blended model of classroom and online learning. It helps students build strong skills through structured digital marketing classes designed to meet current industry needs.

This institute supports learners through hands-on training, expert mentorship, and real project-based learning. The centre focuses on practical skill development so students can confidently enter roles in social media marketing, SEO, paid ads, content marketing, and analytics.

One major benefit of joining this digital marketing course in Kolkata is the student-friendly payment option, allowing learners to focus on training without the pressure of heavy upfront fees.

Program Fee

• The offline digital marketing course in Kolkata at the learning institute is priced at INR 65,000.

• This includes classroom sessions, tool-based assignments, live projects, expert mentorship, and long-term career support.

Visit Us at Our Kolkata Centre

• Location: ARCH SQUARE X2, EP Block, EP-Y1, Sector V, Bidhannagar, Kolkata, West Bengal 700091

• Contact Us: 1800 210 7070

• Timings: 10 am – 8 pm

The digital marketing course in Kolkata provides a complete learning pathway that helps you build strong skills in social media, SEO, paid ads, content strategy, analytics, and AI-powered marketing tools. The syllabus is divided into clear modules that move from basic concepts to advanced digital marketing projects.

All modules are taught through expert-led classes at our offline institute, ensuring hands-on practice and real-time learning with guided support.

Course 1: Marketing Foundations & Digital Basics

This module helps you build a strong base before starting full digital marketing training. You will learn how marketing works, how brands use online channels, and how to set up your basic online presence. These beginner-level classes prepare you to move smoothly into advanced topics.

Topics Covered:

• Introduction to Marketing

• Understanding Digital Channels

• Branding Basics & Consumer Behavior

• Creating a Simple Website

• Using AI Tools for Content Ideas

Course 2: Social Media & SEO Essentials

This module focuses on social media marketing and the core elements of SEO. You will work on guided projects within the institute, helping you apply practical strategies step-by-step.

Topics Covered:

• Social Media Strategy

• Live Social Media Campaign

• Introduction to SEO

• On-Page & Off-Page SEO

• SEO Practice Project

• AI Tools for Content & Personalization

Course 3: Performance Marketing & Content Strategy

This module moves into paid advertising and deeper content marketing. These practical classes help you understand how ads, email, and content work together to improve digital marketing performance.

Topics Covered:

• Search Engine Marketing (SEM)

• Setting Up Google Ads Campaigns

• Display Ads & Audience Targeting

• Email Marketing & Automation

• Content Marketing for Digital Platforms

• AI Tools for Content Creation

Course 4: Digital Analytics & Career Development

The final module helps you understand analytics, build full marketing strategies, and prepare for real-world roles. The institute provides mentorship to help you build confidence for interviews, freelance work, and strategy development.

Topics Covered:

• Creating an Integrated Digital Strategy

• Web Analytics & Reporting

• AI-Based Optimization Techniques

• Freelancing Basics & Portfolio Building

• Case Studies & Interview Preparation

Key Skills You’ll Learn

• SEO & SEM: Improve website visibility and drive traffic using search engine optimization and paid campaigns.

• Social Media Marketing: Grow brands and engage audiences on Facebook, Instagram, LinkedIn, and YouTube.

• Content Marketing: Create compelling blogs, videos, and posts that attract and retain customers.

• Email Marketing: Design and run campaigns that convert leads into loyal clients.

• Analytics & Data-Driven Marketing: Track performance, analyze results, and make informed marketing decisions.

• Paid Ads & Campaign Management: Plan, run, and optimize Google Ads, Meta Ads, and other campaigns.

• Marketing Tools & Platforms: Gain hands-on experience with widely used tools in the industry.

• Real-World Projects: Apply your knowledge to live campaigns and case studies for practical experience.

Choosing upGrad for your digital marketing training in Kolkata gives you the benefit of learning from a trusted institute that focuses on practical skills, real projects, and long-term career support. The program is designed to help students develop strong digital marketing abilities through structured classes, guided practice, and expert mentorship.

Key Reasons to Choose upGrad:

• Industry-Ready Curriculum: The curriculum is designed by digital marketing professionals who understand current hiring needs. You learn strategies used in real companies, including social media, SEO, paid ads, analytics, and content marketing.

• Masterclasses by Industry Leaders: The institute offers expert-led masterclasses that help you learn real marketing techniques, new trends, and best practices. These sessions make your learning more practical and industry-focused.

• Hands-on Training with Live Marketing Projects: Through practical classes, you will work on real campaigns, create ads, manage social media content, analyze data, and practice tools used in the industry. These live projects help you build confidence and apply everything you learn.

• 5Ps Learning Methodology: The program follows a structured teaching model that includes Pre-class learning, Perception, Practice, Problem-Solving, and Projects. This method makes learning simple, clear, and easy to apply in real situations.

• Guided Marketing Projects with 1:1 Mentorship: You receive one-on-one mentorship from experts who guide you through real marketing tasks. This support helps you think strategically, solve problems, and gain strong practical skills.

• 3 Years Access to the Career Portal: After completing the digital marketing training in Kolkata, you continue to receive career support through upGrad’s portal for three years. This includes job listings, hiring drives, and internship opportunities.

• 3 Years Access to the Learning Portal: You also get long-term access to the learning portal, where you can revisit lessons, watch updated content, and join revision classes whenever you need.

Digital marketing is booming, and Kolkata is emerging as a key hub for online business. Joining digital marketing training in Kolkata equips you with practical skills, hands-on experience, and prepares you for high-demand jobs.

Key Reasons to Choose Digital Marketing Training in Kolkata

• High Job Demand: Learn SEO, social media, paid campaigns, and AI-driven marketing to become industry-ready.

• Attractive Salaries: Freshers can earn INR 4–6 LPA; experienced professionals up to INR 12–15 LPA.

• Growing Business Opportunities: Kolkata’s startups, IT, and corporate sectors offer diverse career paths.

• Industry-Relevant Learning: Gain skills that match global trends in digital marketing.

• Mentorship & Support: Access expert-led workshops, live projects, and career guidance from top digital marketing institutes in Kolkata.

These courses are suitable for anyone looking to start or advance their career in digital marketing.

Who Should Consider Enrolling:

• Beginners & Students: Anyone new to digital marketing can learn foundational and advanced concepts.

• Working Professionals: Individuals looking to upskill or switch careers with practical training.

• Marketing Specialists & Executives: Those wanting to enhance their expertise in digital marketing strategies and tools.

• Business Owners & Entrepreneurs: Learn to promote and grow your business online effectively.

• Career Switchers: Professionals from any background can enter the digital marketing field through structured, mentor-led training.

Joining upGrad’s digital marketing classes in Kolkata is easy, flexible, and fully online. It’s ideal for beginners, working professionals, and entrepreneurs looking to upskill or switch careers.

Steps to Enroll in the Digital Marketing Classes:

1. Explore the Program: Review upGrad’s digital marketing training in Kolkata to understand the curriculum, tools, and placement support.
2. Check Eligibility: A bachelor’s degree in any field with at least 50% marks is required.
3. Submit Application: Complete the online application form with your personal and professional details.
4. Get Counselling Support: Speak with an upGrad expert to clarify program details, fees, and EMI options.
5. Complete Enrollment: Make the payment, confirm your seat, and start learning with live classes, hands-on projects, and expert mentorship.

Completing digital marketing training in Kolkata opens doors to a wide range of career opportunities in the city’s growing IT, startup, and corporate ecosystem. With hands-on skills in SEO, social media marketing, content creation, paid campaigns, and analytics, you can take up high-demand roles across tech companies, e-commerce, media, and agencies.

Top Digital Marketing Jobs in Kolkata and Average Salaries:

Source: Ambition Box

Top Recruiters in Kolkata:

• WATConsult

• Social Panga

• FoxyMoron

• iProspect India

• Digitas

• Tech Mahindra

• TCS Digital

• Mirum India

• Accenture

• IBM India