Performance Marketing Bootcamp - Google Ads
5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte
Programme Overview
Key Highlights
“Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”
- Ronnie Screwvala, Co-Founder, upGrad
Syllabus
Best-in-class content delivered by industry leaders in the form of live lectures.
Programming Language & Tool Covered
- Complete all the modules successfully and receive a Performance Marketing Bootcamp (Google Ads) completion certificate from upGrad. Join a vibrant community of digital marketers and become part of upGrad's huge alumni community.
Syllabus
Best in class content delivered in the form on live teaching sessions, case study discussions, peer networking and much more.
Preparatory Content
- Fundamentals of Search Engine Marketing
Introduction to Paid Advertising & Google Ads
- Paid Advertising
- Paid vs Organic Reach
- Understanding Search Theory - The Psychology of Search
- Google Ads - Ad Auctions, Ad Ranks
- Demystifying Quality Score, Key Metrics
- Structure of Google Ads, Managing Multiple Accounts Easily
Types of Campaigns and Campaign Setup
- Understanding Different Types of Campaigns Based on Objectives
- Setting up a Campaign on Google Ads
- Cold/Warm/Hot Traffic Campaign Strategies
- Bidding Strategies
- Budgeting
Consumer Funnel and Keyword Research
- Understanding the Consumer Funnel
- Keywords and Types of Keywords - Phrase Match, Broad Match, Negative Keywords, etc..
- Conducting Keyword Research via Keyword Research Tools
- Finding Keyword Ideas
- Using Advanced Organizational Techniques
Writing Ads and Creating Landing Pages
- Writing Effective Ads - Call to Action, Touching the Emotional Core, Developing USPs
- Ad Extensions - Types and Features
- Copyrights and IPR
- Everything About Destination URLs
- Psychology to Increase Conversion Rates
- Best Practices for Landing Page
GDN and YouTube Campaigns
- Google Display Network - What is it, When to Use it, Ad Formats
- Display Targeting and Retargeting Methods, Using User Intent and Interest for Targeting
- YouTube Video Campaigns - Campaign Setup
- Ad Formats: In-Stream, Video Discovery Ads, Bumper Ads, etc.
- Bidding and Budgeting, etc.
Remarketing, Conversion Tracking, ROI Calculation and Analytics
- Ad Reports - Extracting Actionable Information
- Remarketing Strategies and Implementation
- Different Types of Conversions in Google Ads
- Tracking Conversions
- Tracking Codes and Generating Codes
- Attribution Models, ROI and ROAS Calculation
The upGrad Advantage
Learning Support
- Student Support available from 10 AM to 6 PM on weekdays.
- For urgent queries, use the Call Back option on the platform.
- Live sessions by experts on various industry topics
- Group discussions
Doubt Resolution
- Timely doubt resolution by peers and Teaching Assistants on the Q&A forum.
- Personalised feedback on assignments and case studies.
- Personalized expert feedback on assignments and projects.
- Regular live sessions by experts to clarify concept-related doubts.
Program Fee
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Empowering learners of tomorrow
upGrad Learner Support
Frequently Asked Questions
Digital Marketing Skills
What are the top in-demand skills to learn in Digital Marketing?
Advertising Courses, Influencer Marketing Courses, SEO Courses, Performance Marketing Courses, SEM Courses, Email Marketing Courses, Content Marketing Courses, Social Media Marketing Courses, Marketing Analytics Courses, Web Analytics Courses, Affiliate Marketing Courses, and Display Advertising Courses are some of the top in-demand skills to learn in Digital Marketing.
Program Completion Criteria
When will I receive the certificate of completion?
You will receive the certificate after the program has ended.
Is there a minimum percentage of attendance required to receive the completion certificate?
You need to have a minimum of 70% attendance overall to be eligible to receive the completion certificate.
What kind of certification will I get after completion of this course?
At the end of the program is you meet the minimum attendance criteria, you will receive a completion certificate from upGrad for successfully completing the performance marketing bootcamp.
Program Overview
How is the Bootcamp structured?
Almost 100% of your learning occurs during the weekends i.e, Saturdays and Sundays. The Bootcamp is categorized into Live Sessions, Case-Study Sessions and Small Group Coaching Sessions.
Payment
No Cost Credit Card EMI FAQ's
0% EMI with Finance partners /Credit card option availability will vary program wise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, Indus Ind Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000