An online presence includes all the activities that a business or brand undertakes on the internet. Any content created online, including their website, social media or email accounts, customer care chatbots, videos, press, and more, establishes the brand’s presence and identity on the online medium. If you’re wondering how to make an online business successful, read on to find out.
Building an Online Presence is the need of the hour
The 21st Century is often touted as the digital marketing era. The one where brands must adapt to digital mediums to reach their audience. In the Middle East alone, 147 million people out of 246 million are internet users today. It is a 47% year-on-year increase from 2016 to 2021. And this number is only expected to grow, owing to the improvements in digital infrastructure.
According to a report by Statista, the total retail e-commerce sales worldwide increased to more than $4.2 trillion in 2020. In the Middle East, consumer demand spiked, and e-commerce companies experienced a boom in sales. The result – a $22 billion valuation at the end of 2020.
But what do these numbers tell us? The Covid-19 pandemic has brought about changes in consumer behavior expected to stick around for the times to come. One of them being consumers acclimatizing themselves to digital platforms. With such a large number of people moving online, businesses must ask the question – how to set up an online business?
How to build a robust online presence for your business?
It would be easy to assume that a website and social media are the most effective digital platforms to build a presence. But there are several ways through which businesses can stay connected with their audience via the internet.
1. Put your website first
Are you surprised to see website on the list before social media? That’s because having a website is essential, irrespective if your business is big or small. If you’re wondering how to set up an eCommerce business, a website is your best bet. Your website may look very basic, but it must contain all the key information a customer would search for. This information could include your brand’s legacy, what you do, how you help customers, contact details, location, and any social media links.
A website will generally be the first platform where customers will see you online. Having a responsive and easy-flowing website is crucial to showing off your brand and building trust.
2. Leverage Social Media to reach more people
The next most important online platform for your brand is social media. Out of the 4 billion internet users, 3 billion are present on social media. The reach of social media is vast and something you must capitalize on. Not every social media platform may be the right one for you. In short, be present where your audience is.
3. Use Search Engine Optimization (SEO) to increase website traffic
To put things in perspective, Google is the leading search engine, with more than 70% of internet users preferring it. The number of Google searches per day increased from 5.5 billion in 2016 to 7 billion in 2020. Today, businesses cannot neglect SEO to any extent. When looking to increase the presence of a website, SEO works beautifully. With time, effort, and constant updates, it will be the go-to tool to increase digital presence.
4. Don’t leave out Email Marketing
Email marketing has been around since the ’90s, and it continues to thrive because of the medium’s success. Not only is it a great marketing tool, but it’s also a good sales tool. You can share newsletters, blog articles, latest findings or reports, discounts, and exclusive offers all through emails. Some businesses rely solely on email to sell products. Email marketing may be the answer to your question – how to create business online?
5. Provide Value
The ultimate goal of business is to earn revenue. But in the post-pandemic era, it will be imperative for businesses to provide value first. Revenue will be a by-product of customer satisfaction. If you’re thinking about how to make money with eCommerce, you first need to create value by being empathetic to customer pain points and providing solutions.
6. Stay Active
I want to make my online business big – the day you decide, this is the day you need to choose a strategy to be active online. For audiences to notice your brand, you must post regularly on social media, produce video content for your business, appear higher in Google searches, and use other digital media tactics. As long as you stay active, you stay visible and create brand recall.
7. Produce Content for your Business
To stay active and visible, you need to produce content that’s relevant to your brand. This content could be social media posts and stories, videos, blogs, articles, emails, and more. You can choose what type of content you need based on where you want to appear: LinkedIn, YouTube, Twitter, Pinterest, Amazon, etc.
8. Test out Online Advertising
Online platforms need revenue to grow their business too. They earn this revenue in the form of ad spends from brands. In return, brands get assigned higher reputation and relevancy on the platform. If you’re still thinking about how to increase business online after trying out all of the above ways, online advertising will help you get there.
9. Monitor your Performance
After all the efforts you put in, you must reap the results. You can monitor these results by tracking mentions, analyzing website traffic, assessing social media interactions, and simply searching for your business on Google. If your website ranks higher than before, you’ve built an online presence. Monitoring will also help you understand how to maintain this presence.
Learn all techniques in one course
Digital marketing is quickly growing to become the next IT thing in the field of marketing. But the supply of digital marketing experts isn’t nearly enough to fulfill the demand. Countries in the Middle East realize the imbalance of supply versus demand and are working tirelessly to improve digital technologies.
Brands, too, are offering attractive packages. According to payscale.com, the median pay for digital marketing professionals is as much as AED 184,000 per year. The online marketing job market in the Middle East is a lucrative place to be right now. Professionals are now looking out for courses that can help them in different areas of expertise in digital marketing.
But what if you could get all the skills needed to become a digital marketer with just one course?
In association with MICA, upGrad is offering the Advanced Certificate in Digital Marketing and Communication course. Through this course, you will learn
- How to build an online business and provide value to customers
- To become an expert in helping brands earn revenue through digital mediums
- How to maintain an online presence for businesses by adapting to consumer demand, staying agile, and producing content actively
- To transition from your current career to a prominent one in digital marketing
- How to become a part of the fast-paced digital transformation in the Middle East
Online is the place to be
With customers moving to digital platforms by leaps and bounds, businesses must stay ahead of the curve or catch up by employing intelligent digital marketing strategies. As for those looking to build a promising career in the field of digital marketing, there’s no better time than the present.